How Smart Brands Are Partnering With Publishers For End To End Solutions, Digiday Brand Summit, April 26th, 2016
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Marc Rothschild's presentation from the Digiday Brand Summit in Key Biscayne, Florida on April 26th, 2016
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Read our B2B marketing credentials. We show the clients we've worked with on each slide. You can see individual results on the right slide panel.
Your success story can be next!
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ARC Media Group 2010 Overview
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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How Smart Brands Are Partnering With Publishers For End To End Solutions, Digiday Brand Summit, April 26th, 2016
- 1. HOW SMART BRANDS ARE PARTNERING WITH PUBLISHERS MARC ROTHSCHILD | SVP, Meredith Digital KATE METZINGER | Director Media & Marketing Technology,Georgia-Pacific From content ideation to programmatic distribution:
- 2. 2 kraftrecipes.co m comidakraft.com FRIENDS FANS FOLLOWERS 82MUNIQUE VISITORS 54M EVOLVING needsACROSS HER PASSIONS, AT EVERY LIFE STAGE
- 3. Source: Nielsen 2009—2014, results based on primarily CPG campaigns Designing & Executing Turnkey, Content and Media Led Partnerships Meredith Has Become the Industry Leader in “It marks not only one of the largest content-based advertising initiatives to date, but also offers a roadmap for any undertaking of this type.” — DIGITAL CONTENT NEXT The infrastructure in place to deliver an end-to-end solution for brand and agency partners INFOGRAPHICS | ARTICLES | SLIDESHOWS | RECIPES | VIDEOS | SOCIALIDEATION CREATION DISTRIBUTION OPTIMIZATION VALIDATION
- 4. Meredith + Georgia-Pacific 4 Holistic, cross-platform partnership RECIPE INTEGRATION PROGRAMMATIC & BRANDED MEDIA DATA& INSIGHTS
- 5. 5
- 6. Results 6 PROVEN CONSUMER ENGAGEMENT PROVEN BRAND LIFT 800M+ TOTAL IMPRESSIONS 100M+ VISITS TO CONTENT SAW SIGNIFICANT LIFT IN ENGAGEMENT ACROSS: üBranded content üDisplay ads adjacent to content üRecipe alignment üAmong targeted audience Delivered lift in key metrics across all six Georgia-Pacific brands EFFECTIVE MEDIA & CONTENT MIX
- 7. Key Takeaways 7 Larger partnerships enable cohesive execution and unified measurement 3 Partnering early gives you the freedom to conceive content and digital assets with distribution in mind 1 Mindset shift from campaign strategy to brand and business strategy 2
- 8. 8 Thank You