Partial slides that I shared during the AARP/SBA Encore Entrepreneur Workshop in Los Angeles Spring of 2014. If you're not using social media you are invisible. Entrepreneurs learn the 101 on using social media and technology to jump start their business.

1. AARP SBA Encore Entrepreneurship
Using Technology and Social Media to Grow Your
Business
Angelica Urquijo
Chief Communications Strategist
The Imagen Group

2. Why Does Your Business Need To Be Social?

3. Are You A White Brand?

4. Connection = Sales = Successful Business

5. Who Is Your Client?
Where Are They Socializing ?

6. Entrepreneurs Social Media Plan for Success
• Target Audience
• Where They are Talking?
• What They Are Talking About?
• Is Your Marketing Strategy Aligned to Your Customer Likes and Needs?
• Are You Sharing Versus Selling ( 80- 20 Rule)
• Is Your Website Your Focal Point?
• What Do You Want to Achieve?
• Start Slow…. Two or three social media platforms

7. Which One is Right For My Business?

8. LinkedIn Is a Must!!!!

9. Technology Tips for Your Biz
Social Media Lifesaver
• KnowEm
• Hootsuite
• Google Alerts

10. Technology Tips for Your Biz
Day to Day Tools
• Evernote
• Expensify
• Google Number
• Square
• Scan On The Go

11. Relationship Marketing = Connect Emotionally
Key to Your Success as Entrepreneurs

12. It’s Been My Pleasure. Best of Luck.
I Invite You to Connect With Me On Social Media
Angelica Urquijo
Founder, The Imagen Group
Angelica@TheImagenGroup.Com
(626)765-3553
Facebook: The Imagen Group
Twitter: Angelica_Urquijo
Linkedin: Angelica Urquijo