Sb14 sd what if mockup

•

0 likes•153 views

The document poses a series of "what if" scenarios related to sustainability. It suggests what if electronic waste could be reused, businesses prioritized social value as well as profits, and consumers could reduce food waste through a single app. It also poses scenarios around reducing bottled water and plastic, using history to solve modern ecological problems, addressing water shortages, and motivating suppliers to improve sustainability performance.

Business

®
WHAT IF
electronic waste was no lon-ger
wasted?

®
WHAT IF
maximizing production and
optimizing sustainability were
completely complimentary?
“Practical Sustainability”.

®
WHAT IF
all companies could meet their
five years out sustainability goals
through the use of electronics?

®
WHAT IF
business placed equal
importance on value to society
as to the bottom line?

®
WHAT IF
Consumers could buy cheaper groceries
while reducing food waste, all through
the use of a single app that is connected
to the retailers ERP?
Save it all!

®
WHAT IF
There was a world
without bottled water?

®
WHAT IF
Ancient history always held the
solutions for modern ecological
problems?

®
WHAT IF
There was an answer to the impending
water shortage, the most critical issue
facing humanity?

®
WHAT IF
We could change passive
consumers into active stakeholders
who shift capitalism into a force
for good?
Connected Resourceful Empowered World

®
WHAT IF
We could stop salting out our environment
and have high-quality soft water for less
than half the cost of conventional
water softeners?

®
WHAT IF
Brands could instantly
motivate their suppliers to to
compete on sustainability performance?

®
WHAT IF
You could provide your customers with
consistently fresher, more sustainable, branded
food products while also enjoying lower logistics,
processing, packaging, spoilage, out-of-stocks,
energy and waste stream costs?

®
WHAT IF
We could Reimagine design itself, to Redesign
disruptive new clean technologies that would
allow us to Regenerate the sustainable data
centers of the future, today?
PMS 7488 or C /62%, M/0%, Y/100%, K/0%

®
WHAT IF
What if your home learned and anticipated
your behavior to reduce your energy
consumption while making your life easier,
safer, comfortable and more enjoyable?

®
WHAT IF
For-profit companies could
perform philanthropy sustainably
and profitably?

This document summarizes a presentation on sustainability trends in the household cleaning products industry. It notes that green claims are increasingly common but often vague and unsubstantiated. Consumers want more education on sustainability claims. The presentation identifies five key sustainability issues for the industry and argues that enzymes can help address these issues and provide benefits like high performance at low temperatures. It provides examples of brands that have grown by incorporating stronger sustainability messages and scientific documentation of their products' environmental profile through life cycle assessments.

Leveraging Sustainability for Success

Guy Bigwood

The document discusses how destinations around the world are leveraging sustainability for success. It outlines 5 megatrends shaping the tourism industry, including climate breakdown, ecocide, demographic shifts, social changes, and digitization. It also identifies 4 building blocks for destinations to develop sustainability strategies, such as taking a leadership role, integrating sustainability into core business strategies, collaborating widely, and becoming sustainability certification experts. Finally, it provides examples of tactics cities are using, including setting science-based goals, engaging stakeholders, promoting local food, and benchmarking impacts. The overall message is that sustainability has become critical to destinations' competitiveness and future success.

Sustainability in the Chemical Industry: From Theory to Practice - Oxiteno

Revista H&C

This document provides information about Oxiteno, a Brazilian company that produces surfactants and other chemicals. It operates 12 industrial units around the world, including locations in Brazil, Mexico, Venezuela, Uruguay and the United States. The document discusses Oxiteno's focus on sustainability across its environmental, social and economic impacts. It provides details on Oxiteno's waste reduction efforts, greenhouse gas emissions reductions projects, and use of renewable raw materials in its product lines. People and community engagement are also emphasized as important aspects of Oxiteno's sustainability strategy.

Organising High Performance Sustainable Events

Guy Bigwood

Collaborative Efforts on Sustainability in the Home Care Industry: Opportunit...

Revista H&C

Collaborative efforts on sustainability in the home care industry face opportunities and challenges. While collaboration can help advance sustainability goals by sharing costs and risks, industry still faces barriers from consumers unwilling to accept trade-offs or pay higher prices. Social media now offers a way for industry to interact with consumers, and gamification strategies on social media may help educate consumers and shape behaviors to support sustainability.

Organising High Performance Sustainable Events

Guy Bigwood

From Obligation to Desire: How Aspirational Consumers are Uniting Style, Soci...

retaicouncil

This document discusses the growing segment of "Aspirational" consumers who desire sustainability and socially responsible products. Some key points: 1) Aspirational consumers care about both style/status and environmental values. They are responsible shoppers who encourage others to buy sustainable brands. 2) These consumers make up a significant global market and can influence brand perceptions. Over 90% are willing to pay more for sustainable options. 3) As sustainability shifts from obligation to desire, brands have an opportunity to thoughtfully rethink consumption and unite consumer values through their products. Catering to Aspirational consumers may help drive positive cultural and environmental change.

In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...

Sustainable Brands

Suzanne Shelton, CEO, Shelton Group Coleman Bigelow, Global Sustainability Marketing Director, Johnson & Johnson Jonathan Atwood, VP of Sustainable Living and Corporate Communications, Unilever This session helps the Sustainable Brands community track progress toward the Holy Grail of scalable behavior change for sustainability. Join two of the global leaders in sustainability marketing and communications and hear up-to-date assessments of their latest campaigns around consumer engagement for behavior change. Learn how these brand experts are treating the notion of 'movement-making' and what their near-term plans are for engaging further.

Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities. This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution? In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all. The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.

Unit 14 P3 M2 (Sustainability)

Daniel Cope

Green launching: 7 principles to Connect Growth & Sustainability

Standard Deviation

Green launching: 7 principles to Connect Growth & Sustainability

Standard Deviation

Green marketing

Komal Goyal

Green marketing involves promoting environmentally friendly products and reducing a business's environmental impact. Some techniques include eco-labels, green campaigns, and using sustainable materials and processes. Many companies profiled implement initiatives like reducing waste and emissions, increasing recycling and renewable energy use, and developing more eco-friendly products. However, greenwashing, where companies overstate their environmental efforts, is a risk. While green marketing can help the environment and lower costs, high prices and low consumer awareness in India pose challenges to its popularity there.

Greenmarketing

Muhammad Hamza

Green marketing involves activities designed to satisfy human needs and wants while minimizing environmental impact. It includes marketing environmentally-friendly products and sustainability efforts. The term emerged in the late 1980s. Green marketing is important because resources are limited but demands are unlimited. It allows companies to use resources efficiently while meeting consumer and business needs. Many major companies now practice green marketing through efforts like reduced packaging, recycled materials, and energy efficiency.

Pres sustainability yb mars 2011

Equipaje, RH Nomades

Danone's approach to sustainability focuses on bringing health through food to large numbers of people in an environmentally and socially responsible way. Key aspects of Danone's sustainability strategy include reducing environmental impacts across the value chain, empowering local communities through programs like Aqua Lestari that provide access to clean water and livelihood opportunities, and offsetting carbon emissions through the Danone Fund for Nature. The strategy is integrated into Danone's overall mission and aims to balance the economic, social and environmental dimensions of sustainability.

CBI climate change forum: Peter White, Procter and Gamble global sustainabili...

Confederation of British Industry

Medina Swimwear Sustainable Approach: sustainable and eco-friendly supplier (...

MedinaSwimwear

How to green your event

ChristinaMiebach

Luxury beauty brands - Sustainability is good for business

Edwige Riou

This document discusses how embracing sustainability practices can benefit luxury beauty brands. It notes that consumers are increasingly concerned about environmental issues and expect brands to reflect their values. While some luxury brands have made progress in areas like sustainable packaging and recycling programs, the document argues they need to do more, such as improving sustainability practices for point-of-sale marketing materials which produce large amounts of waste. Focusing on accurate forecasting, reuse of displays, and partnerships with ethically focused suppliers can help luxury beauty brands better meet consumer demands while reducing environmental impacts and costs.

Sustainability 05

Stephan Langdon

This document discusses green business administration and marketing to sustainable consumers. It covers several topics: 1. Cultural creatives and the LOHAS (Lifestyles of Health and Sustainability) consumer market segment. 2. The "7 Ps" of green marketing, including how products are made, fair pricing, community partnerships, and authentic purpose. 3. Case studies of green business practices at companies like Oshkosh Corporation, SAP, and green hotels. 4. Drivers of sustainability that can increase profits, such as reduced costs and increased market share/revenue.

Mainstream Green The 9 Rules By North 1231227359000658 1

gueste76bac7

This document outlines 9 rules for popularizing purposeful products with mainstream consumers. It discusses how purpose-driven consumers have grown to a $228.9 billion market but challenges remain in appealing to all consumers. Specifically, it addresses the need to make environmental benefits more tangible and relatable to consumers who cannot see or feel impacts. It also cautions against "greenwashing" and advocates for transparency about corporate sustainability practices to build trust. Overall, the document argues that popularizing purpose will require communicating benefits in a way that prioritizes consumer convenience over ideological purity.

Kestävän ICT:n työpaja 12.3.2021 Johanna Andersen

Business Turku

Työpajan teemana on ICT:n ympäristövaikutukset ja syyt, miksi digitaalisessa liiketoiminnassa kannattaa huomioida kestävän kehityksen tavoitteet. Ohjelma: Avaussanat - Timo Huttunen, Turku Science Park "Digitalisaatio etenee, entä ymmärrys sen ympäristövaikutuksista?" - Lotta Toivonen, Sitra "Kestävä ohjelmistokehitys alkaa EI:stä" - Johanna Andersen, Anders Innovations Oy "Uudet liiketoimintamallit" - Sami Etula, Suomen vaikuttavuussijoitus Oy "Isot jalat mutta lämmin käsi — kestävä ICT" - Tapio Salakoski, Turun yliopisto Tilaisuuden päätössanat, Timo Huttunen

Séminaire UCM Greenloop - Design Biomimetique et Durable 2014

Martin Neys

Sustainable Brands 2015 Kuala Lumpur, KoAnn Skryiniarz, CEO & Founder of Sust...

Sustainable Brands

This document introduces the Sustainable Brands community, which brings together sustainability, brand strategy, design, and marketing professionals working to shape commerce. It highlights growing global pressures like climate change that demand business response and brands' unique ability to help change the world. The community is a global learning platform to inspire brands to leverage sustainability as a driver of business and brand value through collaboration and idea sharing.

Ethical & Innovation Award 1

Kimberley Ward

The campaign aims to launch an educational and eco-friendly water product from Volvic and LEGO to significantly increase children's engagement with the water category. The objectives are to educate consumers, especially children, about recycling and its benefits through hands-on learning linked to STEM subjects. The campaign also strives to encourage more ethical practices and community involvement. It will measure success through sales, participation rates, and environmental impact over a 6 month period beginning in February 2016 utilizing in-house and agency promotional resources.

Expo 2020 for Dubai

Lena Aiello

The document outlines a proposal for an innovative water vending machine to be featured at the 2020 World Expo in Dubai. The machine would dispense reusable water bottles and allow users to refill them on site. It would track users' water savings and encourage reuse through an interactive display. The design aims to reduce plastic waste while raising environmental awareness. Key benefits include lowering costs for consumers and suppliers through a sustainable model. Some challenges were addressed, such as keeping the design simple while still promoting the initiative on social media. The proposal concludes that the water vending machine embodies principles of environmental stewardship.

ASEAN Youth Expo 2018 - Youth Joint Statement

Jayren Teo 张健荣

The document discusses design thinking principles and their application to addressing environmental issues in ASEAN countries. It outlines the design thinking process of empathizing, defining problems by understanding user needs, ideating solutions, prototyping ideas, and iterating based on feedback. Seven key environmental issues are identified: nature conservation and biodiversity; coastal and marine environment; water resources management; environmentally sustainable cities; climate change; chemicals and waste; and environmental education. For each issue, a proposed recommendation is provided, such as establishing urban farms, improving oil spill containment methods, reducing water pipeline leaks through new software, and promoting social entrepreneurship and hands-on learning about the environment.

Len Sauers at Opportunity Green 2009

Michael Flynn

The document discusses P&G's strategies around product innovation, operations, social responsibility, employees, and stakeholders to achieve sustainability. It provides examples of initiatives across P&G's value chain to reduce environmental footprint through product formulation changes, packaging innovations, manufacturing efficiencies, logistics optimization, and partnerships. These initiatives aim to enable a better quality of life for current and future generations.

How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...

Sustainable Brands

Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points: - BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability. - The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators. - BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to

The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...

Sustainable Brands

Similar to Sb14 sd what if mockup

58th ICCA Congress | Evolution or revolution? Transforming tomorrow from clim...

ICCA (International Congress and Convention Association)

Unit 14 P3 M2 (Sustainability)

Daniel Cope

Green launching: 7 principles to Connect Growth & Sustainability

Standard Deviation

Green launching: 7 principles to Connect Growth & Sustainability

Standard Deviation

Green marketing

Komal Goyal

Greenmarketing

Muhammad Hamza

Pres sustainability yb mars 2011

Equipaje, RH Nomades

CBI climate change forum: Peter White, Procter and Gamble global sustainabili...

Confederation of British Industry

Medina Swimwear Sustainable Approach: sustainable and eco-friendly supplier (...

MedinaSwimwear

How to green your event

ChristinaMiebach

Luxury beauty brands - Sustainability is good for business

Edwige Riou

Sustainability 05

Stephan Langdon

Mainstream Green The 9 Rules By North 1231227359000658 1

gueste76bac7

Kestävän ICT:n työpaja 12.3.2021 Johanna Andersen

Business Turku

Séminaire UCM Greenloop - Design Biomimetique et Durable 2014

Martin Neys

Sustainable Brands 2015 Kuala Lumpur, KoAnn Skryiniarz, CEO & Founder of Sust...

Sustainable Brands

Ethical & Innovation Award 1

Kimberley Ward

Expo 2020 for Dubai

Lena Aiello

ASEAN Youth Expo 2018 - Youth Joint Statement

Jayren Teo 张健荣

Len Sauers at Opportunity Green 2009

Michael Flynn

Similar to Sb14 sd what if mockup (20)

58th ICCA Congress | Evolution or revolution? Transforming tomorrow from clim...

Unit 14 P3 M2 (Sustainability)

Green launching: 7 principles to Connect Growth & Sustainability

Green marketing

Greenmarketing

Pres sustainability yb mars 2011

CBI climate change forum: Peter White, Procter and Gamble global sustainabili...

Medina Swimwear Sustainable Approach: sustainable and eco-friendly supplier (...

How to green your event

Luxury beauty brands - Sustainability is good for business

Sustainability 05

Mainstream Green The 9 Rules By North 1231227359000658 1

Kestävän ICT:n työpaja 12.3.2021 Johanna Andersen

Séminaire UCM Greenloop - Design Biomimetique et Durable 2014

Sustainable Brands 2015 Kuala Lumpur, KoAnn Skryiniarz, CEO & Founder of Sust...

Ethical & Innovation Award 1

Expo 2020 for Dubai

ASEAN Youth Expo 2018 - Youth Joint Statement

Len Sauers at Opportunity Green 2009

More from Sustainable Brands

How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...

Sustainable Brands

The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...

Sustainable Brands

Building Harmony: How to Champion Sustainability from Grain to Biscuit

Sustainable Brands

Tackling Systemic Problems and Shifting Entire Product Categories through Mul...

Sustainable Brands

Market Insights from Top Researchers: The Latest Intelligence on Customer Att...

Sustainable Brands

This document discusses how companies can drive business model transformation from within by recognizing changing markets, fitting new models with corporate strategy, and building support networks. It provides examples of innovative business models and recommends mapping current models, planning the customer journey, and assembling all elements like market needs and strategic aims to form a new "jigsaw" business model. The goal is to help businesses develop profitable approaches to sustainability through the REBus project which provides free support for pilot programs across Europe.

Market Insights from Top Researchers: The Latest Intelligence on Customer Att...

Sustainable Brands

This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.

Market Insights from Top Researchers: The Latest Intelligence on Customer Att...

Sustainable Brands

This document summarizes a presentation on the future of living spaces and workplaces given at Sustainable Brands London in November 2015. The presentation discusses research that identifies different consumer attitudes towards sustainability and circular concepts. It also outlines several emerging trends, like the squeeze on living space in urban areas, the blurring of work and personal life, the rise of responsive smart home technologies, community-focused "maker" movements, and a growing focus on zero waste solutions. These underlying technological and social changes are creating more opportunities for sustainable living than can be achieved through messaging alone. The presentation argues that businesses should focus on aligning with these emerging needs rather than just "selling sustainability."

Market Insights from Top Researchers: The Latest Intelligence on Customer Att...

Sustainable Brands

1) The document summarizes a report by Wolff Olins investigating how leadership practices are changing to adapt to employees who are independent and individualistic. 2) It discusses tensions leaders face in creating an "uncorporation" culture that liberates employees while still meeting corporate goals. It also outlines shifts in leadership approaches over time from command-and-control to more distributed and purpose-driven models. 3) Key leadership approaches highlighted include acting as a "Designer in Chief" who focuses on culture rather than outputs, distributed leadership that trusts employees, and providing a "rough sense of purpose" rather than rigid ideologies.

New Tactics in Contextual Promotion of Healthy Lifestyles

Sustainable Brands

Disney has had a longstanding commitment to promoting healthy lifestyles since 2006. This includes establishing nutritional guidelines for food and beverages, implementing promotional guidelines, and partnering with organizations like Change4Life. Disney aims to make healthy living fun and accessible for families through storytelling, experiences like Run Disney races, and partnerships with advocates, retailers, and chefs. Research shows that healthy living is universally important to parents worldwide who trust Disney to help children live active, well-balanced lives.

Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...

Sustainable Brands

Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...

Sustainable Brands

Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...

Sustainable Brands

Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...

Sustainable Brands

Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...

Sustainable Brands

The document discusses a presentation by Anna Swaithes from SABMiller on leveraging the UN Sustainable Development Goals for brands. SABMiller has over 200 local brands consumed in over 80 countries. SABMiller is committed to contributing to the Global Goals and having three brands in each market build sustainable development messages into their brand activations by 2020. Examples are provided of brands in India, Uganda, and Colombia that are engaging in programs focused on livelihoods, sustainable supply chains, and supporting workers and farmers.

Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...

Sustainable Brands

Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...

Sustainable Brands

The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...

Sustainable Brands

Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...

Sustainable Brands

This document discusses leveraging the UN Sustainable Development Goals for brands. It provides an introduction to the goals, including ending poverty, and outlines expectations for business engagement. Civil society organizations see opportunities for businesses to contribute through their core activities. The business case for alignment with the SDGs includes access to new markets among the 4 billion living in poverty and growth in green technologies worth over $3 trillion by 2020.

Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...

Sustainable Brands

Building Brand Value through Upcycling: How Creativity, Marketing and Social ...

Sustainable Brands

More from Sustainable Brands (20)