This document discusses how embracing sustainability practices can benefit luxury beauty brands. It notes that consumers are increasingly concerned about environmental issues and expect brands to reflect their values. While some luxury brands have made progress in areas like sustainable packaging and recycling programs, the document argues they need to do more, such as improving sustainability practices for point-of-sale marketing materials which produce large amounts of waste. Focusing on accurate forecasting, reuse of displays, and partnerships with ethically focused suppliers can help luxury beauty brands better meet consumer demands while reducing environmental impacts and costs.
We are a creative agency, a think tank specialized in sustainable luxury. We advise, represent and accompany new eco-talents in the european market. We imagine new communications concept to promote sustainable luxury and beautiful eco-brands.
Ahead of the marcus evans AmericaPack Summit 2022, Anthony Rossi discusses how adoption of reusable packaging is growing rapidly and why manufacturers need to rethink packaging.
Personal Branding via Social Media - by Joachim ScholzJoachim Scholz
Learn how you can use social media to create your personal brand as an academic in order to increase your research outreach, provide real-world learning opportunities for students, and achieve other valuable inbound effects such as new research collaborations and industry contacts.
We are a creative agency, a think tank specialized in sustainable luxury. We advise, represent and accompany new eco-talents in the european market. We imagine new communications concept to promote sustainable luxury and beautiful eco-brands.
Ahead of the marcus evans AmericaPack Summit 2022, Anthony Rossi discusses how adoption of reusable packaging is growing rapidly and why manufacturers need to rethink packaging.
Personal Branding via Social Media - by Joachim ScholzJoachim Scholz
Learn how you can use social media to create your personal brand as an academic in order to increase your research outreach, provide real-world learning opportunities for students, and achieve other valuable inbound effects such as new research collaborations and industry contacts.
The bottom line is that demand for a sustainable, eco-safe cleaning product is growing around the world. Waterless Car Wash products and other eco-car care products solve many of these problems and allow you to clean virtually anywhere/ anytime.
Strenghten Your Branding Through Green Printingweprint
We Print, established in 1978, is a socially responsible graphics & printing company headquartered in Southern
California providing over 30 years of printing excellence. We Print specializes in serving non profit organizations
with graphics design, commercial printing and direct mailing services. We are passionate about serving non
profits to help them spread their message and make an impact!
We Print cares about the success of non profits with faster, better & greener printing. Expect outstanding service,
quality and price. We’re your trusted partner and ally in helping you spread your message.
Week 12, Introduction to Package Design
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Preventing the erosion of your luxury beauty brand's identity Kathryn Collinson
Based on extensive research into the luxury beauty sector, we look at factors, which can have a detrimental impact on point-of-sale materials and make recommendations to ensure your brand identity and ethos remains protected.
We look at the importance of good communication between global teams, how to choose the right production model and how embracing sustainability could benefit your business.
2 5 2011 Bill Stankiewicz Copy Sustainability Trends European RetailBillStankiewicz
Shippers Warehouse, Inc. is a provider of supply chain services (3rd party logistics or 3PL). The Company operates over 4.5 million square feet in 8 facilities in the Dallas/Ft. Worth area and 500,000 square feet in Atlanta, Georgia.
The Georgia facility packaging operations ships out over 3 billion bags per year. Shippers Warehouse is one of the largest co-packers in the Southeast. Shippers operate 9 packaging lines with a ready room that is a showcase for reducing any type of foreign matter. The facility handles a variety of food products, is a leader in recycling, & distribution of products.
Shippers Warehouse, Inc. also has the distinction of having all of its locations ISO 9001:2008 certified. (ISO 9001:2008 certified by Management Certification of North America, an ANAB-accredited certification body.)
Regards,
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
williams@shipperswarehouse.com
www.shipperswarehouse.com
Unit V AMM Green Marketing, CRM & Rural MarketingDayanand Huded
The Presentation comprises of Green marketing, Customer relationship management and rural marketing.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
The term ‘green’ is indicative of purity. Green means pure in quality and fair or just in dealing. For example, green advertising means advertising without adverse impact on society. Green message means matured and neutral facts, free from exaggeration or ambiguity.
CRM: Customer Relationship Management is a comprehensive approach for creating, maintaining and expanding customer relationships.
CRM “is a business strategy that aims to understand, anticipate and manage the needs of an organisation’s current and potential customers”
It is a “comprehensive approach which provides seamless integration of every area of business that touches the customer- namely marketing, sales, customer services and field support through the integration of people, process and technology”
CRM is a shift from traditional marketing as it focuses on the retention of customers in addition to the acquisition of new customers
“The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship marketing (RM)”
CRM (Customer Relationship Management) is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer.
The basic objective of CRM is to increase marketing efficiency and effectiveness.
Rural Marketing:
Rural marketing is a practise of assessing, persuading and converting the needs, wants, purchasing power of the customers into effective demand for products and service out for sale which would help in sufficing the requirements of people in the rural areas and thus increase the satisfaction levels as well as standard of living.
There are 600,000 villages in India. 25% of all villages account for 65% of the total rural population. So we can contact 65% of 680 million or 700 million population by simply contacting 150000 villages – which shows the huge potential of this market.
Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demand and also achieves organizational objectives.
How Flexible Packaging Can Drive Savings & Efficiency-Robert Reinders, Perfor...marcus evans Network
Ahead of the marcus evans EuroPack Summit 2016 and the AmericaPack Summit 2017,
read here an interview with Robert Reinders discussing the benefits of utilising flexible packaging
Many brands become stale and loose their sheen over years if they can't connect and keep pace with changing customer preferences and market dynamics. Many iconic brands lose their market share and relevance. In this presentation, Browne & Mohan consultants share what is required to resurrect a stale service brand. Resurrecting a service brand must go beyond logo change and consider a complete rehaul of service design, customer experiences, product/service mix and consumption environment.
The bottom line is that demand for a sustainable, eco-safe cleaning product is growing around the world. Waterless Car Wash products and other eco-car care products solve many of these problems and allow you to clean virtually anywhere/ anytime.
Strenghten Your Branding Through Green Printingweprint
We Print, established in 1978, is a socially responsible graphics & printing company headquartered in Southern
California providing over 30 years of printing excellence. We Print specializes in serving non profit organizations
with graphics design, commercial printing and direct mailing services. We are passionate about serving non
profits to help them spread their message and make an impact!
We Print cares about the success of non profits with faster, better & greener printing. Expect outstanding service,
quality and price. We’re your trusted partner and ally in helping you spread your message.
Week 12, Introduction to Package Design
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Preventing the erosion of your luxury beauty brand's identity Kathryn Collinson
Based on extensive research into the luxury beauty sector, we look at factors, which can have a detrimental impact on point-of-sale materials and make recommendations to ensure your brand identity and ethos remains protected.
We look at the importance of good communication between global teams, how to choose the right production model and how embracing sustainability could benefit your business.
2 5 2011 Bill Stankiewicz Copy Sustainability Trends European RetailBillStankiewicz
Shippers Warehouse, Inc. is a provider of supply chain services (3rd party logistics or 3PL). The Company operates over 4.5 million square feet in 8 facilities in the Dallas/Ft. Worth area and 500,000 square feet in Atlanta, Georgia.
The Georgia facility packaging operations ships out over 3 billion bags per year. Shippers Warehouse is one of the largest co-packers in the Southeast. Shippers operate 9 packaging lines with a ready room that is a showcase for reducing any type of foreign matter. The facility handles a variety of food products, is a leader in recycling, & distribution of products.
Shippers Warehouse, Inc. also has the distinction of having all of its locations ISO 9001:2008 certified. (ISO 9001:2008 certified by Management Certification of North America, an ANAB-accredited certification body.)
Regards,
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
williams@shipperswarehouse.com
www.shipperswarehouse.com
Unit V AMM Green Marketing, CRM & Rural MarketingDayanand Huded
The Presentation comprises of Green marketing, Customer relationship management and rural marketing.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
The term ‘green’ is indicative of purity. Green means pure in quality and fair or just in dealing. For example, green advertising means advertising without adverse impact on society. Green message means matured and neutral facts, free from exaggeration or ambiguity.
CRM: Customer Relationship Management is a comprehensive approach for creating, maintaining and expanding customer relationships.
CRM “is a business strategy that aims to understand, anticipate and manage the needs of an organisation’s current and potential customers”
It is a “comprehensive approach which provides seamless integration of every area of business that touches the customer- namely marketing, sales, customer services and field support through the integration of people, process and technology”
CRM is a shift from traditional marketing as it focuses on the retention of customers in addition to the acquisition of new customers
“The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship marketing (RM)”
CRM (Customer Relationship Management) is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer.
The basic objective of CRM is to increase marketing efficiency and effectiveness.
Rural Marketing:
Rural marketing is a practise of assessing, persuading and converting the needs, wants, purchasing power of the customers into effective demand for products and service out for sale which would help in sufficing the requirements of people in the rural areas and thus increase the satisfaction levels as well as standard of living.
There are 600,000 villages in India. 25% of all villages account for 65% of the total rural population. So we can contact 65% of 680 million or 700 million population by simply contacting 150000 villages – which shows the huge potential of this market.
Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demand and also achieves organizational objectives.
How Flexible Packaging Can Drive Savings & Efficiency-Robert Reinders, Perfor...marcus evans Network
Ahead of the marcus evans EuroPack Summit 2016 and the AmericaPack Summit 2017,
read here an interview with Robert Reinders discussing the benefits of utilising flexible packaging
Many brands become stale and loose their sheen over years if they can't connect and keep pace with changing customer preferences and market dynamics. Many iconic brands lose their market share and relevance. In this presentation, Browne & Mohan consultants share what is required to resurrect a stale service brand. Resurrecting a service brand must go beyond logo change and consider a complete rehaul of service design, customer experiences, product/service mix and consumption environment.
1 30 March 2016 Brambles commits to 2020 Sus.docxhoney725342
1
30 March 2016
Brambles commits to 2020 Sustainability Goals, adopting closer
alignment with the United Nations’ Sustainable Development Goals
Brambles, the global supply chain logistics company operating primarily through the CHEP and IFCO brands,
is delighted to announce its Sustainability Goals for 2020, reflecting the Group’s commitment to its Better
Business, Better Communities, Better Planet sustainability framework.
Brambles is built on principles that are inherently sustainable, providing efficient, safe and sustainable
solutions for customers’ supply chains, while minimising environmental impact and contributing positively to
the community at large. The Group offers pallets, crates and containers for shared use by multiple supply-
chain participants in a “circular economy”1 model utilising the principles of recover, reuse, reduce and recycle.
The Company’s 2020 Sustainability Goals focus on the most material aspects of the Group’s operations and
are closely aligned both with the aspirations of its customers and with the United Nations’ Sustainable
Development Goals (SDGs).
The Brambles circular business model, known as pooling, benefits customers by enabling them to transport
their goods through the supply chain while eliminating the financial and environmental costs and risks of
purchasing and disposing of one-way transportation platforms such as pallets or cardboard boxes.
Brambles’ 2020 Sustainability Goals are as follows:
Better Framework Main Goal Alignment with United Nations
Sustainable Development Goals
Better
Planet
Zero Deforestation – 100% chain of custody for all lumber
supply globally
SDG 15 Sustainable Forestry
SDG 13 Climate Action
Zero Emissions – 20% reduction in CO2-e per pooled unit SDG 13 Climate Action
SDG 7 Clean Energy
Zero Waste – Zero wood waste and plastic waste to landfill SDG 12 Sustainable Production and
Consumption
SDG 14 Clean Water and Sanitation
Better Business Better Workplace – 25% reduction in Brambles Incident
Frequency Rate (BIFR) ; 30% women on Board and in senior
management2; global best practice employee engagement
SDG 3 Good Health and Well-
being
SDG 4 Quality Education
SDG 5 Gender Equality
SDG 8 Decent Work and Economic
Growth
Better Collaboration - Yearly improvement in packaging waste,
food waste, CO2-e intensity per kilometre through collaboration
with suppliers and customers
SDG 8 Decent Work and Economic
Growth
SDG 12 Sustainable Consumption
and Production
Better Supply Chains - Yearly improvement in CO2-e and waste
reductions in customer supply chains through the use of our
products and services
SDG 9 Industry, Innovation and
Infrastructure
SDG 12 Sustainable Consumption
and Production
Better Communities
Helping Communities –Yearly improvement in Education,
Environment and Food Security programs through our
commitment to 0.7% pre-tax profit donations and 1
volun ...
Sustainable Product Packaging and Waste Management System for Online Retail:
The project emphasises on the process and principles of design thinking applied to various stages of product and system design for problem solving.
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Similar to Luxury beauty brands - Sustainability is good for business (20)
Green launching: 7 principles to Connect Growth & Sustainability
Luxury beauty brands - Sustainability is good for business
1. Preventing the erosion of your luxury beauty brand’s identity:
Embracing sustainability
is good for business
2. Luxury products can appear inherently wasteful, seeming to have little specific use beyond
flaunting wealth and privilege. When sustainability and concern for the environment are seen
as critically important, surely it’s time to scale back luxury expenditure?
This view is both simplistic and misguided as in reality luxury products are made with longevity
in mind. The WPP report Sustainability and Luxury explains that “Luxury brands encourage
repairability ... and longevity of their products ... promote respect for and appropriate
compensation of craftsmanship ... and serve as sustainable trendsetters.” 1
Luxury products are expensive largely on account of the materials used and the time and
craftsmanship deployed. Cheap items are produced to be used briefly and then discarded. In
contrast, luxury items are produced by the best craftsmen, passionate about their skills and
their ability to make products whose style and beauty brings consumers both pleasure and
pride in ownership. An Hermès bag isn’t a throwaway item. A beauty consumable, perhaps a
Chanel fragrance, is bought to bring pleasure and perhaps show sophisticated taste and as
such is treasured.
As professor Jean-Noël Kapferer remarks “…luxury is at its essence very close to sustainable
preoccupations because it is nourished by rarity and beauty and thus has an interest in
preserving them.”2
and as Nicola Jenkin comments in The Ethical Fashion Source Intelligence,
“many of the attributes of luxury align comfortably with ... sustainability.”3
SUSTAINABILITY
Capacity to endure
Reduced impact on planet
Basic quality of life
Stewardship
Long-lived eco-systems
Ethical consumerism
Innovations to reduce consumption
LUXURY
Long-lasting
Superior quallity
Exclusivity
Heritage
Craftsmanship
Consumers worldwide are becoming
more concerned about environmental
issues. This creates an opportunity for
luxury beauty brands to respond.
Authenticity
Provenance
Purity
Innovative
Ethical Fashion Forum, Sustainable luxury fashion – is it possible? Nicola Jenkin
Embracing sustainability is good for business
Page 2
3. Luxury brands also have a responsibility to focus on sustainability, as without this, they risk
losing consumer trust. As the WFF-UK Deeper Luxury Report of November 2007 explains
“These consumers use luxury products as a symbol of success [but] many successful people
now want the brands they use to reflect their concerns and aspirations for a better world.”4
This means that luxury brands now have both the opportunity but also the responsibility
to act as thought leaders, impressing consumers with their commitment to sustainable
practice. This is not only the right course of action for ethical reasons, but it also makes good
business sense because it resonates with the concerns of consumers of luxury products.
Aligning a brand’s ethos with what consumers increasingly see as important and thereby
seeking to influence wider consumer aspiration and behaviour will in turn generate interest
and loyalty, and hence sales.
Focusing on sustainability
Some way to go
WWF-UK Deeper Luxury report 2014
Whilst improving the sustainability of their products is a good start, if luxury beauty
brands fail to also improve the sustainability of their point-of-sale materials (POS)
and don’t have in place a clear corporate social responsibility policy, they will still risk
losing consumer trust.
The response of luxury brands has been mixed. Anthony Kleanthous, co-author
of the WFF report, says “There is a certain complacency in regard to the explosive
growth of new markets. [Luxury companies] just don’t think people are going to be
asking the questions. But there has been a paradigm shift and that is just not true.”5
Embracing sustainability is good for business
Page 3
4. Luxury beauty brands therefore have some way to go in order to align their practices with their
sustainability claims. The problem is that managing well the demands for POS materials whilst
at the same time ensuring brand integrity throughout a global network of suppliers and local
retail outlets is hard.
This problem is intensified by the number of seasonal and tactical campaigns required, and the
need to produce specialist displays. These displays and booths are often complex and need
to meet the individual and diverse demands of an extensive network of department stores
and retailers and this “greater product complexity clutters the supply pipeline, creates less
uniformity, builds more inventory and impacts load efficiency and freight costs.”6
.
Unsurprisingly, these factors add greatly to costs - not just for the production of materials but
also for storage, transport, insurance and more - and so need to be carefully controlled both
in order to avoid alienating consumers and to minimise wasteful expenditure. With up to 80%
of seasonal POS discarded7
, good forecasting, along with consideration given to what materials
can be recycled, is a must.
The sheer volume of POS required isn’t the only problem facing luxury beauty brands. The
high cost and carbon footprint of transporting POS worldwide together with ensuring that POS
is high quality, environmentally friendly, and produced by reliable suppliers who don’t impact
negatively on local environments or their own workforce are also important considerations.
TodsBulgariRichemontPPRSwatchTiffany & CoCoachLVMH
80
60
40
20
0
HermèsL’Oréal
C+
C+
C+ C
E
F
DD
D
D+
Figure 3: Ranking of environmental, social and governance performance and
reputation of luxury corporate groups
Deeper Luxury, Jem Bendell & Anthony Kleanthous, WWF-UK, November 2007
Embracing sustainability is good for business
Page 4
5. Applying sustainable practices
Brands therefore need to work closely with suppliers who are themselves committed to
and knowledgeable about sustainability. The better suppliers know that by advising how to
minimise POS production they will be recognised as ethical partners capable of producing
high quality POS materials, designed for repurposing and reuse, so sharing and supporting
the values of their luxury beauty brand clients.
Brands Suppliers
Materials
used
Good quality
Health and safety
compliant
Green products
Recyclable materials
Sustainable
production
Complex displays
that can be reused or
repurposed
No unethical work
practices
Identify & eliminate
potential hazards to
the environment
Have a positive
impact on local
communities
CSR
strategy
Expertise
Audit
Audit
Audit
Embracing sustainability is good for business
Page 5
6. There has been some progress. In 2004 Louis Vuitton stopped using plastic wrapping for
deliveries to their customers, an approach which reduced the company’s consumption
of plastic by some 20 tons per year.8
In 2012 LVMH developed its LIFE programme, an
approach embedding environmental factors more deeply into its management processes
and facilitating the development of environmental management tools.9
L’Oréal has made
a commitment that by 2020 all of its products will show social or environmental benefit
and that it will reduce its environmental footprint by 60% from a 2005 baseline.10
The LVMH initiative, CEDRE (Centre Environmental de Déconditionement et Recyclage
Ecologique), focuses on the recovery of waste from packaging and other processes
associated with cosmetics manufacture. In 2013 it processed around 1,600 tons of waste
and achieved an average recycling rate of 88%, duly reselling materials such as glass,
cardboard, alcohol, metal and plastics to specialist recyclers. A number of perfume and
cosmetics houses are now using this type of service. 11
The Latvian luxury cosmetics company Mádara - the name is Latvian for wild madder
- has grown rapidly by focusing on organic products with no artificial additives and
packaging these in recyclable materials such as paper produced with a very low carbon
footprint and wood certified under the Forest Stewardship Council as sustainable. Using
organic products is not new, but extending it to packaging is more recent, and is certainly
a policy endorsed by consumers. Designers such as Stella McCartney are moving in a
similar direction by offering organic skincare products and ensuring that their production
and packaging materials are sustainable.
Commitment and progress
Embracing sustainability is good for business
Page 6
7. Luxury beauty brands need to make a number of changes to put them on the path to
becoming more sustainable.
Forecasting POS requirements accurately is the first step, as often in an effort to reach
minimum order quantities and price break points, local teams end up buying too much POS,
particularly around seasonal and tactical campaigns.
This is something which can be improved greatly using a real time, dedicated platform such
as Geneus from ProProcure, to marshal all the elements needing to be considered - historic,
seasonal, minimum order quantities and so on.
Aggregating POS orders, maybe at local or regional level, also allows minimum order
quantities to be more easily achieved. This may be through the simple process of adding
together the same items or the more complex but no less important one of comparing
orders from different teams to see whether small changes can result in better aggregation
without affecting important POS requirements.
Becoming more sustainable
Embracing sustainability is good for business
Page 7
8. Accurate forecasting using a real-time platform
ACCURATE FORECASTING
ACCURATEFORECASTING
VISIBILITYOVERSPEND
VISIBILITYOVERSPEND
GLOBAL TEAM LOCAL TEAMS
SUPPLIERS DISTRIBUTORS
Business intelligence -
historic, seasonal & regional
POS information -
minimum order quantities,
price break points, inventory
Aggregation of POS
orders across
markets
Communication &
co-operation between
all teams
JUNE
Further, by enabling good communication between different teams and allowing adjustments
right up to the point of placing an order the difficult task of forecasting accurately will become
easier and more efficient.
These practices will ultimately ensure the right quantities of POS are ordered, thus limiting
storage and waste.
Given the complexity of POS displays, a brand can utilise innovative engineering approaches
to produce the underlying infrastructure. This means that these displays don’t need to be
discarded but rather the fascias or other elements simply changed to give a fresh new look for
each new promotion. This approach will also reduce costs.
Embracing sustainability is good for business
Page 8
9. Some brands favour using local or regional warehouses. This approach adds cost initially,
but the benefits gained are worth considering. Regional warehouses allow rapid speed-to-
market when needed and so can help to reduce planning and deployment time, as well as
transportation cost and carbon footprint. In addition stock can more easily be moved to
another warehouse if needed elsewhere locally.
Benefits of a global warehouse
• Minimise produced volume
• Minimise costs
• Recycle, reuse, repurpose
Local markets
Placing seasonal and complex POS orders
Benefits of a regional warehouse
• Speed to local markets
• Minimise transport costs
• Reduce carbon footprint
Getting the balance right between global and regional warehouses
Embracing sustainability is good for business
Page 9
10. In all this, identifying and working with reputable suppliers is critical. Suppliers need not only
to be good at producing product, but also to show corporate social responsibility and be fully
alert to sustainability. Traceability of materials and products is well established in certain areas
such as for organic produce or Fairtrade supply but is less good, although no less important,
elsewhere. As brand consultant Laura Sullivan explains, “Increasingly luxury consumers are
concerned about the provenance of every aspect of a product.”12
She cites the Kimberley
process, which seeks to make conflict diamonds unusable, as an example of success.
Supplier networks, which can be easily accessed by both suppliers and teams worldwide, are
a good solution. These give central teams complete and real-time visibility over any suppliers
added to the network and allows them to ensure they meet their CSR criteria.
The supplier network provided by ProProcure is a good example of the success of such
networks. Not only does it give brands confidence in the integrity and capability of their
suppliers, but also makes the process of placing tenders a lot easier and more efficient.
Embracing sustainability is good for business
Page 10
11. Gourmands to gourmets
The business environment is changing.
“The wealthy are increasingly concerned about environmental issues” says Ledbury Research
in a report on Europe’s luxury market.13
Green issues are cool. Gourmands are becoming
gourmets, savouring style, craftsmanship and sustainability rather than consuming mindlessly.
This means that luxury beauty brands need to become fully alert to what their consumers
want, namely a recognition of the importance of following sustainable practice as fully as
possible. This is particularly the case in respect of merchandising in general and of POS
practice in particular.
As Cara David, managing partner of YouGov, New York, comments “All of these trends
present a new consumer who is eager to purchase luxury products with a more educated
and reserved mentality. It is important for brands to cater to these traits and mature with
consumers in the post-recession economy.”14
Embracing sustainability is good for business
Page 11
13. 1. Could sustainability be the future of luxury? 27 December, 2011
www.wpp.com/wpp/marketing/consumerinsights/sustainability-and-luxury/
2. Could sustainability be the future of luxury? 27 December, 2011
www.wpp.com/wpp/marketing/consumerinsights/sustainability-and-luxury/
3. Sustainable luxury fashion – is it possible?, 17 September, 2012
www.source.ethicalfashionforum.com/article/sustainable-luxury-fashion-is-it-possible
4. Deeper Luxury, Jem Bendell & Anthony Kleanthous, WWF-UK, November 2007
www.wwf.org.uk/deeperluxury/report.html
5. Deeper Luxury, Jem Bendell & Anthony Kleanthous, WWF-UK, November 2007
www.wwf.org.uk/deeperluxury/report.html
6. Snapshot: Cosmetics and Skin Care, January 2010
www.inboundlogistics.com/cms/article/snapshot-cosmetics-and-skin-care/
7. ProProcure luxury beauty brand research, May 2015
www.proprocure.co.uk
8. Sustainability – Deeper Luxury, April 29, 2015
www.herringbonemag.com/#!SUSTAINABILITY-Deeper Luxury/
c1kod/5541312e0cf2adc1acfbd89f
9. LVMH Commitments, Environment , 2015
www.lvmh.com/group/lvmh-commitments/environment
10. L’Oréal announces ambitious sustainability commitment for 2020, Jennifer Elks, October
23, 2013
www.sustainablebrands.com/news_and_views/communications/jennifer-elks/loreal-
announces-sharing-beauty-all-its-new-sustainabili
11. Le plateforme de recyclage CEDRE, 2015
www.lvmh.fr/groupe/engagements/environnement/la-plateforme-de-recyclage-cedre
References
Embracing sustainability is good for business
Page 13
14. 12. Luxury sector goes vertical, Simon Brooke, August 12, 2014
www.supplymanagement.com/analysis/features/2014/luxury-sector-goes-vertical
13. Deeper Luxury, Jem Bendell & Anthony Kleanthous, WWF-UK, November 2007
www.wwf.org.uk/deeperluxury/report.html
14. 4 trends dominate affluent purchasing post-recession claims YouGov exec, May 2015
www.luxurydaily.com/trends-dominate-affluent-purchasing-post-recession-yougov-exec/
Embracing sustainability is good for business
Page 14
15. ProProcure tackles the lack of co-operation that commonly exists between procurement
and marketing in global and multi-national companies.
Technology is at the heart of the business. Geneus, the marketing spend management
platform is built to seamlessly integrate with existing business systems and successfully
manages client’s POS complexity giving complete visibility over costs, providing an
unrivalled aggregation solution and ensuring brand compliancy.
For the last 14 years, ProProcure has worked with a number of luxury brands, including
Perrier-Jouët, Mumm, and Martell.
About ProProcure
Embracing sustainability is good for business
Page 15
16. ProProcure Limited
Europa Court, Marsham Way, Gerrards Cross, Buckinghamshire. SL9 8BQ United Kingdom
+44 (0) 870 380 1717 | info@proprocure.co.uk
If you wish to discuss the contents of this paper or to find out more about ProProcure,
please call Edwige Riou on +44 (0) 870 123 5143 or email edwige.riou@proprocure.co.uk
For Further Information