SB'12 - Peter Callaro - The Coca-Cola Company

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A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

INSIDE COCA-COLA’S ARCTIC HOME
CAMPAIGN

Peter Callaro, The Coca-Cola Company

Pete Callaro
The Coca-Cola Company

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supporting worthy causes

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sustainability mindset

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partnership built on
shared value

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the last ice area

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our inspiration

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a bold gesture

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Project White

•  Leverage Coke’s scale to create awareness of the polar bear’s
plight and generate public funding for its protection.
•  Help World Wildlife Fund establish an Arctic Polar Bear refuge.
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a singular message

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a simple call to action

TV5BNKF
V4B76W5

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true integration

PUBLIC MCR
RELATIONS

PRINT PACKAGING

SOCIAL RETAIL

TELEVISION OOH
CINEMA

RADIO
EXPERIENTIAL
DIGITAL
MOBILE

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focus on retail

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unprecedented
in-store activation

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targeted print

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immersive experiences

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key to authenticity

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thank you

T H E M O R E YO U T E X T, T H E M O R E YO U C A N P ROT EC T.
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Standard text and data rates may apply. Limit of 5 text donations per billing cycle. Text by 3/15/12 to donate $1 to WWF. ©2011 The Coca-Cola Company.
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SB'12 - Peter Callaro - The Coca-Cola Company

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This document discusses leveraging the UN Sustainable Development Goals for brands. It provides an introduction to the goals, including ending poverty, and outlines expectations for business engagement. Civil society organizations see opportunities for businesses to contribute through their core activities. The business case for alignment with the SDGs includes access to new markets among the 4 billion living in poverty and growth in green technologies worth over $3 trillion by 2020.

Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...

Sustainable Brands

Building Brand Value through Upcycling: How Creativity, Marketing and Social ...

Sustainable Brands

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