1. Sequoia Capital is a 40-year-old venture capital firm that has invested in over 820 companies, including 150 IPOs and 150 acquisitions. 2. When evaluating startups, Sequoia looks for companies addressing large, disruptive markets; with unique, differentiated products that deeply alleviate customer pain; and exceptional founding teams focused on product excellence. 3. Sequoia advises startups to think ambitiously about market and company potential but to start small with minimal headcount, spending, and time to market in order to maximize efficiency and focus.