The document compares the marketing strategies of 4 digital camera companies - Sony, Panasonic, Kodak, and Nikon. It outlines their product details, pricing, promotions, placement or distribution channels, and the competitive market landscape. Sony targets high-class families globally and has the largest market share. Panasonic has grown its sales but has a smaller market compared to Sony. Kodak and Nikon also target global and domestic markets but their Indian market shares are not specified.

1. MARKETING STRATEGY
In marketing strategy, we compare all four companies of
their product, price, place and promotion.
PRODUCT:
Companies of digital cameras on 6.0 to 6.2 mega pixels
Companies SONY PANASONIC KODAK NIKON
Model no. DSC-W30 DMCFX01EBW V603 COOLPIX
L1
QUALITY:
Best √
√
Good √
Medium
√
DESIGN: Look sharp slim Small small
moving lens angel
moving

2. Features: 6.0 Mega 6.0Mega pixels 6.1Mega 6.2 Mega
pixels pixels pixels
Carl zeiss ½.5 inch. Image 3x optical Optimize
“vario- sensor zoom image
Tessar” quality
Smart zoom 3.6x optical 32MBinter Control
(13x zoom nal auto white
Shooting in balance,
VGA) auto tone&
color
High 1/1point high 22 scene Maximum
Sensitivity speed and 5 color shutter
IOS 1000 modes speed of
1/8000 sec.
Auto/ High sensitivity Video/audi World’s
program mode o capture smallest
auto camera
SCN 7 mode Programmed 2.5″ indoor/ Up to 4x
AE Exposure outdoor zoom
display
Image Full resolution 1/2000
Brightness image shutters
Button
Multi-point 3frames/sec.
AF (5
frame)
Center-
weighted AF
Real
imaging
processor
6x zoom,
32MB
internal
memory
SIZE: 50*95cms 50*75cms 75*100cms 2816*2130
BRAND Sony Panasonic Kodak Nikon
NAME:
SERVICES Provide Provide Provide Provide

3. accessories Guidance and Guidance Guidance
of cameras accessories. and and
accessories accessories
WARRANTI 3 years 1 year 1year 2 year
RETURNS: Replacement Replacement Replaceme Replaceme
within within warranty nt within nt within
warranty period warranty warranty
period period period
PRICE:
COMPANIES SONY PANASONIC KODAK NIKON
LIST PRICE: 16480Rs. 17050RS. 15680Rs. 16950Rs.
DISCOUNT: 3% 4% 2% 3%
PAYMENT Advance Demand
PERIOD: payment -draft
CREDIT Weekly Weekly 15 days Weekly
TERMS:
PROMOTIONS:
COMPANIES SONY PANASONIC KODAK NIKON
SALES 15% off Free 75 photos Free carry bag
PROMOTIONS: accessories 32MBcard free of Free512SDcar
, free carry cost, d
bag.
ADVERTISING: National Magazines, National Newspapers,
media, Newspaper. media, Magazines
News Star TV,
paper Newspaper
Sony .

4. channel,
Z TV.
SALES FORCE: 1300 400 1000 300
PUBLIC - - - -
RELATION:
DIRECT On internet On internet On On internet
MARKETING: internet
PLACE:
COMPANIES SONY PANASONIC KODAK NIKON
CHANNELS: Advertisin Advertising Advertisin Advertisin
g through through print g through g through
print & & electronic print & print &
electronic media, sales electronic electronic
media, through media, media,
sales dealers sales sales
through through through
dealers. dealers dealers
COVERAGE: Across Across India Across Across
India India India
LOCATIONS: Bombay Bombay Bombay Bombay,
New Delhi
INVENTORY - - - -
TRANSPORTS: Via road Via road Via road Via road
transports transports transports transports

5. MARKET CONDITION:
MARKET SIZE:
SONY company’s market spread allover the world. SONY
company has a big market in India. In digital camera, SONY also
stands at good situation. In digital cameras, SONY targeted high-
class family, but middle-class family also purchase its cameras. It
earning more profit but it is outside company that’s why its market
share not available in India.

6. PANASONIC Company has small market as
compare SONY. Panasonic also targeted high-class family.
PANASONIC ‘s simple moving average is in 30 days,
according to BSE 11.24 & NSE 11.26.
In March 2005, its net sales are 101.44crore.
In March 2006 it increase 18.49crore.its net sales are
119.93crore. So we can say it’s growing more & more.
KODAK:
KODAK is spread allover the world. KODAK
Company’s has four locations in India. Its market share is
not available in India. But we can say that it earn more
profit in India. KODAK targeted middle-class family.

7. NIKON:
NIKON Company is also spread in allover the world.
NIKON Company targeted high-class family. In digital
camera, it stands at good situation. Nikon’s market share is
not available in India. But Nikon Company stands in top5
companies in digital camera.
MARKET COMPETITIORS:
SONY:
*Fuji film * HP
* Nikon
Digital
camera In direct
Competitor
Direct SONYSONY
SONY
Competitor
*Kodak
*Geo cities *Olympus

8. KODAK:
*Fuji film *Olympus
*Sony *Nikon
Direct
In direct Digital Compet
Competitor camera itor
Kodak
* Panasonic
*HP *geo cities
*Samsung

9. PANASONIC:
*Fuji film * HP
*Kodak *Sony
Direct Digital camera
In Compet
direct Panasonic
itors
competi
tors
*Nikon
*Geo cities *Olympus

10. NIKON:
*Fuji film *HP
*Panasonic *Kodak
In Direct
direct Digital camera Compet
comp Nikon itor
etitor
*Sony
*Olympus *geocities