The document outlines a proposal for a new music magazine called Ihertmagazine that will promote concerts and festivals in Hertfordshire. It will inform readers of upcoming artists and live music venues through reviews, previews, and exclusive behind-the-scenes content. The magazine will be published monthly with 75 pages in print and online. It will target 14-26 year olds across all demographics who enjoy live music. The total budget is £25,330 which will be raised through crowdfunding and personal savings. The magazine will be distributed in Hertfordshire and marketed in shops, on social media, and through collaborations with artists.
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2. Statement of Needs and Purpose
• Promote concerts and festivals in Hertfordshire
• Inform people of upcoming artists hosting venues in Hertfordshire
• Entertain people by including personal accounts of peoples experience at concerts
• USP: includes exclusive content on a famous artist's concert hidden inside the magazine.
4. Form and genre
• 75 page, A4 print , online magazine.
• Produced monthly
• Music genre magazine to comply with the brief.
5. Content:
• Title: Ihertmagazine
• Script font: reflect the creativeness of the magazine
• Articles includes people’s reviews, upcoming concerts, articles on a pre-
release famous artists concert coming to Hertfordshire.
10. Target Audience:
• Demographic 14–26-year-olds
• Anyone of a gender, ethnicity, class
• Psychographic: People who enjoy loud music and like to go to
concerts, people who are fans of the cover star.
11. Budget:
• £2.50 per copy
• Crowdfunding to raise money
• Use personal savings to ensure it is high quality and the best on the market
• Total cost of recourses will be £25,330
12. Distribution and marketing
• Distributed in Hertfordshire
• Marketed in shops and front windows in stationary shops.
• Marketed on adverts on social media
• Cross-promoted on famous artists social media pages.
13. Production company
• Independent company with 10+ experience in the industry
• My company has distributed over 105,003 copies
• Employed several high-quality staff to ensure best quality products.
14. Conclusion
• It is worth distributing as it will bring something fun and exciting to people in
Hertfordshire.
• My magazine will be entertaining for people in Hertfordshire to read and will be worth
distributing.
• My magazine is needed as it includes pre-released concert details that only people in
Hertfordshire will know about as it will be advertised inside the magazine to excite the
people in Hertfordshire about a famous artists touring around Hertfordshire.
