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Saying Stuff is Dead is Dead
The document discusses the misconceptions surrounding the idea that traditional marketing methods, such as SEO and email, are 'dead' due to the rise of social media. It argues that modern marketing strategies are evolving rather than dying, emphasizing the importance of integrating these methods effectively. The author encourages businesses to adapt to new marketing paradigms and not to rely on misleading statistics or conventional wisdom.
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Saying Stuff is Dead is Dead
- 1. Saying Stuff is Deadis DEAD!
- 2. Four Dead Questions •What is the problem of saying stuff is dead? • Why do people say stuff is dead? • Why do we believe stuff is dead? • How do we stop people saying SEO is dead?
- 3. Bauer and I james.carson@bauermedia.co.uk @mrjamescarson facebook.com/jacarson uk.linkedin.com/in/jacarson85 www.jamescarson.co.uk/socialsearch Always up for linkage!
- 4. Marketing is Dieing And,it could be dragging you and your business down with it. Let me explain... Traditional marketing is dieing a slow death at the feet of Facebook, Twitter, LinkedIn and YouTube. The new THRIVING marketing model is built on totally different principals, and the best part is, your customers will LOVE you more then ever. This new marketing model is 62% less expensive than what you're currently spending on marketing, and turns leads into instant customers that can't wait to buy from you. >>>> Click here to register, space is limited I have been studying this model extensively over the last few years, and you will be amazed at how savvy businesses and individuals are using these new marketing methodologies to drive massive leads to their businesses and turn those leads to instant customers. Join me this Thursday night as I reveal all that I have learned and developed in this new way of marketing. You will be blown away! >>>> Click here to register, space is limited See you Thursday, LOL - Bill Crosby PS. I promise that you will be completely blown away at what I have to show you and how you can model these new marketing methodologies in your marketing efforts immediately. I'm going to show you exactly how to do it! >>>> Click here to register, space is limited
- 5.
- 6. Some Stats 350m Please kill me 350m (or email) 350m 41 100 Total 3.1Total billion 1.4 accounts Average US Office Worker billion Source: Radacati Group http://bit.ly/x7k832 users Source: Email Marketing Reports.com http://bit.ly/15yFu
- 7. Email vs. SocialNetworking Daily Usage Internet Users Who Do Activity Social Networking 43% Social Networking 65% Email 61% Email 92% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Source: Pew http://searchengineland.com/top-internet-activities-search-email-once-again-88964
- 8.
- 9. We don’t thinkthat a modern messaging system is going to be email* *Possibly the most overhyped quote in Internet marketing history.
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- 15. What About SEO? Internet Users Who Do Activity Social Networking Email c.ÂŁ500m Search 0% 20% 40% 60% 80% 100%
- 16. SEO is Dead! Further idiocy: http://www.searchengineguide.com/stoney-degeyter/seo-is-dead.php http://www.clickz.com/clickz/column/1691370/seo-is-dead-long-live-er-other-seo http://www.seorefugee.com/seoblog/2007/03/30/seo-is-dead/ http://www.seotoday.com/browse.php/category/articles/id/504/index.php http://www.emergence-media.com/2007/05/seo-is-dead-where-is-your-audience-searching/ http://www.webpronews.com/insiderreports/2004/02/03/is-organic-seo-dead http://www.nicholasroussos.com/general/seo-is-dead/ http://www.copyblogger.com/seo-copywriting-is-dead/ http://www.seroundtable.com/archives/003706.html http://calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/
- 18.
- 19. Social Shares +Rel=“author”
- 22.
- 23. Why Do People KeepSaying Stuff is Dead?
- 24. #1 Endism Outbreaks of what the computer scientist John Seely Brown calls "endism" have been rife in discussions about communications technology since the time of Plato, who opined that writing would destroy memory. In the 20th century, it was widely trumpeted that television would be the death of, first, radio and, later, movies. http://www.guardian.co.uk/commentisfree/2011/nov/27/john-naughton-mark-zuckerberg-email
- 26. Source: RIAA accessedat: http://bit.ly/xsY3FL
- 27. Hardware ≠Software EstablishedMedia Continues to Expand
- 28. #2: Dead StuffSells Magazines
- 29. http://www.pcmag.com/article2/0,2817,2397829,00.asp http://www.forbes.com/sites/insertcoin/2011/08/15/a-eulogy- for-google-plus/ http://econsultancy.com/uk/blog/6769-seo-is-dead-again http://www.dailymail.co.uk/sciencetech/article-1329979/Facebook-email- Mark-Zuckerberg-launches-Google-Gmail-killer.html http://calacanis.com/2007/02/07/why-people-hate-seo-and- why-smo-is-bulls-t/ http://www.bbc.co.uk/news/magazine-15829333 http://www.guardian.co.uk/lifeandstyle/lostinshowbiz/2010/jul /08/prince-internet-dead-itunes http://www.slate.com/articles/technology/technology/2011/11/google http://www.bureau24.net/2011/07/13/is-facebook-dead-the-launch-of-google-plus/ _had_a_chance_to_compete_with_facebook_not_anymore_.html http://paidcontent.org/article/419-seo-is-dead-and-the-new-king-is-smo/
- 30. Why Do People Acceptthat Stuff is Dead?
- 31. #1: Statistics Makeit Easy There are three kinds of lies: lies, damned lies, and statistics.
- 32. Dumb Stats Pinterest grew 4000% in 2011 – we absolutely need to have a strategy! NEVER base decisions on % growth rates on their own
- 33.
- 34.
- 37. #3: It’s whatthought leaders say!
- 38. The Internet isgoing to change marketing before it changes almost anything else, and old marketing will die in its path.
- 41. “Markets are conversations” “Everything’seasier with fans”
- 44. Let’s Use SomeDamn Lies… IPA Sponsored research published in January 2009 100.0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 8.8% 10% 6.5% 3.7% 2.8% 0% UK's online consusmers Read Blogs Contribute to Forums Comment on Blogs Active Bloggers
- 45. Media Passive Faris YacobI believe that children are the future http://www.box.com/shared/qus47kip7x
- 47. Interruptive Ads areDead? Good ideas make good advertising
- 48. Guess the keyword… “carinsurance” “loans” “mortgages” “credit cards”
- 49. You’re So MoneySupermarket 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 money supermarket car insurance moneysupermarket loans credit cards mortgages
- 51. How Do We StopPeople Saying SEO is Dead?
- 52. #1 Avoid Siloes Getsiloed and you are dead
- 54.
- 59. Inbound Departments http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ Outreach Content Outreach Design/Development Analytics Outreach
- 60. Inbound Dependencies http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ email, socialOutreachbuilding, PR media, link articles, product Content Outreach pages, infographics, video Design/Development site architecture, CMS, UX design site analytics, consumer research, keyword analysis, competitor Analytics Outreach research
- 61. Inbound Contributors http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ sales, marketers, PR, brand managers, Outreach execs, link email, socialsocial mediabuilding, PR media, link builders journalists, writers, video articles, product editors, designers, marketers (or just Content Outreach pages, infographics, video anyone!) Design/Development site architecture, CMS, UX design developers, designers site analytics, consumer research, keyword analysis, competitor analysts, marketing research Analytics Outreach research
- 62. #2 Cover YourBases http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ Outreach Content Design Development Analytics
- 63. Bad Times http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ Outreach Content Design/Development
- 64.
- 65.
- 66. Technology Often ComplementsRather than Kills
- 67. #4 Prioritise Properly Whereis your audience?
- 68. #5 Unify YourData http://www.jamescarson.co.uk/socialsearch/2011/11/08/data-driving-integrated-marketing-departments/
- 69.
- 70. #6 Don’t trust statisticswithout context…
- 71. #7 I havean agenda too
- 73. SEO is NOT DEAD Neither is: Google + TV Facebook Product marketing Twitter Interruption Email Apps PPC Music Print media The Internet
- 74.
- 75. This Talk isDead james.carson@bauermedia.co.uk @mrjamescarson facebook.com/jacarson uk.linkedin.com/in/jacarson85 www.jamescarson.co.uk/socialsearch Always up for linkage!