Marketing automation software

1. by
by
Innovative Marketing Software Lab

2. Problem to Solve…
According to…
“…One of the key problems reported by marketing professionals using
CRM software is lack of key information about sales leads and
customers as well as other entities that is a major obstacle for the right
management decisions and smooth customer relations processes
while companies struggle to compete effectively…”
Gartner research study about Big Data trends - March, 2015

3. Breadcrumb to the Solution…
The information is available,
but need to be turned into meaningful data
“…the broad scope of externally accessible data is highly fragmented,
voluminous, “noisy” and distributed. It is found in hundreds of
thousands of Web and social sites, open government data…”
Gartner research study about Big Data trends - March, 2015

4. The Marketing Opportunity…
“…by 2017, more than 30% of enterprise access to broadly based BIG
DATA will be via intermediary data broker services, serving context to
business decisions. Digital business demands real-time situation-
awareness. This includes insights into what goes on both inside and
outside the organization…”
Gartner research study about Big Data trends - March, 2015
…as predicted by…

5. The Solution…
• Intelligent CRM software capable of:
• BIG DATA mining
• Machine learning
• Predictive analytics actions
• Cloud collaboration and storage
• Tailored solutions
• Direct marketing

6. The Product…
Streaming data
Sales leads management
Effective lead qualification
Automated nurturing
Conversion enhancing
Predictive analytics based automation
Informed management decisions
Data mining
Datacapturing
…external sources
Email communication
POS actions
Web site visits
Offline store visits
Mobile interactions
other sources …
Machinelearning
API
Feeding CRM systems with data
Sales automation capabilities
Data source
XML data transfer
Import / Export data
In-houseAutomation
DataBrokerService

7. Looks Professional …

8. Buyers Personas…
• Business organizations;
• Marketing and Sales managers/executives;
• SME owners & executives;
• Marketing agencies;
• Account managers
• NGO’s and Institutions;
• PR managers
• Individuals
• bloggers, media owners.

9. Current status & schedule…
Launching Beta Version
• User management
• Web site visits and emails capturing
• Web site marketing modal dialogs
• Lead management
• Email marketing
Dec, 2015 Mar, 2016 Sep, 2016 Dec, 2016

10. START UP
Free
Up to 1000 resolvings
Up to 500 emails
CRM interface – No
Associates - 1
Business model…
SaaS
ENTERPRISE
€ 20 / mo
Up to 10 000 resolvings
Up to 5 000 emails
CRM interface – Yes
Associates- 2
CORPORATE
€ 40 / mo
Up to 100 000 resolvings
Up to 40 000 emails
CRM interface – Yes
Associates - 10
ULTIMATE
€ 500 / mo
Unlimited
Up to 1 000 000 emails
CRM interface – Yes
Associates - Unlimited
Prices are per user including VAT
AGENCIES
Individual conditions upon request & approval
AFFILIATES
Equivalent of a monthly submission fee

11. Competition…
Competitor Price / mo €
Emails per
month
Tracking CRM
Data
gathering
Data
capturing
Lead
management
360,00 0 No No Yes Yes No
82,00 0 No No Yes Yes No
500,00 0 Yes Yes Yes No Yes
15,00 ∞ Yes No No No No
10,00 5000 Yes No No No No
15,00 5000 Yes Yes Yes Yes Yes

12. Market size…
TAM – all data driven companies using CRM at least. The initial
estimation is around 570,000 companies with near 50 mln. users
worldwide;
SAM – the amount of users our business model is targeting.
These are all companies, which use external data sources to feed
their CRM software;
SOM - the amount of users we currently are able to serve with
the available technical resources is estimated to be up to 5,000
companies or approximately 25,000 users (0.05% of TAM). We
are aiming to reach 1% market share in the first five years of the
project or a range of 250,000 to 500,000 users

13. Financials…
Description Rates Year 1 Year 2 Year 3 Year 4 Year 5
Clients (companies) 160 2 000 6 000 20 000 100 000
Price per User / Users (10 per co.) 10,00 € 800 10 000 30 000 100 000 500 000
Average transactions per user 1 000 1 500 2 000 2 500 3 000
Transactions: price / count 0,00200 € 800 000 15 000 000 60 000 000 250 000 000 1 500 000 000
Revenue 8 000 € 100 000 € 300 000 € 1 000 000 € 5 000 000 €
Cost of sales 1 600 € 30 000 € 120 000 € 500 000 € 3 000 000 €
Income Statement Rate Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 8 000 € 100 000 € 300 000 € 1 000 000 € 5 000 000 €
Cost of sales 1 600 € 20 000 € 60 000 € 200 000 € 1 000 000 €
Gross margin 80,0% 6 400 € 80 000 € 240 000 € 800 000 € 4 000 000 €
Research and development 50 000 € 100 000 € 40 000 € 40 000 € 40 000 €
Sales and marketing 300 000 € 500 000 € 40 000 € 40 000 € 40 000 €
General and administrative 10 000 € 10 000 € 15 000 € 20 000 € 20 000 €
Operating expenses 360 000 € 610 000 € 95 000 € 100 000 € 100 000 €
Depreciation 20,0% 80 000 € 124 000 € 119 200 € 115 360 € 112 288 €
Operating income 433 600 €- 654 000 €- 25 800 € 584 640 € 3 787 712 €
Finance costs 5,0% - € - € - € - € - €
Income before tax 433 600 €- 654 000 €- 25 800 € 584 640 € 3 787 712 €
Income tax expense 10,0% - € - € - € - € 331 055 €
Net income 433 600 €- 654 000 €- 25 800 € 584 640 € 3 456 657 €
Balance sheet Rate Opening Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Cash 1 590 000 € 836 400 € 6 400 € 51 400 € 651 400 € 4 120 345 €
Accounts receivable - € - € - € - € - €
Inventory - € - € - € - € - €
Current assets 1 590 000 € 836 400 € 6 400 € 51 400 € 651 400 € 4 120 345 €
Long-term assets 320 000 € 496 000 € 476 800 € 461 440 € 449 152 €
Total assets 1 590 000 € 1 156 400 € 502 400 € 528 200 € 1 112 840 € 4 569 497 €
Liabilities
Accounts payable - € - € - € - € - €
Other liabilities - € - € - € - € - €
Current liabilities - € - € - € - € - € - €
Long-term debt - € - € - € - € - €
Total liabilities - € - € - € - € - € - €
Equity
Capital 1 590 000 € 1 590 000 € 1 590 000 € 1 590 000 € 1 590 000 € 1 590 000 €
Retained earnings - € 433 600 €- 1 087 600 €- 1 061 800 €- 477 160 €- 2 979 497 €
Total equity 1 590 000 € 1 156 400 € 502 400 € 528 200 € 1 112 840 € 4 569 497 €
Total liabilities and equity 1 590 000 € 1 156 400 € 502 400 € 528 200 € 1 112 840 € 4 569 497 €
Cash Flow Statement Rate Year 1 Year 2 Year 3 Year 4 Year 5
Net income 433 600 €- 654 000 €- 25 800 € 584 640 € 3 456 657 €
Add back depreciation 80 000 € 124 000 € 119 200 € 115 360 € 112 288 €
Changes in working capital
Accounts receivable - € - € - € - € - €
Inventory - € - € - € - € - €
Accounts payable - € - € - € - € - €
Other liabilities - € - € - € - € - €
Cash flows from operating activities 353 600 €- 530 000 €- 145 000 € 700 000 € 3 568 945 €
Amount paid for long-term assets 400 000 €- 300 000 €- 100 000 €- 100 000 €- 100 000 €-
Cash flows from investing activities 400 000 €- 300 000 €- 100 000 €- 100 000 €- 100 000 €-
Proceeds from long-term debt - € - € - € - € - €
Proceeds from issue of share capital - € - € - € - € - €
Repayment of long-term debt - € - € - € - € - €
Cash flow from financing activities - € - € - € - € - €
Cash flow 753 600 €- 830 000 €- 45 000 € 600 000 € 3 468 945 €
Opening cash balance 1 590 000 € 836 400 € 6 400 € 51 400 € 651 400 €
Closing cash balance 836 400 € 6 400 € 51 400 € 651 400 € 4 120 345 €
Expenses based on:
• Development needs;
• Marketing needs;
• Hardware needs;
Incomes based on:
• SOM size;
• Business model;
• Expanded capacity by raising funding;
• of 1,5M Euros;

14. The deal…
Raising funds
• 1,5M Euros venture capital;
• Cost of capital paid back up to 5th year;
• 10% cost of developments and idea in case of deal;
Share
• Up to 10% share holding;

15. The Team…
Yanislav Tankov
CEO & business development Mgr.
Plamen Nikolov
Back end developer and scientist
Ivo Tomov
Front end developer
Svetoslav Atanasov
Web Designer
Elena Koleva
Marketing manager
Marina Nikolova
Accountancy
Milena Tankova
Financial Supervisor

16. Our Mission…
…We always aim to deliver value by
exploring beyond the things already
made and inventing new
technologies...

17. Contact…
Office 207
6, Yan Huniadi blvd.
Town of Varna, 9020
Bulgaria
www.newmark.bg
office@newmark.bg
0035952988978
00359882077708