Generating record revenue of €841m, Barcelona reach the top of the Money League for the first time, becoming the first club to break the €800m barrier. Overall, the 20 highest earning football clubs in the world generated a record €9.3bn (2018: €8.3bn) of combined revenue in 2018/19, an increase of 11% on the previous year.
The 2018/19 season saw English and European football reach new record levels of revenue generation. This snapshot of the peak before the impact of the COVID-19 pandemic also includes some warning signs for the challenges to come.
Real Madrid returns to first place in the Money League after generating record revenue of more than €750m in 2017/18, following unprecedented success on the pitch as the club secured a third consecutive Champions League title. FC Barcelona finishes second to complete a Spanish one-two at the top, whilst Manchester United slip to third.
We estimate that those clubs in this year’s Money League will have missed out on over €2 billion of revenue across the 2019/20 and 2020/21 seasons. This is primarily driven by matchday revenue, due to the absence of fans, but also rebates to broadcasters and some commercial impacts as well as the lost potential to continue their previous growth trajectory over the period.
Welcome to a milestone edition of the Deloitte Football Money League (‘DFML’). Every year, DFML profiles the financial performance of the highest revenue generating clubs in world football. This year’s edition is a landmark publication for more reasons than one, as it marks 25 years of DFML and covers the first season (2020/21) to be impacted by COVID-19 from start to finish.
Welcome to the 17th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2012/13 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
http://www.deloitte.com/view/en_GB/uk/industries/sportsbusinessgroup/sports/football/deloitte-football-money-league/index.htm
We estimate that those clubs in this year’s Money League will have missed out on over €2 billion of revenue across the 2019/20 and 2020/21 seasons. This is primarily driven by matchday revenue, due to the absence of fans, but also rebates to broadcasters and some commercial impacts as well as the lost potential to continue their previous growth trajectory over the period.
The 2018/19 season saw English and European football reach new record levels of revenue generation. This snapshot of the peak before the impact of the COVID-19 pandemic also includes some warning signs for the challenges to come.
Real Madrid returns to first place in the Money League after generating record revenue of more than €750m in 2017/18, following unprecedented success on the pitch as the club secured a third consecutive Champions League title. FC Barcelona finishes second to complete a Spanish one-two at the top, whilst Manchester United slip to third.
We estimate that those clubs in this year’s Money League will have missed out on over €2 billion of revenue across the 2019/20 and 2020/21 seasons. This is primarily driven by matchday revenue, due to the absence of fans, but also rebates to broadcasters and some commercial impacts as well as the lost potential to continue their previous growth trajectory over the period.
Welcome to a milestone edition of the Deloitte Football Money League (‘DFML’). Every year, DFML profiles the financial performance of the highest revenue generating clubs in world football. This year’s edition is a landmark publication for more reasons than one, as it marks 25 years of DFML and covers the first season (2020/21) to be impacted by COVID-19 from start to finish.
Welcome to the 17th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2012/13 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
http://www.deloitte.com/view/en_GB/uk/industries/sportsbusinessgroup/sports/football/deloitte-football-money-league/index.htm
We estimate that those clubs in this year’s Money League will have missed out on over €2 billion of revenue across the 2019/20 and 2020/21 seasons. This is primarily driven by matchday revenue, due to the absence of fans, but also rebates to broadcasters and some commercial impacts as well as the lost potential to continue their previous growth trajectory over the period.
The 28th edition of our report reflects the continued revenue growth of the Premier League and Football League has contributed to overall revenues in the European football market reaching record levels in the 2017/18 football season.
Published just eight months after the end of the 2016/17 season, the Money League is the most contemporary and reliable independent analysis of the clubs’ relative financial performance.
Welcome to a milestone edition of the Deloitte Football Money League (‘DFML’). Every year, DFML profiles the financial performance of the highest revenue generating clubs in world football. This year’s edition is a landmark publication for more reasons than one, as it marks 25 years of DFML and covers the first season (2020/21) to be impacted by COVID-19 from start to finish.
The financial results of the 2016/17 football season are the most impressive ever recorded in our Annual Review of Football Finance, with the 27th edition reflecting a new era of improved profitability and financial stability for football clubs.
Deloitte Football Money League - Planet FootballDeloitte UK
Welcome to the 20th edition of the Deloitte Football Money League in which we profile the highest revenue generating clubs in world football. Published just eight months after the end of the 2015/16 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
To read the full report, visit www.deloitte.co.uk/dfml
Deloitte Football Money League - Top of the tableDeloitte UK
Welcome to the 19th edition of the Deloitte Football Money League in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2014/15 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
To read the full report, visit www.deloitte.co.uk/dfml
Deloitte Football Money League 2015 - Commercial breaksDeloitte UK
Welcome to the 18th edition of the Deloitte Football Money League in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2013/14 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
To read the full report, visit www.deloitte.co.uk/DFML
Ahead of the curve - Annual Review of Football FinanceDeloitte UK
This 26th edition of Deloitte Annual Review of Football Finance documents English and European professional football business and commercial performance over the 2015/16 seasons, which will be remembered for Leicester City's remarkable Premier League title triumph.
As the Premier League looks forward to its 25th season, the Deloitte Annual Review of Football Finance has now completed
its quarter century of documenting English professional football’s business and commercial performance.
The Sports Business Group at Deloitte’s Annual Review of Football Finance is the only study of its kind, analysing the financial situation of football for the 2011/12 season and providing pointers to future performance.
Find out more at http://www.deloitte.co.uk/arff
We estimate that those clubs in this year’s Money League will have missed out on over €2 billion of revenue across the 2019/20 and 2020/21 seasons. This is primarily driven by matchday revenue, due to the absence of fans, but also rebates to broadcasters and some commercial impacts as well as the lost potential to continue their previous growth trajectory over the period.
The 28th edition of our report reflects the continued revenue growth of the Premier League and Football League has contributed to overall revenues in the European football market reaching record levels in the 2017/18 football season.
Published just eight months after the end of the 2016/17 season, the Money League is the most contemporary and reliable independent analysis of the clubs’ relative financial performance.
Welcome to a milestone edition of the Deloitte Football Money League (‘DFML’). Every year, DFML profiles the financial performance of the highest revenue generating clubs in world football. This year’s edition is a landmark publication for more reasons than one, as it marks 25 years of DFML and covers the first season (2020/21) to be impacted by COVID-19 from start to finish.
The financial results of the 2016/17 football season are the most impressive ever recorded in our Annual Review of Football Finance, with the 27th edition reflecting a new era of improved profitability and financial stability for football clubs.
Deloitte Football Money League - Planet FootballDeloitte UK
Welcome to the 20th edition of the Deloitte Football Money League in which we profile the highest revenue generating clubs in world football. Published just eight months after the end of the 2015/16 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
To read the full report, visit www.deloitte.co.uk/dfml
Deloitte Football Money League - Top of the tableDeloitte UK
Welcome to the 19th edition of the Deloitte Football Money League in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2014/15 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
To read the full report, visit www.deloitte.co.uk/dfml
Deloitte Football Money League 2015 - Commercial breaksDeloitte UK
Welcome to the 18th edition of the Deloitte Football Money League in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2013/14 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.
To read the full report, visit www.deloitte.co.uk/DFML
Ahead of the curve - Annual Review of Football FinanceDeloitte UK
This 26th edition of Deloitte Annual Review of Football Finance documents English and European professional football business and commercial performance over the 2015/16 seasons, which will be remembered for Leicester City's remarkable Premier League title triumph.
As the Premier League looks forward to its 25th season, the Deloitte Annual Review of Football Finance has now completed
its quarter century of documenting English professional football’s business and commercial performance.
The Sports Business Group at Deloitte’s Annual Review of Football Finance is the only study of its kind, analysing the financial situation of football for the 2011/12 season and providing pointers to future performance.
Find out more at http://www.deloitte.co.uk/arff
We estimate that those clubs in this year’s Money League will have missed out on over €2 billion of revenue across the 2019/20 and 2020/21 seasons. This is primarily driven by matchday revenue, due to the absence of fans, but also rebates to broadcasters and some commercial impacts as well as the lost potential to continue their previous growth trajectory over the period.
Football and finance eng ab16 sept 2018_malmoAntonio Boccia
May football clubs benefit from a Capital Markets action?
How financial attractive football clubs may be considered? The English Premier League study case
Football Money League 2014
Source: Deloitte
Date: 22.01.2014.
The 17th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world's most popular sport.Published just eight months after the end of the 2012/13 season, the Money League is the most contemporary and reliable analysis of the clubs' relative financial performance.
Welcome to the 16th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. The Money League is published eight months after the end of the 2011/12 season, and is therefore the most contemporary and reliable analysis of clubs’ relative financial performance.
London Tech Week 2020 Tech Nation DealroomTech Nation
Figures compiled by Tech Nation and Dealroom for the Digital Economy Council show that investors continue to back some of the UK’s most promising tech teams, despite the challenges posed by Covid-19.
As members of the UK tech sector meet virtually during #LTWConnects events, figures show UK digital tech companies are continuing to attract investment, are still advertising vacancies and are optimistic that they can navigate the crisis. On measures including investment raised by companies and capital raised by investors - which will help sustain the sector for the long term - the UK outperforms all of its European neighbours.
Rarely has there been more uncertainty regarding the course of the public finances over the next five years. In this note we aim to answer some of the big questions for the economy in light of the 2021 budget.
Rarely has there been more uncertainty regarding the course of the public finances over the next five years. In this note we aim to answer some of the big questions for the economy in light of the 2021 budget.
UK corporate environment - November 2019Deloitte UK
1. Macro environment - Global economy set to grow at slowest pace since 2010 this year, and remain below trend in 2020. UK growth to remain soft this year and next. Brexit and geopolitical uncertainty loom large.
2. Momentum – UK avoided recession in Q3, business investment declining, manufacturing activity soft, household spending holding up but slowing.
3. Operating costs – cost pressures due to tight labour market but may loosen as firms pull back on hiring. Commodity prices and rental values soft. Credit conditions expected to tighten.
4. Corporate stance – risk appetite near lowest level since 2008, focus on cost reduction, deleveraging and increasing cash flow.
5. Balance sheet – cash rich, credit still relatively cheap and easily available but signs of tightening, profits falling.
6. Risks – effects of Brexit and weak domestic demand, rising global geopolitical risk and protectionism also a worry for large UK corporates.
1. Global slowdown underway
2. Impact of trade tensions greater and more prolonged than expected
3. Exports, manufacturing and investment worst hit
4. Central banks have responded with rate cuts and QE
5. Monetary easing has supported equities, recovering after a sell off in August
6. Consumers remain key driver of activity
7. Slow growth to continue, risks tilted to the downside
1. Macro environment - Global growth slowing, particularly in Europe. UK growth expected to be 1.2% this year but Brexit risks loom large.
2. Momentum - business investment declining, household spending holding up on strong wage growth.
3. Operating costs – expected to rise due to tight labour market, wage growth close to a 11-year high. Commodity prices up 12.5% ytd.
4. Corporate stance – risk appetite lowest since 2008, focus on cost reduction and increasing cash flow.
5. Balance sheet – cash rich, credit cheap and easily available, pockets of debt risk in ‘cov-lite’ sectors, profits falling.
6. Risks – effects of Brexit and weak domestic demand, rising global geopolitical risk and protectionism also a worry for large UK corporates.
1. Global activity continues to ease
2. Significant slowdown in euro area
3. Trade tensions have hit export-reliant economies
4. Rate expectations pushed back as central banks make dovish statements
5. Equities sold off in May with investors switching to bonds
6. 2020 UK growth heavily dependent on Brexit settlement
7. Risks to global growth tilted to the downside
1. Global activity easing
2. Slowdown most apparent in euro area
3. China transitioning to slower growth, service economy
4. Central banks pulling back from tightening
5. UK growth dependent on Brexit: exit deal could see GDP growth > 1.0% this year, no deal growth could be < 0.5%
6. Risks to global growth tilting to downside
Belfast has sustained momentum and a high level of ambition through 2018, with construction schemes across the city centre. This is in spite of potentially disruptive macro forces in play including Brexit, and the lack of an executive at Stormont.
Birmingham continues to hit new heights as it drives forward into an era of re-development and re-purposing. Yet again, the city has record-levels of construction with both developer and investor confidence high as preparations for HS2 gets underway and the 2022 Commonwealth Games draws ever closer.
Establishing itself as one of Europe’s fastest growing cities, Manchester continues to lead the way in catering for an increasing metropolitan population. Entire new neighbourhoods are in development redefining the parameters of the city centre as it pushes outwards and upwards driving record levels of construction.
Leeds has broken multiple construction records in 2018 as the city builds for the future, with new highs achieved in the Health and Education and Purpose-Built Student Accommodation sectors (PBSA).
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1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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Deloitte Football Money League 2020
1. Deloitte Football Money League 2020 | Top 20 clubs
Eye on the prize
Football Money League
Deloitte Sports Business Group
January 2020
2. Deloitte Football Money League 2020 | Top 20 clubs
FC Barcelona reach the top of the Money
League for the first time and become the
first club to break the €800m revenue
barrier. It is a Spanish one-two for the
second consecutive year; however, the
positions swap with Real Madrid dropping
to second place.
3. Deloitte Football Money League 2020 | Top 20 clubs
FC Barcelona1
FC
FC Barcelona top the Money League
for the first time, becoming only the
third club to hold the position since our
inaugural publication in respect of the
1996/97 season.
2018 Revenue
€690.4m
(£611.6m)
1,000
750
500
250
2017 20182015 2016
561
620
0
648
690
2 2 3 2
2019
841
1
46%
€383.5m
(£338m)
19%
€159.2m
(£140.4m)
35%
€298.1m
(£262.7m)
1
2
1
2019 Revenue
€840.8m
(£741.1m)
Annual revenue DFML position
Matchday
Broadcast
Commercial Note: Figures in circles
show top 20 ranking
per revenue stream.
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Women’s footballAverage league
attendance
76,104
Player with most
Instagram followers
Lionel Messi
140.3m
Domestic league
position
Yes No
1
Twitter followers
31.6m (2)
Facebook likes
103.2m (2)
Instagram followers
81.7m (2)
YouTube subscribers
8.7m (1)
Note: Figures in brackets show top 20
ranking per social media account.
4. Deloitte Football Money League 2020 | Top 20 clubs
Real Madrid2
Real Madrid expect to break the €800m
revenue mark for the first time in the
club’s history in 2019/20.
FCB MA
1,000
750
500
250
2017 20182015 2016
577
620
0
675
751
47%
€354.6m
(£312.5m)
19%
€144.8m
(£127.7m)
34%
€257.9m
(£227.3m)
1 3 2 1
2019
757
2
2
6
4
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Women’s footballAverage league
attendance
61,040
Player with most
Instagram followers
James Rodriguez
44.7m
Domestic league
position
Yes No
3
Twitter followers
33.5m (1)
Facebook likes
110.8m (1)
Instagram followers
82.4m (1)
YouTube subscribers
5.3m (2)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€750.9m
(£665.2m)
2019 Revenue
€757.3m
(£667.5m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Note: Figures in brackets show top 20
ranking per social media account.
5. Deloitte Football Money League 2020 | Top 20 clubs
Manchester United3
United predict revenue of £560-580m in
2019/20, a result that would likely see the
club fall to its lowest ever Money League
position in next year’s edition.
MUMAD
1,000
750
500
250
2017 20182015 2016
520
689
0
676 666
3 1 1 3
2019
712
3
45%
€317.2m
(£279.6m)
17%
€120.6m
(£106.3m)
38%
€273.7m
(£241.2m)
3
5
5
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€665.8m
(£589.8m)
2019 Revenue
€711.5m
(£627.1m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
74,698
Player with most
Instagram followers
Paul Pogba
38.8m
Domestic league
position
Yes No
6
Twitter followers
20.8m (3)
Facebook likes
73.2m (3)
Instagram followers
33.2m (4)
YouTube subscribers
2.4m (4)
Note: Figures in brackets show top 20
ranking per social media account.
6. Deloitte Football Money League 2020 | Top 20 clubs
Bayern Munich4
Bayern is clearly the leading German
club in the Money League, and this was
highlighted on the pitch as the club won
the German Cup and Bundesliga double.
MUND BA
1,000
750
500
250
2017 20182015 2016
474
592
0
588
629
5 4 4 4
2019
660
4
54%
€356.5m
(£314.2m)
14%
€92.4m
(£81.4m)
32%
€211.2m
(£186.2m)
8
8
3
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€629.2m
(£557.4m)
2019 Revenue
€660.1m
(£581.8m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
75,865
Player with most
Instagram followers
Phillipe Coutinho
21.8m
Domestic league
position
Yes No
1
Twitter followers
4.8m (10)
Facebook likes
50m (4)
Instagram followers
19.6m (8)
YouTube subscribers
1.3m (10)
Note: Figures in brackets show top 20
ranking per social media account.
7. Deloitte Football Money League 2020 | Top 20 clubs
Paris Saint-Germain5
The 2018/19 season saw impressive
double-digit percentage growth across all
revenue streams for Paris Saint-Germain.
N PSBAY
1,000
750
500
250
2017 20182015 2016
481
521
0
486
542
57%
€363.4m
(£320.3m)
18%
€115.9m
(£102.2m)
25%
€156.6m
(£138m)
4 6 7 6
2019
636
5
4
15
2
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€541.7m
(£479.9m)
2019 Revenue
€635.9m
(£560.5m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
46,911
Player with most
Instagram followers
Neymar Jr
131.1m
Domestic league
position
Yes No
1
Twitter followers
7.5m (9)
Facebook likes
39.5m (7)
Instagram followers
26.7m (5)
YouTube subscribers
2.1m (7)
Note: Figures in brackets show top 20
ranking per social media account.
8. Deloitte Football Money League 2020 | Top 20 clubs
Manchester City6
The 2018/19 season was the club’s most
successful ever season on-pitch, becoming
the first English club to win the domestic
treble, delivering record revenue.
MPSG
1,000
750
500
250
2017 20182015 2016
463
525
0
528
568
6 5 5 5
2019
611
6
43%
€261m
(£230m)
10%
€62.4m
(£55m)
47%
€287.2m
(£253.2m)
11
3
6
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€568.4m
(£503.5m)
2019 Revenue
€610.6m
(£538.2m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
54,130
Player with most
Instagram followers
Gabriel Jesus
14.1m
Domestic league
position
Yes No
1
Twitter followers
7.5m (8)
Facebook likes
38.5m (8)
Instagram followers
16.9m (9)
YouTube subscribers
2.3m (6)
Note: Figures in brackets show top 20
ranking per social media account.
9. Deloitte Football Money League 2020 | Top 20 clubs
Liverpool7
Liverpool are expected to retain seventh
place in next year’s Money League,
particularly if the club captures its first
Premier League title and enjoys a run
to the latter stages of the Champions
League once again.
MCI LI
1,000
750
500
250
2017 20182015 2016
392 404
0
424
514
9 9 9 7
2019
605
7
35%
€210.9m
(£185.9m)
16%
€94.5m
(£83.3m)
49%
€299.3m
(£263.8m)
6
1
7
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€513.7m
(£455.1m)
2019 Revenue
€604.7m
(£533m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
53,053
Player with most
Instagram followers
Mohammed Salah
35.4m
Domestic league
position
Yes No
2
Twitter followers
13.4m (6)
Facebook likes
35.8m (10)
Instagram followers
22.7m (6)
YouTube subscribers
3.9m (3)
Note: Figures in brackets show top 20
ranking per social media account.
10. Deloitte Football Money League 2020 | Top 20 clubs
Tottenham Hotspur8
Broadcast revenue growth of £43.2m
(22%) was driven by the club’s progression
to the Champions League Final.
TOLIV
1,000
750
500
250
2017 20182015 2016
258 280
0
360
428
29%
€151.9m
(£133.9m)
18%
€92.5m
(£81.5m)
53%
€276.7m
(£243.9m)
12 12 11 10
2019
521
8
7
4
11
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€428.3m
(£379.4m)
2019 Revenue
€521.1m
(£459.3m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
56,586
Player with most
Instagram followers
Harry Kane
9.3m
Domestic league
position
Yes No
4
Twitter followers
4m (12)
Facebook likes
13.8m (13)
Instagram followers
6.9m (13)
YouTube subscribers
0.9m (11)
Note: Figures in brackets show top 20
ranking per social media account.
11. Deloitte Football Money League 2020 | Top 20 clubs
Chelsea9
2019/20 has seen the appointment of club
legend Frank Lampard as manager and a
return to Champions League football.
CHTOT
1,000
750
500
250
2017 20182015 2016
420 447
0
428
506 41%
€210.4m
(£185.4m)
15%
€75.6m
(£66.6m)
44%
€227.1m
(£200.2m)
8 8 8 8
2019
513
9
9
7
8
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€505.7m
(£448m)
2019 Revenue
€513.1m
(£452.2m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
40,445
Player with most
Instagram followers
Willian
9m
Domestic league
position
Yes No
3
Twitter followers
13.8m (5)
Facebook likes
48.2m (5)
Instagram followers
20.2m (7)
YouTube subscribers
1.6m (9)
Note: Figures in brackets show top 20
ranking per social media account.
12. Deloitte Football Money League 2020 | Top 20 clubs
Juventus10
The arrival of talismanic forward Cristiano
Ronaldo, who alone has more Instagram
followers than Real Madrid and Barcelona
combined, undoubtedly increased
Juventus’ commercial appeal.
CHE JU
1,000
750
500
250
2017 20182015 2016
324 339
0
406 395
10 10 10 11
2019
460
10
41%
€185.6m
(£163.6m)
14%
€65.6m
(£57.8m)
45%
€208.5m
(£183.8m)
10
11
9
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€394.5m
(£349.5m)
2019 Revenue
€459.7m
(£405.2m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
39,101
Player with most
Instagram followers
Cristiano Ronaldo
196.5m
Domestic league
position
Yes No
1
Twitter followers
7.7m (7)
Facebook likes
40.2m (6)
Instagram followers
35.5m (3)
YouTube subscribers
2.4m (5)
Note: Figures in brackets show top 20
ranking per social media account.
13. Deloitte Football Money League 2020 | Top 20 clubs
Arsenal11
Continued absence from the Champions
League means it is unlikely that Arsenal
will return to the top ten in next year’s
Money League.
AR
1,000
750
500
250
2017 20182015 2016
436 469
0
488
439
7 7 6 9
2019
446
11
28%
€125.8m
(£110.9m)
25%
€109.2m
(£96.2m)
47%
€210.6m
(£185.6m)
5
9
13
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€439.2m
(£389.1m)
2019 Revenue
€445.6m
(£392.7m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
59,897
Player with most
Instagram followers
Mesut Özil
21.6m
Domestic league
position
Yes No
5
Twitter followers
15.4m (4)
Facebook likes
37.7m (9)
Instagram followers
16.6m (10)
YouTube subscribers
1.6m (8)
Note: Figures in brackets show top 20
ranking per social media account.
14. Deloitte Football Money League 2020 | Top 20 clubs
Borussia Dortmund12
The club’s growth was driven by an
increase in broadcast revenue of €45m
(37%), with the club progressing to the
Champions League Round of 16.
ARS DO
1,000
750
500
250
2017 20182015 2016
281 284
0
333 317
11 11 12 12
2019
377
12
40%
€150.2m
(£132.4m)
16%
€59.6m
(£52.5m)
44%
€167.3m
(£147.5m)
12
12
12
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€317.2m
(£281m)
2019 Revenue
€377.1m
(£332.4m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
80,314
Player with most
Instagram followers
Mario Götze
8.6m
Domestic league
position
Yes No
2
Twitter followers
3.4m (13)
Facebook likes
15.1m (12)
Instagram followers
9m (11)
YouTube subscribers
0.5m (13)
Note: Figures in brackets show top 20
ranking per social media account.
15. Deloitte Football Money League 2020 | Top 20 clubs
Atlético de Madrid13
With the lack of significant new commercial
deals commencing in 2019/20, it is once
again progression in the Champions
League which is likely to be decisive in
determining Atlético’s place in next year’s
edition of the Money League.
DOR AT
1,000
750
500
250
2017 20182015 2016
177
229
0
273 304
16 13 13 13
2019
368
13
27%
€99.6m
(£87.8m)
16%
€58.6m
(£51.6m)
57%
€209.4m
(£184.6m)
13
10
15
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€304.4m
(£269.6m)
2019 Revenue
€367.6m
(£324m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
56,064
Player with most
Instagram followers
Álvaro Morata
10.6m
Domestic league
position
Yes No
2
Twitter followers
4.5m (11)
Facebook likes
13.7m (14)
Instagram followers
8.8m (12)
YouTube subscribers
0.2m (15)
Note: Figures in brackets show top 20
ranking per social media account.
16. Deloitte Football Money League 2020 | Top 20 clubs
FC Internazionale Milano14
Ticket sales from the club’s return to the
Champions League further contributed
to an overall increase in matchday
revenue of €15.6m (44%).
ATM IN
1,000
750
500
250
2017 20182015 2016
165 179
0
262 281
20 19 15 14
2019
365
14
42%
€154.5m
(£136.2m)
14%
€50.9m
(£44.8m)
44%
€159.2m
(£140.3m)
15
14
10
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€280.8m
(£248.7m)
2019 Revenue
€364.6m
(£321.3m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
61,419
Player with most
Instagram followers
Alexis Sánchez
10.3m
Domestic league
position
Yes No
4
Twitter followers
2.1m (14)
Facebook likes
19.8m (11)
Instagram followers
4.2m (14)
YouTube subscribers
0.6m (12)
Note: Figures in brackets show top 20
ranking per social media account.
17. Deloitte Football Money League 2020 | Top 20 clubs
Schalke 0415
The club has shown it has an eye on
the prize from enhancement of their
engagement with fans through digital
capabilities.
SCINT
1,000
750
500
250
2017 20182015 2016
225220
0
230 244
13 14 16 16
2019
325
15
34%
€110.1m
(£97m)
16%
€53.6m
(£47.3m)
50%
€161.1m
(£142m)
14
13
14
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€243.8m
(£216m)
2019 Revenue
€324.8m
(£286.3m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
60,650
Player with most
Instagram followers
Amine Harit
1m
Domestic league
position
Yes No
14
Twitter followers
0.7m (20)
Facebook likes
2.9m (19)
Instagram followers
0.8m (20)
YouTube subscribers
0.1m (19)
Note: Figures in brackets show top 20
ranking per social media account.
18. Deloitte Football Money League 2020 | Top 20 clubs
AS Roma16
Roma’s dynamic and creative approach
to social media engagement clearly
reflects a strategic approach with the club
attempting to engage consistently with
fans through its own content.
SCH RO
1,000
750
500
250
2017 20182015 2016
218
179
0
172
250
15 15 n/a 15
2019
231
16
24%
€54.7m
(£48.2m)
14%
€31.8m
(£28m)
62%
€144.5m
(£127.4m)
17
18
17
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€250m
(£221.5m)
2019 Revenue
€231m
(£203.6m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
39,370
Player with most
Instagram followers
Chris Smalling
2.4m
Domestic league
position
Yes No
6
Twitter followers
1.9m (16)
Facebook likes
9.6m (15)
Instagram followers
3m (15)
YouTube subscribers
0.3m (14)
Note: Figures in brackets show top 20
ranking per social media account.
19. Deloitte Football Money League 2020 | Top 20 clubs
Olympique Lyonnais17
Lyon has a clear vision of the future
potential of women’s football, with the
club completing the purchase of US
women’s team Reigns FC.
LYROM
1,000
750
500
250
2017 20182015 2016
96
160
0
198
164
26%
€57m
(£50.2m)
19%
€41.8m
(£36.9m)
55%
€122m
(£107.5m)
n/a n/a n/a n/a
2019
221
17
16
20
16
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€164.2m
(£145.5m)
2019 Revenue
€220.8m
(£194.6m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
49,079
Player with most
Instagram followers
Memphis Depay
8.5m
Domestic league
position
Yes No
3
Twitter followers
1.7m (17)
Facebook likes
3.6m (17)
Instagram followers
1.3m (18)
YouTube subscribers
0.1m (20)
Note: Figures in brackets show top 20
ranking per social media account.
20. Deloitte Football Money League 2020 | Top 20 clubs
West Ham United18
The new sleeve sponsorship deal
with Basset Gold should further
boost the Hammers’ commercial
revenue in 2019/20.
LYO WHM
1,000
750
500
250
2017 20182015 2016
192
161
0
213 198
n/a 18 17 20
2019
216
18
19%
€41.1m
(£36.2m)
14%
€30.8m
(£27.1m)
67%
€144.5m
(£127.4m)
18
18
20
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€197.9m
(£175.3m)
2019 Revenue
€216.4m
(£190.7m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
58,349
Player with most
Instagram followers
Jack Wilshere
2m
Domestic league
position
Yes No
10
Twitter followers
1.6m (18)
Facebook likes
2.3m (20)
Instagram followers
1m (19)
YouTube subscribers
0.1m (18)
Note: Figures in brackets show top 20
ranking per social media account.
21. Deloitte Football Money League 2020 | Top 20 clubs
Of all Money League clubs, Everton
are most reliant on broadcast revenue,
accounting for 71% of the club’s overall
revenue.
EVWHU
Everton19
1,000
750
500
250
2017 20182015 2016
163165
0
199 213
19 n/a 20 17
2019
213
19
21%
€44.7m
(£39.4m)
8%
€16.6m
(£14.6m)
71%
€151.7m
(£133.7m)
19
16
19
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€212.9m
(£188.6m)
2019 Revenue
€213m
(£187.7m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
39,362
Player with most
Instagram followers
Yerry Mina
3.4m
Domestic league
position
Yes No
8
Twitter followers
2m (15)
Facebook likes
3.2m (18)
Instagram followers
1.5m (17)
YouTube subscribers
0.2m (16)
Note: Figures in brackets show top 20
ranking per social media account.
22. Deloitte Football Money League 2020 | Top 20 clubs
SSC Napoli20
SSC Napoli are a new entrant in this year’s
edition of the Money League, reclaiming
a top 20 spot after missing out in the
previous edition.
NAEVEU
1,000
750
500
250
2017 20182015 2016
125 144
0
201 183
22%
€46.4m
(£40.9m)
8%
€15.9m
(£14m)
70%
€145.1m
(£127.9m)
n/a n/a 19 n/a
2019
207
20
20
17
18
Revenue 2015-2019 (€m) Revenue profile 2019 (€m)
Annual revenue DFML position
Matchday
Broadcast
Commercial
2018 Revenue
€182.8m
(£161.9m)
2019 Revenue
€207.4m
(£182.8m)
Note: Figures in circles
show top 20 ranking
per revenue stream.
Women’s footballAverage league
attendance
29,003
Player with most
Instagram followers
David Ospina
3.9m
Domestic league
position
Yes No
2
Twitter followers
1.6m (19)
Facebook likes
4.4m (16)
Instagram followers
2m (16)
YouTube subscribers
0.2m (17)
Note: Figures in brackets show top 20
ranking per social media account.