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Rising stars
Football Money League
Sports Business Group
January 2018
Manchester United top the
Money League for the tenth
time, in a year that sees a record
number of English clubs (ten) in
the top 20. The clinching factor
in United retaining top spot
was securing the UEFA Europa
League title in Stockholm,
demonstrating the value of
UEFA’s second club competition.
1. Manchester United
Twitter followers
16.7m (3)
Facebook likes
73.7m (3)
Instagram followers
20.2m (3)
800
600
400
200
20172013 2014 2015 2016
518 520
689
0
14 2 3 1
676
424
48%
€325.2m
(£279.5m)
19%
€125.2m
(£107.6m)
33%
€225.9m
(£194.1m)
2016
Revenue
€689m
(£515.3m)
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
2017 Revenue
€676.3m(£581.2m)
Domestic league
position 2016/17
6th
DFML 2017 position
1st
Average league
match attendance
75,305
UEFA Champions
League performance
n/a
Shirt sponsor
Chevrolet
DFML appearances
21
UEFA Europa League
performance
Winners
Technical kit supplier
Adidas
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Deloitte Football Money League 2018 | Top 20 clubs
United’s success in the
Europa League was the
critical factor in them
retaining top spot.
2. Real Madrid
Twitter followers
28.6m (1)
Facebook likes
106.4m (1)
Instagram followers
54.7m (1)
2016
Revenue
€620.1m
(£463.8m)
2017 Revenue
€674.6m(£579.7m)
800
600
400
200
20172013 2014 2015 2016
550
577
620
0
21 1 1 3
675
519
45%
€301.4m
(£259m)
20%
€136.4m
(£117.2m)
35%
€236.8m
(£203.5m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
1st
DFML 2017 position
3rd
Average league
match attendance
69,426
UEFA Champions
League performance
Winners
Shirt sponsor
Emirates
DFML appearances
21
UEFA Europa League
performance
n/a
Technical kit supplier
adidas
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Deloitte Football Money League 2018 | Top 20 clubs
Real Madrid jump above
their arch rivals, FC
Barcelona, back into
second place with an
increase in commercial
revenue.
Deloitte Football Money League 2018 | Top 20 clubs
3. FC Barcelona
Twitter followers
26.9m (2)
Facebook likes
103.4m (2)
Instagram followers
54m (2)
2016
Revenue
€620.2m
(£463.8m)
2017 Revenue
€648.3m(£557.1m)
800
600
400
200
20172013 2014 2015 2016
485
561
620
0
32 4 2 2
648
483
46%
€296.2m
(£254.5m)
21%
€137.2m
(£117.9m)
33%
€214.9m
(£184.7m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
2nd
DFML 2017 position
2nd
Average league
match attendance
78,678
UEFA Champions
League performance
Quarter-finals
Shirt sponsor
Qatar Airways
DFML appearances
21
UEFA Europa League
performance
n/a
Technical kit supplier
Nike
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Barcelona’s Champions
League performance may
be the crucial determinant
of their position in the
Money League next year.
Deloitte Football Money League 2018 | Top 20 clubs
4. Bayern Munich
Twitter followers
4.3m (10)
Facebook likes
43.7m (5)
Instagram followers
11.5m (4)
2016
Revenue
€592m
(£442.7m)
2017 Revenue
€587.8m(£505.1m)
800
600
400
200
20172013 2014 2015 2016
488 474
592
0
43 3 5 4
588
431
58%
€343.4m
(£295.1m)
17%
€97.7m
(£83.9m)
25%
€146.7m
(£126.1m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
1st
DFML 2017 position
4th
Average league
match attendance
75,024
UEFA Champions
League performance
Quarter-finals
Shirt sponsor
Deutsche Telekom
DFML appearances
21
UEFA Europa League
performance
n/a
Technical kit supplier
adidas
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Bayern generate the most
commercial revenue of any
football club globally.
Deloitte Football Money League 2018 | Top 20 clubs
5. Manchester City
Twitter followers
5.6m (9)
Facebook likes
29.4m (10)
Instagram followers
6m (9)
2016
Revenue
€524.9m
(£392.6m)
2017 Revenue
€527.7m*
(£453.5m)
*Revenue for 2016/17 is an estimate for 12 months,
derived by Deloitte from the financial statements
of Manchester City Limited covering a 13 month
period to 30 June 2017 (due to a change in
accounting period).
800
600
400
200
20172013 2014 2015 2016
416
463
525
0
56 6 6 5
528
317
44%
€230.5m
(£198.1m)
11%
€60.4m
(£51.9m)
45%
€236.8m
(£203.5m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
3rd
DFML 2017 position
5th
Average league
match attendance
54,019
UEFA Champions
League performance
R16
Shirt sponsor
Etihad Airways
DFML appearances
13
UEFA Europa League
performance
n/a
Technical kit supplier
Nike
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Manchester City are in the
Money League top five for
the second consecutive
year, after growth in both
broadcast and commercial
revenue.
Deloitte Football Money League 2018 | Top 20 clubs
6. Arsenal
Twitter followers
12.8m (4)
Facebook likes
37.9m (6)
Instagram followers
10.5m (7)
2016
Revenue
€468.5m
(£350.4m)
2017 Revenue
€487.6m(£419m)
800
600
400
200
20172013 2014 2015 2016
359
436
469
0
68 8 7 7
488
284
28%
€136.5m
(£117.3m)
24%
€116.4m
(£100m)
48%
€234.7m
(£201.7m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
5th
DFML 2017 position
7th
Average league
match attendance
59,957
UEFA Champions
League performance
R16
Shirt sponsor
Emirates
DFML appearances
21
UEFA Europa League
performance
n/a
Technical kit supplier
Puma
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Arsenal’s failure to qualify
for the Champions League
will have a significant
impact on their revenue in
2017/18.
Deloitte Football Money League 2018 | Top 20 clubs
7. Paris Saint-Germain
Twitter followers
6m (7)
Facebook likes
32.9m (7)
Instagram followers
11m (5)
2016
Revenue
€520.9m
(£389.6m)
2017 Revenue
€486.2m(£417.8m)
800
600
400
200
20172013 2014 2015 2016
471 481
521
0
75 5 4 6
486
399
56%
€274.1m
(£235.5m)
19%
€90.2m
(£77.5m)
25%
€121.9m
(£104.8m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
2nd
DFML 2017 position
6th
Average league
match attendance
45,160
UEFA Champions
League performance
R16
Shirt sponsor
Emirates
DFML appearances
8
UEFA Europa League
performance
n/a
Technical kit supplier
Nike
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
The high profile signings of
both Neymar Jr. and Kylian
Mbappé reflect a very clear
desire for PSG to both
regain their superiority in
France and ultimately to
win the Champions League.
Deloitte Football Money League 2018 | Top 20 clubs
8. Chelsea
Twitter followers
11.4m (5)
Facebook likes
47.8m (4)
Instagram followers
10.7m (6)
2016
Revenue
€447.4m
(£334.6m)
2017 Revenue
€428m(£367.8m)
800
600
400
200
20172013 2014 2015 2016
388
420
447
0
87 7 8 8
428
303
38%
€162.7m
(£139.8m)
18%
€76.2m
(£65.5m)
44%
€189.1m
(£162.5m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
1st
DFML 2017 position
8th
Average league
match attendance
41,532
UEFA Champions
League performance
n/a
Shirt sponsor
Yokohama Tyres
DFML appearances
20
UEFA Europa League
performance
n/a
Technical kit supplier
adidas
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Chelsea remain in eighth
position in the Money
League covering a season
which saw them win the
Premier League title, but
not compete in UEFA
competitions.
Deloitte Football Money League 2018 | Top 20 clubs
9. Liverpool
Twitter followers
9.5m (6)
Facebook likes
30.5m (9)
Instagram followers
5.3m (10)
2016
Revenue
€403.8m
(£302m)
2017 Revenue
€424.2m(£364.5m)
800
600
400
200
20172013 2014 2015 2016
306
392 404
0
912 9 9 9
424
241
38%
€161.6m
(£138.9m)
19%
€80.1m
(£68.8m)
43%
€182.5m
(£156.8m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
4th
DFML 2017 position
9th
Average league
match attendance
53,094
UEFA Champions
League performance
n/a
Shirt sponsor
Standard Chartered
DFML appearances
21
UEFA Europa League
performance
n/a
Technical kit supplier
New Balance
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Successful performance
on the pitch, together
with commercial growth
and increased matchday
revenue, could see them
into a higher position this
time next year.
Deloitte Football Money League 2018 | Top 20 clubs
10.Juventus
Twitter followers
5.8m (8)
Facebook likes
30.8m (8)
Instagram followers
8.6m (8)
2016
Revenue
€338.9m
(£253.5m)
2017 Revenue
€405.7m(£348.6m)
800
600
400
200
20172013 2014 2015 2016
279
324 339
0
109 10 10 10
406
272
28%
€114.4m
(£98.3m)
14%
€57.8m
(£49.6m)
58%
€233.5m
(£200.7m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
1st
DFML 2017 position
10th
Average league
match attendance
37,195
UEFA Champions
League performance
Runner-up
Shirt sponsor
Jeep
DFML appearances
21
UEFA Europa League
performance
n/a
Technical kit supplier
adidas
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Sustaining a top ten Money
League position may prove
difficult for Juventus in the
coming years given the
lower broadcast rights
values for Serie A than in
the Premier League.
Deloitte Football Money League 2018 | Top 20 clubs
11. Tottenham Hotspur
Twitter followers
2.6m (13)
Facebook likes
8.7m (13)
Instagram followers
1.6m (15)
2016
Revenue
€279.7m
(£209.2m)
2017 Revenue
€355.6m(£305.6m)
400
300
200
100
20172013 2014 2015 2016
216
258
280
0
1114 13 12 12
356
172
24%
€83.9m
(£72.1m)
15%
€52.7m
(£45.3m)
61%
€219m
(£188.2m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
2nd
DFML 2017 position
12th
Average league
match attendance
31,703
UEFA Champions
League performance
Group
Shirt sponsor
AIA
DFML appearances
21
UEFA Europa League
performance
R32
Technical kit supplier
Under Armour
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Spurs edge up the Money
League into 11th position
mainly due to an increase
of £77.8m in broadcast
revenue helped by the
club’s participation in the
Champions League.
Deloitte Football Money League 2018 | Top 20 clubs
12.Borussia Dortmund
Twitter followers
3.1m (12)
Facebook likes
15.4m (11)
Instagram followers
4.8m (11)
2016
Revenue
€283.9m
(£212.3m)
2017 Revenue
€332.6m(£285.8m)
400
300
200
100
20172013 2014 2015 2016
262
281 284
0
1211 11 11 11
333
256
44%
€148.2m
(£127.4m)
18%
€58.6m
(£50.4m)
38%
€125.8m
(£108m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
3rd
DFML 2017 position
11th
Average league
match attendance
79,206
UEFA Champions
League performance
Quarter-finals
Shirt sponsor
Evonik
DFML appearances
14
UEFA Europa League
performance
n/a
Technical kit supplier
Puma
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
The new Bundesliga
broadcast rights
arrangement provides
further opportunity for
broadcast revenue growth
in 2017/18.
Deloitte Football Money League 2018 | Top 20 clubs
13.Atlético de Madrid
Twitter followers
3.8m (11)
Facebook likes
13.8m (12)
Instagram followers
4m (12)
2016
Revenue
€228.6m
(£171m)
2017 Revenue
€272.5m(£234.2m)
400
300
200
100
20172013 2014 2015 2016
170 177
229
0
1320 15 16 13
273
120
26%
€70.5m
(£60.6m)
15%
€41m
(£35.2m)
59%
€161m
(£138.4m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
3rd
DFML 2017 position
13th
Average league
match attendance
44,678
UEFA Champions
League performance
Semi-finals
Shirt sponsor
Plus500
DFML appearances
8
UEFA Europa League
performance
n/a
Technical kit supplier
Nike
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Atleti’s move to the
68,000 capacity Wanda
Metropolitano stadium
for the 2017/18 season
should deliver increased
matchday and commercial
revenue.
Deloitte Football Money League 2018 | Top 20 clubs
14.Leicester City
Twitter followers
1.1m (18)
Facebook likes
6.6m (15)
Instagram followers
1.9m (13)
2016
Revenue
€172.1m
(£128.7m)
2017 Revenue
€271.1m(£233m)
400
300
200
100
20172013 2014 2015 2016
37
137
172
0
14n/a n/a n/a 20
271
23
11%
€29.9m
(£25.7m)
7%
€19.2m
(£16.5m)
82%
€222m
(£190.8m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
12th
DFML 2017 position
20th
Average league
match attendance
31,920
UEFA Champions
League performance
Quarter-finals
Shirt sponsor
King Power
DFML appearances
2
UEFA Europa League
performance
n/a
Technical kit supplier
Puma
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Consistently securing a
position in the top ten of
the Premier League could
keep the Foxes in the
Money League top 20 in
the future.
Deloitte Football Money League 2018 | Top 20 clubs
15.Internazionale
Twitter followers
1.5m (14)
Facebook likes
7.5m (14)
Instagram followers
1.7m (14)
2016
Revenue
€179.2m
(£134m)
2017 Revenue
€262.1m(£225.2m)
400
300
200
100
20172013 2014 2015 2016
163 165 179
0
1515 17 20 19
262
165
50%
€130.1m
(£111.8m)
11%
€28.4m
(£24.4m)
39%
€103.6m
(£89m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
7th
DFML 2017 position
19th
Average league
match attendance
45,572
UEFA Champions
League performance
n/a
Shirt sponsor
Pirelli
DFML appearances
21
UEFA Europa League
performance
Group
Technical kit supplier
Nike
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Ever-present in the Money
League, Internazionale’s
resurgence, up four
places to 15th, has been
driven by a remarkable
€75.2m (137%) increase in
commercial revenue.
Deloitte Football Money League 2018 | Top 20 clubs
16.Schalke 04
Twitter followers
0.7m (20)
Facebook likes
2.9m (18)
Instagram followers
0.4m (19)
2016
Revenue
€224.5m
(£167.9m)
2017 Revenue
€230.2m(£197.8m)
400
300
200
100
20172013 2014 2015 2016
214 220 225
0
1613 14 13 14
230
198
41%
€94.6m
(£81.3m)
23%
€53.3m
(£45.8m)
36%
€82.3m
(£70.7m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
10th
DFML 2017 position
14th
Average league
match attendance
60,506
UEFA Champions
League performance
n/a
Shirt sponsor
Gazprom
DFML appearances
15
UEFA Europa League
performance
Quarter-finals
Technical kit supplier
adidas
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Absence from UEFA
competitions in 2017/18
may jeopardise Schalke’s
place after 15 consecutive
years in the top 20.
Deloitte Football Money League 2018 | Top 20 clubs
17. West Ham United
Twitter followers
1.4m (16)
Facebook likes
2.3m (19)
Instagram followers
0.5m (18)
2016
Revenue
€192.3m
(£143.8m)
2017 Revenue
€213.3m(£183.3m)
400
300
200
100
20172013 2014 2015 2016
139
161
192
0
17n/a n/a n/a 18
213
106
19%
€41.2m
(£35.4m)
16%
€33.3m
(£28.6m)
65%
€138.8m
(£119.3m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
11th
DFML 2017 position
18th
Average league
match attendance
56,973
UEFA Champions
League performance
n/a
Shirt sponsor
Betway
DFML appearances
4
UEFA Europa League
performance
Play-off
Technical kit supplier
Umbro
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
West Ham’s average
attendance of almost
57,000, was the eighth
highest amongst Money
League clubs.
Deloitte Football Money League 2018 | Top 20 clubs
18.Southampton
Twitter followers
0.9m (19)
Facebook likes
1.7m (20)
Instagram followers
0.3m (20)
2016
Revenue
€166.2m
(£124.3m)
2017 Revenue
€212.1m(£182.3m)
400
300
200
100
20172013 2014 2015 2016
127
84
150
166
0
18n/a n/a n/a n/a
212
9%
€19.6m
(£16.9m)
12%
€26.1m
(£22.4m)
79%
€166.4m
(£143m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
8th
DFML 2017 position
n/a
Average league
match attendance
31,087
UEFA Champions
League performance
n/a
Shirt sponsor
Virign Media
DFML appearances
1
UEFA Europa League
performance
Group
Technical kit supplier
Under Armour
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Southampton enter the
Money League top 20
for the first time as they
consolidated their top ten
Premier League status with
an eighth place finish.
Deloitte Football Money League 2018 | Top 20 clubs
19.SSC Napoli
Twitter followers
1.3m (17)
Facebook likes
4m (16)
Instagram followers
0.8m (16)
2016
Revenue
€144.2m
(£107.8m)
2017 Revenue
€200.7m(£172.5m)
400
300
200
100
20172013 2014 2015 2016
165
125
144
0
19n/a 16 n/a n/a
201
116
17%
€34.3m
(£29.5m)
10%
€19.4m
(£16.7m)
73%
€147m
(£126.3m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
3rd
DFML 2017 position
n/a
Average league
match attendance
33,147
UEFA Champions
League performance
R16
Shirt sponsor
Lete/Garofalo
DFML appearances
4
UEFA Europa League
performance
n/a
Technical kit supplier
Kappa
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
Napoli’s current title
challenge, could see them
win Serie A for the first
time since 1989/90.
Deloitte Football Money League 2018 | Top 20 clubs
20.Everton
Twitter followers
1.5m (14)
Facebook likes
3.1m (17)
Instagram followers
0.6m (17)
2016
Revenue
€162.5m
(£121.5m)
2017 Revenue
€199.2m(£171.2m)
400
300
200
100
20172013 2014 2015 2016
144
101
165 163
0
20n/a 20 19 n/a
199
15%
€30.5m
(£26.2m)
9%
€16.8m
(£14.5m)
76%
€151.9m
(£130.5m)
Annual revenue
Matchday
Broadcast
CommercialDFML position
Revenue 2013-2017 (€m) Revenue profile 2017 (€m)
Domestic league
position 2016/17
7th
DFML 2017 position
n/a
Average league
match attendance
39,310
UEFA Champions
League performance
n/a
Shirt sponsor
Chang
DFML appearances
4
UEFA Europa League
performance
n/a
Technical kit supplier
Umbro
Comparison to other top 20 clubs (€m)
800
600
400
200
21 4 6 8 10 12 14 16 18 20
Position
0
A seventh placed Premier
League finish helps Everton
appear in the Money
League for a fourth time.
This publication has been written in general terms and we recommend that
you obtain professional advice before acting or refraining from action on any
of the contents of this publication. Deloitte LLP accepts no liability for any loss
occasioned to any person acting or refraining from action as a result of any
material in this publication.
Deloitte LLP is a limited liability partnership registered in England and Wales with
registered number OC303675 and its registered office at 2 New Street Square,
London EC4A 3BZ, United Kingdom.
Deloitte LLP is the United Kingdom affiliate of Deloitte NWE LLP, a member firm
of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee
(“DTTL”). DTTL and each of its member firms are legally separate and independent
entities. DTTL and Deloitte NWE LLP do not provide services to clients.
Please see www.deloitte.com/about to learn more about our global network of
member firms.
© 2018 Deloitte LLP. All rights reserved.
Designed and produced by www.heliographic.co.uk

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Deloitte Football Money League 2018

  • 1. Rising stars Football Money League Sports Business Group January 2018
  • 2. Manchester United top the Money League for the tenth time, in a year that sees a record number of English clubs (ten) in the top 20. The clinching factor in United retaining top spot was securing the UEFA Europa League title in Stockholm, demonstrating the value of UEFA’s second club competition.
  • 3. 1. Manchester United Twitter followers 16.7m (3) Facebook likes 73.7m (3) Instagram followers 20.2m (3) 800 600 400 200 20172013 2014 2015 2016 518 520 689 0 14 2 3 1 676 424 48% €325.2m (£279.5m) 19% €125.2m (£107.6m) 33% €225.9m (£194.1m) 2016 Revenue €689m (£515.3m) Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Annual revenue Matchday Broadcast CommercialDFML position 2017 Revenue €676.3m(£581.2m) Domestic league position 2016/17 6th DFML 2017 position 1st Average league match attendance 75,305 UEFA Champions League performance n/a Shirt sponsor Chevrolet DFML appearances 21 UEFA Europa League performance Winners Technical kit supplier Adidas Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Deloitte Football Money League 2018 | Top 20 clubs United’s success in the Europa League was the critical factor in them retaining top spot.
  • 4. 2. Real Madrid Twitter followers 28.6m (1) Facebook likes 106.4m (1) Instagram followers 54.7m (1) 2016 Revenue €620.1m (£463.8m) 2017 Revenue €674.6m(£579.7m) 800 600 400 200 20172013 2014 2015 2016 550 577 620 0 21 1 1 3 675 519 45% €301.4m (£259m) 20% €136.4m (£117.2m) 35% €236.8m (£203.5m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 1st DFML 2017 position 3rd Average league match attendance 69,426 UEFA Champions League performance Winners Shirt sponsor Emirates DFML appearances 21 UEFA Europa League performance n/a Technical kit supplier adidas Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Deloitte Football Money League 2018 | Top 20 clubs Real Madrid jump above their arch rivals, FC Barcelona, back into second place with an increase in commercial revenue.
  • 5. Deloitte Football Money League 2018 | Top 20 clubs 3. FC Barcelona Twitter followers 26.9m (2) Facebook likes 103.4m (2) Instagram followers 54m (2) 2016 Revenue €620.2m (£463.8m) 2017 Revenue €648.3m(£557.1m) 800 600 400 200 20172013 2014 2015 2016 485 561 620 0 32 4 2 2 648 483 46% €296.2m (£254.5m) 21% €137.2m (£117.9m) 33% €214.9m (£184.7m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 2nd DFML 2017 position 2nd Average league match attendance 78,678 UEFA Champions League performance Quarter-finals Shirt sponsor Qatar Airways DFML appearances 21 UEFA Europa League performance n/a Technical kit supplier Nike Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Barcelona’s Champions League performance may be the crucial determinant of their position in the Money League next year.
  • 6. Deloitte Football Money League 2018 | Top 20 clubs 4. Bayern Munich Twitter followers 4.3m (10) Facebook likes 43.7m (5) Instagram followers 11.5m (4) 2016 Revenue €592m (£442.7m) 2017 Revenue €587.8m(£505.1m) 800 600 400 200 20172013 2014 2015 2016 488 474 592 0 43 3 5 4 588 431 58% €343.4m (£295.1m) 17% €97.7m (£83.9m) 25% €146.7m (£126.1m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 1st DFML 2017 position 4th Average league match attendance 75,024 UEFA Champions League performance Quarter-finals Shirt sponsor Deutsche Telekom DFML appearances 21 UEFA Europa League performance n/a Technical kit supplier adidas Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Bayern generate the most commercial revenue of any football club globally.
  • 7. Deloitte Football Money League 2018 | Top 20 clubs 5. Manchester City Twitter followers 5.6m (9) Facebook likes 29.4m (10) Instagram followers 6m (9) 2016 Revenue €524.9m (£392.6m) 2017 Revenue €527.7m* (£453.5m) *Revenue for 2016/17 is an estimate for 12 months, derived by Deloitte from the financial statements of Manchester City Limited covering a 13 month period to 30 June 2017 (due to a change in accounting period). 800 600 400 200 20172013 2014 2015 2016 416 463 525 0 56 6 6 5 528 317 44% €230.5m (£198.1m) 11% €60.4m (£51.9m) 45% €236.8m (£203.5m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 3rd DFML 2017 position 5th Average league match attendance 54,019 UEFA Champions League performance R16 Shirt sponsor Etihad Airways DFML appearances 13 UEFA Europa League performance n/a Technical kit supplier Nike Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Manchester City are in the Money League top five for the second consecutive year, after growth in both broadcast and commercial revenue.
  • 8. Deloitte Football Money League 2018 | Top 20 clubs 6. Arsenal Twitter followers 12.8m (4) Facebook likes 37.9m (6) Instagram followers 10.5m (7) 2016 Revenue €468.5m (£350.4m) 2017 Revenue €487.6m(£419m) 800 600 400 200 20172013 2014 2015 2016 359 436 469 0 68 8 7 7 488 284 28% €136.5m (£117.3m) 24% €116.4m (£100m) 48% €234.7m (£201.7m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 5th DFML 2017 position 7th Average league match attendance 59,957 UEFA Champions League performance R16 Shirt sponsor Emirates DFML appearances 21 UEFA Europa League performance n/a Technical kit supplier Puma Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Arsenal’s failure to qualify for the Champions League will have a significant impact on their revenue in 2017/18.
  • 9. Deloitte Football Money League 2018 | Top 20 clubs 7. Paris Saint-Germain Twitter followers 6m (7) Facebook likes 32.9m (7) Instagram followers 11m (5) 2016 Revenue €520.9m (£389.6m) 2017 Revenue €486.2m(£417.8m) 800 600 400 200 20172013 2014 2015 2016 471 481 521 0 75 5 4 6 486 399 56% €274.1m (£235.5m) 19% €90.2m (£77.5m) 25% €121.9m (£104.8m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 2nd DFML 2017 position 6th Average league match attendance 45,160 UEFA Champions League performance R16 Shirt sponsor Emirates DFML appearances 8 UEFA Europa League performance n/a Technical kit supplier Nike Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 The high profile signings of both Neymar Jr. and Kylian Mbappé reflect a very clear desire for PSG to both regain their superiority in France and ultimately to win the Champions League.
  • 10. Deloitte Football Money League 2018 | Top 20 clubs 8. Chelsea Twitter followers 11.4m (5) Facebook likes 47.8m (4) Instagram followers 10.7m (6) 2016 Revenue €447.4m (£334.6m) 2017 Revenue €428m(£367.8m) 800 600 400 200 20172013 2014 2015 2016 388 420 447 0 87 7 8 8 428 303 38% €162.7m (£139.8m) 18% €76.2m (£65.5m) 44% €189.1m (£162.5m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 1st DFML 2017 position 8th Average league match attendance 41,532 UEFA Champions League performance n/a Shirt sponsor Yokohama Tyres DFML appearances 20 UEFA Europa League performance n/a Technical kit supplier adidas Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Chelsea remain in eighth position in the Money League covering a season which saw them win the Premier League title, but not compete in UEFA competitions.
  • 11. Deloitte Football Money League 2018 | Top 20 clubs 9. Liverpool Twitter followers 9.5m (6) Facebook likes 30.5m (9) Instagram followers 5.3m (10) 2016 Revenue €403.8m (£302m) 2017 Revenue €424.2m(£364.5m) 800 600 400 200 20172013 2014 2015 2016 306 392 404 0 912 9 9 9 424 241 38% €161.6m (£138.9m) 19% €80.1m (£68.8m) 43% €182.5m (£156.8m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 4th DFML 2017 position 9th Average league match attendance 53,094 UEFA Champions League performance n/a Shirt sponsor Standard Chartered DFML appearances 21 UEFA Europa League performance n/a Technical kit supplier New Balance Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Successful performance on the pitch, together with commercial growth and increased matchday revenue, could see them into a higher position this time next year.
  • 12. Deloitte Football Money League 2018 | Top 20 clubs 10.Juventus Twitter followers 5.8m (8) Facebook likes 30.8m (8) Instagram followers 8.6m (8) 2016 Revenue €338.9m (£253.5m) 2017 Revenue €405.7m(£348.6m) 800 600 400 200 20172013 2014 2015 2016 279 324 339 0 109 10 10 10 406 272 28% €114.4m (£98.3m) 14% €57.8m (£49.6m) 58% €233.5m (£200.7m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 1st DFML 2017 position 10th Average league match attendance 37,195 UEFA Champions League performance Runner-up Shirt sponsor Jeep DFML appearances 21 UEFA Europa League performance n/a Technical kit supplier adidas Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Sustaining a top ten Money League position may prove difficult for Juventus in the coming years given the lower broadcast rights values for Serie A than in the Premier League.
  • 13. Deloitte Football Money League 2018 | Top 20 clubs 11. Tottenham Hotspur Twitter followers 2.6m (13) Facebook likes 8.7m (13) Instagram followers 1.6m (15) 2016 Revenue €279.7m (£209.2m) 2017 Revenue €355.6m(£305.6m) 400 300 200 100 20172013 2014 2015 2016 216 258 280 0 1114 13 12 12 356 172 24% €83.9m (£72.1m) 15% €52.7m (£45.3m) 61% €219m (£188.2m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 2nd DFML 2017 position 12th Average league match attendance 31,703 UEFA Champions League performance Group Shirt sponsor AIA DFML appearances 21 UEFA Europa League performance R32 Technical kit supplier Under Armour Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Spurs edge up the Money League into 11th position mainly due to an increase of £77.8m in broadcast revenue helped by the club’s participation in the Champions League.
  • 14. Deloitte Football Money League 2018 | Top 20 clubs 12.Borussia Dortmund Twitter followers 3.1m (12) Facebook likes 15.4m (11) Instagram followers 4.8m (11) 2016 Revenue €283.9m (£212.3m) 2017 Revenue €332.6m(£285.8m) 400 300 200 100 20172013 2014 2015 2016 262 281 284 0 1211 11 11 11 333 256 44% €148.2m (£127.4m) 18% €58.6m (£50.4m) 38% €125.8m (£108m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 3rd DFML 2017 position 11th Average league match attendance 79,206 UEFA Champions League performance Quarter-finals Shirt sponsor Evonik DFML appearances 14 UEFA Europa League performance n/a Technical kit supplier Puma Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 The new Bundesliga broadcast rights arrangement provides further opportunity for broadcast revenue growth in 2017/18.
  • 15. Deloitte Football Money League 2018 | Top 20 clubs 13.Atlético de Madrid Twitter followers 3.8m (11) Facebook likes 13.8m (12) Instagram followers 4m (12) 2016 Revenue €228.6m (£171m) 2017 Revenue €272.5m(£234.2m) 400 300 200 100 20172013 2014 2015 2016 170 177 229 0 1320 15 16 13 273 120 26% €70.5m (£60.6m) 15% €41m (£35.2m) 59% €161m (£138.4m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 3rd DFML 2017 position 13th Average league match attendance 44,678 UEFA Champions League performance Semi-finals Shirt sponsor Plus500 DFML appearances 8 UEFA Europa League performance n/a Technical kit supplier Nike Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Atleti’s move to the 68,000 capacity Wanda Metropolitano stadium for the 2017/18 season should deliver increased matchday and commercial revenue.
  • 16. Deloitte Football Money League 2018 | Top 20 clubs 14.Leicester City Twitter followers 1.1m (18) Facebook likes 6.6m (15) Instagram followers 1.9m (13) 2016 Revenue €172.1m (£128.7m) 2017 Revenue €271.1m(£233m) 400 300 200 100 20172013 2014 2015 2016 37 137 172 0 14n/a n/a n/a 20 271 23 11% €29.9m (£25.7m) 7% €19.2m (£16.5m) 82% €222m (£190.8m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 12th DFML 2017 position 20th Average league match attendance 31,920 UEFA Champions League performance Quarter-finals Shirt sponsor King Power DFML appearances 2 UEFA Europa League performance n/a Technical kit supplier Puma Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Consistently securing a position in the top ten of the Premier League could keep the Foxes in the Money League top 20 in the future.
  • 17. Deloitte Football Money League 2018 | Top 20 clubs 15.Internazionale Twitter followers 1.5m (14) Facebook likes 7.5m (14) Instagram followers 1.7m (14) 2016 Revenue €179.2m (£134m) 2017 Revenue €262.1m(£225.2m) 400 300 200 100 20172013 2014 2015 2016 163 165 179 0 1515 17 20 19 262 165 50% €130.1m (£111.8m) 11% €28.4m (£24.4m) 39% €103.6m (£89m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 7th DFML 2017 position 19th Average league match attendance 45,572 UEFA Champions League performance n/a Shirt sponsor Pirelli DFML appearances 21 UEFA Europa League performance Group Technical kit supplier Nike Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Ever-present in the Money League, Internazionale’s resurgence, up four places to 15th, has been driven by a remarkable €75.2m (137%) increase in commercial revenue.
  • 18. Deloitte Football Money League 2018 | Top 20 clubs 16.Schalke 04 Twitter followers 0.7m (20) Facebook likes 2.9m (18) Instagram followers 0.4m (19) 2016 Revenue €224.5m (£167.9m) 2017 Revenue €230.2m(£197.8m) 400 300 200 100 20172013 2014 2015 2016 214 220 225 0 1613 14 13 14 230 198 41% €94.6m (£81.3m) 23% €53.3m (£45.8m) 36% €82.3m (£70.7m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 10th DFML 2017 position 14th Average league match attendance 60,506 UEFA Champions League performance n/a Shirt sponsor Gazprom DFML appearances 15 UEFA Europa League performance Quarter-finals Technical kit supplier adidas Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Absence from UEFA competitions in 2017/18 may jeopardise Schalke’s place after 15 consecutive years in the top 20.
  • 19. Deloitte Football Money League 2018 | Top 20 clubs 17. West Ham United Twitter followers 1.4m (16) Facebook likes 2.3m (19) Instagram followers 0.5m (18) 2016 Revenue €192.3m (£143.8m) 2017 Revenue €213.3m(£183.3m) 400 300 200 100 20172013 2014 2015 2016 139 161 192 0 17n/a n/a n/a 18 213 106 19% €41.2m (£35.4m) 16% €33.3m (£28.6m) 65% €138.8m (£119.3m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 11th DFML 2017 position 18th Average league match attendance 56,973 UEFA Champions League performance n/a Shirt sponsor Betway DFML appearances 4 UEFA Europa League performance Play-off Technical kit supplier Umbro Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 West Ham’s average attendance of almost 57,000, was the eighth highest amongst Money League clubs.
  • 20. Deloitte Football Money League 2018 | Top 20 clubs 18.Southampton Twitter followers 0.9m (19) Facebook likes 1.7m (20) Instagram followers 0.3m (20) 2016 Revenue €166.2m (£124.3m) 2017 Revenue €212.1m(£182.3m) 400 300 200 100 20172013 2014 2015 2016 127 84 150 166 0 18n/a n/a n/a n/a 212 9% €19.6m (£16.9m) 12% €26.1m (£22.4m) 79% €166.4m (£143m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 8th DFML 2017 position n/a Average league match attendance 31,087 UEFA Champions League performance n/a Shirt sponsor Virign Media DFML appearances 1 UEFA Europa League performance Group Technical kit supplier Under Armour Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Southampton enter the Money League top 20 for the first time as they consolidated their top ten Premier League status with an eighth place finish.
  • 21. Deloitte Football Money League 2018 | Top 20 clubs 19.SSC Napoli Twitter followers 1.3m (17) Facebook likes 4m (16) Instagram followers 0.8m (16) 2016 Revenue €144.2m (£107.8m) 2017 Revenue €200.7m(£172.5m) 400 300 200 100 20172013 2014 2015 2016 165 125 144 0 19n/a 16 n/a n/a 201 116 17% €34.3m (£29.5m) 10% €19.4m (£16.7m) 73% €147m (£126.3m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 3rd DFML 2017 position n/a Average league match attendance 33,147 UEFA Champions League performance R16 Shirt sponsor Lete/Garofalo DFML appearances 4 UEFA Europa League performance n/a Technical kit supplier Kappa Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 Napoli’s current title challenge, could see them win Serie A for the first time since 1989/90.
  • 22. Deloitte Football Money League 2018 | Top 20 clubs 20.Everton Twitter followers 1.5m (14) Facebook likes 3.1m (17) Instagram followers 0.6m (17) 2016 Revenue €162.5m (£121.5m) 2017 Revenue €199.2m(£171.2m) 400 300 200 100 20172013 2014 2015 2016 144 101 165 163 0 20n/a 20 19 n/a 199 15% €30.5m (£26.2m) 9% €16.8m (£14.5m) 76% €151.9m (£130.5m) Annual revenue Matchday Broadcast CommercialDFML position Revenue 2013-2017 (€m) Revenue profile 2017 (€m) Domestic league position 2016/17 7th DFML 2017 position n/a Average league match attendance 39,310 UEFA Champions League performance n/a Shirt sponsor Chang DFML appearances 4 UEFA Europa League performance n/a Technical kit supplier Umbro Comparison to other top 20 clubs (€m) 800 600 400 200 21 4 6 8 10 12 14 16 18 20 Position 0 A seventh placed Premier League finish helps Everton appear in the Money League for a fourth time.
  • 23. This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action on any of the contents of this publication. Deloitte LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Deloitte LLP is the United Kingdom affiliate of Deloitte NWE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NWE LLP do not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms. © 2018 Deloitte LLP. All rights reserved. Designed and produced by www.heliographic.co.uk