Direct Marketing Automation Software

1. DIRECT MARKETING
AUTOMATION
Better way to manage any Business

2. The road to a Successful Business…

3. …leads to Client Centric Town
CONTINUING
RELATIONSHIP
With Customers as Individuals

4. Fill up with high octane data and drive more sales

5. Real people or table rows?

6. Individuals
Anna is early adopter
about new gadgets
Anna loves blue shirts
Anna is positive and
friendly person
Anna is graduated lawyer
Anna works at Burton
and Partners Co.
The mobile phone of
Anna is +0345 663 5655
The email address of
Anna is an@burton.com
Anna is responsible for
all marketing activities in
the office

7. Saycle
Direct Marketing Automation
www.saycle.com

8. Multichannel automated data entry

9. Ease of use and W3C compatible

10. The only full tracking email marketing software

11. Predictive analytics is the future of DM
Bulk Era
Batch and Blast
Segments
Manually segmented
Dynamic content
Early personalization
Behaviouralisation
Behavioral targeting
Individualization
Smart Content Delivery

12. START UP
Free
Up to 500 calls
CRM interface – No
Support – No
Sales Leads – unlimited
Emails – 5 000
Users - 1
SMALL COMPANY
€ 24 / mo
Up to 10 000 calls
CRM interface – Yes
Support – Basic
Sales Leads – unlimited
Emails – 40 000
Users 2
CORPORATE
€ 120 / mo
Up to 80 000 calls
CRM interface – Yes
Support – Premium
Sales Leads – unlimited
Emails – 200 000
Associates - 10
ULTIMATE
On Request
Prices are per users allowed including VAT
AGENCIES
Individual conditions upon request & approval
AFFILIATES
Equivalent of a monthly submission fee
ENTERPRISE
€ 48 / mo
Up to 30 000 calls
CRM interface – Yes
Support – Premium
Sales Leads – unlimited
Emails – 90 000
Users - 5
Business model = SaaS (hop-on, hop-off )

13. Marketers
• All size B2B organizations worldwide
• CRM users & Data driven companies
• Marketing agencies
The target

14. Why us
• The only email marketing software that tracks full customer journey;
• Best prices on the market;
• Trusted partner, deliverability, automated data entry, ease of use;
• Machine learning, Predictive analytics, Artificial Intelligence
• Smart Content Delivery
• BOOSTING MARKETING ROI
Competitive advantage

15. There is no company claimed to niche of Direct Marketing Automation
WE CLAIM
0,08% market share
at least by 2020
Competition

16. Market size
• TAM
• Marketing Automation Software - € 2 billion (2015);
• SAM
• 60% Annual growth of the market & 44% not satisfied with their MAS
leads to estimate of € 1,1 billion (2015)
• SOM
• Direct marketing companies worldwide (which uses email marketing
at least – 70%) € 0,8 billion.

17. Rates 2016 2017 2018 2019 2020
Clients (companies) 340 800 2 300 4 800 9 600
Average value of a Client/year. 360,00 € 360,00 € 360,00 € 360,00 € 360,00 € 360,00 €
Average transactions per user/day 728 90 344 800 212 576 000 611 156 000 1 275 456 000 2 550 912 000
Revenue 122 400 € 288 000 € 828 000 € 1 728 000 € 3 456 000 €
Third parity services 0,000185 € 21 741 € 44 390 € 118 247 € 241 342 € 477 684 €
Bonus per new client 10,00 € 3 400 € 8 000 € 23 000 € 48 000 € 96 000 €
Share of Sales Agents(commision 15%) 30% 5 508 € 12 960 € 37 260 € 77 760 € 155 520 €
Cost of revenue 25% 30 649 € 65 350 € 178 507 € 367 102 € 729 204 €
Gross margin 75% 91 751 € 222 650 € 649 493 € 1 360 898 € 2 726 796 €
Research and development 60 000 € 60 000 € 60 000 € 60 000 € 60 000 €
Sales force and Marketing 150 27 200 € 36 800 € 120 000 € 200 000 € 384 000 €
Support (companies per person) 200 14 280 € 33 600 € 96 600 € 201 600 € 403 200 €
Management 24 000 € 30 000 € 40 000 € 50 000 € 50 000 €
Advertising & PR (cost for acquisition) 50 € 17 000 € 40 000 € 115 000 € 240 000 € 480 000 €
General and administrative 6 000 € 10 000 € 36 000 € 36 000 € 36 000 €
Operating expenses 148 480 € 210 400 € 467 600 € 787 600 € 1 413 200 €
Deprecation annualy 50% 10 000,00 € 50 000,00 € 100 000,00 € 30 000,00 € 30 000,00 €
Operating income 66 728,89 €- 37 750,33 €- 81 892,79 € 543 298,00 € 1 283 596,01 €
Finance costs 10% 6 672,89 € 3 775,03 € - € - € - €
Income before tax 73 401,78 €- 41 525,37 €- 81 892,79 € 543 298,00 € 1 283 596,01 €
Corporate Tax 10% 7 340,18 € 4 152,54 € 8 189,28 € 54 329,80 € 128 359,60 €
Net income 80 741,96 €- 45 677,90 €- 73 703,51 € 488 968,20 € 1 155 236,41 €
NCF 1 591 488,26 €
NPV (5%) 1 252 772,86 €
IRR 126,09%
Financialprojections

18. • Investments (equity share);
• Partnership;
• Mentoring
The deal

19. Yanislav Tankov
CEO & business development Mgr.
Plamen Nikolov
Back end developer and scientist
Ivo Tomov
Front end developer
Svetoslav Atanasov
Web Designer
Elena Koleva
Marketing manager
Marina Nikolova
Accountancy
Milena Tankova
Financial Supervisor
Founder
The team

20. Office 207
6, Yan Huniadi blvd., Maker office building
Town of Varna, 9020
Bulgaria
www.newmark.bg
office@newmark.bg
0035952988978
00359882077708
Thank You