Florida's First Coast of Golf (FFCG) is a marketing organization that promotes golf tourism along Florida's northern coast. It has a $1.84 million marketing plan that includes booking capabilities on its website for the Sawgrass Marriott Resort & Spa and listings in Visit Florida promotions. FFCG provides digital marketing, a vacation brochure, and promotes member programs. It has a new responsive website and won website awards in 2012-13. FFCG conducts various advertising campaigns including in publications, with the Jaguars and Mich Ultra, and a Players Championship TV spot.