This document summarizes marketing initiatives and partnerships between Jaybird's golf facility and Florida's First Coast of Golf (FFCG). Key points include:
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- Membership in FFCG provides access to programs like a "Specials Program", representation at 16 consumer golf shows, and inclusion in FFCG's social media and print/digital campaigns.
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- FFCG engages in digital
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2. Florida's First Coast of Golf
60 Second Commercial
Video was not exported from SlideRocket
3. Partnership Investment
The Annual Membership Dues are part of
a $1.94 Million co-op Marketing Plan
Booking Initiatives www.florida-golf.org
Stay and Play booking capabilities on your FFCG's webpage.
Book "rooms only" capabilities on your FFCG's webpage.
Net Rate sharing with FFCG's 8 Preferred Tour Operators for
booking stay & play packages through their marketing strategies.
Featured in FFCG's Monthly Email Blast, (rotating basis).
Your facility will be featured in a stay and play package listed on
the Visit Florida "Hot Deals" page, (rotating basis).
4. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign
5. Golf Package Button on YOUR
website
www.ameliahotel.com/amelia-island-vacation-en.html
6. Double-click to enter title
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 50,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org
7. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
8. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design
9. Florida's First Coast of Golf
2012-13 Website Awards
2012 - Adrian Award
2013 Flagler Awards
Winner
10. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
11. Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes
Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers
12. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259
13. THE PLAYERS TV Spot
Video was not exported from SlideRocket
Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market
