SlideShare a Scribd company logo
PGA TOUR Golf Academy
YTD Golf Rounds Played - 2013

Chart was not exported from SlideRocket
Partnership
Investment

Your Partnership Investment of $1,000 are
part of a $1.94 Million co-op Marketing
Plan
Academy Booking Initiatives

Dedicated full page on FFCG's website with Direct link
to Academies website for information & booking
lessons.
Full page ad in the 2013-14 FFCG Vacation Guide.
Direct link to Academies website for booking in the
NtxBook FFCG E-Vacation Guide.
Twelve (12) annual featured insertions (rotating basis) in
the weekly FFCG email blast, (50,000 opt-in subscribers).
2012-13 Vacation Guide Full Page Ad
Double-click to enter title
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 50,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel

www.FloridaGolf.org
Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
Responsive Design
FFCG's website to www.pgatourexperiences.com/about.aspx

Clicks up 17% over YTD
2011-12 =
316
2012-13 =
370

Chart was not exported from SlideRocket
Florida's First Coast of Golf
2012-13 Website Awards

2012 - Adrian Award

2013 Flagler Awards
Winner
Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes

Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers
New York Daily News
April 14-20, 2013

8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672
Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner

Total Media Value: $222,550
Impressions: 1,055,259
2014
Consumer Golf Shows Represented
City

Markets
|Somerset, NJ|
|

New Jersey, New York|

|Indianapolis, IN|
| Indiana|

|DC/Northern Virginia|
| DC, Virginia, Maryland|

|Philadelphia, PA|
| Pennsylvania, New Jersey|

|Grand Rapids, MI|
THE PLAYERS TV Spot

Video was not exported from SlideRocket

Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs

Purchased Schedule for Each
Market
We appreciate our
partnership

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Pga tour golf_academy

  • 1. PGA TOUR Golf Academy
  • 2. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  • 3. Partnership Investment Your Partnership Investment of $1,000 are part of a $1.94 Million co-op Marketing Plan Academy Booking Initiatives Dedicated full page on FFCG's website with Direct link to Academies website for information & booking lessons. Full page ad in the 2013-14 FFCG Vacation Guide. Direct link to Academies website for booking in the NtxBook FFCG E-Vacation Guide. Twelve (12) annual featured insertions (rotating basis) in the weekly FFCG email blast, (50,000 opt-in subscribers).
  • 4. 2012-13 Vacation Guide Full Page Ad
  • 5. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  • 6. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 8. FFCG's website to www.pgatourexperiences.com/about.aspx Clicks up 17% over YTD 2011-12 = 316 2012-13 = 370 Chart was not exported from SlideRocket
  • 9. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • 10. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  • 11. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  • 12. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  • 13. 2014 Consumer Golf Shows Represented City Markets |Somerset, NJ| | New Jersey, New York| |Indianapolis, IN| | Indiana| |DC/Northern Virginia| | DC, Virginia, Maryland| |Philadelphia, PA| | Pennsylvania, New Jersey| |Grand Rapids, MI|
  • 14. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market