The document discusses a marketing plan by Florida's First Coast of Golf (FFCG) to promote the Crowne Plaza Jacksonville - Riverfront hotel and golf packages in the region. Key elements include:
1) The hotel's $3,630 membership in FFCG gives access to booking capabilities on FFCG's website and inclusion in FFCG's marketing initiatives.
2) FFCG will promote the hotel through their website, brochures, email blasts, and presentations at consumer golf shows.
3) Print and digital advertising campaigns through websites, magazines, and partnerships will also market the hotel's golf packages and stay and play deals.
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2. Your Membership Dues of $3,630 are
part
of a $1.84 Million co-op Marketing Plan
The Crowne Plaza Jacksonville - Riverfront Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rooms only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
The Crowne Plaza's stay and play packages listed on the Visit
Florida "Hot Deals" page, (rotating basis).
3. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Promotional Partnerships
4. The Crowne Plaza
Jacksonville - Riverfront
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
October 2012, March, July & September 2013
5. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
6. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org
7. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
8. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design
14. Only in Jax - TRIVA Contest on
Facebook
July 8 - 29th
Visit Jacksonville Facebook Contest
Doubleclick to
enter title
15. THE PLAYERS TV Spot
Video was not exported from SlideRocket
Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market
