The document summarizes marketing campaigns and initiatives to promote golf tourism in northeast Florida. Key details include:
- A 30-second TV ad campaign targeting drive markets in Florida, Georgia, and South Carolina to generate interest in multi-night trips from February to March 2013.
- Promotional partnerships with radio stations in Chicago, Washington D.C., and New York City from February to April 2013, generating over $976,000 in media value and 17.4 million impressions.
- Over $1.84 million was spent on cooperative marketing initiatives in 2013-2014, including digital campaigns, print advertising, and promotions with partners like the Jaguars and Anheuser-Busch.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3. :30 Spot Television Campaign
Target: Drive Market
Orlando, Tampa, Tallahassee, Savannah & Hilton Head
Airing 190 spots on PGA TOUR broadcasts Saturday & Sunday
Campaign run time: February 2 - March 24, 2013
Objective: To generate interest in travelling for multiple nights
to region the week of May 6-12, 2013
CTA: Drive users to landing page
www.theplayerschampionshiptravel.com
Financial partners are Florida's Historic Coast, Visit
Jacksonville and Florida's First Coast of Golf
4. Welcome to THE PLAYERS
Video was not exported from SlideRocket
5. Promotions
Objective: Reach beyond the drive market and target
major metro feeder cities serving Jacksonville
International Airport
Utilize regional assets and VISIT FLORIDA partnership to leverage
promotions
Focus on meaningful exposure and lead generation for future
communication
Successfully ran 3 promotions in Chicago, DC and NY
Media Value = $976,600
Impressions = 17.4 million
6. Chicago WJKM-FM
Chicago's Greatest Hits of the 60s, 70s & 80s
Promotion runs February 8 - April 5, 2013
100 :15 second recorded spots
Name mention in 50 live :15 promos
2 email blasts linking to our landing page
Logos, links and lead gen on contest page
Total media value = $253,900
Impressions = 1,206,912
7. WJNK-FM
Double-click to enter title
Chicago
" My brother and I had a blast on
our trip and it is definitely one we
will never forget and I STILL talk
about it. It was a prize of a lifetime
that's for sure!"
Stefanie Offerman
Joliet, Illinois
8. WBIG The Big DC 103.3 FM
Washington, DC
The BIG Getaway promotion runs Feb 25 - March 29
100 :30 second recorded spots
4 email blasts
Logo, link, copy and image on contest page
Opt-in lead gen
Media Value = $193,700
Impressions = 1,610,566
9. Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes
Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers
10. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672
12. Double-click to enter title
Blended Regional Golf
and Airport messaging
JAA can maintain neutral
stance in not promoting
any particular airline
Target existing markets
servicing JIA that are
having capacity issues
into Jacksonville
Cincinnati
|Boston|
|Denver|
Las Vegas
13. Sunshine
Double-click to enter title
Golfer
|Target:|
|Amenity Golfers|
|Circulation:|
|100K - Visit Florida Welcome Centers |
|
|
14. Travel Rounds to Region 3 year
Comparison
Chart was not exported from SlideRocket
18. Your Membership Dues of $4,356 are
part
of a $1.84 Million co-op Marketing Plan
The Golf Club at South Hampton's Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rounds only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Golf Club at South Hampton's stay and play packages listed on
the Visit Florida "Hot Deals" page, (rotating basis).
19. The Golf Club at South Hampton
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
October 2012, May 2013, August 2013
GolfSwitch Database - November, 2012
20. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Florida's First Coast of Golf Sponsored Promotions
21. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
22. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org
23. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
24. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design
25. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259
29. IN CLOSING
We are the Trusted Source for Golf Travel Planning
We thank you for your 2012-13 participation and invite your
2013-14 membership renewal