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Comfort Suites at The World Golf
Village
Florida's First Coast of Golf
60 Second Commercial

Video was not exported from SlideRocket
FFCG's Regional Cooperation

Double-click to enter title
A Golf Destination Marketing
Company
Established in 1992
"Golf Marketing Department":
Jacksonville
Amelia Island
Ponte Vedra Beach
St. Augustine
Clay County
Flagler County
Your Membership Dues of $3,630 are
part
of a $1.84 Million co-op Marketing Plan
Comfort Suites World Golf Village Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rooms only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Comfort Suites World Golf Village's stay and play packages listed
on the Visit Florida "Hot Deals" page, (rotating basis).
Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op promotions - Media, FAMS, Sweepstakes
Comfort Suites - World Golf
Village
Digital Marketing through FFCG
Florida's First Coast of Golf's web page

Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
January FFCG 2013 & GolfSwitch October 2012
2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
Advertising & Marketing

New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel

www.FloridaGolf.org
Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
28% of all visitors access
site
utilizing mobile
devices
Responsive Design
From FFCG's website to Your Booking Landing
Pages
2011-12 YTD Total = 787
2012-13 YTD Total = 2409
+206%

Chart was not exported from SlideRocket
Family Friendly link on
Florida's First Coast of Golf's website
Golf Package Button on YOUR
website
www.ameliahotel.com/amelia-island-vacation-en.html
Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries
International Efforts
THE PLAYERS TV Spot

Video was not exported from SlideRocket

Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs

Purchased Schedule for Each
Market
In Closing

Florida's First Coast of Golf is YOUR
Trusted Source for Golf Travel
Planning

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Comfort suites __wgv

  • 1. Comfort Suites at The World Golf Village
  • 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  • 3. FFCG's Regional Cooperation Double-click to enter title A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Jacksonville Amelia Island Ponte Vedra Beach St. Augustine Clay County Flagler County
  • 4. Your Membership Dues of $3,630 are part of a $1.84 Million co-op Marketing Plan Comfort Suites World Golf Village Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Comfort Suites World Golf Village's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  • 5. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op promotions - Media, FAMS, Sweepstakes
  • 6. Comfort Suites - World Golf Village Digital Marketing through FFCG Florida's First Coast of Golf's web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast January FFCG 2013 & GolfSwitch October 2012
  • 7. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  • 8. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  • 9. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 10. 28% of all visitors access site utilizing mobile devices Responsive Design
  • 11. From FFCG's website to Your Booking Landing Pages 2011-12 YTD Total = 787 2012-13 YTD Total = 2409 +206% Chart was not exported from SlideRocket
  • 12. Family Friendly link on Florida's First Coast of Golf's website
  • 13. Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html
  • 16. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  • 17. In Closing Florida's First Coast of Golf is YOUR Trusted Source for Golf Travel Planning