1) The document discusses membership in Florida's First Coast of Golf (FFCG), a golf destination marketing company, which would provide the Comfort Suites World Golf Village with cooperative marketing benefits and programs.
2) As part of the $1.84 million marketing plan, FFCG offers the hotel booking capabilities on its website, stay and play package sharing with tour operators, and listing hotel packages on Visit Florida.
3) Additional membership benefits include consumer golf shows, social media promotion, and co-op advertising campaigns.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
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2. Florida's First Coast of Golf
60 Second Commercial
Video was not exported from SlideRocket
3. FFCG's Regional Cooperation
Double-click to enter title
A Golf Destination Marketing
Company
Established in 1992
"Golf Marketing Department":
Jacksonville
Amelia Island
Ponte Vedra Beach
St. Augustine
Clay County
Flagler County
4. Your Membership Dues of $3,630 are
part
of a $1.84 Million co-op Marketing Plan
Comfort Suites World Golf Village Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rooms only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Comfort Suites World Golf Village's stay and play packages listed
on the Visit Florida "Hot Deals" page, (rotating basis).
5. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op promotions - Media, FAMS, Sweepstakes
6. Comfort Suites - World Golf
Village
Digital Marketing through FFCG
Florida's First Coast of Golf's web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
January FFCG 2013 & GolfSwitch October 2012
7. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
8. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org
9. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
10. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design
11. From FFCG's website to Your Booking Landing
Pages
2011-12 YTD Total = 787
2012-13 YTD Total = 2409
+206%
Chart was not exported from SlideRocket
16. THE PLAYERS TV Spot
Video was not exported from SlideRocket
Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
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