The document summarizes Savills services for international project marketing. Savills has extensive experience marketing real estate developments globally. They design customized strategies for each project, targeting relevant international audiences. Their services include market research, consultancy, global launch events, exhibitions, marketing materials, and working with sales teams worldwide. The goal is to effectively introduce projects and maximize sales in key global markets.
This document provides an overview of the consumer electronics industry and discusses Philips' marketing mix strategies in India. It begins with background on the growth of the consumer electronics industry globally and in India. Technological advances have increased demand for electronic goods in daily life. The industry provides a wide range of products for communication, office, and entertainment uses. The document then discusses Philips and provides an acknowledgement and table of contents for the project report on Philips' marketing mix in India, with a focus on Karnataka state.
Research Methodology of Samsung Electronics Co. LtdNikita Jangid
The document provides information about the electronics industry and Samsung Electronics. It discusses the history and development of the electronics industry from the 20th century onwards. It details how consumer electronics emerged as a global industry worth billions, and products increasingly used digital technologies and merged with computers. The document also provides an overview of Samsung Electronics, the world's largest technology company, which manufactures electronic components, mobile phones, tablets and other consumer electronics. It discusses Samsung's mission and role as a major player in the global electronics industry.
Porter's five force analysis on computer industryRajath Menon
The document discusses the major companies in the PC industry - Dell, HP, Apple, Acer, and Sony. It provides details on each company's products, brands, revenue, and net income. The PC industry is highly competitive with tight rivalry among existing major firms. New entrants face high barriers due to significant capital requirements for research and development. Key success factors include technology innovation, customer service, and developing new business strategies.
LG Electronics has a global presence with 110 local subsidiaries worldwide and around 82,000 employees. It operates in key business areas like mobile communications, digital appliances, and digital display. Some major products include air conditioners, refrigerators, TVs, monitors, handsets, home appliances, and compressors.
Intel changed marketing history by developing an "ingredient branding" campaign in the 1990s that promoted its microprocessors. It launched the "Intel Inside" campaign to build awareness of its family of chips. This was novel at the time as people did not typically consider who made components inside devices. The campaign was a risk but was highly successful, with Intel investing hundreds of millions to ensure the label was seen everywhere. It transformed Intel into a household name brand. More recently, Intel created new consumer-focused products like the Classmate PC for students and Atom mobile chips. While it stopped the "Intel Inside" tagline as products became more integrated, the campaign established Intel as a leading innovator in marketing semiconductor technology to mainstream audiences.
- The document discusses Indiabulls Housing Finance Ltd, a large Indian mortgage financier. It provides an analysis of the company's strengths, governance issues, financial performance, and competitive positioning within the housing finance industry.
- While there are some perceived governance concerns around the parent company, the document argues these do not impact the mortgage business and that Indiabulls Housing Finance has a conservative balance sheet, strong profitability, and consistent financial performance.
- Based on the analysis, the document recommends buying Indiabulls Housing Finance, viewing it as undervalued relative to its quality and growth prospects within the Indian housing sector.
Case 2 johnson and johnson has a baby powder problem (3)Nelson Opeña
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
The document discusses the importance of identifying a target audience for media products. To identify the target audience, demographics like age, sex, and race should be considered. Once the target audience is identified, product planning can be tailored precisely to the audience's needs and wants, making the product more appealing and likely to succeed. The specific target audience described is ages 17-30, both male and female, with interests in drinking, partying, and raving, and who use social networks and music consumption platforms.
This document provides an overview of the consumer electronics industry and discusses Philips' marketing mix strategies in India. It begins with background on the growth of the consumer electronics industry globally and in India. Technological advances have increased demand for electronic goods in daily life. The industry provides a wide range of products for communication, office, and entertainment uses. The document then discusses Philips and provides an acknowledgement and table of contents for the project report on Philips' marketing mix in India, with a focus on Karnataka state.
Research Methodology of Samsung Electronics Co. LtdNikita Jangid
The document provides information about the electronics industry and Samsung Electronics. It discusses the history and development of the electronics industry from the 20th century onwards. It details how consumer electronics emerged as a global industry worth billions, and products increasingly used digital technologies and merged with computers. The document also provides an overview of Samsung Electronics, the world's largest technology company, which manufactures electronic components, mobile phones, tablets and other consumer electronics. It discusses Samsung's mission and role as a major player in the global electronics industry.
Porter's five force analysis on computer industryRajath Menon
The document discusses the major companies in the PC industry - Dell, HP, Apple, Acer, and Sony. It provides details on each company's products, brands, revenue, and net income. The PC industry is highly competitive with tight rivalry among existing major firms. New entrants face high barriers due to significant capital requirements for research and development. Key success factors include technology innovation, customer service, and developing new business strategies.
LG Electronics has a global presence with 110 local subsidiaries worldwide and around 82,000 employees. It operates in key business areas like mobile communications, digital appliances, and digital display. Some major products include air conditioners, refrigerators, TVs, monitors, handsets, home appliances, and compressors.
Intel changed marketing history by developing an "ingredient branding" campaign in the 1990s that promoted its microprocessors. It launched the "Intel Inside" campaign to build awareness of its family of chips. This was novel at the time as people did not typically consider who made components inside devices. The campaign was a risk but was highly successful, with Intel investing hundreds of millions to ensure the label was seen everywhere. It transformed Intel into a household name brand. More recently, Intel created new consumer-focused products like the Classmate PC for students and Atom mobile chips. While it stopped the "Intel Inside" tagline as products became more integrated, the campaign established Intel as a leading innovator in marketing semiconductor technology to mainstream audiences.
- The document discusses Indiabulls Housing Finance Ltd, a large Indian mortgage financier. It provides an analysis of the company's strengths, governance issues, financial performance, and competitive positioning within the housing finance industry.
- While there are some perceived governance concerns around the parent company, the document argues these do not impact the mortgage business and that Indiabulls Housing Finance has a conservative balance sheet, strong profitability, and consistent financial performance.
- Based on the analysis, the document recommends buying Indiabulls Housing Finance, viewing it as undervalued relative to its quality and growth prospects within the Indian housing sector.
Case 2 johnson and johnson has a baby powder problem (3)Nelson Opeña
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
The document discusses the importance of identifying a target audience for media products. To identify the target audience, demographics like age, sex, and race should be considered. Once the target audience is identified, product planning can be tailored precisely to the audience's needs and wants, making the product more appealing and likely to succeed. The specific target audience described is ages 17-30, both male and female, with interests in drinking, partying, and raving, and who use social networks and music consumption platforms.
This document provides a summary of IKEA, the world's largest furniture retailer. It discusses IKEA's history, strengths such as low prices and flat packaging, weaknesses like limited product designs. It also analyzes opportunities for growth in Asia and online sales. Threats include economic concerns reducing disposable income. A PESTEL analysis examines the business environment. The document reviews IKEA's market position, competitors, and maintains the largest market share for furniture retailers.
Reference material for real estate, planning, architecture and business students or experienced professionals looking to shift disciplines within real estate development field.
LG Electronics is a South Korean multinational electronics company headquartered in Seoul. It has four business units: Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components. In India, LG entered the market in 1997 and launched products like color TVs, refrigerators, and washing machines. It has a strong presence in the Indian refrigerator market, holding about 23% share. LG focuses on production and sales of air conditioners, TVs, refrigerators, washing machines, and mobile phones. It has manufacturing plants in India and worldwide and uses a network of warehouses, regional offices, dealers and retailers to distribute products across the country.
Apple company market research project mkt305Shivam Shah
This document provides a market research project on Apple Inc. conducted by a group of students. It includes an environmental scan covering Apple's economic impact, relevant technology trends, political/legal factors, and socio-cultural trends. It also performs a SWOT analysis and discusses Apple's mission, competition, target markets, product positioning, pricing, distribution, promotion, and recommendations.
This document provides a brand positioning analysis for Samsung electronics. It summarizes Samsung's market share and product portfolio across various categories such as mobile phones, tablets, TVs, cameras, home appliances, PCs and memory cards. It then analyzes Samsung's role and brand positioning in each category. Key insights from consumer research indicate Samsung is seen as innovative yet providing value. The document concludes that Samsung's overall brand positioning can be summarized as "Innovation with Value".
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
Apple and samsung balance sheet analysisAnshul Pareek
The document contains financial information for Apple Inc. including income statements, balance sheets, and ratio analyses comparing Apple and Samsung. The income statement shows Apple's total revenue was $170.91 million in the period, with net income of $37.04 million. The balance sheet lists assets including cash, investments, and receivables, and liabilities such as accounts payable and long term debt. Ratio analyses compare metrics like return on investment, assets, and equity between the two companies.
The document provides an overview of a presentation to Lowe's board members by J/B Consulting. It discusses the home improvement industry trends of growth linked to the economy and e-commerce increases. It then summarizes Lowe's 2014 revenue and store locations in the US, Canada and Mexico. Strengths, weaknesses, opportunities and threats are outlined for Lowe's. New mission and vision statements are proposed. Trends in e-commerce growth and data usage are highlighted. Competition and potential areas of growth like an acquisition are discussed. A proposed new service called Lowe-Bid is presented, which would allow homeowners to request bids from contractors on home projects through Lowe's online and mobile platforms.
This project report summarizes customer satisfaction towards LG Electronics in India. The report includes a declaration, acknowledgement, executive summary, and chapters on introduction, data analysis and interpretation, and conclusions and recommendations. It examines factors affecting customer satisfaction with LG products and provides analysis of LG's position in the Indian consumer durables market.
This document presents a PESTLE analysis of LG Electronics Inc. It begins with an introduction to the Indian electronics industry and market size projections. It then discusses LG Electronics, describing it as a South Korean multinational electronics company that comprises four business units. The bulk of the document consists of a detailed PESTLE analysis, identifying political, economic, social, technological, environmental, and legal factors that impact LG Electronics' macro environment.
This document provides an overview of Johnson & Johnson's 1st semester final project in 2019. It includes the following key points:
1. It discusses the FMCG sector in India, noting it is the 4th largest growing sector and contributes 13.8% to India's GDP. The sector revenue is estimated to reach $103.7 billion by 2020.
2. It provides an analysis of sector contribution in India, with manufacturing contributing 31%, services 53%, and agriculture 16%.
3. It gives a brief company overview of Johnson & Johnson, describing it as a multinational medical device, pharmaceutical and consumer goods corporation founded in 1886.
This document provides an executive summary and marketing plan for an integrated marketing communications and public relations campaign by Alpha Marketing Consultants for Netflix. It analyzes Netflix's business, objectives to increase revenue from Netflix Originals by promoting it as a staple of streaming and cultivating an anti-piracy message. The campaign aims to thank current and new subscribers for not pirating content through commercials, website messages, and exclusive subscriber deals. It identifies millennials as the target market and provides background on streaming trends, Netflix's competitors like Amazon Prime Video and Hulu, and a perceptual map analyzing streaming service prices and options.
The document discusses six approaches to creating new market space: 1) looking across substitute industries, 2) across strategic groups within industries, 3) across the chain of buyers, 4) across complementary product and service offerings, 5) across functional or emotional appeal, and 6) across time. It provides examples of companies like Home Depot, Polo Ralph Lauren, Bloomberg, book superstores, Starbucks, Swatch, The Body Shop, and Enron that have successfully used these approaches. Specifically, the document suggests that Google created new market space using approaches 1, 3, 4 and 6 by recognizing the trend of the information-based society and focusing on users and influencers rather than direct purchasers, while also leveraging
LG Electronics is a South Korean electronics company founded in 1958. It has a wide range of products including mobile phones, TVs, appliances, and air conditioners. LG has manufacturing facilities in India and a large distribution network in over 110 countries. It focuses on innovation, localization of products for Indian consumers, and competitive pricing to maintain its leading position in key product categories in India such as refrigerators, TVs, and air conditioners.
The Mayo Clinic is a non-profit medical group based in Rochester, Minnesota that employs over 50,000 staff. It was founded over 100 years ago by William and Charles Mayo and pioneered the concept of a medical group practice. Mayo Clinic is recognized as a top-ranked hospital that specializes in complex care across many specialties such as cancer, heart disease, and urology. It prioritizes patient care and satisfaction above all else through a focus on team-based and integrated care.
The State of Consumer Durables Market in IndiaSumit Roy
The document summarizes the Indian consumer durables industry. It discusses that the industry has seen significant growth in recent years, driven by factors like rising incomes and retail boom. Key segments include white goods like refrigerators and air conditioners, brown goods like kitchen appliances, and consumer electronics like mobile phones and TVs. The mobile phone segment in particular is emerging as a major opportunity, with production expected to grow significantly, making India an important global hub for handset manufacturing. Color TVs currently have the largest market share by volume, though flat screen TVs are gaining popularity.
LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.
Savills Northern Gulf provides real estate services across Bahrain, Qatar, Saudi Arabia, Kuwait, and Jordan. Their services include property valuations, development consultancy, dispute resolution, market research, international investment, and residential sales. They have a team of experienced professionals who value different types of properties for various purposes. They also provide litigation support and have expertise in commercial and residential disputes.
A empresa de tecnologia anunciou um novo sistema operacional para computadores pessoais. O novo sistema é mais rápido e seguro que o anterior, com melhorias na interface do usuário e privacidade reforçada. A nova versão estará disponível para download no outono e será gratuita para usuários existentes.
This document provides a summary of IKEA, the world's largest furniture retailer. It discusses IKEA's history, strengths such as low prices and flat packaging, weaknesses like limited product designs. It also analyzes opportunities for growth in Asia and online sales. Threats include economic concerns reducing disposable income. A PESTEL analysis examines the business environment. The document reviews IKEA's market position, competitors, and maintains the largest market share for furniture retailers.
Reference material for real estate, planning, architecture and business students or experienced professionals looking to shift disciplines within real estate development field.
LG Electronics is a South Korean multinational electronics company headquartered in Seoul. It has four business units: Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components. In India, LG entered the market in 1997 and launched products like color TVs, refrigerators, and washing machines. It has a strong presence in the Indian refrigerator market, holding about 23% share. LG focuses on production and sales of air conditioners, TVs, refrigerators, washing machines, and mobile phones. It has manufacturing plants in India and worldwide and uses a network of warehouses, regional offices, dealers and retailers to distribute products across the country.
Apple company market research project mkt305Shivam Shah
This document provides a market research project on Apple Inc. conducted by a group of students. It includes an environmental scan covering Apple's economic impact, relevant technology trends, political/legal factors, and socio-cultural trends. It also performs a SWOT analysis and discusses Apple's mission, competition, target markets, product positioning, pricing, distribution, promotion, and recommendations.
This document provides a brand positioning analysis for Samsung electronics. It summarizes Samsung's market share and product portfolio across various categories such as mobile phones, tablets, TVs, cameras, home appliances, PCs and memory cards. It then analyzes Samsung's role and brand positioning in each category. Key insights from consumer research indicate Samsung is seen as innovative yet providing value. The document concludes that Samsung's overall brand positioning can be summarized as "Innovation with Value".
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
Apple and samsung balance sheet analysisAnshul Pareek
The document contains financial information for Apple Inc. including income statements, balance sheets, and ratio analyses comparing Apple and Samsung. The income statement shows Apple's total revenue was $170.91 million in the period, with net income of $37.04 million. The balance sheet lists assets including cash, investments, and receivables, and liabilities such as accounts payable and long term debt. Ratio analyses compare metrics like return on investment, assets, and equity between the two companies.
The document provides an overview of a presentation to Lowe's board members by J/B Consulting. It discusses the home improvement industry trends of growth linked to the economy and e-commerce increases. It then summarizes Lowe's 2014 revenue and store locations in the US, Canada and Mexico. Strengths, weaknesses, opportunities and threats are outlined for Lowe's. New mission and vision statements are proposed. Trends in e-commerce growth and data usage are highlighted. Competition and potential areas of growth like an acquisition are discussed. A proposed new service called Lowe-Bid is presented, which would allow homeowners to request bids from contractors on home projects through Lowe's online and mobile platforms.
This project report summarizes customer satisfaction towards LG Electronics in India. The report includes a declaration, acknowledgement, executive summary, and chapters on introduction, data analysis and interpretation, and conclusions and recommendations. It examines factors affecting customer satisfaction with LG products and provides analysis of LG's position in the Indian consumer durables market.
This document presents a PESTLE analysis of LG Electronics Inc. It begins with an introduction to the Indian electronics industry and market size projections. It then discusses LG Electronics, describing it as a South Korean multinational electronics company that comprises four business units. The bulk of the document consists of a detailed PESTLE analysis, identifying political, economic, social, technological, environmental, and legal factors that impact LG Electronics' macro environment.
This document provides an overview of Johnson & Johnson's 1st semester final project in 2019. It includes the following key points:
1. It discusses the FMCG sector in India, noting it is the 4th largest growing sector and contributes 13.8% to India's GDP. The sector revenue is estimated to reach $103.7 billion by 2020.
2. It provides an analysis of sector contribution in India, with manufacturing contributing 31%, services 53%, and agriculture 16%.
3. It gives a brief company overview of Johnson & Johnson, describing it as a multinational medical device, pharmaceutical and consumer goods corporation founded in 1886.
This document provides an executive summary and marketing plan for an integrated marketing communications and public relations campaign by Alpha Marketing Consultants for Netflix. It analyzes Netflix's business, objectives to increase revenue from Netflix Originals by promoting it as a staple of streaming and cultivating an anti-piracy message. The campaign aims to thank current and new subscribers for not pirating content through commercials, website messages, and exclusive subscriber deals. It identifies millennials as the target market and provides background on streaming trends, Netflix's competitors like Amazon Prime Video and Hulu, and a perceptual map analyzing streaming service prices and options.
The document discusses six approaches to creating new market space: 1) looking across substitute industries, 2) across strategic groups within industries, 3) across the chain of buyers, 4) across complementary product and service offerings, 5) across functional or emotional appeal, and 6) across time. It provides examples of companies like Home Depot, Polo Ralph Lauren, Bloomberg, book superstores, Starbucks, Swatch, The Body Shop, and Enron that have successfully used these approaches. Specifically, the document suggests that Google created new market space using approaches 1, 3, 4 and 6 by recognizing the trend of the information-based society and focusing on users and influencers rather than direct purchasers, while also leveraging
LG Electronics is a South Korean electronics company founded in 1958. It has a wide range of products including mobile phones, TVs, appliances, and air conditioners. LG has manufacturing facilities in India and a large distribution network in over 110 countries. It focuses on innovation, localization of products for Indian consumers, and competitive pricing to maintain its leading position in key product categories in India such as refrigerators, TVs, and air conditioners.
The Mayo Clinic is a non-profit medical group based in Rochester, Minnesota that employs over 50,000 staff. It was founded over 100 years ago by William and Charles Mayo and pioneered the concept of a medical group practice. Mayo Clinic is recognized as a top-ranked hospital that specializes in complex care across many specialties such as cancer, heart disease, and urology. It prioritizes patient care and satisfaction above all else through a focus on team-based and integrated care.
The State of Consumer Durables Market in IndiaSumit Roy
The document summarizes the Indian consumer durables industry. It discusses that the industry has seen significant growth in recent years, driven by factors like rising incomes and retail boom. Key segments include white goods like refrigerators and air conditioners, brown goods like kitchen appliances, and consumer electronics like mobile phones and TVs. The mobile phone segment in particular is emerging as a major opportunity, with production expected to grow significantly, making India an important global hub for handset manufacturing. Color TVs currently have the largest market share by volume, though flat screen TVs are gaining popularity.
LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.
Savills Northern Gulf provides real estate services across Bahrain, Qatar, Saudi Arabia, Kuwait, and Jordan. Their services include property valuations, development consultancy, dispute resolution, market research, international investment, and residential sales. They have a team of experienced professionals who value different types of properties for various purposes. They also provide litigation support and have expertise in commercial and residential disputes.
A empresa de tecnologia anunciou um novo sistema operacional para computadores pessoais. O novo sistema é mais rápido e seguro que o anterior, com melhorias na interface do usuário e privacidade reforçada. A nova versão estará disponível para download no outono e será gratuita para usuários existentes.
International Marketing Project : Entering hospitality sector in brazilPankaj Gaurav
Taj Group is entering the Brazilian hospitality industry by establishing strategic partnerships with local players. Brazil is experiencing significant investment in the hotel sector ahead of major sporting events in 2014 and 2016. A strategic partnership allows Taj to gain market access and share marketing activities while reducing risks compared to wholly owned operations. Taj will selectively target high-end properties in key cities like Sao Paulo and Rio de Janeiro under its Taj Exotica brand. The partnership model provides opportunities for cooperation on sales, promotions, and staff exchanges to establish Taj's presence in Brazil. Market research will investigate the optimal locations, facilities, and marketing approach needed for success. Neighboring countries also offer investment prospects, though some have less favorable conditions than Brazil.
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International Marketing Project, Harvard UniversityJessica H
An International Marketing Project for my summer class at Harvard University.
We're trying to bring this product, Italian Pasta Vending Machine, to Japan - the land of vending machines.
This document provides an overview of key facts about South Korea, including its history, culture, economy, and technology adoption. It discusses historical periods like the Three Kingdoms period and Japanese colonial rule. It also outlines demographic characteristics, noting South Korea's highly educated and technologically connected population. The economy is characterized as innovative with major companies like Samsung and a focus on exports. Internet and mobile technology have been widely adopted. The document analyzes South Korea's culture, including traditions like Hanbok dresses and the importance of family and education. It also summarizes business etiquette and opportunities/threats around marketing to seniors.
This document discusses leasing, hire purchase, and venture capital. It defines leasing as a process where a firm obtains use of an asset by making tax-deductible payments over time. Hire purchase allows a buyer to take possession of an asset and pay for it over time in installments before gaining ownership. Venture capital provides financing to early-stage companies in exchange for equity, often in multiple stages from seed to expansion.
The document discusses various topics related to international business and globalization. It defines key terms like globalization, multinational corporations, and modes of entering international business such as exporting, licensing, franchising, mergers and acquisitions. It also covers the organization structure of multinational companies and debates the pros and cons of globalization.
The document outlines various product strategies and considerations for international markets. It discusses what a product is, new product development, and the product adoption process. It then describes the theory of the international product life cycle and the stages products go through. The document also compares strategies around standardizing products versus adapting them locally and lists arguments for both. It discusses modifying products for various international markets and strategies for marketing products internationally.
This document provides a project report on the international marketing of Toyota. It includes an abstract, introduction, objectives, content outline, and sections covering Toyota's history, global vision, marketing strategies, and operations in different world regions. Statistical data is presented on Toyota's vehicle production, sales, and exports. A SWOT analysis of Toyota is also included. The report was submitted by a student for their Master's degree and aims to analyze Toyota's approach to international marketing.
International marketing refers to marketing activities that cross national borders. It involves identifying foreign markets, selecting market entry strategies, and developing marketing mixes tailored to compete abroad. The main approaches are exporting, joint ventures, and foreign direct investment like assembly or manufacturing plants. Effective international marketing requires understanding differences in cultures, laws, and economies between countries while maintaining a consistent global brand. It presents new opportunities but also challenges of adapting to varied international consumer behaviors and business environments.
Basecamp International is expanding into Peru with volunteer and hostel programs. Their marketing plan targets students and mid-life adults. Competition includes large global volunteer networks and smaller in-country organizations. Basecamp will advertise through their website and partner organizations while maintaining competitive pricing and service quality. Challenges include Peru's developing economy, corruption and safety issues, which require careful consideration for successful implementation.
Estate science a privately owned company conducting endeavors and operations with a remarkable degree of dynamism. Driven by the zeal to make a mark in the real estate sector of the country, The Company is steadily emerging and providing distinctive and specialized services in Real Estate and Education sector. The name, Estate Science, was carefully considered. The word Estate speaks to our desire to win in real estate and in the living room, to have the necessary power to lead in the marketplace. Science refers to the reach and range of our network, our tagline, World’s Best Investment Scientists, embraces who we are and who we believe our Business Associates are: the best scientists in real estate who hold themselves to a high standard of excellence.
Visit- www.estatescience.com
MORE Global Holdings Pte Ltd is a Singapore-based real estate and investment holding company founded by Shawn Tan. The company offers investors opportunities to invest internationally through various subsidiaries and services, including property investment, business consultancy, and joint ventures. It aims to maximize returns for clients within stated timelines through transparent partnerships and a global network.
Veritas Real Solutions was established in 2008 to provide marketing and sales strategies for the real estate market in southeastern Europe (1). Within two years, it had won several awards and expanded its services to include the tourism industry (2). In 2014, it established new partnerships and adopted new practices, and began working in the M.I.C.E. industry as well (3). By 2016, the M.I.C.E. industry had become a core focus as it had grown its client network and team through multiple successful contract wins (3).
BHK world is one of the India’s leading Independent real estate services company with a presence in India and UK.
And for any further details please feel free to contact us and go through our website www.bhkwolrd.com
8099280992
Place Projects is a marketing agency in Brisbane that specialises in marketing apartment developments. They have over 100,000 potential buyers in their database and 150 salespeople speaking to over 2,000 qualified leads per week. Their experienced team and strong brand help give developments maximum exposure and drive sales success.
We are a group of experienced professionals providing capital markets services through an innovative online platform. Our platform connects small, micro-cap companies to investors globally to help companies raise capital and awareness more efficiently. By utilizing technology and personalized outreach, we aim to bridge interests and overcome limitations of time, location and other barriers between companies and investors worldwide.
The document outlines 8 business models for The Food Bridge: 1) Consulting, 2) Distribution, 3) Nesting, 4) Marketing & Brand Building, 5) Production, Processing, Investment, 6) Partnership, 7) Research & Development, and 8) Training. For each model, it provides a brief description of the services offered. The overall purpose of The Food Bridge is to help food and beverage companies expand into new international markets through various consulting, distribution, and operational support services.
BHK world is one of the India’s leading Independent real estate services company with a presence in India and UK.
And for any further details please feel free to contact us and go through our website www.bhkwolrd.com
8099280992
BHK world is one of the India’s leading Independent real estate services company with a presence in India and UK.
And for any further details please feel free to contact us and go through our website www.bhkwolrd.com
8099280992
BHK world is one of the India’s leading Independent real estate services company with a presence in India and UK.
And for any further details please feel free to contact us and go through our website www.bhkwolrd.com
8099280992
BHK world is one of the India’s leading Independent real estate services company with a presence in India and UK.
And for any further details please feel free to contact us and go through our website www.bhkwolrd.com
8099280992
Guanxi Global provides market expansion services to help companies grow their business globally, with a focus on connecting Western entrepreneurs and investors with opportunities in China. They offer a comprehensive portfolio of services including sourcing investment opportunities, advising on business expansion, marketing support, and investment management. Their strength lies in their global network and ability to bridge cultural differences between Western and Chinese business cultures through mutual understanding and respect.
Colliers International is a real estate services firm with over 300 retail professionals across North America. They provide strategic solutions for retail tenants, landlords, and developers, including brokerage services, property marketing, research, and property management. Their integrated expertise across markets can help clients with strategic planning, site selection, project management, leasing, and other services. Colliers aims to focus on their clients' customers and accelerate their clients' success.
This document provides a summary of the chapters and contents of a report on Investors Clinic. The executive summary introduces Investors Clinic as a global real estate consulting company that has revolutionized the Indian real estate industry with over 100 developer partnerships and exceptional customer service. Subsequent chapters discuss the real estate sector, Investors Clinic's marketing strategies, buying/selling process, roles and responsibilities, work done, projects handled, methodology, findings, conclusion, and recommendations. The document also includes an index listing the chapter titles and page numbers.
Londstock - SALES ACCELERATION & BUSINESS GROWTH
Londstock overview of the services provided for IT, Internet, Consumer Electronics, FMCG, and Lifestyle companies, which like to grow internationally.
- Sales Desk
- Order Desk
- Press Desk
- Support Desk
- Web Desk
Stable International is a property development company that operates internationally and independently. It focuses on creating special retail, leisure, and mixed-use projects through long-term involvement. This includes developing identities, brands, and management strategies to maximize value for investors, tenants, consumers, and residents over time. Stable International prides itself on innovative solutions and breaking new ground in the Netherlands with large format retailers.
This document provides a summary of articles in the September 2012 issue of Retail Week Property, which is a supplement focused on retail property trends. The main topics covered are:
1) Shopping centres embracing new technologies like free WiFi and digital marketing to attract footfall and boost sales, while retailers consider smaller formats combined with services like click-and-collect.
2) The challenges still facing UK high streets, and the need for both local and national government support to reinvent the high street model.
3) How e-commerce and a shift toward convenience are influencing grocers' property strategies and portfolios.
4) Why retailers are exploring international markets like the Middle East and China, but still need
Estrada & Partners is a real estate consulting firm that specializes in providing advice for industrial, logistics, and investment transactions. It has extensive experience in identifying investment opportunities and advising clients on purchases, sales, leases, and development deals. Some recent transactions included advising on the sale of warehouses and industrial complexes for clients in Barcelona, Madrid, and other parts of Spain totaling millions of euros.
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Similar to Savills International Project Marketing (20)
2. 2 3
The International Project
Marketing team at Savills has
extensive knowledge of key
global property markets. Within
each market we understand
the needs of investors looking
to build a diverse real estate
portfolio and the requirements of
occupiers searching for a home.
Savills international strength
and expertise combined with
knowledge of the clients and
developments we represent,
means we are perfectly placed
to ensure diverse real estate
opportunities are effectively
introduced to the most
relevant global audience.
Our extensive track record of
consulting and delivering on a
broad range of developments,
means we fully understand the
USPs of each project and how best
to tailor a bespoke international
sales and marketing strategy.
This brochure will provide you with
a snapshot of the services we offer.
We would welcome the opportunity
discuss your requirements
further and explore how we can
add value to your business.
Introduction
With the world becoming an ever smaller place, and global
cities playing an increasingly active role in the flow of capital
internationally, so too has the desire to explore and invest away
from domestic markets and look further afield.
Charlie Walsh
Head of International
Project Marketing
“Savills has worked on two of our
residential projects, most notably at
Rathbone Square. They are always
responsive and proactive and obviously
have great depth and breadth in the
services they can provide.”
Neil Thompson
Portfolio Director, Great Portland Estates
3. 4 5
Some of the key factors for investing internationally include:
Wealth preservation
Education
Investment rational (capital appreciation/rental yield)
Political stability
By launching development projects in key international
centres, developers are able to sell quickly and efficiently,
most often exchanging contracts with a purchaser within
hours of agreeing a price.
This allows developers to de-risk their capital exposure
through a faster sales rate, test the price point and
build value.
Why sell internationally?
According to the OECD, the UK receives
the fourth highest amount of foreign
direct investment in the world and
London is arguably the most successful
truly global city. International appetite
for UK property has never been higher.
“Savills International Project Marketing have
launched two separate phases of Quartermile,
Edinburgh in South East Asia. I was
extremely impressed by their professionalism
and enthusiasm in attempting something new,
as well as the reassuringly sound advice I
received. I now want them to launch the final
phase of the project next year.”
Paul Curran
MD, Quartermile Ventures
4. 6 7
Consultancy
Once we have established a
project’s potential for international
launch, a senior member of the
International Project Marketing
team will form part of the
development consultancy group.
We are able to advise on apartment
mix, design and specification; and
can suggest appropriate amenities
and resident services in order to
maximise international demand.
As part of our sales and marketing
role we ensure that all collateral is
suitable for our agreed international
target markets.
As the launch date approaches,
we provide a step by step plan and
closely manage suppliers to deliver
requirements on time and within
budget.
Global launches
Depending on objectives, the
International Project Marketing
team will advise on relevant launch
centres for maximum return.
The team will provide marketing
and logistical advice and work
in collaboration with colleagues
at Savills offices in each launch
centre.
A member of the team will travel
to each centre and co-ordinate
the launch event alongside our
specialist international teams
based throughout our global
network.
Private meetings / 1:1s
Certain projects, often of a more
sensitive nature and/or high price
point, may require a different sales
approach. By tapping into Savills
extensive databases, we are able
to arrange private meetings with
buyers and wealthy investors who
require a more discreet approach.
Seminars
The seminar format is a useful
way of informing investors who are
interested in building their market
knowledge. Savills extensive
global research capabilities means
that we can deliver a variety of
research-led seminars in order
to update and inform potential
purchasers on the latest market
trends and how that relates to your
project.
Savills Sales teams
We work directly with our
international teams who are based
in the key strategic global cities and
specialise specifically in overseas
investment. These teams also
interact with their domestic sales
teams as well as the other Savills
departments, in order to tap into
the wider Savills client base.
A member of the International
Project Marketing team will
conduct a full briefing prior to the
commencement of sales, ensuring
that all queries are answered
and the sales people have a
comprehensive understanding of
the project.
We also arrange a bi-annual
conference in London to ensure
that international teams have a
thorough understanding of London
and the market as well as to view
current and future development
sites.
Exhibitions
The exhibition format is a tried and tested
method of launching residential development
projects on an international stage. Savills
will advise on venue, marketing collateral,
development model design and production,
as well as sales strategy and management
during the event.
6
Weeks
4
Weeks
2-4
Weeks
EXHIBITION
6 WEEKS PRE-EXHIBITION
Local offices begin initial
‘warm up’ of database
leads through a ‘teaser’
e-campaign
2-4 WEEKS PRE-EXHIBITION
• Exhibition invitation cards sent out to
Savills database and new interested
buyers generated
• 1:1 pre-launch meetings carried out in
Savills offices to target pre-sales and
educate interested parties on the London
market
• Advertisements scheduled in leading
/ proven publications highlighting the
development and forthcoming
exhibition
• Press releases / advertorials
coordinated in leading publications to
highlight forthcoming exhibition, London
market and the specific development
4 WEEKS PRE-EXHIBITION
Follow up of Savills database
leads with further information
released, together with
electronic data including
research targeting to attract
new interested buyers
“The diversity of the ever changing international markets
means we are required to monitor the capital flows globally
and what our investors / buyers are looking for. This in turn
helps us to shape and change our approach whilst bearing
in mind the individual USPs of each new development.”
Gavin Sung
Head of Asia International Sales, Savills
Tailor-Made
Each development project requires its own bespoke
sales strategy, taking into account product, price point,
location and our client’s objectives.
6. 10 11
Key clients Additional services
“Savills clearly led in the international markets we
targeted. Their approach is always ahead of the
curve leading to innovative and exciting initiatives,
delivering excellent results time after time.”
As part of the Savills continual 360º service to our potential
and existing purchasers, it is our commitment to ensure that
our buyers are well-looked after from point of exchange
through to the handover of their new property.
Listed below are some additional
services which compliment all our
international project marketing
initiatives and very much helps to
secure a smooth and seamless
‘buying experience’.
Lettings / Investment
We have a specialist in-house
Lettings team which has an
excellent track record of looking
after overseas purchasers ensuring
that their recently acquired
investments are rented on time to
pre-qualified tenants. The Lettings
/ Investment team is invaluable
in providing up-to-date market
advice on current rental activity
and is able to advise on potential
returns and rental demand for new
developments.
Buyer Care
Our Buyer Care team can take care
of the logistics of handing over new
properties on completion, ensuring
that a smooth and seamless
process takes place from handover
to occupation.
SPF
SPF, Savills recommended financial
advisor, is able to give the latest
mortgage rates available and
provide the best advice to assist
international purchasers make the
right financial decisions.
Savills Interior Services
The Interior Furnishings and Design
team offers a complete service to
help international purchasers fit
out their new properties, be it for a
rental or owner-occupier.
Daniel Van Gelder
Exemplar, Fitzroy Place
7. 1312
UNITED KINGDOM
IRELAND
105 OFFICES
ASSOCIATES
CONTINENTAL
EUROPE
57 OFFICES
ASSOCIATES
ASIA PACIFIC
120 OFFICES
ASSOCIATES
US, MEXICO
CARIBBEAN
50 OFFICES
ASSOCIATES
MIDDLE EAST
AFRICA
273 OFFICES
ASSOCIATES
Through our extensive network we can support clients
globally. A recognised brand providing multi-discipline quality
assurances. We take the time to understand clients’ needs
to ensure they receive the same consistent high standards
wherever they are in the world.
United Kingdom
Ireland
England
Ireland
Jersey
Northern Ireland
Scotland
Wales
Asia Pacific
Australia
China
Hong Kong
India
Indonesia
Japan
Macau
Malaysia
Myanmar
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Continental
Europe
Austria
Belgium
Croatia
Finland
France
Germany
Gibraltar
Greece
Italy
Luxembourg
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Russia
Spain
Serbia
Sweden
Switzerland
Middle East
Africa
Abu Dhabi
Bahrain
Doha
Dubai
Kenya
Mauritius
Mozambique
Namibia
Oman
Qatar
Seychelles
South Africa
Zambia
Zimbabwe
Americas
Mexico
Panama
US
Caribbean
Antigua Barbuda
Barbados
Grenada
St Kitts Nevis
St Lucia
Savills global coverage
Over 600 offices and associates
worldwide, employing more than
27,000 staff in 60 countries.
8. 1514
Charlie Walsh
Head of International
Project Marketing
+44 (0) 20 7016 3871
+44 (0) 7968 553 348
cwalsh@savills.com
Andrew Hawkins
Associate Director
+44 (0) 20 3320 8298
+44 (0) 7972 000 254
ahawkins@savills.com
Chris Pratt
Associate
+44 (0) 20 7016 3714
+44(0) 7972 167 632
cpratt@savills.com
Freya Watson
International Sales and
Marketing Co-ordinator
+44 (0) 20 7409 8801
+44 (0) 7807 999 535
fwatson@savills.com
Katie Fisher
PA
+44 (0) 20 3320 8222
+44 (0) 7807 999 448
kfisher@savills.com
Key contacts
We ensure that each development
project is marketed appropriately in
each key international centre, taking
into account cultural sensitivities and
language requirements.
9. 16
“Savills provide a superb service to Land Securities across
the whole range of our residential development requirements.
They demonstrate an impressive level of experience and
expertise in their consultancy, marketing and sales activities;
but what I value most is that they provide this service in a
positive and personable manner at all times. They prioritise
my interests as a client and respond well to the changing
requirements of the market.”
Tom Eshelby
Residential Director, Land Securities