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Sascha Pallenberg

email: sascha@netbooknews.com
        Twitter: @sascha_p
  Google+: gplus.to/pallenberg

     Netbooknews.com .de

            soon:

     Mobilegeeks.com .de
The history of the tablet pc
2010
2006
2004
1994
1973
1526 A.D.
1968
“we have always been shameless
   about stealing great ideas”
1989
Tablet Market 2011

    DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Tablet Market 2011

    DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

    Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
Tablet Market 2011

    DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

    Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

    Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
Tablet Market 2011

    DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

    Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

    Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11

    Apple remains the leader in the tablet PC market with a 54% share
Tablet Market 2011

    ca. 45 – 50 Mio iPads

    ca. 25 – 30 Mio Android Tablets
Tablet Market 2011

    ca. 45 – 50 Mio iPads

    ca. 25 – 30 Mio Android Tablets

    ca. 5 Mio Kindle Fire
Tablet Market 2011

    ca. 45 – 50 Mio iPads

    ca. 25 – 30 Mio Android Tablets

    ca. 5 Mio Kindle Fire

    ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)
Tablet Market 2011

    ca. 45 – 50 Mio iPads

    ca. 25 – 30 Mio Android Tablets

    ca. 5 Mio Kindle Fire

    ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)

    ca. 20 Mio White Box Tablets!
Tablets 2011
Tablets 2012
SoCs 2011
SoCs 2012
One more thing...
Lowcost tablets are the most disruptive devices of
                   the decade!

    7-inch 800x480

    7-inch 800x480

    1.2Ghz Cortex-A9

    7-inch 800x480

    1.2Ghz Cortex-A9

    Mali 400 GPU

    7-inch 800x480

    1.2Ghz Cortex-A9

    Mali 400 GPU

    512MB RAM/4GB Flash

    7-inch 800x480

    1.2Ghz Cortex-A9

    Mali 400 GPU

    512MB RAM/4GB Flash

    HDMI Out (1080p)

    7-inch 800x480

    1.2Ghz Cortex-A9

    Mali 400 GPU

    512MB RAM/4GB Flash

    HDMI Out (1080p)

    $60!
Lowcost tablets are the most
disruptive devices of the decade!
Lowcost tablets are the most
disruptive devices of the decade!
Lowcost tablets are the most
disruptive devices of the decade!
Lowcost tablets are the most
disruptive devices of the decade!
Lowcost tablets are the most
disruptive devices of the decade!
Lowcost tablets are the most
disruptive devices of the decade!
Lowcost tablets are the most
disruptive devices of the decade!
Lowcost tablets are the most
disruptive devices of the decade!
And they will all run on
What about the patent war?
Best of Florian Mueller

    "As a European consumer, I don't want to be held hostage by companies
    that use industry standards as a nuclear weapon and restrict choice"
    (Mueller on Motorola)

    "Today's ruling is significant bad news for Android at large, and Google,"
    "Today's ruling … show that the noose keeps tightening around Android's
    neck in many ways." (Mueller after Motorola lost the “Slide to Unlock” trial
    against Apple)

    “almost all smartphone-related patent litigation involves Android, and Android
    is on the losing track by objective standards” (Mueller on Google+)

    “I am sure that we will have to pay at least a $100 licence fee for every
    Android device in the near future” (Mueller in the Stern magazine)
Last but not least...




  “Courts around the world are banning Android
devices and dismissing counterclaims -- I let the
 judges speak for me. They validate what I say”
Let's stay with the facts




Not a single Android device got banned because
                   of Android!
Gaming Drives Android Sales
Gaming Drives Android Sales
Gaming Drives Android Sales
Gaming Drives Android Sales
Gaming Drives Android Sales
Top Android Apps Germany

    10 of the Top 20 paid apps are games
Top Android Apps Germany

    10 of the top 20 paid apps are games

    10 of the top 20 free apps are games
But what about fragmentation?
Predictions for 2012

    Android tablets will outsell the Apple iPad by the end of 2012
Predictions for 2012

    Android tablets will outsell the Apple iPad by the end of 2012

    Over 1.2 mio Android activiations a day by the end of 2012
Predictions for 2012

    Android tablets will outsell the Apple iPad by the end of 2012

    Over 1.2 mio Android activiations a day by the end of 2012

    Android will stay free!
Q&A
Google+: gplus.to/pallenberg

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Sascha Pallenberg: Gaming, Tablets, Fragmentation: What's ahead in the Android Market?

  • 1. Sascha Pallenberg email: sascha@netbooknews.com Twitter: @sascha_p Google+: gplus.to/pallenberg Netbooknews.com .de soon: Mobilegeeks.com .de
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. The history of the tablet pc
  • 10. 2006
  • 11. 2004
  • 12. 1994
  • 13. 1973
  • 15. 1968
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. “we have always been shameless about stealing great ideas”
  • 22. 1989
  • 23.
  • 24. Tablet Market 2011  DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
  • 25. Tablet Market 2011  DisplaySearch Quarterly Mobile PC Shipment and Forecast Report  Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
  • 26. Tablet Market 2011  DisplaySearch Quarterly Mobile PC Shipment and Forecast Report  Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple  Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
  • 27. Tablet Market 2011  DisplaySearch Quarterly Mobile PC Shipment and Forecast Report  Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple  Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11  Apple remains the leader in the tablet PC market with a 54% share
  • 28. Tablet Market 2011  ca. 45 – 50 Mio iPads  ca. 25 – 30 Mio Android Tablets
  • 29. Tablet Market 2011  ca. 45 – 50 Mio iPads  ca. 25 – 30 Mio Android Tablets  ca. 5 Mio Kindle Fire
  • 30. Tablet Market 2011  ca. 45 – 50 Mio iPads  ca. 25 – 30 Mio Android Tablets  ca. 5 Mio Kindle Fire  ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)
  • 31. Tablet Market 2011  ca. 45 – 50 Mio iPads  ca. 25 – 30 Mio Android Tablets  ca. 5 Mio Kindle Fire  ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)  ca. 20 Mio White Box Tablets!
  • 33.
  • 35.
  • 37.
  • 39.
  • 41.
  • 42. Lowcost tablets are the most disruptive devices of the decade!
  • 43.
  • 44. 7-inch 800x480
  • 45. 7-inch 800x480  1.2Ghz Cortex-A9
  • 46. 7-inch 800x480  1.2Ghz Cortex-A9  Mali 400 GPU
  • 47. 7-inch 800x480  1.2Ghz Cortex-A9  Mali 400 GPU  512MB RAM/4GB Flash
  • 48. 7-inch 800x480  1.2Ghz Cortex-A9  Mali 400 GPU  512MB RAM/4GB Flash  HDMI Out (1080p)
  • 49. 7-inch 800x480  1.2Ghz Cortex-A9  Mali 400 GPU  512MB RAM/4GB Flash  HDMI Out (1080p)  $60!
  • 50. Lowcost tablets are the most disruptive devices of the decade!
  • 51. Lowcost tablets are the most disruptive devices of the decade!
  • 52. Lowcost tablets are the most disruptive devices of the decade!
  • 53. Lowcost tablets are the most disruptive devices of the decade!
  • 54. Lowcost tablets are the most disruptive devices of the decade!
  • 55. Lowcost tablets are the most disruptive devices of the decade!
  • 56. Lowcost tablets are the most disruptive devices of the decade!
  • 57. Lowcost tablets are the most disruptive devices of the decade!
  • 58. And they will all run on
  • 59. What about the patent war?
  • 60.
  • 61. Best of Florian Mueller  "As a European consumer, I don't want to be held hostage by companies that use industry standards as a nuclear weapon and restrict choice" (Mueller on Motorola)  "Today's ruling is significant bad news for Android at large, and Google," "Today's ruling … show that the noose keeps tightening around Android's neck in many ways." (Mueller after Motorola lost the “Slide to Unlock” trial against Apple)  “almost all smartphone-related patent litigation involves Android, and Android is on the losing track by objective standards” (Mueller on Google+)  “I am sure that we will have to pay at least a $100 licence fee for every Android device in the near future” (Mueller in the Stern magazine)
  • 62. Last but not least... “Courts around the world are banning Android devices and dismissing counterclaims -- I let the judges speak for me. They validate what I say”
  • 63. Let's stay with the facts Not a single Android device got banned because of Android!
  • 69. Top Android Apps Germany  10 of the Top 20 paid apps are games
  • 70. Top Android Apps Germany  10 of the top 20 paid apps are games  10 of the top 20 free apps are games
  • 71. But what about fragmentation?
  • 72.
  • 73. Predictions for 2012  Android tablets will outsell the Apple iPad by the end of 2012
  • 74. Predictions for 2012  Android tablets will outsell the Apple iPad by the end of 2012  Over 1.2 mio Android activiations a day by the end of 2012
  • 75. Predictions for 2012  Android tablets will outsell the Apple iPad by the end of 2012  Over 1.2 mio Android activiations a day by the end of 2012  Android will stay free!