Facebook remains a powerful social media platform with over 1.4 billion active users and large brands spending $10 billion on ads in 2014. While organic reach for posts is decreasing, advertisers can still achieve awareness and sales objectives through targeted Facebook ads. Instagram and Whatsapp also offer growing advertising opportunities for marketers, with Whatsapp in particular providing a trusted environment for one-on-one messaging with its 800 million monthly users. Data-driven insights allow marketers to optimize all of their social media efforts across multiple platforms.

1. Congres Facebook
Marketing 2015
Tuesday June 9

2. Facebook
Search and Social
Instagram
Whatsapp
Social media in China
Datadriven

3. 1,415,000,000 active users
15 million brand pages
(CocaCola 90mil fans, McDonalds 57mil
fans)
10 billion dollar Ad Spend in 2014
(online advertising in 2015 more than
TV advertising)
Algorithm selects from 1500 posts

4. organic reach is decreasing
>
better content
relevant content
more audience targeting
better spot in complete
marketing mix

5. How about Facebook
Advertising?

6. objectives:
- awareness for
product/service
- sales focussed

9. Facebook Advertising is
not a stand-alone
method.

10. Search and Social

11. Search and Social

12. Search and Social

13. Instagram

14. How to be successful?
1. killer profile copy
2. unique content
3. awesome photofeed
4. define goals
5. be consequent
6. be relevant
7. use hashtags (max 10)
8. engage with followers
9. target your audience
10.analyse data

15. Advertisting?
Some big brands in USA already can use it,
waiting until it will roll out in Europe

16. Whatsapp
1. monthly active users = 800
million
2. most opened app in Netherlands
(9,5 million users)

17. How will they earn money?
1. stickers
2. themes
3. branded content
4. send documents
5. buy products in-app
6. companies in neighbourhood
7. pay-in-app possibility

18. Whatsapp audience
young
connected
mobile
engaged
61% male, 39% female
94% has FB account
20% iOS, 70% Android
67% under 35years

19. Why should a company be there?
• high CTR, messages are in a
reliable atmosphere
• groups with friends, low threshold
to share and participate
• Whatsapp and Facebook close
integration
• One on One contact
• webcare = appcare

20. Social media in China
Besides QZone, Weibo, there is WeChat:
468 monthly active users.
This network is the fastest growing network…
it will beat Facebook!

21. Social media in China
• messaging app
• qr codes
• shake
• friend radar
• walkie talkie
• drift bottle
• group chats
• moments
• sticker gallery (ask Rowan;)

22. #Datadriven
https://youtu.be/-aN1_U1GcbE?t=9m36s (tot ong
17minuut15)

23. Questions?