Sanjay K. Bhat has over 30 years of experience in healthcare sales and marketing in India. He has held leadership roles at companies like Apollo Spectra Hospitals, Bharat Serums & Vaccines Ltd, and Alembic Ltd. Currently he is the Sales Head at Apollo Spectra Hospitals, managing the entire sales operations and contributing to monthly revenues of Rs. 2 crores. He has extensive experience launching new products, building high-performing sales teams, and developing business strategies across India.

1. SANJAY K. BHAT
Mobile: 91-9008287775; 91-9891066950 | Email: sanjaykbhatt17@rediffmail.com
HEALTHCARE SALES AND MARKETING PROFESSIONAL / BUSINESS HEAD / SALES HEAD
 Accomplished Business Leader; deft at setting up entire Company Operations in any country & independently managing
the entire Sales Life Cycle viz. development of Sales infrastructure, Appointment of Agents / Distributors; Field-Staff
Recruitment; Product Launch; Post launch Operations to ensure Top-line & Bottom-line
 Significant experience in managing entire Pan India Sales Operations in pharma industry; achieved milestones while
working with Companies like Bharat Serums & Vaccines Ltd, Alembic Ltd, & Apollo Spectra Hospitals.
 An exemplary performer, with excellent relationship and market reputation among all the KOL’s & Decision Makers in the
Pharmaceutical and Medical fraternity Industry.
 Enthusiastic, Self-Motivated with an Entrepreneurial Approach ; Possess Motivational Team Management style with
a record of building an efficient Sales team with almost zero attrition.
EXECUTIVE SNAPSHOT:
Presently Handling Health Care Business to ensure revenue generation through Various Channels.
 Commendable experience in Science Based Conceptual Sales of High-End Patented and Off Patent
Pharmaceutical formulation for Multinational and Indian conglomerates
 Therapy Experience: Rich experience in managing sales of Pharmaceutical Formulations covering almost all specialties
among both Acute & Chronic with major focus on Critical Care, Cardiologists, Diabetologists, CP/GPs (Consulting
Physicians / General Physicians), Gynecologists, Neurologist, Nephrologists, Orthopedic, Anesthesia, and others.
 Distinction of conducting successful brands launches in Blood Products IVIG, Antifungal, High end Antibiotics,
Immunosuppressive Therapy’s, Gonadotrophins and Anti D, etc.
 Geography Exposure: Almost all India | West (Maharashtra, Gujarat); North (Lucknow, U.P, Kanpur, Uttarakhand,
Himachal Pradesh, Jammu Kashmir, Punjab, Haryana); South (Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Bangalore,
Chennai); Central (Madhya Pradesh, Chhattisgarh), and East (Bihar, Jharkhand) etc.
WORK EXPERIENCE
APOLLO SPECTRA HOSPITALS (Formerly known as Nova Specialty Hospital) since Apr’2014
- till date
Sales Head - , H.Q. Bangalore | Reporting to: VP - Business Development. Apr’2014 onwards
 Spearheading the entire sales and business development operations for Apollo Spectra hospitals based at Bangalore.
 Contributing to the business with revenue generation of approx. Rs. 2 Cores per month
 Coordinating execution of the business plans, forecasting and setting product and market wise targets; analyzing business
proposals and implementing plans to achieve business goals and controlling budgets.
 Overseeing the expansion of business by penetrating new markets; achieving continuous growth by adequate resource
utilization, quality manpower, financial control, focus on service, sales strategies, etc.
 Analyzing market trends and tracking competitors’ activities; accordingly fine tuning sales & marketing strategies.

2.  Ensuring Revenue Generation through referral chnnel,Corporate Engagement and Visiting Consultant Engagement
 Identify and Map the target customers(patients/regionally corporate & non corporate
 Organize CMEs/Seminars and Lectures for promotion of the activities and services of the medical faculty and specialties
 Organize outreach programs with prospective patients community
 Liaison between in house doctors and external doctors for PTs
 Make proposals, demonstration and presentations to corporate clients
 Tracking leads mediated through TPAs, CMEs.Camps and Seminars to tap new corporate tie ups, convert referrals etc.
 Liaison with International Health care facilitators to generate leads to build international business
 Monitoring and controlling of team to deliver Expected results.
 To evaluate and motivate the team
 Periodically analyzing MIS reports to draw interferences, trends and inputs to be used for marketing. Analyze advertising and
marketing spends to ensure marketing budgets are utilized effectively.
Sales Head - North Zone | Business: 6s Crores p.m. | Reporting: Director - Business Development Apr’2013 to
Apr’2014
 Held the responsibility of developing business strategies and goals for three hospitals in north i.e. Nova Orthopedic and Spine
Hospital, Nova Specialty Hospital Kailash Colony & Nova Specialty Hospital, Karol Bagh, New Delhi.
 Handled the project of creating Marketing and Sales Channels for Acquired Hospital Kanpur
BHARAT SERUMS & VACCINES LTD. Nov’2007 to
Apr’2013
Deputy General Manager, West & South Zone | Division: Altus (Critical Care) Aug’2012 to
Apr’2013
 Geography: West Zone (Mumbai, Maharashtra, MP, CG, Gujarat); South Zone (AP, Tamil Nadu, Kerala, Karnataka)
 Team: West Zone: 4 RSMs, 12 ASMs, 72 ASE’s; South: 4 RSM’s, 6 ASM’s, and 32 ASE’s | Business: 2 Crore p.m.
 Meticulously launched new brand U Tryp, and within 3 months the sales volume reached to 3000 units.
 Achieved two promotions within a short span of time and got elevated to senior positions
Divisional Sales Manager based Delhi for North Zone plus Bihar Jharkhand Apr’2012 to
Aug’2012
 Managed sales for entire North Zone plus Bihar & Jharkhand for Altius (Critical Care) business.
Divisional Sales Manager, HQ Lucknow | Division: Altius (Critical Care) Nov’2010 to
Apr’2012
 Geography: U.P, Bihar, Jharkhand & Uttarakhand | Team: 2 RSMs, 4 ASM’s, and 23 MR’s | Business: Rs. 1 Crore p.m.
 Product Range: Blood products IVIG, Antifungals, High end Antibiotics & immunosuppressive Therapy
 Customer Segment: Intensivist, Nerou Surgons, Nephrologist, Haemotologist & Plastic Surgeons
Divisional Sales Manager, HQ Delhi for North Zone - Primus Division (Hospital Division) Jul’2010
to Oct’2010
 Team: 1 RSM, 4 ASM’s, and 36 MR’s | Business: 50 Lacs per month
 Product Range: Blood products IVIG, Antifungals , High end Antibiotics & immunosuppressive Therapy’s
 Customer Segment: Intensivist, Nerou Surgons, Nephrologist, Haemotologist & Plastic Surgeons
Regional Sales Manager, Chandigarh | Team: 4 ASM’s, 14 MR’s | Business: 40 Lacs p.m. Nov’2007 to
Jul’2010
 Division: Diva division then Plasma Pharma | Therapy: Gynecology

3.  Geography: Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir, etc.
 Customer Segment: Gynecological Fraternity | Product Range: Gondotrophins and Anti D
 Resolved various Union related issues; ensured smooth operations; increased productivity to Rs. 40 Lacs per month
CHARAK PHARMA LTD. Apr’2006 to
Nov’2007
Regional Sales Manager, HQ Chandigarh | Team: 3 ASM’s, 26 MR’s | Business: 40 Lacs per month
Therapy: Herbal Products for Gynecology & IVF Specialty, Immunity Booster, Products for Respiratory and Gastric Disorders.
 Geography: Punjab, Himachal Pradesh, Jammu Kashmir, Haryana, and Chandigarh.
 Led & managed the sales among GP’s, Physicians, Gynecologist, Dental Surgeons Orthopedicians & Pediatricians
 8 territories were converted into profit centers; PCPM increased from Rs. 1.25 Lacs to Rs. 3.00 Lacs per month
ALEMBIC LTD. Jun’1988 to
Apr’2006
Area Sales Manager, HQ Jammu | Team: 8 MR’s | Business: 30 Lacs per month 2001-2006
Therapy: Antibiotics-Macrolides, Cephalosporin’s & Quinolones, NSAIDS, Nutraceuticals, Cough & Cold Segment,
Antiulcerants & Diabetic Segment
 Geography: Jammu, Srinagar, Pathankot (Punjab) Dharamshalla (Himachal Pradesh), etc.
 Led and managed the sales among the physicians, orthopedics, surgeons, Gastroenterologist, Pediatricians, Gynecologist,
GPs, Chest and ENT Specialists; established the brands like Rekool, Rekool D Altamet
 Increase the productivity from PCPM of Rs. 1 lacs to 3.5 Lacs per month.
 Under the “Ghar Bharlo Incentive Scheme” for building new Brands, each Team Member earned Items like AC,
Refrigerator, Washing Machine, Micro Oven and Water Purifier, etc.
 ‘Best Area Manager’ Award for 2001, 2002 & 2003; Star Award (Family Vacation to Kerla, Jaipur, Nanital &
Dalhousie).
Area Sales Manager, HQ. Bareilly | Team: 8 MR’s | Business: 50 Lacs per month 1997-
2001
Therapy: NSAIDS, Nutraceuticals, Cough & Cold Segment, Antiulcerants & Diabetic Segment
 Geography: Bareilly, Baduan, Philibhit, Almora, Haldwani, Rudurpur, Nanital, Moradabad, Rampur, Bihnor & Amroha
 Developed & generated sales for the geography through professional rapport and relationship with Physicians, Orthopedics,
Surgeons, Gastroenterologist, Pediatricians, Gynecologist, GPs, Chest and ENT Specialists.
 Played a crucial role in creating Brands like Nimegesic (Nimuslide) & Sparta (Sparfloxicin) in the geography.
 Was honored with Dinner with Chairman for recording the highest growth 24% among all ASMs
Medical Representative, HQ Bijnor (U.P) Jun’1988 to Jan’1997
 Meeting General Practitioners, Physicians, Gynecologist, Dental Surgeons Orthopedicians & Pediatricians of the zone to
generate prescriptions and meet sales target; HQ Bijnor; Coverage Area: Distt Bijor and Pauri Garhwal Area.
 Increase the business from Rs. 4 Lacs per annum in 1988 to Rs. 1.20 Crore per annum in 1997.
 Achieved 5 times Annual Star Award and received 90 merit Certificates in recognition to the performance.
EDUCATION
 B. Sc ( Physics) from S.P. College, Kashmir University in 1985
 Attended MDP on “Effectiveness Program with Outdoor Activities” by Manford Alianz and “Effective Leadership &
Miracles of Human Potential” by Synergy Management Group, Baroda.
 Attended MDP on “Effective Leadership and Managing Productive Teams ” by Faculty Members of Narsee

4. Monjee Institute of Management Studies.
IT SKILLS
 Operating System: Windows 2000, Windows XP | Applications: MS Office (Word, Outlook, PowerPoint) | Internet
PERSONALITY TRAITS
 Enterprising, Visionary, Prudent, Change Manager, Mentor, determination & skills needed for high-level strategies & tactics.
PERSONAL DETAILS
 Languages Known : English, Hindi, Punjabi, Urdu, and Kashmiri
 Address : 65 - Mathushree Nilya, Taverkere Main Road, Bengaluru
 LinkedIn : https://www.linkedin.com/in/sanjay-bhat-5ab09787