Outsourcing allows businesses to gain access to outside expertise and technologies in a more cost effective manner. It allows businesses to focus on their core competencies while contracting out business functions. Some key benefits include access to experts the business could not otherwise afford, sharing in pricing benefits from larger organizations, ensuring supply and reducing risks, and freeing up management time. Potential downsides include perceived lack of control and savings not being realized if the outsourcing solution is not properly evaluated and implemented. Proper evaluation of suppliers, clear communication of requirements, understanding the value of change, and dealing with staffing impacts are important steps in the outsourcing process.

1. Outsourcing
Why it makes sense to consider using
outsourced experts to support better
returns in your business.

2. What do you mean?
• Outsourcing
– the process of contracting a business function to someone
else
– a third-party organisation takes control of the function and
becomes responsible for its success
– may save you money, help you be more flexible and
manage growth effectively
– allows your business to gain access to outside expertise
and technologies

3. The case for
• Allows access to experts that it makes no sense to
employ directly
– As a business grows it pays to use the best support you can
afford
– Is your team focussed on what they are best at?
• Opportunity to share in pricing benefits as if part of a
bigger organisation
• Confidence in supply, reduced risks
• Free up management time

4. The case against
• Perceived lack of control
• Savings are not delivered
• Corporate values / standards not appreciated
• These issues can all be overcome if the outsourcing
solution is thoroughly evaluated and properly
implemented
• Look for a “partner” relationship

5. Outline Process
• Pick the right supplier
– You want a long term relationship
• Make sure they fully understand your requirements
and business approach
• Understand the “value” of making the change
• Communicate internally why and when this change
will take place
– Deal with any resource changes / redundancy risks
– Check impact on third parties / other contracts

6. Where can Symbian help?
• Managed service for all printing jobs
– Monthly magazines
– Directories and Catalogues
– High print run brochures and inserts
– Direct mail campaigns
• Office stationery and branded marketing supplies
– High quality
– Image focussed
• Digital solution
– Web publishing

7. Where can Symbian help?
• Digital solutions
– Web publishing
• Page turning presentation
• Interactive ordering
– Digital marketing and research
• Email services – Newsletters, targeted promotional
communications
• Customer / Consumer surveys
• Support services
– Strategic business planning for Independent Publishers
– Design services

8. Symbian
• We are here to help, please get in touch
Tel: 01279 810740
E-mail: rfq@symbianprint.co.uk
www.symbianprint.co.uk