Google has given the Aha moment to the world with Google Duplex announcement during May 2018. How may they commercialize it? How can Google bring synergies in various products and monetize on voice commerce? Here is what I thought. How would it be if you can tell Google to order the products that you see in YouTube videos? Here is a possible prototype by combining Google Duplex with Google Ads to deliver AI based advertising. Product Ecosystem that would be needed in this: Google Voice Assistant + AI/ Duplex environment tied up with Google Ads, Google Shopping and Google Pay. This was designed by me as part of the UCLA PGPX case competition delivered at UCLA Anderson School of Management on 14 December 2018

1. Synergize Google
products and monetize
on voice commerce
Presented at UCLA PGPX – Case
Competition
UCLA Anderson School of
Management
December 14, 2018
Team 4 : Ankita, Bibhuti, Girish, Harsha,
Shyam, Shiv

2. What is our aim?
To make Google Duplex as
the most preferred voice
commerce platform and
add revenues up to USD 30
Billion in next 5 years.
Synergize Google products and monetize on voice commerce

3. Key Google Products in this context

4. Voice
Monetization
Opportunity

5. Current e-commerce Landscape in US?
Market Revenue Google Share
V-commerce* USD 50 Bn USD 10 Bn @20%
Voice Search** USD 95 Bn USD 19 Bn @20%
Source* – OC & C
Source**– Econsultancy

6. - 2 billion monthly active
Android devices
- Google Assistant is now
on over 500 million devices
- Google Home users in
USA - 38.5 million
User base for Voice Monetization

7. What voice-activated speaker owners would like to receive from brands
Google Survey – Jan 2018

8. Synergize Google products and
monetize on voice commerce
Monetizing in YouTube: Demonstration

10. Current Scenario
What is our current revenue generation opportunity on YouTube?

11. 1. Current Ad delivery: Display and Video ads – customized as per user behavior &
marketers needs
2. Nike Shoes of Rafael, the customer wants to buy (Missed Revenue Opportunity for
Google and marketers)

12. How to change this?
‘Level 1’ AI
Recognizing objects in video & Deliver ads on the products in videos

13. 1. Possible Ad delivery – Product identified from live video, product ad shown to
customer (Maximize Ad Revenue)
2. Nike Shoes of Rafael, the customer wants to buy (Sell it on Google Store or partner
stores)
Product Ecosystem: YouTube, Google Cloud Video Intelligence, Google Ads, Google
Shopping, Google Pay

14. How does a manual Checkout
process look like:
1. User clicks the ad,
2. visits Google Shopping,
3. selects the size of shoes
4. check-out / pay
5. Order confirmed

15. How to Moonshot?
‘Level 4’ AI –
Automate everything
Product Ecosystem: Google Voice Assistant + AI/ Duplex environment
tied up with Google Ads, Google Shopping, Google Pay

18. Thank You

19. Appendices

22. Google's revenue worldwide from 2002 to 2017
(in billion U.S. dollars)
Google's ad revenue from 2001 to 2017 (in billion U.S.
dollars)
Google Total Revenues Vs. Ad Revenues

25. Competitive Landscape

26. Google Apps – Market Shares - Global & USA
63.5 – Global 60% – USA
1.9 billion/ month – Global 153 million/ month of Sept. – USA
1.5 billion – Global 44% email user in US
1+ billion – Global 154 million/ month of Apr. – USA

28. Voice is the new search and
Duplex is the new operating
system for the world

30. Where people keep their voice-activated
speakers
What voice-activated speaker owners would like to receive
from brands

33. Artificial intelligence at peak hype

34. Projects at X – The
Moonshot Factory
• Graduated Projects
• Waymo – Self-driving cars
• Wing – Delivery drones
• Loon – Internet balloons
• Verily – Life sciences
• Dandelion – Geothermal energy

35. Partnerships: Can Google partner with these
Companies, Manufacturers & Merchants?
• Walmart: Grocery, Electronics, Clothing & Accessories
• Yelp: Restaurants, Dentists, Bars, Beauty Salons, Doctors
• Airbnb: Vacation Rentals, Homes, Experiences & Places
• The Home Depot: Home improvements & appliances
• Best Buy: Electronics, computers, appliances, cell phones
• Office Depot: Office Supplies & Office Furniture
• Sears - Shop: Appliances, Tools, Clothing, Mattresses
• More such companies…