The document provides sample practice questions for an international marketing exam. It includes 4 sets of multiple choice questions (Sets A-D) covering topics like standardization strategy, disadvantages of overstandardization, cultural differences, international logistics, export strategies, and more. The questions are intended to help students practice for the exam without answers being provided.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Professor Keller is right now conducting various studies that deliver techniques to assemble, measure, and oversee brand value. Textbooks written by him on those subjects course reading on those subjects, Strategic Brand Management, has been embraced at top business schools and leading firms around the globe and has been proclaimed as the "Bible of Branding." Consolidating the most recent industry thinking and improvements, this investigation of brands, brand value, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. In this slides, you will get the synopsis of brand management. For details, please read the main book.
Product decisions in International Marketing management includes market segment decision, positioning and communication decisions. The term product decision includes product strategy, product planning and product management.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
This PPT is designed with the objective of giving insights into marketing elements (Product, Price, Place & Promotion) in International Marketing, entry modes, and other related topics.
The other major topics discussed are mentioned below. This PPT is designed with simple words for the benefit of UG and PG students
International Marketing-Motives, Characteristic and advantages, Transitional stages in international Marketing,Management orientation in International Marketing
Global Marketing Information System, International Marketing research, International Marketing Entry Stages
Product Decisions, New Product Development, Geographic Expansions, Strategic Alternatives
International pricing Objectives and strategies, Transfer pricing, International Marketing Channel, Channel Terminology, Physical Distribution and Logistics, Global Advertising and Branding, Public Relation, Personel Selling, Sales Promotion , Direct Marketing, Trade Shows and Exhibitions
Marketing 080601RR - Understanding the Marketplace .docxMARRY7
Marketing
080601RR - Understanding the Marketplace
1. Tariffs, quotas, antidumping laws, and currency exchange policies affect global
A. advertising.
B. product design.
C. logistics.
D. pricing strategies.
2. Typically, B2B buyers ask potential suppliers to A. always be involved in reselling.
B. write the RFP for the buyer.
C. submit formal proposals.
D. sponsor interviews with final customers to determine product needs.
3. At many universities, faculty members in the education department were among
the first to ask for
personal computers. These faculty members were _______ in the buying center. A.
users
B. buyers
C. influencers
D. initiators
4. When considering _______, a firm should consider how economic development
affects the attributes of
a product, how it might standardize the product, and the needs of the target
market. A. the establishment of a joint venture
B. its international marketing return on investment (IMROI)
C. cultural adaptation
D. global product strategies
5. The processes by which goods, services, capital, people, information, and ideas
flow across national
borders is known as A. standardization.
B. marketing.
C. globalization.
D. advertising.
6. When Brandon decided he needed a new car, he immediately called his old
college roommate, who owns a BMW dealership, to ask questions about options
and financing. Brandon was searching for information from a(n)
A. decision heuristics establishment. B. internal source.
C. external source.
D. internal locus of control.
7. Of the five strategies for entering new markets, direct investment creates the A.
least investment cost.
B. opportunity for strong strategic alliances.
C. greatest potential risk.
D. most franchisee control.
8. When entering a foreign market, the least risky strategy is A. joint venture.
B. direct investment.
C. exporting.
D. franchising.
9. Which of the following is a B2B buying situation in which the decision is likely
to be the most complex
and take the longest to complete? A. A straight rebuy
B. A modified rebuy
C. An internally-structured rebuy
D. A new buy
10. In the consumer decision process, deciding how long and how much effort to
expend searching for
information depends on
A. the degree of perceived risk associated with the product or service being considered. B.
habitual decision making that most influences the alternative evaluation process.
C. the postpurchase anxiety associated with the product or service being considered.
D. the cultural reference group that most influences the alternative evaluation process.
11. GDP is defined as
A. the market value of goods and services produced in a country in a year. B. greater domestic
product.
C. national annual income minus national annual taxes.
D. the value of a country's annual exports minus its imports.
12. Jennifer's spending decisions are heavily influenced by her family, her peers,
and the beliefs and values s ...
Professor Keller is right now conducting various studies that deliver techniques to assemble, measure, and oversee brand value. Textbooks written by him on those subjects course reading on those subjects, Strategic Brand Management, has been embraced at top business schools and leading firms around the globe and has been proclaimed as the "Bible of Branding." Consolidating the most recent industry thinking and improvements, this investigation of brands, brand value, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. In this slides, you will get the synopsis of brand management. For details, please read the main book.
Product decisions in International Marketing management includes market segment decision, positioning and communication decisions. The term product decision includes product strategy, product planning and product management.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
This PPT is designed with the objective of giving insights into marketing elements (Product, Price, Place & Promotion) in International Marketing, entry modes, and other related topics.
The other major topics discussed are mentioned below. This PPT is designed with simple words for the benefit of UG and PG students
International Marketing-Motives, Characteristic and advantages, Transitional stages in international Marketing,Management orientation in International Marketing
Global Marketing Information System, International Marketing research, International Marketing Entry Stages
Product Decisions, New Product Development, Geographic Expansions, Strategic Alternatives
International pricing Objectives and strategies, Transfer pricing, International Marketing Channel, Channel Terminology, Physical Distribution and Logistics, Global Advertising and Branding, Public Relation, Personel Selling, Sales Promotion , Direct Marketing, Trade Shows and Exhibitions
Marketing 080601RR - Understanding the Marketplace .docxMARRY7
Marketing
080601RR - Understanding the Marketplace
1. Tariffs, quotas, antidumping laws, and currency exchange policies affect global
A. advertising.
B. product design.
C. logistics.
D. pricing strategies.
2. Typically, B2B buyers ask potential suppliers to A. always be involved in reselling.
B. write the RFP for the buyer.
C. submit formal proposals.
D. sponsor interviews with final customers to determine product needs.
3. At many universities, faculty members in the education department were among
the first to ask for
personal computers. These faculty members were _______ in the buying center. A.
users
B. buyers
C. influencers
D. initiators
4. When considering _______, a firm should consider how economic development
affects the attributes of
a product, how it might standardize the product, and the needs of the target
market. A. the establishment of a joint venture
B. its international marketing return on investment (IMROI)
C. cultural adaptation
D. global product strategies
5. The processes by which goods, services, capital, people, information, and ideas
flow across national
borders is known as A. standardization.
B. marketing.
C. globalization.
D. advertising.
6. When Brandon decided he needed a new car, he immediately called his old
college roommate, who owns a BMW dealership, to ask questions about options
and financing. Brandon was searching for information from a(n)
A. decision heuristics establishment. B. internal source.
C. external source.
D. internal locus of control.
7. Of the five strategies for entering new markets, direct investment creates the A.
least investment cost.
B. opportunity for strong strategic alliances.
C. greatest potential risk.
D. most franchisee control.
8. When entering a foreign market, the least risky strategy is A. joint venture.
B. direct investment.
C. exporting.
D. franchising.
9. Which of the following is a B2B buying situation in which the decision is likely
to be the most complex
and take the longest to complete? A. A straight rebuy
B. A modified rebuy
C. An internally-structured rebuy
D. A new buy
10. In the consumer decision process, deciding how long and how much effort to
expend searching for
information depends on
A. the degree of perceived risk associated with the product or service being considered. B.
habitual decision making that most influences the alternative evaluation process.
C. the postpurchase anxiety associated with the product or service being considered.
D. the cultural reference group that most influences the alternative evaluation process.
11. GDP is defined as
A. the market value of goods and services produced in a country in a year. B. greater domestic
product.
C. national annual income minus national annual taxes.
D. the value of a country's annual exports minus its imports.
12. Jennifer's spending decisions are heavily influenced by her family, her peers,
and the beliefs and values s ...
1. A _____________ economy has characteristics of both planned and m.docxadolphoyonker
1. A _____________ economy has characteristics of both planned and market economies.
a. capitalist
b. hybrid
c. privatized
d. mixed market
2. A(n) ____________ occurs when the quantity supplied exceeds the quantity demanded.
a. shortage
b. surplus
c. overage
d. demand deficit
3. _____________ exists when an industry has only a handful of sellers, most of which are large.
a. An oligopoly
b. A monopoly
c. Monopolistic competition
d. Perfect competition
4. The _____________ is the pattern of short-term ups and downs in an economy.
a. standard of living
b. business cycle
c. aggregate output
d. balance of payments
5. The _____________ is the amount of money that the government owes to its creditors.
a. aggregate output
b. national debt
c. standard of living
d. business cycle
6. The _____________ is a measure of the prices of typical products purchased by consumers living in urban areas.
a. national debt
b. gross domestic product
c. consumer price index
d. gross national product
7. The law of demand maintains that buyers will purchase more of a product as its price _____________.
a. stays the same
b. fits a person’s personal budget
c. drops
d. rises
8. A _____________ is a period during which aggregate output declines.
a. recession
b. depression
c. favorable balance of trade
d. decade
9. A(n) _____________ is a prolonged and deep recession.
a. depression
b. negative trade balance
c. contraction
d. expansion
10. _____________ are beliefs about what is right and wrong or good or bad.
a. Cultures
b. Motivators
c. Mores
d. Ethics
11. Behavior that conforms to individual beliefs and social norms about what is right and good is referred to as _____________.
a. collusion
b. ethical behavior
c. GAAP
d. social reaction
12. Which statement is false?
a. Fewer and fewer companies are adopting codes of ethics.
b. Some ethical responses can be learned through experience.
c. Social responsibility involves providing quality products and pricing products fairly.
d. More and more companies are adopting codes of ethics.
13. Product advertising that some consumers consider morally objectionable would include such products as ____________.
a. alcohol
b. condoms
c. underwear
d. All of the above.
14. _____________ is using advertising to project a green image without adopting substantive, environmentally friendly changes.
a. Quality control
b. Environmentalism
c. Consumerism
d. Greenwashing
15. When two or more firms agree to collaborate on wrongful acts, it is referred to as ______________.
a. monopolizing
b. brokering
c. collusion
d. consumerism
16. Responding to increased demand with overly steep, and often unwarranted, price increases is called _____________.
a. price matching
b. unit pricing
c. price gouging
d. price fixing
17. The owners of a corporation are the _____________.
a. top managers
b. officers
c. board of directors
d. stockholders
18. Company A purchased Company B. This is an e.
Test bank for cost management a strategic emphasis 7th edition by blocherPintoHoggee
Test Bank for Cost Management a Strategic Emphasis 7th Edition by Blocher
Download at: https://goo.gl/hxNdNw
People also search:
cost management a strategic emphasis 6th edition pdf
cost management a strategic emphasis 7th edition pdf
cost management a strategic emphasis 7th edition pdf download
cost management a strategic emphasis 7th edition solutions
cost management a strategic emphasis pdf
cost management a strategic emphasis 7th edition pdf free download
cost management a strategic emphasis 7th edition solutions manual pdf
cost management a strategic emphasis 7th edition answers
Final ExamMGT 448FINAL EXAMPlace a mark next to the corr.docxcharlottej5
Final Exam
MGT 448
FINAL EXAM
Place a mark next to the correct answer. Please be careful to answer all 20 questions.
1.
The rapid globalization of capital markets enables individuals and institutions based in one nation to invest in corporations based elsewhere with relative ease.
a.
True
b.
False
2.
Systematic risk refers to movements in a stock portfolio’s value that are attributable to macroeconomic forces affecting all firms in an economy, rather than factors specific to an individual firm.
a.
True
b.
False
3.
Market makers are:
a.
Financial service companies that connect investors and borrowers.
b.
Those who want to borrow money including individuals, companies and governments.
c.
Nonbank financial institutions who want to invest money.
d.
High net worth individuals with surplus cash to invest.
4.
An equity loan
a.
Is a share of stock that does not give the holder a claim to a firm’s profit stream.
b.
Is made when a corporation sells stock to investors.
c.
Includes cash loans from banks and funds raised from the sale of corporate bonds.
d.
Requires the corporation to repay a predetermined portion of the loan amount at regular intervals regardless of how much profit it is making.
5.
A company’s political economy and culture are independent of each other.
a.
True
b.
False
6.
In a market economy if demand for a product exceeds supply, prices will rise, signaling to producers to produce more.
a.
True
b.
False
7.
The activity that controls the transmission of physical materials through the value chain, from procurement through production and into distribution is known as logistics.
a.
True
b.
False
8.
The major cost savings associated with JIT comes from
a.
Speeding up inventory turnover.
b.
Having materials arrive at a manufacturing plant before they are needed.
c.
Avoiding production slowdowns by ensuring inventory is stockpiled.
d.
Using warehouse space to maintain on-hand inventory.
9.
An advantage of buying component parts or even an entire product, from independent suppliers is that
a.
The firm can maintain its flexibility of switching orders between suppliers as circumstances dictate.
b.
It can make planning, coordination and scheduling of adjacent processes easier for the firm.
c.
It reduces the risk for the firm that suppliers will expropriate the technology for their own use.
d.
The firm is able to maintain firm control over its proprietary technology.
10.
Identify the theory that can be interpreted as justifying some limited government intervention to support the development of certain export-oriented industries.
a.
Theory of national competitive advantage.
b.
Heckscher-Ohlin theory
c.
Theory of comparative advantage.
d.
Theory of absolute advantage.
11.
The
exchange rate is the rate at which a dealer converts currency on a particular day.
a.
Forward
b.
Backward
c.
Spot
d.
Speculative
12.
Which of the following is a type.
Bus101 quiz (Business Organizations)The due time is in 1hrs1.docxhumphrieskalyn
Bus101 quiz (Business Organizations)
The due time is in 1hrs
1/ Both socialism and communism are variations of:
Select one:
a. command economies.
b. competitive economies.
c. free-market economies.
d. plutocratic systems.
2 / To be effective, empowerment will require lower-level workers to :
Select one:
a. have more training.
b. accept less responsibility and lower wages.
c. receive less training.
d. have written policies regulating each aspect of their work.
3)
As a small business owner, Tanika can't afford to provide her employees with the high wages and benefits offered by big corporations. One way to retain her employees and create a high level of motivation would be to:
Select one:
a. threaten to fire her existing employees and hire new workers.
b. adopt a policy of promoting the workers who have been employed the longest.
c. empower her employees to develop their own ideas.
d. hire only family members, since they are more loyal.
4/
Anita is employed as plant manager for Mojo Industries, Incorporated. Though she spends some time performing all management functions, she is particularly concerned with tactical planning and controlling. Anita's position would be classified as part of Mojo's:
Select one:
a. top management.
b. lateral management.
c. supervisory management.
d. middle management.
5/
Which of the following policies would tend to foster entrepreneurship?
Select one:
a. establishing a currency that is tradable on world markets.
b. establishing more regulations to protect the environment.
c. developing policies to reduce corruption between individuals.
d. allowing public ownership of businesses.
6)
All else held equal, socially responsible firms:
Select one:
a. are viewed more favorably by consumers.
b. enjoy significantly higher profits.
c. often experience customer loyalty problems.
d. fail to earn sufficient profits for their owners.
7) After personal savings, the next largest source of capital for entrepreneurs is from:
Select one:
a. large multinational banks.
b. the Small Business Administration.
c. state and local governments.
d. friends and family.
8/
Patrick's Products has a manufacturing plant near Chicago. The plant specializes in compact washers and dryers for countries in which consumers have less living space. Patrick's Products participates in the global market through:
Select one:
a. importing.
b. dumping.
c. exporting.
d. balancing trade.
9/
Managers who listen to their subordinates and allow them to participate in decision-making are using the ____________ style of leadership.
Select one:
a. autocratic
b. free-rein
c. participative
d. bureaucratic
10/
Which of the following statements about partnerships is the most accurate?
Select one:
a. A partnership is simply a corporation with fewer than 100 owners.
b. A major advantage of a partnership is that it offers owners limited liability.
c. A major drawback of a partnership is that it is difficult to terminate.
d. Partnerships are taxed at the lowest corporate tax ...
MKT 431 Final ExamAnswer the following questions by choosing the.docxjacmariek5
MKT 431 Final Exam
Answer the following questions by choosing the
BEST
answer. Place the letter corresponding to your choice in the space beside the question numbers on the Answer Sheet.
The Answer Sheet is due by Monday at 11:59 MST
.
1.
The most important environmental trends to follow, in the context of discovering
new business ideas, are economic trends, social trends, technological advances, and political action and regulatory changes. Of these, the trend that is changing the most rapidly is:
a.
economic trends
b.
technological advances
c.
social trends
d.
political action and regulatory changes
2.
The most common way to identify business ideas quickly is through:
a.
Brainstorming
b.
Focus groups
c.
Library research
d.
Internet research
3.
A marketing research approach that uses a discussion leader to interview groups of 6 to 10 past, present, or prospective customers is referred to as
a.
An in-depth (or individual) interview.
b.
Data mining.
c.
A Focus group.
d.
A Discussion forum.
4.
Secondary data is often where marketing research begins. Secondary data consists of information ____.
a.
that does not currently exist in an organized form
b.
that already exists somewhere, having been collected for another purpose
c.
used by competition
d.
that the researcher can obtain through surveys and observation
5.
By conducting a SWOT, the company should discover:
a. how weaknesses will constrain threats
b. how weaknesses will determine vulnerability to opportunities
c. how strengths can be used to leverage opportunities
d. how strengths will determine vulnerability to threats
6.
Organizational feasibility analysis is conducted to determine whether
a proposed business has certain characteristics. Which of the following is NOT part of an organizational feasibility analysis?
a.
sufficient management expertise,
b.
organizational competence
c.
resources to successfully launch its business
d.
low competition
7.
Wal-Mart has built arguably the most efficient distribution system in the retailing world. Through the employment of various initiatives, such as Vendor Inventory, RFID and distribution center layouts with cross-docking keep costs down. The low cost (relative to other retailers) distribution system would best be called a:
a.
Business model
b.
Core competency
c.
A differentiation strategy
d.
A positioning strategy
8.
Criteria for forming segments involve both similarities and differences. Which of the following statements is most accurate?
a.
Within a segment the needs of potential buyers should be similar; between
segments, the needs of buyers should be different.
b. The needs of buyers should be different, both between segments and within
segments.
c. The needs of buyers should be the same, both between segments and within segments
d.
Within a segment the needs of potential buyers should be different; among segments, the needs of bu.
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
Similar to Sample MCQ Practice Questions on International Marketing (April 2014) (20)
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Sample MCQ Practice Questions on International Marketing (April 2014)
1. 1
Sample MCQ Practice Questions on International Marketing
NOTE: NO ANSWERS are provided here or by the lecturer (do not contact any staff for the
answer key as you will receive no assistance. The objective is for you to PRACTICE; the
answers are found by checking the prescribed text and the notes. There are 4 Sample Sets
of MCQ below for your practice. Good luck.
Sample Set A:
1. The primary advantage to using a standardisation approach to marketing a product in
the international arena is:
a. minimisation of costs (which can be passed on to customers)
b. more profit
c. less service complaints
d. less product returns.
2. One of the disadvantages that a global marketer may have is ___________________.
This would occur when too much standardisation stifles initiative and experimentation
at the local level.
a. overcustomisation
b. overstandardisation
c. technocracy
d. group think
3. Differences in both the cultural and physical environment across countries call for a
_________________________ strategy.
a. product and communication extension — dual extension
b. product invention
c. product extension — communications adaptation
d. product and communications adaptation — dual adaptation
4. The adoption rate for new products in countries with a ________________ population is
usually faster than in countries with a highly diverse culture.
a. heterogeneous
b. complex
c. diverse
d. homogeneous
5. A ____________ is a name, term, sign, symbol or combination of them which is intended
to identify the goods and services of one seller or group of sellers and to differentiate
them from those of competitors.
a. trademark
b. patent
c. brand
d. figure
2. 2
6. Research from an advertising agency survey indicates that the number one reason for
standardising multinational advertising was to:
a. take advantage of demographics
b. take advantage of cultural similarities between the countries
c. capitalise on the fact that the product was standardised
d. create a single brand image in all markets.
7. The global logistics process begins with which of the following?
a. Finished products ready for shipment
b. Processing and assembly
c. Physical distribution
d. Raw materials, components and supplies
8. With respect to distribution costs, a geographically large country will normally incur more
______________________ costs than in smaller countries such as Singapore.
a. administration
b. warehousing, customer service/order entry, and general administration
c. transportation and inventory
d. materials handling
9. All of the following are viable options for shipping products internationally on a global
basis (anywhere in the world) EXCEPT:
a. ocean shipping
b. air freight
c. cargo liner service
d. truck.
10. By increasing ___________________ before imminent depreciation of a currency
instead of holding cash, the firm may reduce its exposure to currency depreciation losses.
a. buying power
b. plant and equipment
c. inventory
d. materials handling equipment (such as forklifts)
11. International logistics covers both the movement of raw materials and components into
a manufacturing plant as well as the movement of
_______________________________.
a. raw materials around the world
b. finished products from the plant to a firm’s customers around the world
c. finished products back to the domestic plant
d. raw materials into competitor’s plants
12. The identification of an appropriate overseas market and an appropriate segment
involves grouping by all of the following criteria EXCEPT:
a. socioeconomic characteristics
b. political and legal characteristics
3. 3
c. consumer variables
d. service variables.
13. With respect to direct exporting, the primary difference between a foreign sales
subsidiary and a foreign sales branch is that the foreign sales branch:
a. is larger
b. is smaller
c. is not a separate legal entity
d. uses home country managers.
14. INCOTERMS is an acronym for __________________________, are the internationally
accepted standard definitions for the terms of sale by the International Chamber of
Commerce.
a. Industrial Commercial Terms
b. Insurance Commercial Terms
c. Irrevocable Commercial Terms
d. International Commercial Terms
15. A confirmed irrevocable letter of credit is issued by the ____________ bank and
confirmed by a bank usually in the ____________ country.
a. importer’s, exporter’s
b. exporter’s, importer’s
c. investment, exporter’s
d. government’s, exporter’s
16. Another name for grey market channels is _________________.
a. positioned imports
b. concentric marketing
c. strategic entry imports
d. parallel imports
17. All of the following are drivers that govern global pricing decisions EXCEPT:
a. company
b. customers
c. controls
d. competition.
18. Countries with low per-capita income are more __________ than in developed countries.
a. promotion sensitive
b. price sensitive
c. need sensitive
d. demand sensitive
19. The ____________________ is another driver of international pricing, particularly
relevant for Australia because of the distance to markets.
a. advertising regulation
4. 4
b. distribution channel
c. price sensitivity
d. price elasticity
20. Which of the following would be a good option to follow if lowering the export price were
the firm’s objective?
a. Rearrange the distribution channel
b. Change the promotion
c. Change the warranty provisions
d. Give more of the product in the package as an incentive to purchase
Sample Set B:
1. Increased competition has resulted in:
a. A complete restructuring of industries
b. Investment in plant and technology
c. Marketing strategies that emphasise country of origin
d. All of the above
2. A marketing approach in which organisations sell their product or service directly or
indirectly to overseas buyers is known as:
a. Export marketing
b. Domestic marketing
c. Multinational marketing
d. Global marketing
3. Global marketing refers to all of the marketing activities except:
a. Standardisation efforts
b. Coordination across markets
c. Global integration
d. None of the above
4. In the past, foreign direct investment was considered as:
a. An alternative to exports
b. A way to avoid tariff barriers
c. A but not b
d. A and b
5. The purpose of the WTO is to:
a. Adjudicate trade disputes among nations
b. Oversee the smooth functioning of multilateral trade accords
c. Ensure trade flows as smoothly, predictably and freely as possible
d. All of the above
6. Which of the following is an example of a regional economic agreement?
5. 5
a. WTO
b. GATT
c. NAFTA
d. United Nations
7. Belief that our own political and legal system is always better than those of other
countries and that they should change their system to ours is known as __________
a. Jingoism
b. Polycentrism
c. Racism
d. Ethnocentrism
8. Companies that ignore cultural needs often:
a. Lose permission to export
b. Lose permission to import
c. Miss marketplace opportunities
d. Lose more salespeople
9. A technique such as ____________ __________ is used to sort out the differences when
translating a company’s documents into other languages
a. Common translation
b. Forward translation
c. Back translation
d. Inverted translation
10. In global marketing research, the marketing research problem formulation is often
hindered by the ____________ where a person’s habit is to fall back on their own cultural
norms and values
a. Gender bias
b. Culture bias
c. Global distance factor
d. Self-reference criterion
11. Variation in customer needs is the primary motivation for_________
a. Brand segmentation
b. Product segmentation
c. Market segmentation
d. Quality segmentation
12. The goals of a preliminary screen to determine market opportunities are to minimise
mistakes of ignoring countries that offer viable opportunities for the product and:
a. Offending local governments
b. Not wasting time on countries that offer little or no potential
c. Offending local merchants
d. Violating local advertising laws
6. 6
13. One of the disadvantages that a global marketer may have is ______________. This
would occur when too much standardisation stifles initiative and experimentation at the
local level.
a. Overcustomisation
b. Overstandardisation
c. Technocracy
d. Group think
14. All of the following are drivers that impact the composition of a firm’s international
product line EXCEPT:
a. Customer service and warranty requirements
b. Customer preferences
c. Competitive climate
d. Organisational structure
15. All of the following are barriers to standardisation in international advertising EXCEPT:
a. Cultural differences
b. Budget
c. Advertising regulations
d. Differences in the degree of market development
16. Which of the following factors contribute significantly to the increased complexity and
cost of global logistics as compared to domestic logistics EXCEPT:
a. Domestic intermediaries
b. Service
c. Purchasing
d. Exchange rate fluctuation
17. All of the following are drivers that govern global pricing decisions EXCEPT:
a. Company
b. Customer
c. Controls
d. Competition
18. Once brand loyalty has been established, price will play less of a role as a purchase
criterion, and the firm may be able to institute a __________________ strategy.
a. Demand-based
b. Premium pricing
c. Elastic pricing
d. Promotion related pricing
19. The easiest product to sell abroad with respect to logistics is a(n) ____________ product.
a. differentiated
b. semi-standardised
c. standardised
d. grey market
7. 7
20. When making pricing decisions, ______________ set(s) the floor.
a. profits
b. costs
c. demand
d. supply
Sample Set C:
1. __________________ means offering a uniform product on a regional or worldwide
basis (only minor alterations are made to meet local standards).
a. Customisation
b. Standardisation
c. Miniaturisation
d. Assimilation
2. Part of the appeal of imported brands is often their ________________.
a. foreignness
b. price
c. customisation
d. adaptation
3. _______________________ is the characteristic of foreign products that provides cachet
and differentiation from the local brands.
a. foreignness
b. price
c. customisation
d. adaptation
4. ___________________ are always eager to experiment with new ideas and products.
a. Early adopters
b. Early majority
c. Late majority
d. Prior adopters
5. Pirated products tend to be of ______________ quality so may damage the brand’s
reputation.
a. good
b. poor
c. high
d. special
8. 8
6. The ‘Made in’ label as an important source of assessing the value of a product is an
example of:
a. regionalism
b. nationalism
c. the country of origin (COO) effect
d. social sensitivity.
7. Advertising to some extent is a _________________ phenomenon.
a. cultural
b. social
c. static
d. global
8. The solution for overcoming language barriers is to do which of the following?
a. Use local advertising agencies
b. Ensure all copy research and testing is done meticulously
c. Use the English slogan worldwide
d. All of the above
9. In which of the following would comparative advertising likely be the most effective?
a. Collectivism combined with individualism
b. Femininity combined with collectivism
c. Masculinity combined with individualism
d. Masculinity combined with collectivism
10. A good case can be made for standardising an ad campaign in the international
marketplace. All of the following are advantages of standardisation EXCEPT:
a. economies of scale
b. growth of global media
c. government regulation
d. global markets and consumers.
11. Major media limitation(s) faced by marketers in many markets is/are:
a. media availability
b. media costs
c. the overall quality of the media
d. all of the above.
12. In a modern sense, the goal of many MNCs is to pursue a(n)________________ program.
In this program, coordination of all communication vehicles would take place. Key ideas
would be communicated in a unified manner.
a. vertical communications
b. horizontal communications
9. 9
c. integrated marketing communications
d. global communications
13. International _____________ is defined as the design and management of a system that
directs and controls the flows of materials into, through and out of the firm across
national boundaries to achieve its corporate objectives at a minimum total cost.
a. goods flow
b. distribution
c. logistics
d. wholesaling
14. The movement of the firm’s finished products to its customers, consisting of
transportation, warehousing, inventory, customer service/order entry, and admission is
referred to as:
a. physical distribution
b. purchasing
c. intermodal transportation
d. global logistics.
15. All of the following factors contributed significantly to the increased complexity and cost
of global logistics as compared to domestic logistics EXCEPT:
a. exchange rate fluctuation
b. distance
c. domestic intermediaries
d. foreign intermediaries.
16. If a product were to be categorised as being heavy, bulky, and nonperishable, probably
the best form of global shipping would be:
a. ocean shipping
b. air freight
c. truck
d. rail.
17. _____________________ is the contracting of all or part of a firm’s logistics operations
to an independent, specialised logistics service provider.
a. Logistics management
b. Third-party logistics
c. Freight forwarding
d. Intermodal transportation
18. Exporting is usually the ___________ mode of entry used by many companies.
a. most popular
b. least favourite
10. 10
c. second most popular
d. third most popular
19. The first step in developing a set of target countries is to use available ______________.
a. primary data
b. secondary data
c. tertiary data
d. Internet data
20. When brand names mean something detrimental to the prospect of the product, the
product most probably needs to be _______________.
a. standardised
b. adapted
c. extended
d. pronounced
21. ___________________ risk exists when the sale is in the importer’s currency and that
currency depreciates in terms of the dollar, leaving the exporter with a lesser number of
dollars.
a. Foreign credit
b. Foreign exchange
c. Credit
d. Foreign payment
22. The ______________________ agreement is of major importance for Australia.
a. Australia–US free trade
b. Australia–Japan Trade and Economic Framework
c. Australia–New Zealand trade
d. WTO trade
23. A duty charged on imported merchandise sold to importers if it is at a price that is less
than the WTO’s definition of fair market value is called a/n ___________________.
a. ad valorem duty
b. countervailing duty
c. duty drawback
d. antidumping import duty
24. ________________ is the only marketing mix instrument that creates revenues.
a. Product
b. Price
c. Place
d. Promotion
11. 11
25. In addition to company, customers, competition, and channel drivers that influence
price, _______________ can have a dramatic affect on the way price is used and
administered.
a. break-even analysis
b. regression functions
c. supply and service curves
d. government policies
26. ________________ is a function of buying power, tastes, habits, cultural norms and
substitutes.
a. Customer needs
b. Customer demand
c. Competition
d. Company costs
27. Wide gaps in the price sensitivity between countries for the same product many times
create conditions that promote _________________ markets.
a. black
b. grey
c. white
d. demand
28. Huge government deficits are examples of a(n) __________ impact on pricing decisions.
a. direct
b. indirect
c. artificial
d. planned
29. LEGO, the Danish toymaker, rather than worrying about finding ways to lower the price
of its product in foreign markets has chosen (most LEGO sets are sold from $6–$223) to
adopt a __________________ strategy position.
a. demand-based
b. premium pricing
c. elastic pricing
d. promotion-related pricing
30. All of the following are exporter strategies when the domestic currency is weak EXCEPT:
a. stress price benefits
b. engage in nonprice competition by improving quality, delivery and aftersale
service
c. expand the product line and add more
d. shift sourcing and manufacturing to domestic market.