1. REDA Consult
Your Partner
In
“Integrated Project Management”
And
“Continuous Improvement”

2. Our Vision:
To be the partner of choice for Pharmaceutical,
food, dairy and beverages companies in:
 Integrated Project Management of Capital Projects from
inception to completion
 Operational Excellence: improvement of productivity (OEE:
Overall Equipment Effectiveness), Product quality and cost to
meet World Class Standards
 Design and Optimization of Supply Chain Operations to reduce
TCO (Total Cost of Ownership) and waste across the end to end
value stream
 Provide “tailored” training programs to the Operations teams

3. Our Mission
“To transfer our knowledge, expertise
and best practices in the FMCG, Food,
Beverages and Pharmaceutical
industries to the Operations teams of
our partners. By way of supporting
them developing their associates to
Supply Safe and high Quality Products
to our community and for Export in a
sustainable and economic manner that
satisfies the stake holders”.

4. Our Strategy
“Our strategy is fully aligned with
the Corporate strategy of our
partners”:
 E.g. to act as advisors to our partners to
create/enhance their long term business plan:
Investment plans, restructuring, innovations in
order to meet or exceed projected top lines and
Gross Profits. And, to facilitate the necessary
support to achieve the same

5. REDA Consult
Scope of Services

6. Osama Reda, CSCP
Founder and President of “Reda Consult”
Osama Reda (BSc Eng, Certified Marine Chief
Engineer, Certified Supply Chain Professional by APICS) is
A leader and expert in Integrated Project management
Supply Chain optimization, Operations Management,
Continuous Improvement and Operations Excellence (LEAN,
TPM, etc.) in FMCG, food, Beverages and Pharmaceutical
arenas
Following his service in the Egyptian Navy as an Engineering career
officer, he has acquired 18 years of experience in top management
positions in the Pharmaceutical industry at Novartis International in
the areas of: Maintenance, Project Management, HSE
Management and corporate Security.
This was followed by 10 years of experience from a plant manager to
Operations Director, associated with Operations turn around,
reorganization, expansion and growth in the Food and beverage

7. industry at Beyti (now IDJ: a joint venture between Pepsi
International and AlMarai), Gozour (a subsidiary of Citadel
Investment Group): Enjoy, Dina and ElMasrieen) industries. And, at
Judi for food industries (a Leading Dairy and Beverages company,
Tripoly in Libya)
As of 2012, Osama has established his consultancy/advisory office
“Reda Consult” to support FMCG, food and drug companies reach
their full potential performance in its local market and the region
Osama is also a trainer/instructor at the Executive Education
Management Center at the AUC (the American University in Cairo),
for Supply Chain Management

8. Areas of Support
1. Total Project Management for Capital
Investment Projects, including product
development and innovations
2. Continuous Improvement:
 Operational Excellence (OpEX) by introduction of
TPM and LEAN concepts where required
 Due Diligence auditing for evaluation of effectiveness
of the end to end Supply Chain
 Organize for tailored training programs for the
“Supply Chain Operations” teams
 Evaluate “Enterprise Risk Management” (ERM)
situation and development of BCP (Business
Continuity Planning)

9. 1- Integrated Project
Management
From Project definition
to
Commissioning and Start-up

10. Integrated Project
Management
Our objective here is to act as an
advisor for the project owner/Projects
Steering Committee in planning and
execution of Capital Investment
projects in a timely and cost effective
manner. All the way from the inception
of project/product idea till successful
launch of the new or improved product.

11. 2- Continuous
Improvement
Heading into a Sustainable
world Class Organization

12. Performance-Practice
Development Needed
Ensure progress both in practice (behaviour)
and performance (Results/Effectiveness)
PRACTICES
PERFORMANCE
Poorly-Performing
Organisations
Organisations with
Potential
Organisations unable
to sustain
performance

13. Balanced Scorecard
Customer Service
Satisfaction
Internal
Process
Financial Results
People & Innovation1
23
4

14. Our Objectives
Support/Advise the stake holders in evaluation and implementation of
improvement needed in:
1- People Growth/Innovation:
 Review Organization Structure/shift work/Culture
 Matching people qualifications to positions
 Review innovation and growth pipeline
2- Internal Processes: evaluation and improvement of:
 Productivity of main LINES (OEE) and personnel,
COGS/standard cost: KPIs
 Effectiveness of Quality Management Systems, Food
Safety (HACCP), ISO certification, H&S,
Environment, Corporate Security
 Revive training for TPM foundation modules

15. Our Objectives, continued
3- Customer service Level/Reliability of Supply Chain:
 Review and enhance effectiveness of S&OP (Sales
and Operations Planning) process
 Define, Measure, and improve (if needed) Customer
Service Level %, OTIF (On Time In Full)
 Measure and optimize Flexibility of supply chain
4- Financial Results:
 Strive to meet and exceed projected net sales
and gross profit by reduction of Supply
Chain Costs (COGS)
 Reduce waste of all kinds: LEAN manufacturing

16. 2- Operational Excellence
(OpEX)
 Design and measure an appropriate
set of KPIs to indicate and correct
performance in Operations
 Introduce TPM (Total Productive
Manufacturing) and LEAN
Manufacturing in due course
 Measure, control and reduce COGS
(Cost Of Goods Sold) to improve
Gross Profit

17. 4- tailored training programs for
the Operations teams
 Soft Skills
 Quality Management Systems
 TPM and LEAN
 Food Safety Management Systems
 Health, Safety and Environmental
Management Systems
 Corporate Security
 Fundamentals of Supply Chain Management
 Other tailored training sessions according to
need!

18. Thank You
Osama Reda
President
REDA Consult
Commander.reda@gmail.com
Mobile: 0020 100 218 1769