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Gangs presentation rajat
- 3. • ANGLO-DUTCH COMPANYFORMED IN 1930 • HVMC FORMED IN 1931 • LARGEST AD SPENDERS IN THE TRADITIONAL & NON-CONVENTIONAL MEDIA • 2007 ,THE COMPANY RENAMED ITSELF ‘HUL’
- 4. • COSMETIC BEAUTYSHAMPOO • FIRST SHAMPOO BRAND TO LAUNCH TWO IN ONE SHAMPOO • IN 2003 SUNSILK BRAND WAS RE-LAUNCHED AS SUNSILK NATURALS • IN 2007 IT WAS REINFORCED THROUGH CELEBRITY ENDORSEMENTS
- 5. • HUL LAUNCHEDsunsilkgangofgirls.com • SOCIAL NETWORKING SPACE FOR GIRLS • BUILT ON THE CONCEPT OF GIRL BONDING • REVEALES PERSONAL INFORMATION & COULD BE BLOCKED • CLAIMED TO HAVE CONTENT FILTERS & OTHER SECURITY FEATURES • CENTERPIECE OF GOG WAS MAKEOVER MACHINE
- 6. • BROADCAST • PRINT •ONLINE • OUTDOOR MEDIA
- 7. • BUILDING ONLINECOMMUNITY • WOMEN FELT PRESENCE ON INTERNET • INTERACTIVE COMMUNICATION & CONNECT WITH TG ON PERSONAL LEVEL • SHIFT FROM INDIVIDUAL INTEREST TO COMMON INTEREST
- 8. ITS IN HIGHLIGHTSB’COZ…. • RICH & INFORMATIVE CONTENT • SPIRIT OF GANGING • INTERACTIVE TOOLS & APPLICATIONS • SPACE TO INTERACT WITH OTHER USERS • PLATFORM FOR SELF-EXPRESSION
- 9. STRATEGIC INSIGHTS • SPACE OF FASHION & STYLE • OPERATED ON FUNDAMENTAL PRINCIPLES WITH UNDERSTANDING OF TG • EXCLUSIVE ONLINE COMMUNITY FOR SUCH LIKE MINDED GIRLS • KEEPS UP WITH LATEST FASHION & TREND • EVOLVED IN ITS LOOK ,TONE & CORE • CONTENT
- 10. RESULTS • Total Registration – 7,16,621 • Average Monthly Page Views – 30,00,000 • Average Monthly Hits – 1,20,00,000 • Average Monthly Unique Visitors – 97,086 • Total Number of Gangs – 42,586 • Average Visit Length – 11.06 minutes
- 11. Thank You