The document discusses HUL (Hindustan Unilever Limited) and its Sunsilk brand. It notes that HUL launched sunsilkgangofgirls.com, a social networking site for girls built on the concept of girl bonding. The site allowed girls to share personal information and connect with others through interactive tools. It analyzed that the site was successful due to its rich, fashion-focused content and space for self-expression and interaction between users. Metrics showed high registration, page views, hits and time spent on the site.