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• ANGLO-DUTCH COMPANY FORMED IN 1930

• HVMC FORMED IN 1931

• LARGEST AD SPENDERS IN THE

 TRADITIONAL & NON-CONVENTIONAL MEDIA

• 2007 ,THE COMPANY RENAMED ITSELF ‘HUL’
• COSMETIC BEAUTY SHAMPOO

• FIRST SHAMPOO BRAND TO LAUNCH TWO IN ONE
 SHAMPOO

• IN 2003 SUNSILK BRAND WAS RE-LAUNCHED AS
 SUNSILK NATURALS

• IN 2007 IT WAS REINFORCED THROUGH
 CELEBRITY ENDORSEMENTS
• HUL LAUNCHED sunsilkgangofgirls.com

• SOCIAL NETWORKING SPACE FOR GIRLS

• BUILT ON THE CONCEPT OF GIRL BONDING

• REVEALES PERSONAL INFORMATION & COULD BE
  BLOCKED

• CLAIMED TO HAVE CONTENT FILTERS & OTHER
  SECURITY FEATURES

• CENTERPIECE OF GOG WAS MAKEOVER MACHINE
• BROADCAST

• PRINT

• ONLINE

• OUTDOOR MEDIA
• BUILDING ONLINE COMMUNITY

• WOMEN FELT PRESENCE ON INTERNET

• INTERACTIVE COMMUNICATION & CONNECT
 WITH TG ON PERSONAL LEVEL

• SHIFT FROM INDIVIDUAL INTEREST TO
 COMMON INTEREST
ITS IN HIGHLIGHTS B’COZ….

•   RICH & INFORMATIVE CONTENT

•   SPIRIT OF GANGING

•   INTERACTIVE TOOLS & APPLICATIONS

•   SPACE TO INTERACT WITH OTHER USERS

•   PLATFORM FOR SELF-EXPRESSION
STRATEGIC INSIGHTS
•   SPACE OF FASHION & STYLE
•   OPERATED ON FUNDAMENTAL PRINCIPLES
    WITH UNDERSTANDING OF TG
•   EXCLUSIVE ONLINE COMMUNITY FOR SUCH
    LIKE MINDED GIRLS
•   KEEPS UP WITH LATEST FASHION & TREND
•   EVOLVED IN ITS LOOK ,TONE & CORE
•   CONTENT
RESULTS
•   Total Registration – 7,16,621

•   Average Monthly Page Views – 30,00,000

•   Average Monthly Hits – 1,20,00,000

•   Average Monthly Unique Visitors – 97,086

•   Total Number of Gangs – 42,586

•   Average Visit Length – 11.06 minutes
Thank
     You

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Gangs presentation rajat

  • 1.
  • 2.
  • 3. • ANGLO-DUTCH COMPANY FORMED IN 1930 • HVMC FORMED IN 1931 • LARGEST AD SPENDERS IN THE TRADITIONAL & NON-CONVENTIONAL MEDIA • 2007 ,THE COMPANY RENAMED ITSELF ‘HUL’
  • 4. • COSMETIC BEAUTY SHAMPOO • FIRST SHAMPOO BRAND TO LAUNCH TWO IN ONE SHAMPOO • IN 2003 SUNSILK BRAND WAS RE-LAUNCHED AS SUNSILK NATURALS • IN 2007 IT WAS REINFORCED THROUGH CELEBRITY ENDORSEMENTS
  • 5. • HUL LAUNCHED sunsilkgangofgirls.com • SOCIAL NETWORKING SPACE FOR GIRLS • BUILT ON THE CONCEPT OF GIRL BONDING • REVEALES PERSONAL INFORMATION & COULD BE BLOCKED • CLAIMED TO HAVE CONTENT FILTERS & OTHER SECURITY FEATURES • CENTERPIECE OF GOG WAS MAKEOVER MACHINE
  • 6. • BROADCAST • PRINT • ONLINE • OUTDOOR MEDIA
  • 7. • BUILDING ONLINE COMMUNITY • WOMEN FELT PRESENCE ON INTERNET • INTERACTIVE COMMUNICATION & CONNECT WITH TG ON PERSONAL LEVEL • SHIFT FROM INDIVIDUAL INTEREST TO COMMON INTEREST
  • 8. ITS IN HIGHLIGHTS B’COZ…. • RICH & INFORMATIVE CONTENT • SPIRIT OF GANGING • INTERACTIVE TOOLS & APPLICATIONS • SPACE TO INTERACT WITH OTHER USERS • PLATFORM FOR SELF-EXPRESSION
  • 9. STRATEGIC INSIGHTS • SPACE OF FASHION & STYLE • OPERATED ON FUNDAMENTAL PRINCIPLES WITH UNDERSTANDING OF TG • EXCLUSIVE ONLINE COMMUNITY FOR SUCH LIKE MINDED GIRLS • KEEPS UP WITH LATEST FASHION & TREND • EVOLVED IN ITS LOOK ,TONE & CORE • CONTENT
  • 10. RESULTS • Total Registration – 7,16,621 • Average Monthly Page Views – 30,00,000 • Average Monthly Hits – 1,20,00,000 • Average Monthly Unique Visitors – 97,086 • Total Number of Gangs – 42,586 • Average Visit Length – 11.06 minutes
  • 11. Thank You