This document discusses the "Rule of Five" sales technique, which encourages making five additional phone calls or outreach activities anytime one feels like giving up or that enough has been done for the day. Applying this simple daily commitment has helped the author dramatically improve sales performance and results. The "Rule of Five" is a powerful way to persist with crucial prospecting calls and ensure one doesn't give up too early, helping to generate more positive outcomes and meetings with potential customers through greater consistency and numbers of calls.