It’s easy to see your star Facebook campaigns lose momentum or fall off a performance cliff. How do you get ahead of it? What are the innovative strategies not yet written into the Facebook “best practice” rulebook that will help you not only keep campaigns alive, but grow your business via Social? During this session, Senior Client Manager and Paid Social obsessed expert Matt Mason will knock your socks off as he shows you:
1) How to identify early signs that your Facebook campaigns are beginning to decline
AdSet spend begins to fall despite not changing budgets
Ad Frequency begins to increase
2) How to translate Facebook data into digestible strategy for key stakeholders like bosses or clients
What happened? Show them visually, using charts.
Why did it happen? Did a change occur in the algorithm? Did you exhaust the audience?
What are we going to do about it?
3) How to implement a corrective course of action to revive and stabilize your Facebook ad performance
Is there a conversion action higher in the funnel we can target?
Have we tried warming up our prospecting campaigns through engagement or awareness?
Test, test, test! This is an opportunity for innovation!
This is a talk I gave at the Los Angeles Customer Success Professionals Meetup about using a number of "white hat" social engineering strategies to foster engagement and optimize communication with customers.
Gold in your inbox - Is your email strategy future-proof? Michelle Dassen
What’s new, what’s trending?
Is GDPR about to be a huge pain in the butt?
Michelle Dassen takes you on an adventure booming with opportunities, achievable goals and tips&tricks to overcome any difficulties. Automation, segmentation and measuring are the key verbs in her story.
Email Barometer: mapping out the email marketing strategy of Belgian email marketers for 2017.
Mathew Sweezey, Marketing Automation Evangelist with Pardot (An ExactTarget® Company), gives us even more ways in which drips can empower us to address our marketing engagement challenges!
This is a talk I gave at the Los Angeles Customer Success Professionals Meetup about using a number of "white hat" social engineering strategies to foster engagement and optimize communication with customers.
Gold in your inbox - Is your email strategy future-proof? Michelle Dassen
What’s new, what’s trending?
Is GDPR about to be a huge pain in the butt?
Michelle Dassen takes you on an adventure booming with opportunities, achievable goals and tips&tricks to overcome any difficulties. Automation, segmentation and measuring are the key verbs in her story.
Email Barometer: mapping out the email marketing strategy of Belgian email marketers for 2017.
Mathew Sweezey, Marketing Automation Evangelist with Pardot (An ExactTarget® Company), gives us even more ways in which drips can empower us to address our marketing engagement challenges!
10 Steps To Make Your Email Marketing A Success. Futuready Media
'10 Steps To Make Your Email Marketing A Success' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
A study on 30 companies over 30 days focused on uncovering their email marketing strategy - specifically how they welcome new subscribers into their email marketing funnel, including examples from Movember, Patagonia, and Warby Parker.
A study on 30 companies over 30 days focused on uncovering their email marketing strategy. This is a repository of email designs that stood out, and what we can learn from them.
Simple Facebook Marketing Strategies for Busy Restaurant OwnersAntoine Dupont
Slides from my presentation at the Florida Restaurant Association Show on September 16, 2019 at 3pm. In this presentation, I talk about the secret formula to stop wasting good money after bad Ads. Enjoy!
Email marketing is directly sending a trade message, typically to a group of people, using email. In its broadest sense, every email sent to a possible or current customer could be considered email marketing. It usually involves using email to send ads, request business, or seek sales or donations, and is meant to build loyalty, trust, or label awareness.
Measurable Marketing - Does Your Marketing Get Results?Marketing Picture
Does your marketing get results? How do you know if you can't measure it? A ten minute presentation highlighting easy ways to track your marketing activity. Find out what works and what doesn't!
The sales “closer” has an almost mythical reputation in the annals of business. Movies like Tin Men, Boiler Room, Door to Door and Wall Street show how the most successful at the craft of selling are also the most devious.
Discover how marketing can support the new sales model. While the hard-sell approach works in the movies, and perhaps in a bygone era, the days of the high-pressure closer are numbered. So how can you support a sales model that is based on guidance, coaching and education, and less on mastering high-pressure sales techniques?
Here are five suggestions:
- Give prospects what they want – not what you think they need.
- Give sales reps what they want.
- Make sure your messaging is crystal clear.
- Establish a firm set of expectations with your sales counterparts.
- Revisit your lead-to-revenue (L2R) model.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.
7 email marketing strategies that work wondersWakeUpSales
Let's discuss the proven and trending email marketing strategies that can help to boost your sales. Following these rightly will create a strong impact on the targeted audience in a quick time.
July 2011 Webinar Guerrilla Marketing that WorksJustin Tamsett
Establish yourself in the community as the expert and this will build trust with your potential purchasers.
You can attack your competitors with aggressive positioning in the market place, so that you are the first person that your customers think of when they need to make a purchase.
But this form of marketing where we use enthusiasm and not cash, can add a new dimension to your staff’s job by including community outreach.
How VPs of Sales Should Measure the Effectiveness of Cold Calling in 2018Sales Hacker
What You'll Learn:
- How to build a scalable, prospect-centric approach to cold calling
- Why no silver bullet exists and how to optimize your approach according to your psychographic profile
- How to build and iterate on cold calling scripts for your team
- How to measure, A/B test and improve your call effectiveness
- A ton of tips about cold-calling techniques and methods
we're often told what to do when it comes to network marketing recruiting but we're not often told what NOT to do! here's 3 you should avoid come recruiting your network marketing prospects!
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
We could all use a little inspiration to think differently about measuring our outputs, outcomes and overall value as marketers. Especially on those days when you feel like you’re drowning in data or struggling to demonstrate ROI clearly. These are some of our favorite quotes – some sassy, some serious and some old – about PR measurement that will keep you inspired while you’re working on a big dashboard for a client or tracking down clips for a report.
10 Steps To Make Your Email Marketing A Success. Futuready Media
'10 Steps To Make Your Email Marketing A Success' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
A study on 30 companies over 30 days focused on uncovering their email marketing strategy - specifically how they welcome new subscribers into their email marketing funnel, including examples from Movember, Patagonia, and Warby Parker.
A study on 30 companies over 30 days focused on uncovering their email marketing strategy. This is a repository of email designs that stood out, and what we can learn from them.
Simple Facebook Marketing Strategies for Busy Restaurant OwnersAntoine Dupont
Slides from my presentation at the Florida Restaurant Association Show on September 16, 2019 at 3pm. In this presentation, I talk about the secret formula to stop wasting good money after bad Ads. Enjoy!
Email marketing is directly sending a trade message, typically to a group of people, using email. In its broadest sense, every email sent to a possible or current customer could be considered email marketing. It usually involves using email to send ads, request business, or seek sales or donations, and is meant to build loyalty, trust, or label awareness.
Measurable Marketing - Does Your Marketing Get Results?Marketing Picture
Does your marketing get results? How do you know if you can't measure it? A ten minute presentation highlighting easy ways to track your marketing activity. Find out what works and what doesn't!
The sales “closer” has an almost mythical reputation in the annals of business. Movies like Tin Men, Boiler Room, Door to Door and Wall Street show how the most successful at the craft of selling are also the most devious.
Discover how marketing can support the new sales model. While the hard-sell approach works in the movies, and perhaps in a bygone era, the days of the high-pressure closer are numbered. So how can you support a sales model that is based on guidance, coaching and education, and less on mastering high-pressure sales techniques?
Here are five suggestions:
- Give prospects what they want – not what you think they need.
- Give sales reps what they want.
- Make sure your messaging is crystal clear.
- Establish a firm set of expectations with your sales counterparts.
- Revisit your lead-to-revenue (L2R) model.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.
7 email marketing strategies that work wondersWakeUpSales
Let's discuss the proven and trending email marketing strategies that can help to boost your sales. Following these rightly will create a strong impact on the targeted audience in a quick time.
July 2011 Webinar Guerrilla Marketing that WorksJustin Tamsett
Establish yourself in the community as the expert and this will build trust with your potential purchasers.
You can attack your competitors with aggressive positioning in the market place, so that you are the first person that your customers think of when they need to make a purchase.
But this form of marketing where we use enthusiasm and not cash, can add a new dimension to your staff’s job by including community outreach.
How VPs of Sales Should Measure the Effectiveness of Cold Calling in 2018Sales Hacker
What You'll Learn:
- How to build a scalable, prospect-centric approach to cold calling
- Why no silver bullet exists and how to optimize your approach according to your psychographic profile
- How to build and iterate on cold calling scripts for your team
- How to measure, A/B test and improve your call effectiveness
- A ton of tips about cold-calling techniques and methods
we're often told what to do when it comes to network marketing recruiting but we're not often told what NOT to do! here's 3 you should avoid come recruiting your network marketing prospects!
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
We could all use a little inspiration to think differently about measuring our outputs, outcomes and overall value as marketers. Especially on those days when you feel like you’re drowning in data or struggling to demonstrate ROI clearly. These are some of our favorite quotes – some sassy, some serious and some old – about PR measurement that will keep you inspired while you’re working on a big dashboard for a client or tracking down clips for a report.
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
Relationship Marketing - Your Customers Are Human - lecture for City of Scott...Mike Jones ⚡
This was a lecture I gave to a small business course put together by the City of Scottsdale with Francine Hardaway and Philip Blackerby of Stealthmode Partners.
Marketing in our digital world is getting increasingly noisy. And while Inbound Marketing has done a great job of helping focus businesses on creating content (rather than just ads), it has some flaws. In this presentation we'll look at the pros and cons of Inbound Marketing and help put a new relationship-first framework together that will help businesses serve their customers well with their marketing content. The end result? More customers who are more loyal and more likely to share and refer your content and your business with others.
A lot of Customer Success leaders charged with building programs are new to the discipline. This presentation provides a high-level view of how to build a Customer Success strategy, program and team from the ground up.
On July 27 2015 King Content and LinkedIn joined forces to host an exclusive masterclass led by world-class marketing mind Robert Rose.
Those lucky enough to attend learned about creating experiences for customers, evolving marketing to foster an internal content process and the importance of a documented content mission.
Part A Please respond to the following Strategy Map (2 pages w.docxdanhaley45372
Part A: Please respond to the following: "Strategy Map" (2 pages with references)
· Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
· Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
Part B
Please respond to the following: "Marketing Plan" (2 pages with references)
· Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
· Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.
Health Care Marketing
Learnscape 4: How Are We Doing?
Health Care Marketing Learnscape 4 Final December 10, 2012
1
How Are We Doing?
Introduction:
It’s time for a marketing audit! Bright Road Health Care System wants to see how responsive they are to
market needs and preferences, and if there marketing strategies are showing a good return on
investment. You are a marketing consultant who has been brought in as an objective party to perform
this audit. Once the information is gathered, you will identify the top 3 strengths and the top 3
weaknesses of the organization. Then, you will make prioritized recommendations to turn the
weaknesses into strengths.
Characters:
1. Blake Hines, CEO of Bright Road Health Care System
2. Amit Patel, Marketing Director for Bright Road
3. Kimberly O’Neill, CFO for Bright Road
4. Quinn Smith, Chairman of the Board of Bright Road Health Care System
Locations:
1. Conference Room
2. Marketing Director's Office
3. CFO’s Office
4. Student’s Office
Health Care Marketing
Learnscape 4: How Are We Doing?
Health Care Marketing Learnscape 4 Final December 10, 2012
2
Scene 1: Audit Discussion with CEO and Chairman of Board
In this scene, the Student meets with the CEO of Bright Road, Blake Hines, and the Chairman of the
Board, Quinn Smith. They discuss the need.
Marketing Job Interview Questions and Answers Part 1HowToGetThatJob
http://www.howtogetthatjob.net Share with you the strategies that you need to deploy if you are to get the job you really want, and progress in your career.
As a marketing professional, I've interviewed, and have been interviewed for a number of marketing positions from telecoms, to finance, and the not for profit sector. In this part of Marketing Job Interview Questions and answers presentation, you'll learn not only the most likely interview questions, but how the employers want you to answer them. After you've read through, get practicing how you will articulate your answers in your job interview. Be sure to check out Part 2.
Webinar: Why & How to Break Down the Wall Between Marketing and FinanceAllocadia Software
In this session, we’ll feature the winning efforts of Hortonworks’ Marketing department. A year ago, this team was challenged with unreliable spreadsheet budgeting, no visibility into actual spend, an inability to compare spend against plan, and little insight into marketing ROI.
Carey Rutigliano, Hortonworks’ Director of FP&A, will share how they gained control of their marketing investments, built trust between Finance and Marketing, and made changes that directly improved their marketing performance.
In this session, you’ll learn:
How Marketing, Finance and Sales at Hortonworks overcame interdepartmental tensions, learned to speak the same language and developed collaborative strategies for growth
5 essential questions every Marketer should ask Finance during planning season
How Hortonworks leveraged Marketing Performance Management technology to win Finance as a trusted advisor, increase visibility into marketing spend and run marketing more effectively.
Watch the webinar recording here: https://content.allocadia.com/webinars/why-how-to-break-down-the-wall-between-marketing-and-finance
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
Customer psychographics don't have to come from expensive third party tools. There’s a way to learn about your customers affinity groups, purchase behaviors, and interests – without running a survey and without spending money.
In this webinar, You’ll learn:
How to use your customer list to understand your audience’s interests without surveying
An advanced method for getting meaningful psychographic information out of Facebook
Ways to leverage newfound psychographic insights, from content strategy to copywriting to product development
Plus, we’ll give all attendees a spreadsheet of US psychographic benchmarks to compare to your own insights.
Untangling the Madness of Sales Compensation: Drive Sales Productivity and St...Apttus
Compensation plans are key levers for sales organizations to attract top talent, increase productivity, and drive company strategy. Or they can be a nightmare of complex administration, field distraction, and cross-functional contention. Attend this session to learn how to turn around a struggling sales compensation program without resorting to consultants or rigid frameworks.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Digital olympus deck
1. How to save your
struggling Facebook
Campaigns
Matt Mason
Sr. Media Planner @ POSSIBLE
2. Senior Media Planner
POSSIBLE
Huge sports fan. Big Saint Louis
Cardinals guy.
Sports
Enough said
Craft Beer
Recognized as one of the top 5
rising stars by PPC Hero in 2017
Rising Star
@MattMasonPPC | @POSSIBLE
Who’s this guy?
3. Learner Outcomes
Identify Translate Implement
How to see early
signs that your
Facebook
campaigns are
declining
How to take the
data and make it
digestible for
stakeholders
How to implement
a corrective
course of action
to stabilize
@MattMasonPPC | @POSSIBLE
7. Keep it Simple, Stupid.
● Show them what happened
● Explain why it happened
● Tell them what you’ll do about it
The key is to be transparent. Remember, you’re the expert.
Matt Mason
Senior Client Manager
9. You are a marketer
● Higher funnel actions
● Has the audience been properly warmed?
● Test! Test! Test!
This is your chance to innovate.
10. Start Small
● Propose a test
● Use data to support your decision
● Don’t be afraid to fail
● It’s a chance to innovate
11. Alerts Visualize
Automated rules to
help determine
issues.
Use charts to help
identify trends +
convince
stakeholders
Facebook is
constantly evolving,
so should you!
Go back to the
basics. Are you
doing the right
things?
1 3
2 4
Return Test
Actionable Takeaways
@MattMasonPPC | @POSSIBLE
