This document provides tips and techniques for marketing and sales in the security services industry. It discusses defining target markets, evaluating market position, developing an internal structure to support growth, crafting a consistent brand identity, and creating opportunities through new service combinations or strategic alliances. High-tech tips include developing a company website and using mobile devices to stay connected with clients. Facts presented indicate the security services market is growing globally and regionally within the United States.

1. MARKETING AND SALES TECHNIQUES & TIPS Presented to: CALSAGA November 7, 2007