Nestle established operations in India in 1959 and has since grown to become a leading food and beverage company in the country. Some of Nestle's major brands in India include Nescafe, which it launched in 1963 with the tagline "coffee with life in it" and has recently celebrated 50 years in the market. In 2012, Nestle launched the NESCAFE Plan focused on coffee growing regions in India. It has used television and print advertisements to promote brands like Nescafe.

1. Promotions Strategy of

2. Nestle:
• Year 1959: incorporated in New Delhi
• Year 1961: setup its first plant in Moga (Punjab)
• Year 1989: becomes Nestle india Ltd.
• Some brands in India:

3. Nescafe:
• “The coffee with life in it. Made in just 5 seconds”. That’s how Nescafe
announced its entry into India, in 1963.
• Year 2013 is an important milestone for Nescafe in India as it completes
50 years in a country.
• NESCAFÉ Plan in India: Launched in 2012, with a focus on three Districts
in the main coffee growing regions: Coorg and Chikmagalur in Karnataka
and Waynad in Kerala.
• Year 2014, Nestle India is revamping coffee brand Nescafe with new
packaging and a fresh ad theme—'It all starts with a Nescafe'.
• Bru, HUL’s instant coffee brand, is the closest competitor of Nescafe.

5. Product range:

6. TeleVision Advertisements

14. Print
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