Salesmanship qualities of salesman -iv unit
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The document discusses the qualities needed for successful salesmanship. It identifies four categories of qualities - physical, mental, social, and moral. Some key qualities mentioned are good health, appearance, memory, imagination, courtesy, self-confidence, honesty, loyalty, and determination. In addition to personality, a salesman must have knowledge of themselves, the products, the firm, customers, and selling techniques to succeed in the competitive business world.
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- 1. Salesmanship- Qualities of Salesman PG & Research Department of Commerce Mannar Thirumalai Naicker College(Autonomous), Pasumalai, Madurai -625004. All theory and PPT copyrights myself don't share and copy
- 2. Dr.V.Suresh Babu., M.Com., M.Phil., Ph.D., PGDCA.,
- 3. Qualities of Salesmanship Introduction & Qualities of a Successful Salesmanship 1. Types of Qualities2.
- 4. Introduction Salesmanship is not a child’s Play. It is a competitive game. To play this competitive game successfully, a salesman should have a pleasing sales personality. How important fragrance and colour are to a flower, so important is the personality to a salesman.
- 5. Since a salesman future lies in successful salesmanship To be develop host qualities Ensure a successful career in selling He willingness to learn, work and possess a tremendous amount of self confidence
- 7. The qualities of a salesman may be classified into four categories. 2 1 3 Physical Psychological or Mental Qualities Social Moral Qualities 4
- 8. Physical Qualities 01 Good Health 02 Good Appearance 03 Good Dress 04 Good Posture 05Pleasant Voice Physical Qualities A tidy appearance of a salesman is essential for gaining an entry during a salesman's visit to the premises of prospects and also for successful selling.
- 9. Mental Qualities also improve the personality of a salesman and help him to do his job better. Psychological or Mental Qualities
- 10. Sharp Memory Imitative Imagination Resourcefulnessess Alertness Cool Temperament Intelligence Keen Observation 1. 2. 3. 4.. 5. 6. 7. 8. The important mental qualities required of a salesman are :
- 11. Social Qualities Social Qualities contribute to the personality of a salesman in no small measure. The important social qualities required of a successful salesman are:
- 12. Courtesy Self- Confidence Enthusiasm Patience and Tolerance Cheerfulness Tact or Diplomacy Team- Spiritt Sociability Social Qualities Types 10. 5 1 3 Good Manners Humour, Sympathy & Geniality
- 13. Moral Qualities Moral Qualities The character or moral qualities of a salesman add to the sales personality of a salesman. The important moral qualities required of a successful salesman are : 1.Honesty 2.Loyalty 3.Integrity 4.Determination 5.Courage 6.Maturity 7.Reliability 9.Aspiration or Ambition 10. Industriousness
- 14. Other Requisites of a salesman No doubt , a good personality is quite essential for a salesman. But mere personality alone is not sufficient for a salesman to succeed in his task in the Competitive business world. Besides that, a salesman must acquire some additional qualities which are given below:
- 15. Other Requisites of a salesman Knowledge of self Knowledge of the products Knowledge of the firm Knowledge of the Customers Knowledge of technique of selling
- 16. Thank You