SalesLoft Director of Marketing, Tami McQueen shares insights into the department's strategic objectives, goals and quarterly priority projects. Learn more about the fastest growing SaaS startup's marketing initiatives, including the mission, objective, and SWOT analysis. Content includes thought leadership strategy, sales enablement content and social media engagement.

1. “Good marketing makes the
company look smart.
Great marketing makes the
customer feel smart.”

2. Lunch and Learn
SalesLoft Marketing
Director of Marketing
SalesLoft
Tami McQueen

3. @localATLast
JNB - BNA - DFW - ATL

5. 1. Build - Produce a constant cadence of industry leading sales content
2. Show Up - Sponsor, attend and “own” kickass sales development events
3. Distribute - Share content through social media, influencers, PR and advertising
4. Measure and Improve - Develop and monitor content conversion analysis
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Mission: To be the world class authority in Sales Development

6. !
SalesLoft Marketing One-Page Strategic Plan - Q2 2015
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sal.es/mktgQ215

7. Produce a constant cadence of
industry leading sales content#1Build

8. @iamlaurenbishop @leahwinterbell

9. salesloft.com/blog

10. @GregKlingshirn

11. Sponsor, attend and “own” kickass
sales development events#2Show Up

12. Pre- and post-event marketing that is trackable,
measurable and scalable

13. Share content through social media,
influencers, PR and advertising#3Distribute

14. If you get bored with social media, it’s because you are trying
to get more value than you create.
@Dav1dahn
Tweet @Dav1dahn for access to social media tutorial videos

15. Develop and monitor content
conversion analysis
#4Measure/
Improve

16. I drip, you drip, we drip…

17. @localATLast

18. “Our job is to connect to people, to interact with them in
a way that leaves them better than we found them,
more able to get where they’d like to go.” – Seth Godin

19. QUESTIONS?