Acquity Group Overview 2011 Building Brands Through Digital Strategy and Engagement
Acquity Group is the world leading multi-channel commerce  and digital marketing company.
<ul><li>Provider of  end-to-end digital solutions  combining strategy, innovation, experience design and technology </li><...
We performed an evaluation  of the mobile  availability and commerce functionality  of 249 organizations across a represen...
“ The [AdAge Agency Report] list itself also reflects how the agency world is changing…..there are many unconventional nam...
Welcome to Digital X.0
Enabled, empowered, integrated, collaborative, immediate, untethered, social, emergent, 3-Dimensional, 365 Digital X.0 Soc...
Before We Think About Digital... … we think about your business, customers and the marketplace to create innovative soluti...
Keep Your Customers at the Core
Connect Emotionally
Take a Global View January 18, 2011  Li Ning Makes U.S. Push  By Laurie Burkitt  BEIJING— Li Ning Co. is increasing its in...
<ul><li>Digital Advantage </li></ul><ul><li>Deeper Audience Insight and Alignment  </li></ul><ul><li>Smarter Strategy, Des...
Foundations for Success <ul><li>Global Consumer Considerations </li></ul><ul><li>Strategy </li></ul><ul><li>Seamless Exper...
How We Can Help
Our work helps answer... What should you do? Build Customer Loyalty Create New Markets Increase Speed-to-Market Accelerate...
What’s the business model? What’s our future? What systems exist? What do they need? Who are they? Products , Solutions, S...
How We Deliver Envision Enable <ul><li>Corporate strategy alignment </li></ul><ul><li>Business Analysis </li></ul><ul><li>...
Experience Design Digital Branding User Experience Interaction Design Content/Copy Technology Architecture Capabilities/Ac...
Chris Nuguid – Business Development  480.361.0814 |  [email_address] Thank you! Chicago |  Los Angeles  |  Dallas  |  Seat...
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Acquity Group Overview 2011

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  • Key Talking Points: Means that we will build out a full breadth of offerings and capabilities to help our clients sell and engage customer across multiple channels inclusive of today’s offerings: strategy, creative, commerce and/or content technology platforms, analytics, governance guides how we evolve into the future what we deliver: broader strategy and digital marketing capabilities, robust multi-channel platform, how we deliver: services and products Means that we will focus building our brand, sales and delivery efforts not just in the US domestic market but into international geographies APAC priority
  • Acquity Group Overview 2011

    1. 1. Acquity Group Overview 2011 Building Brands Through Digital Strategy and Engagement
    2. 2. Acquity Group is the world leading multi-channel commerce and digital marketing company.
    3. 3. <ul><li>Provider of end-to-end digital solutions combining strategy, innovation, experience design and technology </li></ul><ul><li>We are recognized as leaders in digital innovation * </li></ul><ul><li>Our innovative solutions have distinguished the company as a leader in the mobile space .** </li></ul><ul><li>We have been a trusted partner to more than 500 clients on thousands of projects </li></ul><ul><li>We project a global footprint having expanded into China and acquired a mobile platform in Beijing </li></ul>* Forrester, Sean Cochran’s Blog, 2010 ** Forrester Recognizes Acquity Group as Top Mobile Developer – 2010 Leading Digital Solution Provider
    4. 4. We performed an evaluation of the mobile availability and commerce functionality of 249 organizations across a representative sample of mobile devices. For our assessment, Acquity Group checked for site and application availability on each mobile platform and, if present, we ran through a standard use case for the catalog and checkout capabilities of the mobile property. The full methodology and results of our analysis are in the 2011 Mobile Commerce Data Book . Update: We are currently conducting this assessment in the EU. We are Recognized Thought Leaders in the Industry Acquity Group used our mobile commerce assessment framework to evaluate organizations for the 2011 Mobile Commerce Data Book .
    5. 5. “ The [AdAge Agency Report] list itself also reflects how the agency world is changing…..there are many unconventional names throughout the list such as Acquity Group . The emergence of these firms as “digital agencies” continues to show how the old agency walls are fading and how agencies and marketing services firms are entering a “Great Race” for relevance as they see opportunities to enter the interactive/digital market…” Sean Corcoran, Senior Analyst, Forrester “… Acquity Group really understood our priorities – particularly in crisis fix situations, and that is why I view you all as my partners…not a vendor. For me, a vendor provides a service and generally creates product for you. You pay them, and your agreement is completed. With a partner, while there is some contractual aspect, the focus is on collaboration and an interest in delivering an outstanding result – emphasizing success on both sides. I look forward to more collaboration and success with you in 2011 .” Diane Busman, Manager of Roadmap Digital Integration, Allstate What Others are Saying
    6. 6. Welcome to Digital X.0
    7. 7. Enabled, empowered, integrated, collaborative, immediate, untethered, social, emergent, 3-Dimensional, 365 Digital X.0 Social media Blogs Communities RSS User-Generated Content Ratings/Reviews Content Sharing Website Content Delivery Web Analytics CMS Personalization On-site Rev Gen Hosting Microsites eCommerce Integration Websites Social Platforms Databases Processes Reporting Digital Intelligence Service AHT Email Live Chat IVR CRM Onboarding Retail Crossover 360 View Lifecycle Reporting Customer Data Mobile Optimized Web Applications SMS LBS Gaming Commerce Conversion Personalization Suggestions UGC Lifecycle CRM Governance Content Management Web Architecture Processes Security Development Success Metrics Content CMS ECM Authoring Employees Enterprise 2.0 Collaboration Team-building Innovation R&D KM Crowd-sourcing Search Google Yahoo MSN Local SEO SEM
    8. 8. Before We Think About Digital... … we think about your business, customers and the marketplace to create innovative solutions, needed agility and advantage . Governance Strategy Design Technology
    9. 9. Keep Your Customers at the Core
    10. 10. Connect Emotionally
    11. 11. Take a Global View January 18, 2011 Li Ning Makes U.S. Push By Laurie Burkitt BEIJING— Li Ning Co. is increasing its investment and marketing in the U.S. as the Chinese sports-apparel maker attempts to become a global brand . Li Ning will invest $10 million in its U.S. business this year and enter a joint-venture with Acquity Group LLC to expand U.S. distribution, Li Ning Chief Executive Zhang Zhiyong said in an interview Tuesday
    12. 12. <ul><li>Digital Advantage </li></ul><ul><li>Deeper Audience Insight and Alignment </li></ul><ul><li>Smarter Strategy, Design and Execution </li></ul><ul><li>Optimized Integration of Technologies </li></ul><ul><li>Improved Measurement and Analysis </li></ul><ul><li>Greater Return on Investment </li></ul><ul><li>Business Results </li></ul><ul><li>Stronger Customer Engagement </li></ul><ul><li>Broader Competitive Exposure </li></ul><ul><li>Deeper Brand Experience/Preference </li></ul><ul><li>Increased Share of Mind/Market </li></ul><ul><li>Greater Customer Lifetime Value </li></ul>Enabling Experiences and Ecosystems in a Digital World
    13. 13. Foundations for Success <ul><li>Global Consumer Considerations </li></ul><ul><li>Strategy </li></ul><ul><li>Seamless Experience / Accessibility </li></ul><ul><li>Personalization </li></ul><ul><li>Platform Definition / Architecture </li></ul><ul><li>Content Strategy / Modeling </li></ul><ul><li>Governance </li></ul>
    14. 14. How We Can Help
    15. 15. Our work helps answer... What should you do? Build Customer Loyalty Create New Markets Increase Speed-to-Market Accelerate Innovation Optimize Sales/Service Change the Game Why should you do it? Grow/Maintain Share Focus Investments Build Sustainable Advantage Grow Relevancy Create New Revenue Manage Risk How will it get done? Digital Action Plan Roadmap Resource Modeling Centers of Excellence Socializing Insights Governance
    16. 16. What’s the business model? What’s our future? What systems exist? What do they need? Who are they? Products , Solutions, Services, Capabilities Segmentation, Profiling, Analytics, Ethnography Behavioral Models, Values, Hierarchy, Lifestyle, Listening Loyalty, Brand Awareness, CRM, Service, Word-of-Mouth Profitability, Revenue Sources, Growth Plans Vision, Goals, Strategy, Trends, Assumptions Content, Commerce, Security, Architecture Customer Data, Product Data, Knowledge Mgt. Service, Supply, Communication Business People Technology Where We Focus What do we provide? How’s the relationship? What information do we have? What processes does it enable?
    17. 17. How We Deliver Envision Enable <ul><li>Corporate strategy alignment </li></ul><ul><li>Business Analysis </li></ul><ul><li>Competitive assessment </li></ul><ul><li>Digital trend analysis </li></ul><ul><li>Technology/Process Evaluation </li></ul><ul><li>Market & audience insights </li></ul><ul><li>Digital trends and opportunities </li></ul><ul><li>Technology & process assessment </li></ul><ul><li>Vision, goals, and alignment </li></ul>Activities / Outputs <ul><li>Scenario explorations </li></ul><ul><li>Business value assessments </li></ul><ul><li>Capabilities development </li></ul><ul><li>Initiatives planning </li></ul><ul><li>Technology Architecture </li></ul><ul><li>Strategic framework </li></ul><ul><li>Business benefits </li></ul><ul><li>Future state capabilities </li></ul><ul><li>Initiatives & prioritization </li></ul><ul><li>Implementation planning </li></ul><ul><li>Technology deployment planning </li></ul><ul><li>Governance needs analysis </li></ul><ul><li>Change management planning </li></ul><ul><li>Executive Presentation </li></ul><ul><li>Long-term Activation Plan </li></ul><ul><li>Short-term Digital Action Plan </li></ul><ul><li>Costs & resource projections </li></ul><ul><li>Executive Presentation </li></ul>future opportunities and risk action and results business, marketing and technology Align Governance / Change Mgt. Success Measures Planning Action Vision / Goals Insights Opportunity/ Risk Technology Business People Strategic Alignment Prioritization Scenarios Initiatives Capabilities Strategy
    18. 18. Experience Design Digital Branding User Experience Interaction Design Content/Copy Technology Architecture Capabilities/Acessesablity Processes Platforms Information Customers Products/Service Sales Internal Governance / OCM Organizational Alignment Ownership/Oversight Change Management Strategy Aligning Strategy with Action + Engagement
    19. 19. Chris Nuguid – Business Development 480.361.0814 | [email_address] Thank you! Chicago | Los Angeles | Dallas | Seattle | San Francisco | New York Overland Park | Irvine | Boise | Scottsdale | Beijing | Shanghai

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