EECS 441 Class Project

1. Austin Haag
aushaag

2. Problem: losing customers
● Tough to track & leverage customer data
● Tough to synchronize departments
● Tough to deliver personalized service

3. Customer Relationship Management (CRM)

4. Persona 1: small business owner

5. Persona 2: mid-sized enterprise

6. Persona 3: Fortune 500 companies

7. Business ModelCustomer Growth

8. Business Model
Sales Growth
$1.3 billion to $13 billion in 10 years

9. Products by revenue
1. Sales
2. Service
3. Marketing & Commerce
4. Platform, etc.
Sales growth by product

10. Salesforce is Profitable!
74% gross profit, 5% net profit ($1.1 billion in 2019)

11. Business Model: SaaS
● Pay $25 - $300 per user, per month
● Different clouds have different price points
● Biggest companies pay enterprise rates

12. Company Leadership

13. Company Leadership
“The end of
software”

14. 1999-2013
Expand platform offerings & enable developers
1999 2005 2009 20132011
Company
Founded
App
Exchange
Service
Cloud
Heroku Marketing
Cloud
2004
IPO

15. 2014-2020
Provide data integration & visualization
2014 2016 2016 20192018
Analytics Einstein AI Commerce
Cloud
Mulesoft
Integration
Tableau
($15.7 billion)
IoT
2015

16. Secret Sauce
Complete cloud CRM with integration & visualization

17. What’s Hot: Einstein AI
● Recommend decisions based on data
● Make employees more productive
● Make customers happier

18. Einstein: make decisions faster

19. Einstein: make employees more productive

20. Einstein: make customers happier

21. Product advantage

22. Salesforce disrupts with product innovation
Ease of Use Implementation Customization Integrations Features

23. Competition is lagging

24. My prediction: success!
● Long-term competitive advantage → profitability
● Sustained growth via integrations & data visualization

25. Thank you!

26. Works cited
● https://investor.salesforce.com/overview/default.aspx
● https://www.salesforce.com/products/integration/overview/
● https://www.statista.com/statistics/211587/total-revenue-of-salesforce-since-2009/
● https://www.macrotrends.net/stocks/charts/CRM/salesforce,-inc/net-income
● https://expandedramblings.com/index.php/salesforce-statistics/
● https://tech.co/crm-software/salesforce-pricing-how-much-does-salesforce-cost#plans
● https://www.selecthub.com/customer-relationship-management/salesforce-vs-sap/
● https://www.cms-connected.com/News-Archive/December-2017/SAP-vs-Salesforce-A-CRM-Review-and-Comparison
● https://www.selecthub.com/customer-relationship-management/salesforce-vs-oracle-sales-cloud/
● https://www.salesforce.com/company/leadership/
● https://www.itbusinessedge.com/articles/salesforce-vs-oracle-crm-comparison.html
● https://www.itbusinessedge.com/business-intelligence/salesforce-vs-sap-salescloud.html
● https://www.salesforce.com/products/einstein/overview/
● https://s23.q4cdn.com/574569502/files/doc_financials/2020/CRM-Q1-FY20-Earnings-Presentation.pdf
● https://s23.q4cdn.com/574569502/files/doc_financials/2019/Q4/CRM-Q4-FY19-Earnings-Presentation.pdf
● https://www.salesforce.com/company/about-us/
● https://www.stock-analysis-on.net/NYSE/Company/salesforcecom-inc/Ratios/Profitability
● https://www.salesforce.com/blog/2016/09/introducing-salesforce-einstein.html
● https://www.forbes.com/profile/marc-benioff/#56deff113ee0

27. Appendix

28. Revenue by product
1. Sales
2. Service
3. Marketing & Commerce
4. Platform, etc.

34. Salesforce vs Oracle & vs SAP

35. Salesforce vs Oracle & SAP