The document discusses a sales velocity equation that identifies the four key factors that impact sales: number of sales opportunities, average deal value, win rate, and length of sales cycle. It shows that increasing all factors by 10% except decreasing the sales cycle by 10% would increase sales velocity by 47%. It then advocates focusing on increasing average deal value, win rate, and decreasing sales cycle rather than just increasing opportunities, as that could increase sales velocity by 34% without adding more opportunities. Representatives are challenged to shift their focus to those three factors and see what happens to their sales this week.