Black Friday Webinar - Gamification + Omnichannel

2. LeadFamly provides accessible marketing gamification software that
enables companies to cut through the noise.

3. Agenda.
The Black Friday phenomenon
Gamification 🤝 Omnichannel
Tips for creating good omnichannel customer experiences
How to get started
Q & A
Considerations when investing in marketing automation

4. Meet Phoebe and Mads.
Mads Ejsing
Mads Ejsing is the Product
Specialist at LeadFamly.
Mads is an expert when it comes
to developing high-performance
gamification campaigns.
Phoebe Berke
Phoebe is a Campaign
Specialist at LeadFamly.
Phoebe works with our clients
to make their campaign
dreams a reality.

5. About LeadFamly.

6. LeadFamly empowers you to connect with and activate your target
audience with marketing gamification. Our software platform is easy to use,
and it allows you to design and promote your own online marketing games.
With more than 20 different game concepts to choose from, you can find just
the right concept to reach your marketing goals.
Founded in 2017 in Aarhus, Denmark
400 customers in Finland, Germany, the Netherlands, Scandinavia, and the UK
incl. Arla, Coca Cola NL, Grundfos, Mc Donald’s, Neste Oyj, Pfizer, Vero Moda, Volvo, and many more
Platform 4.0 and the new campaign builder recently launched
LeadFamly

7. Agenda.
The Black Friday phenomenon
Gamification 🤝 Omnichannel
Tips for creating good omnichannel customer experiences
How to get started
Q & A
Considerations when investing in marketing automation

8. Why invest in
BLACK FRIDAY UK 2018: £7bn in 2018 v. £3.8bn in 2017
SHOPPERS ALMOST DOUBLED: 62% compared to 36% in 2017
60% of shoppers start researching before Black Friday

9. Gamification
shortens the funnel.

10. Agenda.
The Black Friday phenomenon
Gamification 🤝 Omnichannel
Tips for creating good omnichannel customer experiences
How to get started
Q & A
Considerations when investing in marketing automation

11. Why do gamification
and omnichannel
marketing go
hand in hand?

12. Agenda.
The Black Friday phenomenon
Gamification 🤝 Omnichannel
Tips for creating good omnichannel customer experiences
How to get started
Q & A
Considerations when investing in marketing automation

13. Guest
Bo Sannung
COO, Agillic

14. Tips for creating good
omnichannel customer
experiences

15. Typical ‘Moments of Truth’ in retail
Grow
Attract Retain
Pure / twin
acquisition
Welcome
programme
Personalised
newsletter
Abandoned
basket
Win-back
Points / voucher
expiry
Re-permission
Store proximity
Out of stock / back in stock
Local event
Local & personalised newsletter
Share of wallet / cross category
Plan threshold
Birthday / anniversary Bargain hunter
Sample / transactional follow up
Purchase satisfaction
Product replenishment
Related product / accessory
New product model / collection
Profile / family survey
NPS
Permission
capture
Engagement through packagingRefer-a-friend
Category
interest

16. Balancing reach & relevance
High reach High relevance
Mass
marketing
Triggered &
Personalised
Localised
Campaigns
Segmented
Messages
Triggered
Messages
Lifecycle
Flows
Personalised
& Segmented

17. RELEVANT USE-CASES IN PAID MEDIA
Improved targeting and personalization from more granulated
data background
Own Paid
Personalization to
non-responsive
customers
Reactivate /
churn prevention
(combining
channels)
Win-backGranulated
look-a-likes
Pure acquisition &
insights
Combining
channels in holistic
synergies

18. +19%
+23%
+31%
+35%
+29% +31% +24% +8% +8%
Percentage of campaigns on 1- 5 media platforms
Source: Analytical Partners, 2016; Analysis based on 3.200+ campaigns from 2010 - 2015
SILO PLANNING MISS OUT ON SYNERGIES
Especially in combining paid and owned media

19. The role of marketing
automation platforms in
omnichannel marketing

20. ANALYTICS
DATA
WAREHOUSE
Customer Service,
Shops & Call Centre
Agillic
PIM
ERP
Orders
Customer data
Permissions
Products
Predictive scores
Recommendations
Personas
Web tracking
Web events
Orders
Customer data
Product details
Web tracking
Permissions
E-COMM CMS
CRM

21. “FROM” AGILLIC
“TO” AGILLIC
“FROM” + “TO” AGILLIC
Agillic’s infrastructural role
A central part of the
Martech stack

22. Considerations before
you invest in marketing
automation (i.e. what you
have to have in place to
get value from marketing
automation)

23. Short-term
considerations

24. Focus on which ‘Moments of Truth’ you
could tap into – not technical features?
Develop
Attract Retain

25. 1 2
3 4

26. Long-term
considerations

27. Achieving personalised and timely
communication across channels
CHANNELS
COMPLEXITY
1 2 3 4 5
Core product features
• Dynamic Target Groups
• Central Propositions
• Language variations
• Paid Media Integration
• Build-in AI

28. Agenda.
The Black Friday phenomenon
Gamification 🤝 Omnichannel
Tips for creating good omnichannel customer experiences
How to get started
Q & A
Considerations when investing in marketing automation

29. Scale your efforts.
Easy Moderate Advanced

30. Easy.
Gamify discounts
with high converters
70%Prize collection rate
2xWeekly games

31. Moderate.
Collect leads,
send timely
follow-up email
52%Open rate
~5%Conversion rate

32. Advanced.
Collect segmentation
via games, separate
users into flows
72 seconds
Average engagement
2,000Instagram followers

33. KeyTakeaways.
Plan ahead to get market share on Black Friday
Stand out with personalization, segmentation, and omnichannel to win sales
Use marketing automation to stay connected with your customers
Focus on the business not on technical capabilities
Keep track of all touch points and improve customer experience
Focus on accelerating more channels without falling into the operational trap
Scale your efforts
You don’t have to start with the most advanced solution
Gamify your discounts
Send timely and relevant emails
Collect data and segment your customer base

34. Q&A
Please type your
question into
the chat window.

35. Next Webinar
October 9, 2019
“That’s Not For Us”: Unlikely Companies
That Use Marketing Gamification.

36. Thank youGet more inspiration
Contact your customer success manager
Not a customer yet?
Get an introduction to our platform
– Book a live demo with one of our gamification experts:
https://www.leadfamly.com/about/book-a-demo/
Stick around
– see how to set up bulk prizes for voucher codes