Marketing team will be able to make the best decisions possible when planning and optimizing your campaign if you invest in the right social media analytics tools.

1. Best
Social Media
Analytics Tools For
Marketers In 2021
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2. ● Investing in the correct social media
analytics tools will enable your
marketing team to make the best
judgments possible when planning and
optimizing your campaign.
● Optimizing your social platforms is
more crucial in order to reach and
engage with your intended audience.
Introduction To Social Media Analytics
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3. Google Analytics
● Google Analytics provides a wealth of
information regarding social media
platforms. It can track social media
traffic sources for your website.
● It will assist you in finding out which
social media networks are bringing in
the most traffic. Furthermore, Google
Analytics takes care of the
conversions from social media posts
as well.
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4. ● Sprout Social offers cross-channel social
media analytics.
● It will allow you to track Facebook page
impressions, Twitter link clicks, Instagram
follower growth, LinkedIn engagement,
Pinterest article performance, and much
more.
● It is easy-to-understand and comprises of
presentation-ready reports to easily
organize and distribute your data.
Sprout Social
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5. ● You can connect social media performance
to business and revenue growth using
HubSpot's analytics tools.
● With HubSpot, you can also measure
campaign performance by comparing the
performance of several social channels.
● HubSpot's social analytics tools provide
graphs and infographics that break down
data by platform elements such as audience,
session lengths, and impressions.
HubSpot
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6. BuzzSumo
● BuzzSumo helps in determining how well a
piece of content is performing on social media.
● This social media analytics tool can tell you
how many people shared your most recent blog
article on Facebook, Twitter, or Pinterest.
● You can track the performance of content that
competes for relevant industry keywords to
determine how your content marketing
strategies compare to the competitors.
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7. ● Brandwatch gathers internet mentions from
various sources, including social media,
discussion forums, blogs, news sites, and
other publicly accessible sources.
● It includes several capabilities that will allow
you to analyze your online mentions in-depth.
● It will assist the user in gathering the data
about authors of mentions, interests,
analyzing the image, creating automated
reports, and much more.
Brandwatch
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8. THANK YOU
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