"Generating pipeline" is my trojan horse for working with agencies... Most agency owners believe that they need more pipeline in order to increase their revenue. However, improving their close rates first is my no 1 priority with any new client. In just a couple of weeks I've helped 2 agency owners close 3 deals (£97k in net new revenue across the 2 agencies). Yes, some of these deals could have closed without me, but both clients were stuck on what to say in order to move the deal along. If you're an agency owner and think that you need more pipeline, I'd encourage you to evaluate and improve your: ✅ Sales process ✅ Qualification criteria ✅ Discovery call script ✅ Post call follow up process ✅ Pipeline management / hygiene Before you launch a new outbound campaign. I also recorded a rough and ready overview of how Agency Sales Design helps independent agency owners generate new revenue.

1. Generating pipeline that actually
increases revenue, not just booked
meetings. Within 60 days.
For Independent Agency Owners

2. ● General Manager of a 100 person remote
agency
● Co-founded, grew and exited a 22 person PR
agency
● Personally closed over $1,000,000 in revenue
in the last 2.5 years
● Generated millions of dollars in net new
revenue for Agencies and B2B SaaS companies
● Served over 250 clients via the agencies
● 2 x Course instructor for Outbound
Prospecting & Cold Email at Sales Impact
Academy and have coached 1000’s of sales
people.
I Live & Breathe Sales

3. “I’m an agency owner, but
this agency owns me”
● Why am I getting so many unqualified
leads?
● Why am I getting so many no shows?
● Why am I getting ghosted?
● How can I improve our close rates?
● How do I get 5 more customers like
<<insert Amazing Client name
here>>?
● If we don’t close a few more deals, we
won’t be profitable and I won’t be able
to pay myself (again)
● This is f*cking hard!
● If these 2 large customers don’t
renew, we’ll miss payroll.
● I have a few good referral sources, but
if they stop, I’m in trouble.

4. You think you need more pipeline, but
you really need to increase your close
rates.

5. From: “I hope we can make
payroll this month!”
1. Working with clients who cause more trouble than
they’re worth and stressing the team
2. Deals take several months to close and prospects
often ghost you.
3. No clear process for conducting discovery calls
and unsure about which questions to ask.
4. Outbound prospecting campaigns are not working
and don’t have enough meetings booked
5. Lack of a clear sales process or playbook to follow
if you were to hire a salesperson
6. Not generating enough revenue and relying on
referrals is unpredictable and unsustainable
To: “I can actually pay myself at a
decent rate and be present in my
personal life”
1. Have clear definitions of ideal fit customers and
understand how to qualify them effectively
2. Close deals quicker through the sales process
design and optimisations you’ve implemented.
3. Use robust discovery call script & follow up
process to increase your lead to close conversions
4. Deploy industry leading outbound email
sequences that generate more meetings
5. Have a Sales Playbook that can be handed to your
new sales hire
6. You’ll be generating more revenue, paying yourself
more and sleeping easier at night.

6. ● A combination of coaching,
consulting & implementation support
over 3 months
● Focus on launching new or improving
existing pipeline generation
campaigns to book more meetings
● Improve your sales process, fix the
leaky bucket that is your sales
pipeline and close deals faster
● Deploy revenue expansion playbooks
to increase revenue
● Build you a custom, scalable Sales
Playbook for your agency which you
can hand off to a sales hire
How I help
This is the program I wish I had as I grew my agency
from $0 to $7 figures, before exiting in Dec 2022

7. ● I’ll review several discovery call
recordings and provide feedback
● Perform “mystery shopper” audit and a
deep dive of your CRM
● Help you understand how to use sales
automation to free up more time
● Offer deal coaching to help you
accelerate your deals
● Provide access to all of my frameworks,
templates and strategy documents
● Offer unlimited a-sync feedback: new
sales collateral, sequences, SOPs etc
● And much more.
In Addition…

8. Revenue Guarantee:
If you haven't closed more revenue
within the first 60 days, I'll continue to
support you at no extra cost until you
do.

9. About You
The program is most valuable for agencies
who are:
● Generating at least £30k-£100k per
month already (or close to this)
● Sell a service(s) for more than £4k per
month
● Acquiring some inbound enquiries
from one or multiple sources already
● Founder-led selling or have hired
their first sales person
This is not for new agency owners
looking to go from £0 to £20k per month.
This program is for established
independent agency owners
who are already generating leads
and enquiries for their services,
but are not closing enough deals
each month to sustain their
business in a profitable and
enjoyable way.

10. Ready?
Schedule a call via
agencysalesdesign.com