This document announces the launch of the "Expect Different" campaign by Star Trac, a global leader in commercial fitness. The campaign was created in response to the worldwide health crisis. Statistics show obesity and diabetes rates have doubled globally in recent decades. Star Trac aims to inspire change through new product development, education, and consumer outreach to help address this epidemic. The company is committed to developing products that promote lifelong healthy habits and increasing the number of people who adopt an active lifestyle.

1. rtnership
expect different.
expect different.
Anytime fitness p
A

2. expect Different.
Expect Different
it’s Our Duty.
We are a global leader in the commercial fitness “There is an answer to this epidemic,” said Steve
industry, and are proud to announce the launch of Nero, president and COO of Star Trac. “It starts
our “Expect Different” campaign. with an increase in physical activity. And we’re
in the right business to help lead the change that
This campaign for change was created in response is required. We’re starting with the vision for our
to the worldwide health and fitness crisis. As company. Rather than focusing on delivering
our company’s leadership recognized the global product, we’re focusing on the real, meaningful
situation was spiraling out of control and then impact we can make on the world. Our vision is to
reviewed our own strategic direction, we realized increase the number of people who adopt a healthy
there was so much more it should and could do. and active lifestyle.”
The statistics are staggering. According to the This shift in focus is reflected in Star Trac’s product
World Health Organization (WHO), between 1980 development, on-going commitment to education
and 2000 obesity rates doubled among adults. and training, and increased consumer outreach and
Globally, there are currently more than 1.6 billion support.
overweight adults, at least 400 million of them
obese, and the numbers are rising. Expect Different is about a new way of thinking.
The world is in desperate need of a change in its
WHO estimates that more than 180 million people health and fitness attitudes and practices.
worldwide have diabetes. This number is likely to
more than double by 2030. Star Trac is committed to doing its part to inspire
this change. We invite you to join us.
In 2005, an estimated 1.1 million people died from
diabetes and it is projected that diabetes deaths
will increase by more than 50% in the next 10 years
without urgent action.

3. OBESE ADULTS AROUND THE WORLD:
464,284,826 *
OBESE CHILDREN AROUND THE WORLD:
22,934,892 *
DIABETES CASES AROUND THE WORLD:
197,609,354 *
MCDONALD’S® AROUND THE WORLD:
33,203 *
*At the time this book was printed the statistics above from the World
Health Organization and the McDonald’s® Corporation were accurate.
Unfortunately, by the time you read this, these already staggering numbers
will have increased dramatically.
www.startrac.com 04

4. Star Trac Overview
innovation has always pushed us.
But now there’s even more driving us.
Developing products to mold lifelong habits for health line of distinctive cardio products, raising the bar as
and fitness is not just a statement, it is a mission a best-in-class provider. Star Trac introduced four
and a commitment to people that Star Trac has been complete strength lines after purchasing Flex Fitness
delivering upon since the brand was founded in and HumanSport™ in 2004, positioning the company
1979. An international force in the fitness equipment as a full-facility solutions provider.
industry, Star Trac is the fastest-growing privately-
held fitness equipment company in the world. Star Trac continues to see exciting growth through its
Headquartered in Irvine, Calif., the 500-plus-employee existing partnership with Spin Fitness™, the creators
company maintains manufacturing offices in Irvine, of Spinning® and the comprehensive Spinning®
Calif., Murrieta, Calif., and Taiwan with service education program. As the exclusive manufacturer of
locations in the United Kingdom, Barcelona, Munich, Spinner® bikes, Star Trac currently has more than 50
and Singapore. percent of the global market share of group cycling
bikes.
Star Trac persistently redefines the way fitness
equipment is designed, drawing inspiration from In an effort to expand entertainment offerings, Star
the end-user and top design engineers to elevate Trac partnered with MYE™ Entertainment to secure
the function and style of the design and continually its position as the only global MYE Entertainment
enhance the user experience. Guided by a structured distributor in North America. MYE Entertainment’s
methodology, researchers and designers work offerings include wireless audio systems, personal
with hundreds of test users of all shapes, sizes, and LCD TV viewing systems, MYE Netpulse Fitness
levels of fitness to study their workout habits and Download Stations, and the Netpulse N4i Broadband
preferences to produce equipment, which has gone Entertainment System.
through rigorous testing. Innovations such as the first
integrated water bottle holder, personal fans, and Looking into the future of the health and fitness
integrated iPod® connectivity ports showcase Star industry, Star Trac became impassioned to make a
Trac’s commitment to developing state-of-the-art, positive impact on the global obesity crisis with its
user-focused equipment. “Expect Different” platform. While much of the world
remains on the sidelines of this growing epidemic,
Star Trac pioneered the treadmill in 1987 when they Star Trac is taking a new, proactive approach and
introduced the first DC-powered commercial treadmill making an unparalleled commitment to improving the
to the market and has continued to improve upon it, health and lives of people worldwide.
propelling the company as a commercial treadmill
category leader. In 2002, Star Trac launched a full

5. 1979 Unisen Inc. designs 2003 Star Trac launches Pro Series
electronic components for the upright and recumbent bikes with
exercise bike. user-focused features such as a fan
and reading station with armrests.
1987 Unisen Inc. launches the 2004 Star Trac acquires Flex Fitness
Star Trac 2000, the first DC- and their extensive strength lines to
powered commercial treadmill complete a full-line product offering.
exclusively for health clubs.
2005 Star Trac launches new Total
1997 TR3500 treadmill Body Trainers and Pro Stepper,
launched with the first completing the family look cardio line.
integrated water bottle, personal
stereo, towel and reading
material holder. 2006 Star Trac launches three new
strength lines: Impact Strength™
,
2002 Star Trac teams with Instinct™ and HumanSport™
.
Spinning ® to launch all-new
line of Spinner ® bikes.
2007 Star Trac launches new
E Series complete cardio
2002 Star Trac launches Pro entertainment line that offers
Series treadmills with new user- integrated iPod® connectivity.
focused features such as personal
fans and weight scale. 2008 Star Trac launches new
embedded touch screens providing
the most intuitive, motivational and
relevant interface ever.
06 www.startrac.com

6. WORLD HEADQUARTERS www.startrac.com
14410 Myford Road, Irvine, California 92606 USA
Tel +1 (714) 669 1660 Corp +1 (800) 228 6635 Fax +1 (714) 838 6286
EUROPE HEADQUARTERS www.startrac.com/europe
Unit 4, The Gateway Centre, Coronation Road
Cressex Business Park, High Wycombe, Bucks HP12 3SU United Kingdom
Tel +44 (0) 1494 688260 Fax +44 (0) 1494 688269
ASIA HEADQUARTERS
No. 39A Jalan Pemimpin, Halcyon Building #01-02, Singapore 577183
Tel +65 6255 6252 Fax +65 6255 1501
SPIN FITNESS™ www.spinning.com
2111 Narcicus Court, Venice, California 90291 USA
Tel +1 (310) 823 7008 Corp +1 (800) 847 7746 Fax +1 (310) 823 7408
SPIN FITNESS™ EUROPE www.spinningeurope.com
Scheldeweg 3, Maassluis 3144 ES, The Netherlands
Tel +31 (0) 10 590 45 08 Fax +31 (0) 10 590 00 54
© 2008 Star Trac. All rights reserved. Star Trac, the Star Trac logo, Soft Trac and Dynamic Heart Rate Control are registered trademarks of Unisen, Inc. Aero
Bar, Famous Steps, SelectFit, HumanSport, Impact Strength, Instinct, and Instinct Circuit Program are trademarks of Unisen, Inc. SPIN®, Spinning®, Spinner®,
Spin Fitness™ and the Spinning logo are registered trademarks of Mad Dogg Athletics, Inc. Polar is a registered trademark of Polar Electro, Inc. Lock N Load is a
trademark of Innovative Strength Technology, LLC. MaxRack is a registered trademark of MaxRack, Inc. iPod is a registered trademark of Apple, Inc. © 2008 MYE
Entertainment LLC. MYE, MYE Entertainment and Fit3 are trademarks of MYE Entertainment LLC. Netpulse is a trademark of Netpulse LLC. Koko, Smartrainer
and Koko Key are registered trademarks of Koko Fitness LLC.