A visual campaign for product line "Spark" by Adidas

1. LAST WORD
MONDAY APRIL 9, 2018
Caroline Morway, Devyn Dillenberg, Erica Powell & Liz Starr

2. PRODUCT OVERVIEW
Athletic apparel and footwear line with
technology embedded into the products to
monitor vitals, offer suggestions on form
during workouts and provide words of
encouragement.

3. CREATIVE BRIEF OVERVIEW
WHAT'S THE POINT?
TARGET AUDIENCE
WHAT DO THEY THINK?
Promote and create awareness of how this product
will help user's get the most out of their workouts.
Males and females age 18-35 who hold some
degree of college education and fall within the
middle to upper socioeconomic classes.
The sportswear/health monitoring device industries
are growing & Adidas is ranked as the 10th most
reputable company -> Public opinion is positive

4. CREATIVE BRIEF OVERVIEW
WHAT DO WE WANT THEM TO THINK?
WHY SHOULD THEY BELIEVE IT?
GUIDELINES:
Spark is not a waste of money, but an investment
in long-term health.
Adidas is creating these products because we
believe in our consumers. We believe and want
them to believe, that with Spark on their body they
can accomplish anything.
Traditional 8.5 x 11 print ad, 30 second television
commercial and guerrilla marketing campaign

5. Sparkhaspushedmeto
becomeabetter,healthier
versionofmyself!
MEET THE CONSUMER
NAME:
HOBBIES:
OCCUPATION:
Stephanie
Graduate Student
Cooking, foreign movies
in UT's Cockrell School of Engineering
and jogging in Zilker Park

6. PRINT/OUTDOOR ADVERTISEMENTS

11. GUERILLA
MARKETING