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Gravity studio 2019
- 4. DESCRIPTION TheELEVATEEncompassisafunctionaltrainingsystemthatprovidesafullbody workoutinoneeasy-to-usemachine. Usersworkmultiplemusclegroupstogetherforacompleteworkoutthatchallenges proprioceptionandcorestabilizersbyintegratingmulti-planemovementandunrestricted rangeofmotioninnearlyeveryexercise. TheELEVATEEncompassworksonanincline,relyingonbodyweightresistance, strengtheningthewaythebodyexecutesdailyphysicalactivities. Itisalowimpacttrainingsolutionwhichissuitableforallabilities.andisusedina numberofrehabilitationcentresduetoitsversatility. DIMENSIONS • Unfolded:106”x38”x57”[L/W/H](2.69mx0.96mx1.45m) • Folded:20”x38”x57”[L/W/H](0.51mx0.96mx1.45m) WARRANTY Frame: 5Years MovingParts:12Months Upholstery:6Months GROUPEXERCISE TheELEVATEEncompassisperfectwithinagroupexerciseenvironmentasitishighly adjustable,andprovidesmultipleprogressionstoproducebespoketrainingwithina groupenvironment. Withover250exercisesavailableatmultipleresistancelevels,classesremainfreshand challengingforlonger. ELEVATEENCOMPASS Click the images for video demonstrations
- 5. Group exercise is growing in popularity and a proven way of keeping customers engaged, helping them achieve results and ultimately using your facility for longer. The table to the right (Credit TRP 2019) demonstrates the impact of group exercise on member retention, compared to those who only use the gym. There is a clear benefit of encouraging members to use group exercise early on in their journey. The earlier they engage with group exercise, the more likely they are to remain a member. The quality of experience is also an important factor in retaining members as is the level of interaction that they receive. A Total Gym Gravity Studio offers unprecedented levels of interaction within a group exercise environment. THE OPPORTUNITY Instructors are able to lead a class of mixed abilities through a range of exercises that challenge each participant in an individual way. This is due to the unique combination of an incline and bodyweight. The Gravity Studio offers unprecedented level of flexibility and versatility to a club. There are four standard class genres for members, in addition to Yoga, Pilates, Rehab, Physical Therapy, GP referral, Low impact, 50+ and HIIT, sports specific and personal training applications. This versatility means that the Gravity Studio is a hub of activity throughout the day. Calculate your own ROI based on the graph to the right- If you maintained 5% more members that joined each year, how much would that add to your bottom line?
- 6. WHY GRAVITY? ChoosingtoinvestinaGravityStudio makessense.Thereareanumberof benefitsthatGravitywillbringtoyour club: VERSATILITY AGravityStudiohasfourclassgenres tochoosefrom:Sulpt,Strenth,Cardio, Mind&Body,butalsoisalsogreatfor Pilates,Yoga.,HIIT,50+sessions,Low impact,rehab,physicaltherapy,sports sepcifictrainingandpersonaltraining. TheEncompasshastheabilitytofold andbestoredaway,freeingupstudio spaceformeetings,partiesandother programming.Allaccessoriescan besafelywallmountedtomaximise space. INCREASEDINTERACTION EachGravitysessionishighly personalised,withindividualsettings andresistanceforeachuser.The instructormovesaroundtheclassto motivate,andcorrectform. RESULTS Withover250exercisescovering theentirebodycombiningwithclear progression,aGravityClasshelps usersachieveresultsquickly. DIRECTINCOME Recentcustomershavecharged additionalfeestoaccesstotheGravity Studio.Feesrangefroma£5boltonto amonthlymembershiptoa£20feeper class.Inaddition, aGravityStudiois perfectfordrivingPTrevenue.Creating adedicatedspaceforyourtrainers. RETENTION Groupexerciseandinteractionare keydriversofmemberretention.The Gravitystudiocombinesthebestof bothresultinginincreasedsatisfaction foryourmemberbase. GPREFERRAL&REHAB TheEncompassislowimpactand allowsatrainertoisolate andcontrol movement.Thesefunctionsmakeit perfectforGPReferralandRehab. IfyourmarketisREHAB,orparticularly relatedtolowmobilityclients,upgrade yourEncompasstoaPowerTower whichallowstheusertobemovedon thekitatthetouchofabutton.
- 7. C STRENGTH AND ENDURANCE Compound movement training that integrates core conditioning. Music-led group training with personalized instruction on ELEVATE Encompass units. 40 to 50-minute sessions may also incorporate additional equipment such as Bosu, Kettlebells, Freeweights and spin. TOTAL BODY CONDITIONING Focuses on strength, endurance, mobility and stability. Personalized coaching in a spirited, music-led group setting, on ELEVATE Encompass units. Effective and safe for all ages and skill levels. 40 to 50-minute sessions. GRAVITYSCULPT MINDFUL & REJUVINATING Experience mindful movement and breath awareness with an evolved approach to Pilates, yoga and other mind body practices in the unique environment of bodyweight training on ELEVATE Encompass. 40 to 50-minute sessions. DYNAMIC HIGH INTENSITY Integrative sessions offering a variety of functional equipment and training methods to increase agility, strength, explosive power and mobility. High-octane, cardio- based team-training sessions. 40 to 50-minute sessions may incorporate HIIT style workouts, bikes or rowers. STUDIOCLASSES FOUR CLASS GENRESWITHOVER 50+CLASSES GRAVITYSTRENGTH GRAVITYCARDIO GRAVITYMIND&BODY
- 8. THESTUDIOCASESTUDY FITNESSFUNCTION-AMERSHAM Fitness Function is a small group exercise and personal training studio in Amersham, Buckinghamshire. It is also home to our master trainer Julie Burfoot-Brown. The studio is set up to give members as much contact time with the instructors and therefore the best chance of achieving their goals. Fitness function offers a high end service on a pay as you train basis. WHYINCLUDEAGRAVITYSTUDIO? A 8 unit Gravity Studio was included alongside a standard 12 person studio as it provides a versatile, personalised workout with noticeable results. An instructor can provide a bespoke workout to each participant by adjusting the settings on the Encompass, effectively providing group personal training. RETURNONINVESTMENT The Gravity Studio cost £50k to install, and is now the heart of our operation. Following a successful launch of the studio, demand was high and we saw a return on the £60k within the first year. The studio is used every day and booked for personal training sessions around the classes.
- 9. THECLUBSCASESTUDY WESTWOODCLUBS-DUBLIN West Wood Clubs are regarded as Dublin’s best health clubs as they offer members an unrivalled array of high quality and innovative experiences. Five clubs installed Gravity studios as it allowed them to provide an exceptional pilates experience along with innovative HIIT and rehab sessions. When the studio is not in use for a class, they are used by the personal trainers. WHYINCLUDEAGRAVITYSTUDIO? RETURNONINVESTMENT Installed in 2019, the impact of the Gravity Studios are yet to be fully realised. Initial signs are good, as they are differentiating the club from the competition and helping close membership sales.
- 10. R E V LINE RevenueItem Year1 (Net) Year2 (Net) Year3 (Net) Average (Net) 1. Members paying a bolt on (75%/80%/85% Average Occupancy from 43 Adult Classes per week - 50 weeks) £80,625 £86,000 £91,375 £86,000 2. 7 Junior Classes, 50 weeks per year 75%/80%/85% Occupancy @ £3 per class £7,875 £8,400 £8,925 £8,400 3. PT INCOME (10/15/20 Sessions per week- 50 weeks) £12,500 £18,750 £25,000 £18,750 Total £101,000 £113,150 £125,300 £113,150 EXP LINE Expenditure Item Year1 (Net) Year2 (Net) Year3 (Net) Average (Net) 1. Salaries & Wages (AVE £20 per class) £43,000 £43,000 £43,000 £43,000 2. PT Wages £7,500 £11,250 £15,000 £11,250 3. Annual License £6,000 £6,000 £6,000 £6,000 Total £56,500 £60,250 £64,000 £60,250 PROFIT TOTAL £44,500 £52,900 £61,300 £52,900 EXAMPLEBUSINESS PLAN The table below highlights the projected performance of a 12 station Gravity Studio with members paying an average bolt on price of £5 per class, and relates to the timetable example on the next page. This model excludes the retention benefits to your members via increased retention. FINANCES SPACESAVER Space is often at a premium, this is why the ability for one person to fold the Elevate Encompass and move it using the wheels is invaluable. As a gauge of size, 6 Encompass will comfortably fit into a single squash court. For a 12 unit studio as modelled, we would recommend a 100m2 studio. This flexibility expands the revenue generation opportunity of the studio. RETENTION BOOST It is common knowledge that it is cheaper to retain members than it is to gain new ones. TRP have demonstrated the benefits of group exercise and interaction to retention. A Gravity Studio pro- vides innovative group exercise with unprecedented levels of member interaction, therefore is a natural boost to retention. If you assumed 5% more of your new members would stay with you for the year, what is the benefit? For the average club this figure is enough for the return on investment to reduce to below 12 months. We will work with you to establish your own ROI.
- 11. TIMETABLEEXAMPLE Mon Tue Wed Thu Fri Sat Sun 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm SCULPT STRENGTHCARDIO MIND & BODYHIIT HIIT 50+ GRAVITYPILATES YOGA KIDS CLASS KIDS CLASS 50+ GRAVITY HIIT YOGAPILATES CARDIO STRENGTHMIND & BODY STRENGTH KIDS CLASS KIDS CLASS KIDS CLASS CARDIO CARDIO MIND & BODY SCULPT MIND & BODY CARDIO STRENGTH STRENGTH CARDIOGP REFERRAL GP REFERRAL GP REFERRAL50+ GRAVITY 50+ GRAVITY SCULPT SCULPT MIND & BODY PILATES PILATES YOGA REHAB HIIT KIDS CLASS KIDS CLASS SCULPT MIND & BODY STRENGTH CARDIO 50+ GRAVITY The 50 class timetable below links to the business plan and is an example of how versatile a Gravity Studio’s programme can be. The timetable below provides a balanced programme for members and includes targeted sessions for the following groups: • Older people • Younger people • GP referral clients • New mothers The timetable shows how a Gravity Studio can become the workhorse of your operation, whilst leaving time for you to utilise the studio for other purposes such as meetings by folding the Elevate Encompass units away. CLUB SESSION PT 1-2-1s PT 1-2-1s PT 1-2-1s PT 1-2-1s
- 12. YOURINVESTMENT UPFRONT COST £60k £6k ANNUAL LICENCE RETURN ON INVESTMENT 13 MONTHS It is important to us that Gravity Studios are successful, and are maximising the resources available to them. Our standard package is outlined below and includes: • 12 Total Gym Elevate Encompass • Annual maintenance contract • Access to design work and CAD experts • Access to Total Gym marketing library • Initial Training / Ongoing Training Days • Business consultancy days • Gravity show site visits – Idea/support day • Help with business plan and set up • Access to new programming and launches NEXTSTEPS 1 2 3 4 5 6 7 Contact us at info@ethicsleisure.com Purchase and sign the Licence Agreement Purchase the necessary equipment Begin to plan and brand for GRAVITY Schedule and attend the initial GRAVITY training Market to your members Launch your GRAVITY studioBespoke packages are available on request. We recommend a Gravity studio with a minimum of six Elevate Encompass to create a thriving Gravity Studio.