2. Our Wellness Mission:
COMBINING THE BEST OF BOTH WORLDS IS WHAT FUSION FITNESS IS ALL ABOUT. BRIDGING
THE DIVIDE BETWEEN MASSIVE ATHLETIC FACILITIES AND EXCLUSIVE HOT YOGA STUDIOS,
FITNESS FUSION TAKES THE HASSLE OUT OF ACHIEVING TOTAL BODY WELLNESS. OUR
GROUP OF HIGHLY CERTIFIED YOGA INSTRUCTORS AND FITNESS TRAINERS PRIDE
THEMSELVES IN TEACHING CLASSES AIMED AT STRENGTHENING BOTH THE MIND AND BODY.
FROM WARM UP TO RECOVERY OUR KNOWLEDGEABLE STAFF WILL PROVIDE YOU WITH THE
FITNESS TOOLS YOU NEED TO CRUSH YOUR GOALS WHILE BUILDING CONFIDENCE ALONG
THE WAY. LEAVING OUT BULKY EQUIPMENT AND CLASS MONOTONY, AND REPLACING THEM
WITH VARIETY AND PERSONALIZED INSTRUCTION TECHNIQUES`, FUSION FITNESS DELIVERS
A WELL-ROUNDED OPTION FOR THOSE LOOKING TO EMBARK ON THEIR FITNESS JOURNEY.
3. Who, What, Where, why?
• WHO: FUSION FITNESS LLC
• WHAT: 2 STUDIO FACILITY FEATURING A BLEND OF FUNCTIONAL TRAINING AND YOGA
• WHERE: LOCATED ON THE WEST END OF GRAND RAPIDS, MICHIGAN.
WHY?
THE FUSION FITNESS FAMILY WANTED TO OFFER PEOPLE A MORE WELL-ROUNDED
APPROACH TO THEIR FITNESS ROUTINES. SO, ELIMINATING TRAVEL TIME AND SEPARATE
MEMBERSHIP FEES, FUSION FITNESS BLENDED TECHNIQUES FROM BOTH THE TRAINING AND
YOGA WORLDS AT ONE CONVENIENT LOCATION. WITH A PHILOSOPHY BASED AROUND
EFFICIENCY AND SAFETY, FUSION FITNESS AIMS TO EDUCATE CUSTOMERS ON THE BENEFITS
OF UNDERSTANDING HOW THE BODY FUNCTIONS, IN A SAFE AND ENCOURAGING
ENVIRONMENT.
4. What is Functional Training?
• FUNCTIONAL TRAINING FOCUSES ON SCULPTING THE BODY TO MEET PHYSICAL DEMANDS SEEN IN
EVERYDAY LIFE. ACTIONS SUCH AS SQUATTING TO PICK UP GROCERIES, OR CARING A CHILD IN ONE ARM
CAN TAKE A TOLL ON THE BODY IF DONE WITH IMPROPER FORM. FUNCTIONAL TRAINING CLASSES ARE
ALSO BENEFICIAL TO ATHLETES LOOKING TO SAFELY IMPROVE ENDURANCE, STRENGTH, AND STABILITY
TO STAY AHEAD OF THE GAME.
• FUNCTIONAL TRAINING AIMS TO STRENGTHEN THE MUSCLES OF THE ABDOMEN AND BACK THROUGH
EXERCISES THAT CHALLENGE MUSCLE PROPRIOCEPTION. RATHER THAN USING SEATED WEIGHT MACHINES
AND EXPENSIVE EQUIPMENT, FUNCTIONAL TRAINING CAN BE DONE WITH BASIC EQUIPMENT SUCH AS:
TRX BANDS, STABILITY AND MEDICINE BALLS, AND RESISTANCE BANDS.
BENEFIT
MEMBERS WILL BUILD STRENGTH AND STABILITY WITHOUT COMPROMISING THEIR SAFETY, AS
WELL AS LEARN FITNESS TECHNIQUES THAT CAN BE IMPLEMENTED INTO EVERYDAY LIFE.
5. Why Do we Need Hot Yoga?
• HOT YOGA IS BENEFICIAL BECAUSE IT AIDS IN REDUCING CORTISOL LEVELS IN THE BODY. YOGA DONE
IN A HEATED ENVIRONMENT HELPS TO IMPROVE CIRCULATION, ELIMINATE EXCESS WATER WEIGHT, AND
REDUCE OVERALL PHYSICAL TENSION. PEOPLE ARE ALWAYS LOOKING FOR A WAY TO IMPROVE THEIR
OVERALL WELL-BEING AND YOGA HAS BECOME AN OUTLET FOR MANY OF THESE INDIVIDUALS.
• WITH AN UNDERSTANDING THAT HOT YOGA CAN BE INTIMIDATING TO NEWCOMERS, TRADITIONAL NO-
HEAT CLASSES WILL ALSO BE OFFERED TO PROVIDE VARIETY AND AN INTRODUCTION TO THE WORLD OF
YOGA.
BENEFIT
AT FUSION FITNESS, CLIENTS WILL BE ABLE TO BUILD FLEXIBILITY AND LOWER STRESS THROUGH HOT YOGA
CLASSES, WHILE AT THE SAME TIME, SCULPT AND STRENGTHEN THEIR BODIES THROUGH THE FITNESS BASED
CLASSES.
6. Our Target Audience
INDIVIDUALS, YOUNG AND OLD, HOPING TO BECOME PHYSICALLY AND MENTALLY FIT
AS WELL AS THOSE LOOKING TO:
• TRANSITION FROM MAJOR ATHLETIC CLUBS BECAUSE OF:
• CRAMMED GROUP EX. CLASSES.
• OUTRAGEOUS MEMBERSHIP PRICES.
• IMPERSONAL FEEL OF FACILITY.
• LACK OF KNOWLEDGE ON PROPER FITNESS TECHNIQUES, LEADING THEM TO FEEL LIKE THEY ARE
THROWING THEIR MONEY AWAY MONTH-TO-MONTH.
• TRANSITION FROM SMALL YOGA STUDIOS BECAUSE OF:
• OUTRAGEOUS PRICES
• LIMITED CLASS VARIETY
• THE FEELING THAT THEY HAVE PHYSICALLY PLATEAUED.
• LARGE CLASS SIZES WITH LIMITED PERSONAL ASSISTANCE.
7. Our Family
Owner: Haleigh Sullivan
•CERTIFIED YOGA INSTRUCTOR WITH A BACHELOR’S DEGREE IN EXERCISE SCIENCE
•10+ YEARS OF YOGA PRACTICE & LEVEL 3 YOGAFIT CERTIFIED
•EXPERIENCE INSTRUCTING IN BOTH SMALL YOGA STUDIOS AND LARGE ATHLETIC
FACILITIES.
Receptionist/Facility Attendant
• 1 YEAR OF CUSTOMER SERVICE EXPERIENCE & AT LEAST 18 YEARS OLD WITH FLEXIBLE
SCHEDULE
• CHECK-IN MEMBERS AND GUESTS.
• ORGANIZING AND MAINTAINING STUDIO
8. Family of Instructors & Trainers
2 YOGA INSTRUCTORS & 2 FITNESS TRAINERS
YOGA INSTRUCTORS
• LEVEL 1 YOGAFIT CERTIFIED WITH 2+ YEARS OF EXPERIENCE
INSTRUCTING.
FITNESS TRAINERS
• NATIONAL ACADEMY OF SPORTS MEDICINE (NASM) CERTIFIED WITH 1+
YEAR(S) OF GROUP TRAINING AND/OR ONE-ON-ONE TRAINING
EXPERIENCE.
14. Future Plans for Fusion Fitness
HIRE ADDITIONAL STAFF
OFFER TEACHER TRAINING PROGRAMS & MEMBER
WORKSHOPS
MEMBER APPRECIATION PARTIES & THEMED
CLASSES
