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What is branding in 2023.pptx
1.
Tom Dievart Branding 2023
2.
3.
4.
5.
6.
7.
8.
9.
People don’t buy
drills , they buy holes
10.
11.
12.
13.
“people don’t buy WHAT
you do, they buy WHY you do it”
14.
“creating an authentic connection
is paramount”
15.
The goal is
to do business with people who believe what you believe
16.
Create, Inspire, Connect, Own
It, and Be Yourself
17.
“You don’t hire for
skills; you hire for attitude. You can always teach skills.” (Herb Kelleher)
18.
“The value is
no longer in the product that you deliver to your customers, but in the experience that they receive”
19.
“A product provides
a function. A brand provides a meaning.”
20.
“A brand is
the most expensive real estate in the world…the corner of someone’s mind.”
21.
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Tom Dievart Branding 2023
Download now