3DRX aims to revolutionize how doctors communicate with patients using 3D medical animations and technology. They have the world's largest medical animation library with over 400 animations. They currently focus on physiotherapy and chiropractic markets but aim to expand to orthopedics, which could make the company worth $50 million in 3-5 years given orthopedics' larger budgets and patient populations. 3DRX owns animation, software, and technology assets that power their desktop, online, app, and custom solutions for patient education.
3. Introduction
Goal page 4
3D and Tech
Quick Overview page 5
World Market
Countries page 6
Medical Publications page 6
Custom Work page 6
Ownership in Companies
Webcare 3D, Sport Leader page 7
Combination
Apps page 8
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Market size page 8
Top 25 surgeries page 9
Assets
Digital assets page 10
4. Introduction
Goal: 3DRX will reach the medical industry throughout the world with technology and methods that will
revolutionize the way doctors and staff communicate with patients
• Justin Jackson, the president of 3DRX has a rich, • To date 3DRX has focused on the markets
extensive and successful background in the 3D of Physiotherapy and Chiropractic and have
Animation Industry. Justin has been a trail blazer successfully set themselves apart from any other
in the medical animation industry since 1998 and competitor in this market place. With thousands
has been directly responsible for changing the of license sales to date 3DRX has experienced a
way practitioners communicate with their patients steady and progressive growth in both market
around the world. He was a cofounder of a world penetration and our company revenue. 3DRX
leading Dental Animation company that he sold has proven that there is a significant market for
and started 3DRX in 2007. patient education in the medical market. It is our
strong believe that when we move in to allied
• Travis McDonough, the CEO of 3DRX, joined health domains such as orthopaedic medicine
forces with Justin 2 years ago to help penetrate with larger budgets, populations and patient base
the global Physical Medicine space. McDonough that there is an enormous business opportunity.
a native Canadian has a successful background It is our hope that 3DRX can bring their technical,
and track record as both an entrepreneur/ animation and IT skills to penetrate the Global
businessman, health care practitioner and an Orthopaedic market. If we can springboard
athlete. Following the sale of his multi- disciplinary from the success that 3DRX has had in the
health care chain and custom orthotics company physiotherapy and chiropractic space, in the
in Europe McDonough moved back to North orthopaedic market this could conservatively
America to focus on the development, expansion become a 50 million dollar company within 3 -5
and growth of 3DRX. years.
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5. 3D Animations combined with 3DRX technology
allow for overall better outcomes for patients and
medical practices alike.
Patient Education is an ever emerging critical piece 3DRX currently boasts the World’s largest library
to the health care industry. Current statistics show of 3D Medical Animations in the Physical Medicine
that patients retain less than 7% of information that Industry with over 400 incredibly detailed,
has been delivered to them through traditional anatomically accurate and highly visual videos.
methods of communication- text and verbiage. Our
extremely detailed and accurate 3D Animations and All of the Rehabilitation video produced to date
technology platform allow practitioners to deliver a has been done so in collaboration with many of
message without a complicated wrapping paper and North America’s top rehabilitators and physical
prevent patient bamboozlement and confusion. Due medicine specialists.
to the understanding of their condition patients are
more likely willing and able to adhere to a treatment,
rehabilitation plan and informed consent.
Quick overview of 3DRX: All of our animation models have been created
in collaboration with one of the largest and most
Today 3DRX has distributors in the following reputable anatomy schools in the world.
countries: Canada, Australia and New Zealand,
Brazil, Chile, Argentina, Norway, Sweden, Italy, 3DRX is currently used and endorsed by many of
Singapore, Belgium, and most recently China. the world’s leading Physical Medical Practitioners.
3DRX has the following types of products for All of our Rehabilitation Exercises Programs are
offer: Desktop Product called 3DRX Insight, On created in collaboration a team of highly skilled
Line Products called 3DRX Comply and Webcare and experienced health care and rehabilitative
3D, A lobby Patient Education DVD, I-Pad and specialists.
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Android Apps: 3DRX Sciatica Relief, 3DRX Facet
Syndrome, 3DRX Shoulder Impingement, 3DRX
Rotator Cuff Tear. 3DRX plan to launch over 50
new individual I-Pad apps in 2012 and 100 in
2013.
6. 3DRX World Market
3DRX in the following countries:
• Brazil • Singapore
• Chile • China
• Argentina • Canada- Webcare3D
• Australia • Belgium
• Norway • France
• Sweden • Italy
• Denmark • Several USA distributors
Medical Publications
3DRX provides medical animations for world
leading medical publishing companies such as
Elsevier and McGraw Hill.
Custom Work
• Laser Spine Institute • Body Blade
• Atlantic Spine Centre • Several Electrotherapy Companies
• Alignmed • NeuroMechanical
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• Spidertech Medical • Innate sleep pillow systems
• Elsevier Medical Publishing Company • Acenta nutrition
• McGraw Hill Medical Publishing Company
7. Expanding
Ownership in Companies
3DRX also own 10% of Leader Interactive
Technologies which is a Canadian Based
Exercise, Fitness and Wellness Software
company. Since 2009 Leader Interactive
technologies have established themselves
to be a world leading fitness, exercise and
wellness software company. Today Leader
has secured many software contracts with
leading enterprise organizations such as:
Physical Education Canada, A National Military
Organization and many National Sporting
Organizations such as Volleyball and Speed
Skating Canada and Fitness Organizations
such as Goodlife and CanFitPro.
3DRX are also a 50% owner of Webcare3D
which is co-owned with PT Health one
of Canada’s largest and most successful
Physiotherapy companies. Webcare3D has an
exclusive right to our Webcare 3D technology
in the North American Physiotherapy market.
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8. Art, medicine, technology
3DRX has spent the last 5 years developing
communication tools centred on patient
education. We combined our library of condition
based 3D animations with electronic delivery
mechanisms online, on the desktop, iPad,
iPhone, and android. Patients are able to quickly
understand through our thoughtful programs
and 3D videos. Expanding our vision to the
orthopaedic market is a natural next step. Our
goals include; patient understanding, benefiting
surgical groups with our technology to automate
a consistent, clear message for the patient and
or surgical team, provide pre and post surgical
tools, and provide an effective informed consent
mechanism.
The size of the market for hip replacements alone
is supposed to increase by over 600% by 2030.
These same types of increases are projected in the
following most common procedures below:
According to applications for board certification
from 1999 to 2003, the top 25 most common
procedures (in order) performed by orthopaedic
surgeons are as follows[3]
According to AAOS in 2010 there are over 25,000
orthopaedic surgeons on the USA alone
More than 500,000 Americans travelled outside
of the country in 2007. The National Coalition on
Health Care determined that orthopaedic surgical
procedures comprised the bulk of those numbers.
The Orthopaedic market is exploding world wide,
and this makes the need for communication to
be even more effective and faster than previous
methods. 3DRX has targeted this market and
feels Kerlan Jobe will be a great partner in this
endeavour.
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9. Ortho market procedures
Top 25 most common procedures:
1. Knee arthroscopy and meniscectomy
2. Shoulder arthroscopy and decompression
3. Carpal tunnel release
4. Knee arthroscopy and chondroplasty
5. Removal of support implant
6. Knee arthroscopy and ACL reconstruction
7. Knee replacement
8. Repair of femoral neck fracture
9. Repair of trochanteric fracture
10. Debridement of skin/muscle/bone/fracture
11. Knee arthroscopy repair of both menisci
12. Hip replacement
13. Shoulder arthroscopy/distal clavicle excision
14. Repair of rotator cuff tendon
15. Repair fracture of radius (bone)/ulna
16. Laminectomy
17. Repair of ankle fracture (bimalleolar type)
18. Shoulder arthroscopy and debridement
19. Lumbar spinal fusion
20. Repair fracture of the distal part of radius
21. Low back intervertebral disc surgery
22. Incise finger tendon sheath
23. Repair of ankle fracture (fibula)
25. Repair of trochanteric fracture
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10. 3DRX Assets
3DRX has the largest condition based library in the world. Our animations are developed by 3DRX and we
pride ourselves on our quality work. Our impressive library is ever growing. In addition, we developed
software for multiple platforms.
3DRX Insight Windows Desktop Software: widespread. Our hybrid technology brings the
educational components to our users in an online
We have used Microsofts latest software to develop subscription. This education tool integrates
our Windows based software 3DRX Insight. This customized reports, and content for the end user. It
software is compatible with windows 7, Vista, and is simple to use, and also links to our iPad app.
Windows XP. We have integrated our abilities to
draw, email, report tracking, and online shopping 3DRX Comply:
into this sophisticated software.
iPad apps are a natural fit. 3DRX owns multiple
3DRX Videos: iPad apps. 3DRX Comply is imports content from
the Hybrid Online program and syncs up the report
We created the ability to automatically generate information.
HTML code used to embed videos to web sites. The
3DRXvideos.com site allows those with web sites to iPhone, iPad, Android:
add our content for a monthly subscription fee. We
are compatible with the latest browsers. 3DRX created and owns the following apps like
Sciatica, Facet joint, Shoulder impingement, and
3DRX Hybrid Online: rotator cuff tear. We are continuing to release new
apps on a monthly basis.
Online technology is becoming more and more
“
needed as Internet connections become more
Our digital assets are designed and created
by 3DRX. The animations and technology
built into the suite of programs; apps,
online, and desktop are owned and
“
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developed by 3DRX.
11. Webcare 3D technology
3DRX has developed and licensed technology to Webcare 3D. We have
developed online programs like Webcare3D.com, and linked the online
program to a webcare3D app for the iPad.
Licensing / Shopping Technology
Our licensing technology for users allows us to automate billing, deny a
customer access to the program remotely, and send out messages to the
masses. The shopping technology links directly to reports sent to patients
and recommends common products the patients can purchase from us in our
online storefront.
Animation list by area of the body Number of animations
Ankle 18
Elbow 9
Foot 29
Head 13
Hip 19
Knee 33
Lower Back 52
Mid Back 66
Neck 45
Pelvis 21
Shoulder 24
Tendonitis 11
Wrist 10
Misc. 56
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Total: 405
