Sales Promotion
•
0 likes•227 views
The document discusses a marketing group consisting of 3 members. It defines the objectives of consumer promotion as enticing consumers to try new products, luring customers from competitors, and holding loyal customers. It then describes 5 common consumer promotion tools - samples, coupons, price packs, patronage rewards, and advertising specialties. The group is assigned a marketing project that requires selecting a product and target market, and applying a consumer promotion tool to promote the product.
Report
Share
Report
Share
Recommended
Sales Promotion
The document discusses a marketing group consisting of 3 members: Nur Ilyani Bashir, Wan Intan Saadah Wan Rosdi, and Wan Nurhamizah Wan Zakaria. Their learning objectives are to define sales promotion, explain consumer promotion objectives, and describe consumer promotion tools. It then defines promotion mix, sales promotion, and consumer promotion objectives. It proceeds to describe 5 consumer promotion tools - samples, coupons, price packs, patronage rewards, and advertising specialties. The group is then assigned a marketing project to apply a consumer promotion tool to market a selected product to a target market.
Role of Sales Promotion - An Empirical Study of Leading Soap Brands
Role of Sales Promotion - An Empirical Study of Leading Soap Brands. A Presentation on Marketing Research
Brand strategies
The document discusses Himalaya's baby powder product line. It provides details on Himalaya's entry into the baby care category in 2007. The product life cycle of Himalaya Baby Powder is analyzed, showing stages of introduction, growth, maturity, and decline. Strategies used during each stage are outlined, such as promotional efforts, pricing, and expanding distribution during introduction, and customer loyalty programs during growth. Himalaya Baby Powder faces competition from Johnson & Johnson baby powder.
Price strategy
When developing new products, companies must determine the best pricing strategy to attract consumers and gain market share. Some common strategies include penetration pricing which sets low prices for a time period, economy pricing which offers basic features at low cost, price skimming which sells innovative products at high initial prices, bundle pricing which provides extra value, promotional pricing like buy-one-get-one-free deals, and captive pricing where new products are sold at low cost to incentivize additional purchases.
How can market leaders expand total market and defend market share?
The slide presents different strategies Market leaders like Microsoft should adopt to either expand or defend their position in the market.
Submitted by: Prakhar Singh
Sales promo
The document discusses different advertising and sales promotion techniques used in integrated marketing communications. It describes common advertising execution styles like slice of life, scientific evidence, and testimonials. It also outlines different types of sales promotions for both trade partners and consumers, including discounts, coupons, contests, and samples. Finally, it discusses personal selling approaches, classification of salespeople, and the creative selling process.
PRODUCT LIFE CYCLE....A STUDY ON PHARMA & NON-PHARMA EXAMPLE
The document describes the product life cycle model which traces a product's stages from introduction to decline. It includes four stages: introduction, growth, maturity, and decline. For each stage, it outlines typical characteristics for sales, costs, profits, and marketing objectives including strategies for product, price, distribution, and advertising. The model is then applied to the example of aspirin, which initially declined but was reintroduced successfully through new dosage forms and branding.
Sales promotion
Sales promotions are short-term incentives used to encourage purchases. There are three main types: consumer promotions, trade promotions, and sales force promotions. Factors driving the growth of sales promotions include pressure on product managers to increase sales, more competition between companies, and deal-oriented consumers. The objectives of sales promotions are to influence consumers, retailers, and the sales force. Common consumer promotion tools are samples, coupons, cash refunds, price packs, premiums, advertising specialties, and point-of-purchase displays. Trade promotion tools include discounts, allowances, and free goods offered to retailers. Business promotions target industrial consumers through trade shows, conventions, and sales contests. An effective sales promotion program considers the incentive size
Recommended
Sales Promotion
The document discusses a marketing group consisting of 3 members: Nur Ilyani Bashir, Wan Intan Saadah Wan Rosdi, and Wan Nurhamizah Wan Zakaria. Their learning objectives are to define sales promotion, explain consumer promotion objectives, and describe consumer promotion tools. It then defines promotion mix, sales promotion, and consumer promotion objectives. It proceeds to describe 5 consumer promotion tools - samples, coupons, price packs, patronage rewards, and advertising specialties. The group is then assigned a marketing project to apply a consumer promotion tool to market a selected product to a target market.
Role of Sales Promotion - An Empirical Study of Leading Soap Brands
Role of Sales Promotion - An Empirical Study of Leading Soap Brands. A Presentation on Marketing Research
Brand strategies
The document discusses Himalaya's baby powder product line. It provides details on Himalaya's entry into the baby care category in 2007. The product life cycle of Himalaya Baby Powder is analyzed, showing stages of introduction, growth, maturity, and decline. Strategies used during each stage are outlined, such as promotional efforts, pricing, and expanding distribution during introduction, and customer loyalty programs during growth. Himalaya Baby Powder faces competition from Johnson & Johnson baby powder.
Price strategy
When developing new products, companies must determine the best pricing strategy to attract consumers and gain market share. Some common strategies include penetration pricing which sets low prices for a time period, economy pricing which offers basic features at low cost, price skimming which sells innovative products at high initial prices, bundle pricing which provides extra value, promotional pricing like buy-one-get-one-free deals, and captive pricing where new products are sold at low cost to incentivize additional purchases.
How can market leaders expand total market and defend market share?
The slide presents different strategies Market leaders like Microsoft should adopt to either expand or defend their position in the market.
Submitted by: Prakhar Singh
Sales promo
The document discusses different advertising and sales promotion techniques used in integrated marketing communications. It describes common advertising execution styles like slice of life, scientific evidence, and testimonials. It also outlines different types of sales promotions for both trade partners and consumers, including discounts, coupons, contests, and samples. Finally, it discusses personal selling approaches, classification of salespeople, and the creative selling process.
PRODUCT LIFE CYCLE....A STUDY ON PHARMA & NON-PHARMA EXAMPLE
The document describes the product life cycle model which traces a product's stages from introduction to decline. It includes four stages: introduction, growth, maturity, and decline. For each stage, it outlines typical characteristics for sales, costs, profits, and marketing objectives including strategies for product, price, distribution, and advertising. The model is then applied to the example of aspirin, which initially declined but was reintroduced successfully through new dosage forms and branding.
Sales promotion
Sales promotions are short-term incentives used to encourage purchases. There are three main types: consumer promotions, trade promotions, and sales force promotions. Factors driving the growth of sales promotions include pressure on product managers to increase sales, more competition between companies, and deal-oriented consumers. The objectives of sales promotions are to influence consumers, retailers, and the sales force. Common consumer promotion tools are samples, coupons, cash refunds, price packs, premiums, advertising specialties, and point-of-purchase displays. Trade promotion tools include discounts, allowances, and free goods offered to retailers. Business promotions target industrial consumers through trade shows, conventions, and sales contests. An effective sales promotion program considers the incentive size
Product Planning Final
The document discusses product planning and a company's product mix. It defines key terms like product, product line, and product category. It also outlines strategies for developing a company's product mix, including developing new products, expanding existing product lines, and deleting unprofitable products. The process of developing new products involves generating ideas, screening ideas, product development, testing, introduction, and evaluating customer acceptance.
PRODUCT LIFE CYCLE IN MARKETING
The document discusses different lifecycles including the product lifecycle, innovation adoption lifecycle, and customer lifecycle.
The product lifecycle has four stages: introduction, growth, maturity, and decline. The innovation adoption lifecycle describes five categories of adopters: innovators, early adopters, early majority, late majority, and laggards.
The customer lifecycle also has four stages: new customers, existing customers who can be ideal, unhappy, or in silent attrition, exiting customers looking for alternatives, and exited customers who have left.
Product Planning Final 2
The document discusses product planning and a company's product mix. It defines key terms like product, product line, and product category. It explains that a well-developed product plan includes coordinating existing products, adding new products, and deleting products. It also discusses strategies for developing new products, expanding existing product lines, and deleting unprofitable products from the mix.
9 sales promotion
Sales promotion consists of short-term incentives to encourage immediate or earlier purchase of products and services. Whereas advertising focuses on reasons to buy, sales promotion emphasizes reasons to buy now. Sales promotion makes up 77% of marketing expenditures on average for consumer packaged goods companies. Popular sales promotion techniques include buy-one-get-one-free offers, loyalty programs, discounts, coupons, competitions, and free samples. Marketers must carefully plan sales promotion programs by determining incentive size, participation criteria, promotion period, and evaluating the program's effectiveness and returns on investment.
Marketing mix
The document discusses marketing mix strategies for businesses. It describes the 4 P's of marketing - product, price, place, and promotion. It provides details on developing strategies for each element, including product design and features, pricing approaches, distribution channels, and promotional techniques. The marketing mix must be carefully designed to meet customer needs and business objectives.
Advertising
This document discusses various aspects of developing an effective advertising program, including:
1. Establishing objectives to guide message design and media decisions and allow evaluation of the program's performance. Common objectives include generating awareness, changing attitudes or beliefs, and reinforcing loyalty.
2. Developing the advertising budget by establishing a baseline, estimating costs based on objectives and design, and revising through testing.
3. Designing effective messages through desirable, exclusive, and believable copy claims and appropriate execution styles.
4. Scheduling media by selecting appropriate media types and vehicles, and determining optimal reach, frequency, size, length and placement of ads.
Sales promotion & publicity
The document outlines various sales promotion and publicity tools for service and experience related industries, including trade promotions like slotting allowances and buying allowances to gain retailer support, and consumer sales promotions such as premiums, coupons, product samples, and incentives like contests and sweepstakes. It also discusses public relations activities aimed at different audiences including employees, customers, and the community, as well as publicity tools like news releases, press kits, and press conferences.
Branding strategies
This document discusses various branding strategies including sub-branding, umbrella branding, flanker branding, brand extension, line extension, ingredient branding, and co-branding. Sub-branding involves creating new brands under a parent brand name. Umbrella branding refers to having multiple sub-brands all linked to a common brand name. Flanker branding uses a different brand name for the same product to pre-empt competition. Brand extension uses the same brand name for a new product in a different category, while line extension uses the same brand name for a related new product. Ingredient branding promotes a component brand that is part of another product. Co-branding jointly promotes two brands together.
Angela report marketing
Brand development involves four options: using an existing brand name for a new product category (brand extension), using an existing brand name for new variations of an existing product (line extensions), using multiple brand names to appeal to different customer segments (multi-brands), or introducing an entirely new brand name (new brands). Managing brands requires continuous communication of brand positioning through major advertising investments to build awareness, preference, and loyalty over time.
Cb12e basic ppt ch14
This document provides an overview of promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix including advertising, sales promotion, personal selling, and public relations. It describes pushing and pulling promotional strategies and issues in promotion like deception. It also outlines pricing strategies such as cost-based pricing, penetration pricing, and competitive pricing, and how consumers perceive price.
MGT2306-MARKETING-MANAGEMENT LESSON 10B
This document describes elements of the promotional mix, including sales promotions and public relations. It provides details on various sales promotion tools such as coupons, cash refunds, premiums, and contests. The benefits of sales promotions include increasing current sales and competing with other brands. However, sales promotions only provide short-term incentives. Public relations involves obtaining favorable publicity through news, speeches, events and other materials to build goodwill and awareness of brands.
Chapter 9 - Managing the product
This document discusses product and branding strategies. It covers the product life cycle (PLC) model which explains how market response and marketing activities change over a product's lifetime. The PLC includes introduction, growth, maturity, and decline stages. Branding is also discussed as creating relationships with customers through symbols, names, and unique identifiers for products. Strong brands have high brand equity which provides a pricing premium over generic competitors. Packaging is also mentioned as an important part of branding that protects products and communicates with customers.
Market promotion
Marketing
Marketing mix
Market promotion
The aim & 0bjective of market promotion
Elements of market promotion
The Rapid Growth of Sales Promotion
Direct marketing
“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.”
Also known as the 4 “P”s, the marketing mix consists of:
Product
Price
Promotion
Placement/Distribution
Market promotion is refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
MGT-2306-Marketing-Management Lesson 10A
This document defines the promotional mix and describes its key elements: advertising, personal selling, and direct marketing. The promotional mix refers to the combination of promotional campaigns that may include these elements. Advertising involves paid, non-personal promotion through various media channels. Personal selling uses face-to-face communication to build relationships and close sales. Direct marketing employs direct response advertising to elicit measurable responses and transactions through interactive media. The document outlines advantages and disadvantages of each promotional element.
Branding,Packaging and Labeling
This presentation is for Marketing management BBA. Based on Branding Decision, Packaging and labelling, I hope it'll be helpful for management students.
What are the important brand architecture decisions in developing a branding ...
This document discusses branding strategies for new products. It presents three options for branding a new product: using new brand elements, applying some existing brand elements, or using a combination. It also distinguishes between a "house of brands" approach with separate brand names and a "branded house" approach with a single corporate brand name. Finally, it notes that established brands can help introduce new products by setting positive expectations, but may also risk brand dilution if applied too broadly.
Product life cycle
The product life cycle progresses through four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building awareness, branding, and distribution. In the growth stage, firms build preference and market share while maintaining quality. In the maturity stage, competition increases as firms defend market share through differentiation and pricing. In the decline stage, firms may rejuvenate, harvest, or discontinue the product.
Product Life Cycle
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
What are the important brand architecture decisions in developing a branding ...
There are several important brand architecture decisions to consider when developing a branding strategy. These include whether to create a new brand, extend an existing brand, or use a combination of new and existing elements. Other decisions include whether to use line extensions, category extensions, individual brand names, a corporate umbrella name, or sub-brands. Finally, large businesses may use a brand portfolio to encompass multiple brands, services, and companies under one umbrella. Each brand in the portfolio often has its own trademarks but operates as an individual entity.
Promotion mix
This document provides an overview of promotion mix strategies. It defines promotion as communicating with customers to inform them about a product and persuade them to purchase it. The document then discusses various promotion techniques including advertising, sales promotion, personal selling, publicity, direct marketing, and public relations. It provides details on each technique, such as the objectives and examples. The factors that influence a company's promotion mix are also reviewed.
Advanced advertising marketing
Marketing consists of strategies and tactics to identify, create, and maintain satisfying relationships with customers in a way that provides value for both customers and the marketer. The marketing mix comprises the controllable elements of the marketing plan, including product, price, place, and promotion. Product involves the goods and services, along with supporting elements. Price considers costs and strategies like premium, penetration, economy, and price skimming pricing. Place refers to distribution channels that move products from manufacturers to consumers. Promotion covers advertising, personal selling, sales promotion, public relations, direct marketing, and sponsorship activities used to promote products to target audiences.
sales promotion
The document discusses various sales promotion techniques. It defines sales promotion as short-term incentives to encourage purchase or trial of a product. Some common techniques mentioned include coupons, contests, prizes, refunds, rebates, and sampling. The objectives of sales promotion are to generate trial, encourage repeat purchases, increase purchase rates, and build customer traffic. The document also discusses trade promotion which aims to increase retailer demand through point-of-purchase displays, retailer kits, and trade incentives.
More Related Content
What's hot
Product Planning Final
The document discusses product planning and a company's product mix. It defines key terms like product, product line, and product category. It also outlines strategies for developing a company's product mix, including developing new products, expanding existing product lines, and deleting unprofitable products. The process of developing new products involves generating ideas, screening ideas, product development, testing, introduction, and evaluating customer acceptance.
PRODUCT LIFE CYCLE IN MARKETING
The document discusses different lifecycles including the product lifecycle, innovation adoption lifecycle, and customer lifecycle.
The product lifecycle has four stages: introduction, growth, maturity, and decline. The innovation adoption lifecycle describes five categories of adopters: innovators, early adopters, early majority, late majority, and laggards.
The customer lifecycle also has four stages: new customers, existing customers who can be ideal, unhappy, or in silent attrition, exiting customers looking for alternatives, and exited customers who have left.
Product Planning Final 2
The document discusses product planning and a company's product mix. It defines key terms like product, product line, and product category. It explains that a well-developed product plan includes coordinating existing products, adding new products, and deleting products. It also discusses strategies for developing new products, expanding existing product lines, and deleting unprofitable products from the mix.
9 sales promotion
Sales promotion consists of short-term incentives to encourage immediate or earlier purchase of products and services. Whereas advertising focuses on reasons to buy, sales promotion emphasizes reasons to buy now. Sales promotion makes up 77% of marketing expenditures on average for consumer packaged goods companies. Popular sales promotion techniques include buy-one-get-one-free offers, loyalty programs, discounts, coupons, competitions, and free samples. Marketers must carefully plan sales promotion programs by determining incentive size, participation criteria, promotion period, and evaluating the program's effectiveness and returns on investment.
Marketing mix
The document discusses marketing mix strategies for businesses. It describes the 4 P's of marketing - product, price, place, and promotion. It provides details on developing strategies for each element, including product design and features, pricing approaches, distribution channels, and promotional techniques. The marketing mix must be carefully designed to meet customer needs and business objectives.
Advertising
This document discusses various aspects of developing an effective advertising program, including:
1. Establishing objectives to guide message design and media decisions and allow evaluation of the program's performance. Common objectives include generating awareness, changing attitudes or beliefs, and reinforcing loyalty.
2. Developing the advertising budget by establishing a baseline, estimating costs based on objectives and design, and revising through testing.
3. Designing effective messages through desirable, exclusive, and believable copy claims and appropriate execution styles.
4. Scheduling media by selecting appropriate media types and vehicles, and determining optimal reach, frequency, size, length and placement of ads.
Sales promotion & publicity
The document outlines various sales promotion and publicity tools for service and experience related industries, including trade promotions like slotting allowances and buying allowances to gain retailer support, and consumer sales promotions such as premiums, coupons, product samples, and incentives like contests and sweepstakes. It also discusses public relations activities aimed at different audiences including employees, customers, and the community, as well as publicity tools like news releases, press kits, and press conferences.
Branding strategies
This document discusses various branding strategies including sub-branding, umbrella branding, flanker branding, brand extension, line extension, ingredient branding, and co-branding. Sub-branding involves creating new brands under a parent brand name. Umbrella branding refers to having multiple sub-brands all linked to a common brand name. Flanker branding uses a different brand name for the same product to pre-empt competition. Brand extension uses the same brand name for a new product in a different category, while line extension uses the same brand name for a related new product. Ingredient branding promotes a component brand that is part of another product. Co-branding jointly promotes two brands together.
Angela report marketing
Brand development involves four options: using an existing brand name for a new product category (brand extension), using an existing brand name for new variations of an existing product (line extensions), using multiple brand names to appeal to different customer segments (multi-brands), or introducing an entirely new brand name (new brands). Managing brands requires continuous communication of brand positioning through major advertising investments to build awareness, preference, and loyalty over time.
Cb12e basic ppt ch14
This document provides an overview of promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix including advertising, sales promotion, personal selling, and public relations. It describes pushing and pulling promotional strategies and issues in promotion like deception. It also outlines pricing strategies such as cost-based pricing, penetration pricing, and competitive pricing, and how consumers perceive price.
MGT2306-MARKETING-MANAGEMENT LESSON 10B
This document describes elements of the promotional mix, including sales promotions and public relations. It provides details on various sales promotion tools such as coupons, cash refunds, premiums, and contests. The benefits of sales promotions include increasing current sales and competing with other brands. However, sales promotions only provide short-term incentives. Public relations involves obtaining favorable publicity through news, speeches, events and other materials to build goodwill and awareness of brands.
Chapter 9 - Managing the product
This document discusses product and branding strategies. It covers the product life cycle (PLC) model which explains how market response and marketing activities change over a product's lifetime. The PLC includes introduction, growth, maturity, and decline stages. Branding is also discussed as creating relationships with customers through symbols, names, and unique identifiers for products. Strong brands have high brand equity which provides a pricing premium over generic competitors. Packaging is also mentioned as an important part of branding that protects products and communicates with customers.
Market promotion
Marketing
Marketing mix
Market promotion
The aim & 0bjective of market promotion
Elements of market promotion
The Rapid Growth of Sales Promotion
Direct marketing
“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.”
Also known as the 4 “P”s, the marketing mix consists of:
Product
Price
Promotion
Placement/Distribution
Market promotion is refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
MGT-2306-Marketing-Management Lesson 10A
This document defines the promotional mix and describes its key elements: advertising, personal selling, and direct marketing. The promotional mix refers to the combination of promotional campaigns that may include these elements. Advertising involves paid, non-personal promotion through various media channels. Personal selling uses face-to-face communication to build relationships and close sales. Direct marketing employs direct response advertising to elicit measurable responses and transactions through interactive media. The document outlines advantages and disadvantages of each promotional element.
Branding,Packaging and Labeling
This presentation is for Marketing management BBA. Based on Branding Decision, Packaging and labelling, I hope it'll be helpful for management students.
What are the important brand architecture decisions in developing a branding ...
This document discusses branding strategies for new products. It presents three options for branding a new product: using new brand elements, applying some existing brand elements, or using a combination. It also distinguishes between a "house of brands" approach with separate brand names and a "branded house" approach with a single corporate brand name. Finally, it notes that established brands can help introduce new products by setting positive expectations, but may also risk brand dilution if applied too broadly.
Product life cycle
The product life cycle progresses through four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building awareness, branding, and distribution. In the growth stage, firms build preference and market share while maintaining quality. In the maturity stage, competition increases as firms defend market share through differentiation and pricing. In the decline stage, firms may rejuvenate, harvest, or discontinue the product.
Product Life Cycle
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
What are the important brand architecture decisions in developing a branding ...
There are several important brand architecture decisions to consider when developing a branding strategy. These include whether to create a new brand, extend an existing brand, or use a combination of new and existing elements. Other decisions include whether to use line extensions, category extensions, individual brand names, a corporate umbrella name, or sub-brands. Finally, large businesses may use a brand portfolio to encompass multiple brands, services, and companies under one umbrella. Each brand in the portfolio often has its own trademarks but operates as an individual entity.
Promotion mix
This document provides an overview of promotion mix strategies. It defines promotion as communicating with customers to inform them about a product and persuade them to purchase it. The document then discusses various promotion techniques including advertising, sales promotion, personal selling, publicity, direct marketing, and public relations. It provides details on each technique, such as the objectives and examples. The factors that influence a company's promotion mix are also reviewed.
What's hot (20)
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Similar to Sales Promotion
Advanced advertising marketing
Marketing consists of strategies and tactics to identify, create, and maintain satisfying relationships with customers in a way that provides value for both customers and the marketer. The marketing mix comprises the controllable elements of the marketing plan, including product, price, place, and promotion. Product involves the goods and services, along with supporting elements. Price considers costs and strategies like premium, penetration, economy, and price skimming pricing. Place refers to distribution channels that move products from manufacturers to consumers. Promotion covers advertising, personal selling, sales promotion, public relations, direct marketing, and sponsorship activities used to promote products to target audiences.
sales promotion
The document discusses various sales promotion techniques. It defines sales promotion as short-term incentives to encourage purchase or trial of a product. Some common techniques mentioned include coupons, contests, prizes, refunds, rebates, and sampling. The objectives of sales promotion are to generate trial, encourage repeat purchases, increase purchase rates, and build customer traffic. The document also discusses trade promotion which aims to increase retailer demand through point-of-purchase displays, retailer kits, and trade incentives.
Advertising i marketing
Marketing consists of strategies and tactics to identify, create, and maintain satisfying relationships with customers that provide value for both parties. The marketing mix refers to the combination of product, price, place, and promotion elements that are adjusted to meet customer needs and generate income. Product refers to the goods or services, along with supporting elements like warranties. Price involves setting the price point based on costs and pricing strategies. Place involves the distribution channels used to move products from producer to consumer. Promotion encompasses advertising, personal selling, sales promotions, public relations, and other activities used to promote products to target audiences.
Sales promotion
1. The document defines sales promotion as short-term marketing activities aimed at stimulating quicker purchase of products by consumers.
2. It discusses two main types of sales promotion - consumer sales promotion techniques like coupons, contests, refunds, sampling, and incentives that entice customers to purchase products, and trade promotion activities between manufacturers and retailers like discounts, allowances, and free goods to increase product demand and visibility.
3. Examples are provided of common consumer sales promotion techniques like Clinic Plus providing free shampoo samples to increase brand awareness.
Sales Force and Promotion
This document discusses sales promotion and marketing management. It outlines internal and external factors that contribute to rapid growth in sales promotion, such as increased competition and price-oriented consumers. The purposes of sales promotion are to attract new customers, reward loyal customers, and increase repurchase rates. Major decisions in developing a sales promotion program include selecting tools, setting objectives, implementing and controlling the program, developing the program, and pre-testing and evaluating it. Consumer and trade promotion tools are described, such as coupons, premiums, and price discounts. The goals of trade promotion tools are to increase brand carrying and sales.
Annellspptmrkt
This document discusses personal selling and sales promotion. It covers the rapid growth of sales promotion, objectives of sales promotion, major sales promotion tools including consumer promotions, trade promotions, and business promotions. It also discusses developing sales promotion programs and evaluating them. The key points are that sales promotion is growing and used by most organizations, there are various tools under different categories, and marketers must set objectives, select the right tools, and evaluate programs for them to be effective.
MM.pptx
This document discusses the marketing mix, which refers to the 4 Ps of marketing: product, price, place, and promotion. It defines each P and explains their importance. Product refers to the tangible item being marketed and is the center of marketing activities. Place involves moving products from producer to user. Price considers factors like costs and competition. Promotion encompasses advertising, publicity, personal selling, sales promotion, and direct marketing to convey product information to customers. The marketing mix is a key framework for business and marketing plans.
sales promotion
This document provides an overview of sales promotion as a marketing technique. It defines sales promotion as short-term incentives to encourage purchasing beyond regular advertising and personal selling. Some common sales promotion tools mentioned include free samples, premium offers, price discounts, coupons, and contests. The objectives of sales promotion are to introduce new products, attract and retain customers, maintain sales of seasonal items, and increase competitiveness. Sales promotion is important for both manufacturers and consumers by boosting sales, raising awareness, and providing financial benefits.
Sales promotion 1
Sales promotion aims to stimulate sales through incentives and deals. It includes tactics targeted at consumers, retailers, and salespeople. The goals are to generate trial, increase demand, and improve product availability. Common consumer promotions include coupons, refunds, premiums, and loyalty programs. Trade promotions focus on retailers and include deals, cooperative advertising, and point-of-purchase displays to encourage stocking and pushing specific products. Objectives are informing customers, persuading them to buy, and reminding them of past satisfaction. Careful budgeting is needed to ensure promotional activities are adequately resourced.
Promotion by manish badhiye
The document discusses sales promotion, which is defined as a direct inducement that offers extra value or incentive for a product to encourage immediate sales. It discusses various sales promotion tools targeted at consumers and trade partners. Consumer-oriented tools include coupons, samples, premiums and contests to encourage trial, repeat purchases and brand loyalty. Trade-oriented tools include contests, displays and cooperative advertising to motivate retailers to stock and sell brands. The goals of sales promotion are to increase sales volume in both the short and long-term.
Sales promotion
The document discusses sales promotion and its objectives. It defines sales promotion as short-term incentives to encourage consumers to purchase products. The objectives of sales promotion include introducing new products, attracting new customers, inducing existing customers to buy more, and helping firms remain competitive. Common sales promotion tools target consumers, resellers, or a company's sales force and aim to generate immediate sales.
Module 4
This module discusses various types of sales promotions used to incentivize consumers to purchase products. It covers consumer promotions such as coupons, premiums, contests and sweepstakes, refunds and rebates, sampling, bonus packs, and price offs. For each promotion type, it describes what it is, provides examples, and discusses potential issues or problems with that approach. The document concludes by noting the importance of understanding target consumers and tailoring promotions to support a brand's image and positioning.
Sales promotion.
Sales promotion is something very interesting and customer as well as facilitator like to do such practices.
Sales Promotion
Sales promotion is defined as short-term marketing tactics used to stimulate immediate sales or trial of a product. The objectives of sales promotion include rewarding loyal customers, persuading consumers to try new products, and increasing sales during off-seasons. There are several types of sales promotion targeted at consumers, trade partners, and the sales force, such as coupons, premiums, contests, and trade shows. While sales promotion can increase market share and sales in the short-term, it also carries disadvantages like high costs and potentially damaging retailer relationships if overused.
Tools of sales promotion
Sales promotion tools are used by manufacturers to increase product sales. These include free samples, premium offers, exchange schemes, price discounts, coupons, fairs and exhibitions, bonus points programs, money back guarantees, and scratch and win contests. While sales promotions boost short-term sales, they can also increase price sensitivity and reduce brand loyalty over time if overused.
Sales promotion
This document discusses various types of sales promotion techniques used to encourage consumer purchases. It describes consumer promotions that offer incentives directly to customers, such as coupons, premiums, contests, rebates, sampling, bonus packs, and temporary price reductions. It also discusses trade promotions targeted at retailers. Additionally, it covers the use of point-of-purchase displays and combining multiple promotion types in overlays or tie-ins with other products. The goal of these various sales promotion strategies is to build brand awareness, loyalty, and drive immediate sales.
clow - chapter 12 - Sales Promotion.pptx
The document discusses various types of consumer and trade promotions. Consumer promotions like coupons, premiums, and contests aim to pull customers into stores. Trade promotions use incentives to push products through marketing channels to retailers. Different customer types respond differently to promotions. International promotions require consideration of legal and cultural factors. The overall objective is to examine key aspects of consumer and trade promotions.
How should sales promotion decisions be made?
This document discusses the process for making sales promotion decisions. It outlines 6 steps: 1) establishing objectives, 2) selecting consumer promotion tools, 3) selecting trade promotion tools, 4) selecting business and sales force promotion tools, 5) developing the promotion program, and 6) implementing and evaluating the program. Some example consumer promotion tools discussed are samples, coupons, rebates, premiums, and point-of-purchase displays. Trade promotion tools include price discounts, advertising allowances, and free goods. The document also discusses tools for promoting to businesses and sales forces such as trade shows, sales contests, and specialty advertising.
Promotion mix
The promotional mix refers to the combination of marketing communication tools used to promote a product. It typically includes advertising, sales promotions, public relations, personal selling, and direct marketing. Each tool has its own strengths and weaknesses in terms of cost, reach, ability to personalize a message, and impact on long-term brand awareness versus short-term sales. Companies must strategically select and integrate the appropriate mix of tools to promote their products effectively.
Sales promotion.pptx
This document discusses sales promotion, which uses short-term incentives to stimulate quicker or greater purchase of products and services. It can involve coupons, contests, samples, or other incentives for consumers or retailers. The document outlines the goals of consumer and trade sales promotion, compares sales promotion to advertising, and lists common sales promotion tools for both consumers and retailers. It also discusses reasons for the growth of sales promotion and its advantages and disadvantages.
Similar to Sales Promotion (20)
More from ilyani_nini
Mkt2524 quiz 2 jj2012
This document appears to be a quiz for an agribusiness marketing class. It contains two sections - Section A with multiple choice questions about agribusiness marketing concepts, and Section B with short answer questions to fill in the blanks. The quiz covers topics like product pricing strategies, distribution channels, the selling process, and types of advertising. Students are instructed to answer all questions in the allotted one hour and show their work clearly.
Mkt2524 quiz 2 jj2012
This document appears to be a quiz for a course on agribusiness marketing. It contains two sections - Section A with multiple choice questions, and Section B with fill-in-the-blank questions. The quiz covers various topics related to marketing, including pricing strategies, distribution channels, and the selling process. Students are instructed to answer all questions in the allotted one hour time period.
Mkt2524 quiz 1 jj2012
This document appears to be a quiz for an agribusiness marketing class. It contains multiple choice and true/false questions about key marketing concepts as well as fill in the blank questions. The quiz covers topics such as the 4 P's of marketing, the marketing concept, market segmentation, product differentiation, and the influence of internal and external factors on consumer behavior. It tests students' understanding of fundamental agribusiness marketing principles.
Mkt2524 quiz 1 jj2012
This document appears to be a quiz for an agribusiness marketing class. It contains a multiple choice section with questions about agribusiness marketing concepts like distribution channels, product differentiation, and internal vs. external stimuli. It also has a true/false section testing definitions, and a fill in the blank section about key marketing terms like market segmentation, product concept, niche marketing, and grading. The quiz aims to assess students' understanding of fundamental agribusiness marketing principles and terminology.
MKT2524 QUIZ 1 JAN-JUN2012
This document appears to be a quiz for an agribusiness marketing class. It contains a multiple choice section with questions about agribusiness marketing concepts like distribution channels, product differentiation, and stimuli for customer awareness. It also has a true/false section testing definitions and an short answer section filling in key terms about market segmentation, product grading, and the 4 P's of marketing. The quiz aims to assess students' understanding of fundamental agribusiness marketing principles.
MKT2524 QUIZ1 Jan-Jun2012
This document appears to be a quiz for an agribusiness marketing class. It contains a multiple choice section with questions about agribusiness marketing concepts like distribution channels, product differentiation, and internal vs. external stimuli. It also has a true/false section testing definitions and an short answer section filling in key terms about market segmentation, product grading, and the 4 P's of marketing. The quiz aims to assess students' understanding of fundamental agribusiness marketing principles.
More from ilyani_nini (6)
Recently uploaded
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Recently uploaded (20)
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Sales Promotion
- 1. GROUP 6 GROUP MEMBERS: NUR ILYANI BT BASHIR WAN INTAN SAADAH WAN ROSDI WAN NURHAMIZAH WAN ZAKARIA
- 3. LEARNING OBJECTIVE At the end of the lesson, students should be able to : Define Sales Promotion Briefly explain the objectives of Consumer Promotion Describe each of the Consumer Promotion Tools. Back to school
- 5. Promotion Mix The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing Back to objectives. school
- 6. Sales Promotion Mass communication technique that offers short- term incentives to encourage purchase or sales of a product or service.
- 7. Consumer-Promotion Consumer-Promotion Objectives Tools Entice Consumers to Try a New Product Samples Coupons Lure Customers Away From Competitors’ Products Patronage Price Packs Rewards Hold & Reward Loyal Customers Advertising Specialties Consumer Relationship Building
- 8. Consumer - Promotion Tools 1. Samples Are offers of a trial amount of a product. Sampling is the most effective but most expensive.
- 9. 2. Coupons Are certificates that give buyers a saving when they purchase specified products. Ex: RM 5 off the regular price that will apply to a new product (Discount on full price will encourage product trial)
- 10. 3. Price packs Offer consumers savings off the regular price of a product. Price packs can be single packages sold at reduced price (such as two for the price of one) OR two related products banded together Ex: Toothbrush and toothpaste
- 11. 4. Patronage Rewards Cash or other rewards offered for the regular use of a certain company’s products or services. Ex: Membership card collecting points to redeem with items.
- 12. 5. Advertising Specialties Are useful articles imprinted with an advertiser’s name given as a gifts to consumers Ex: Items included pen, key chain, goody bags, t-shirts, caps and coffee mugs.
- 13. Video (Student)
- 14. Exercise : DESCRIPTION CONSUMER PROMOTION TOOL Articles imprinted with an advertiser’s name given Advertising Specialties as a gifts to consumers Single packages sold at reduced price (such as two Price Packs for the price of one) OR two related products banded together Trial amount of a product. Sample Certificates that give buyers a saving when they Coupons purchase specified products. Cash or other rewards offered for the regular use Patronage Rewards of a certain company’s products or services
- 15. ASSIGNMENT Marketing Project: To fulfill the requirement of this subject, each group are required to prepare ONE product to be marketed to your selected target market. Each group must apply any type of Consumer Promotion Tool to market their product Details of the assessment will be disclosed on our next class.