This document appears to be a quiz for an agribusiness marketing class. It contains multiple choice and true/false questions about key marketing concepts as well as fill in the blank questions. The quiz covers topics such as the 4 P's of marketing, the marketing concept, market segmentation, product differentiation, and the influence of internal and external factors on consumer behavior. It tests students' understanding of fundamental agribusiness marketing principles.

1. KOLEJ PROFESIONAL MARA
BERANANG
DIPLOMA IN AGRO BUSINESS
QUIZ 1
AGRIBUSINESS MARKETING
(MKT 2524)
NAME: ID NUMBER:
CLASS:
INSTRUCTIONS TO CANDIDATE:
1. The time allowed for this paper is 1 HOUR ONLY.
2. Candidates are required to answer:
i. ALL questions from Section A
ii. ALL questions from Section B
3. Candidates are advised to read each question carefully before attempting to answer
4. All answers must be written in black/blue ink, must be clearly and correctly numbered
but need not be in numerical order. Pencils should be used only for graphs, charts;
diagrams, etc. begin each section on a new page.
5. Marks may be lost due to lack of neatness.
DO NOT OPEN THIS BOOKLET UNTIL YOU ARE TOLD TO DO SO

2. Section A (10 Marks) 4. Customer become aware of the need
Multiple Choice Question .Answer all or problem due to either physical or
questions. psychological factors such as thirst,
1. Roslin use a ___________ to make hunger, food and shelter known as
sure his potato available at the _______________.
proper place on the right time. a) Internal stimuli
a) truck b) External stimuli
b) middleman c) Internal info search
c) promotion
d) External info search
d) advertising
5. Nike offers athletic shoes for a
2. A fire extinguisher is example of
dozen and more different sport
_________________.
shoes such as running, fencing, golf,
a) Product concept
and aerobics. This example refer to:
b) Production concept
a) Differentiated marketing
c) Selling concept
b) Undifferentiated marketing
d) Marketing concept
c) Concentrated marketing
d) Micromarketing
3. Consumer and environmental groups
have voiced concern that Coke has
little nutritional value, its can harm
people teeth, contains caffeine and
adds to litter problem with
disposable bottles and cans. This
statement refer to ______________
a) Product concept
b) Production concept
c) Marketing concept
d) Societal marketing concept

3. Answer all questions underline the correct answer.‘True’ or ‘False’.
1. Ah Seng plant Brassica sp on his farm but his vegetables was attack by pest. This is
example of market risk . ( True / False )
2. Processing is making the product to the desired form. ( True / False )
3. Selling concept, consumers will not buy enough of the organizations products unless the
organization undertakes a large scale selling and promoting effort. ( True / False )
4. Concentrated marketing also called as mass marketing. ( True / False )
5. One of the information sources is from the consumer experience. ( True / False )
Section B (5 marks)
Answer all questions. Fill in the blanks and write the correct answers.
1. The definition of _____________ is human need shaped by culture & individual
personality.
2. ___ ___________ involving sorting product into uniform categories.
3. The market divided into ______________ variables, including age, gender, family size,
family life-cycle, income, occupation, education, religion, race, generation and
nationality.
4. Niche marketing also known as ______________ marketing.
5. _____________ concept is the idea that consumer will favor products that are available
and highly affordable.