The 7-step sales process document outlines the typical stages in a sales cycle: 1) Prospecting to find potential customers, 2) Preparing for initial contact, 3) Approaching customers using different methods, 4) Presenting to demonstrate how products meet needs, 5) Handling objections, 6) Closing to get a decision to move forward, and 7) Following up to maintain relationships and seek repeat business or referrals. Key aspects of each step are described, such as evaluating customer needs and budgets in prospecting, tailoring presentations in preparation, and using different closing strategies like offering choices or discounts to get customers to close.

1. 7 Step Sales Process

2. 7 Steps of Sales Process
1) Prospecting
2) Preparation
3) Approach
4) Presentation
5) Handling Objections
6) Closing
7) Follow up

3. Prospecting
 In this stage we find potential customers & determine wither they have a
need for your product or service & wither they can afford what you offer .
 Evaluating wither the customer needs your product or service & can afford
within his budget is known as prospecting .

4. Preparation
 The second stage is preparation for initial contact with a potential contact .
At this point you develop your sales presentation & tailor it to your potential
client's particular needs .

5. Approach
 There are 3 common approach methods :
 Premium Approach = Presenting your potential client with a gift at the
beginning of your interaction .
 Question Approach = Asking questions to get the prospect interested
 Product Approach = Giving the prospect a sample or a free trial to review &
evaluate your service .

6. Presentation
 In this stage you actively demonstrate how your product or service meets the
needs of your potential customers .
 The word presentation implies power point presentation to your customers .
 You should listen actively to your customer “s needs & then act & react
accordingly .

7. Handling Objections
 Perhaps the most underrated of the seven steps of a sales process is handling
objections . Here you listen to your prospect's concern & address them . It is
also where many unsuccessful salesperson drop out of the process .
 Successful handling objections separates good sales person from bad & great
sales man from good sales person .

8. Objection Flow Chart
 On next Slide

10. Closing
 In the closing stage you get the decision from the client to move forward .
Depending on your business , you might try one of these three closing strategies .
 Alternative Choice Closing → Assuming the sale & offering the prospect a choice ,
where both options close & Sale occur .
Say for example : Will you be paying the whole amount upfront or in installments .
will you pay in cash or cheque .
 Extra Inducemt Close → Offering something extra to get the prospect to close ,
such as discount or free installation or service
 Standing Room Only Close → Creating urgency by expressing that time is of the
essence – for example , “ the price will be going up after this month “ .

11. Follow Up
 Once you have closed the sale your job is not done .
 The follow up stage keeps you in contact with customers you have closed ,not
only for potential repeat business but for referrals as well . And since
retaining current customers is six to seven times less costly than acquiring
new ones , maintaining relationship is the key .

12. Thank You