The document provides an analysis of the sales strategies of Bismillah Store, a grocery shop in Comilla, Bangladesh. It discusses the store's history and competitors. A SWOT analysis finds strengths like loyal customers and adequate products, and weaknesses like lack of employees and space limitations. The store's strategies include analyzing competitors, overcoming weaknesses, using attractive displays, occasional discounts, and building relationships. Customers respond loyally due to quality and service. The author recommends expanding size, hiring employees, promoting advertising, and allocating products optimally. In conclusion, effective sales strategies are important for business success.

1. Assignment on: Sales related strategies of “Bismillah Store”
Submitted to: Nahid Shah
Lecturer
Dept.of marketing
Comilla University
Submitted by Md. Akramul Kabir
Id: 1007020
Session: 2010-11
Comilla University
12.01.15

2. Table of content
1. Introduction…………………………………………………….01
2. Literature review……………………………………………….01
3. Organization profile
i. History of the organization……………………………01
ii. Direct and indirect competitors…………………….…02
iii. SWAT analysis………………………………………...03
4. Sales related strategies of this organization……………….….04
5. Customer response………………………………………….….04
6. Others in authors view………………………………….….04
7. Flowchart……………………………………….…………..05
8. The most and least important factors……………………..05
9. Recommendations………………………………………....06
10. Conclusions…………………………………………..…06
11. References………………………………………………….......06
12. Appendix…………………………………………………….....07

3. Chapter: 1
1.1 Introduction
Selling is an important task for every types of organization. The success of any organization
is greatly depends on the effective selling strategies. Successful strategies help the sales force
focus on target customers and communicate with them in relevant, meaningful ways. It is
important to know that for planning and creating an effective sales strategy requires
intelligent salesperson who have gather overall information about competitors, market
knowledge and awareness of current trends.
1.2 Literature review
A successful sale is deliberate and thoughtful activity.
Chapter: 2
Organization profile
2.1 history of the organization
Name Bismillah Store
Founder Late Mamataz Uddin
Established year 1998
Opening capital 2 lacks
Types of the organization Grocery shop
Location Cantenment board bazar, Kotbari, Comilla
Number of employee None
Present owner Mamataz Uddin’s son Md. Masud and Sohidul

4. 2.2 Direct and indirect competitors
 Direct competitor: A direct competitor is a company that offers the same primary services to
the same customer base. As a famous grocery shop Bismillah Store capture strong market
position. But it faces many competitors. Some are direct or some are indirect. The direct
competitors are given below-
 Indirect competitor: An indirect competitor is a company that offers the same or similar
services as part of a wider service offering, or that offers a goods or service that can serve as
a viable substitute. The indirect competitors also strongly influence the competition in the
market place. Sometimes Comilla politecnical hostel and its nearest house purchase its
necessary products from Gandomoti bazar. Also Comilla University’s hall and Cadet College
hostels purchase its goods from besides shops. Indirect competitors are below-
Direct
competitors
Nahar Store
Bhai Bhai
Store
Nazmul Store
Kashem &
Sons
Indirectcompetitors
jahanaragrocery
store,Gandhomoti
Bhai Bhai
traders,Salmanpur
Anowarafamily mart
Habiba store,4no.gate
cou

5. 2.3 SWAT analysis
A SWAT analyses is a strategy to determine ones strengths, weakness, opportunities and
threats. This helps one to establish important elements such as the best places to peruse a
business and weakness ones need to correct.
SWAT analysis
Weakness
 Lack of accountability
 Lack of employees
 Space limitation
 Huge charges for starting
new warehouse (it’s about
12000 taka)
 Lack of well-planned
customer service
Strengths
 Lots of loyal customer
 Adequate product
 Favorable location
 Owned land
 Provide quality product
 Proper communicate with
customers
 Fair price
Opportunities
 Increasing new institutions,
students, service holder, and
military solders
 Increasing economic
solvency of customer
 Available fresh products,
like-potato, onion from
nearest hill.
 Increasing no of new mess
Threats
 New shops are launched
 Diversification to departmental
store
 Increasing the rate of
commodities

6. Chapter: 3
3.1 Sales related strategies of this organization
Form the authors view, Bismillah Store follows the direct selling marketing strategy. It
purchases rice and doul from chakbazar, Comilla. And others goods from are purchase from
several company’s which are transported through mini truck. The authors found various sales
strategies from Bismillah Store. Some are as follows:
 Analyze the competitors
 Overcoming the weakness
 The decoration system is very lucrative to attract new customers. Bismillah Store decorates
its new products outside the stores, so customers easily attractive to the products.
 Sometimes Bismillah Store offers special discount rate to its customers. But it
depends on the amount selling.
 Makes strong relationship with students, Military solder, and service holder by
providing quality products.
 Handle claims with patient
 Provide lowest rent in transport vehicle
 Billboard on the shop
 Monitor customers and suppliers
3.2 Customer response
 Loyal customers: Loyal customers express positive response toward his shop. The
main reason is-
o Quality products & services
o greater loyalty
o Dependability to customers.
 New customers: New customers bargain at first, and then they purchase their
necessary goods.
 Potential customers: potential customers gather qualitative information form others
buyer about this shop. After getting positive information they are highly motivated
and come to purchase products from the shop.
3.3 Others in authors view
From the author observation Md. Masud the proprietor of Bismillah Store read holly Quran
and prays Namaj every day. He keeps him neat & clean, moreover he is an educated person.
He has a lot of knowledge about the current market & trends. He is so honest and for this
reasons he is liked by all customers.

7. Chapter: 4
4.1 Flowchart
Favorable Location
Competitors shop
Road
4.2 The most and least important factors
Most important factors influencing sales strategies are:
Most important factors Least important factors
 Location  Decoration
 Health issue  Transportation cost
 Price  Size of the shop
 Product availability  Warehousing
 Packaging  In-store service
BARD
Bismillah Store
Broad road
Vegetables and
poultry market
Broad
road
Vehicles
Educational institution and
Bangladesh military academy
Vehicles
Fishmarket

8. Chapter: 5
5.1 Recommendations
The existing weakness can be minimized through take some recommendations. The common
are bellow-
 Ensure product quality
 Proper monitor the customers
 Daily analyze the competitors
 Increase the size of shop
 purchase vehicle for transaction goods
 Make new warehouse
 Uses minimum 2 employees
 Take promotional strategy like-advertising
 Allocate all possible products to the most profitable sales process
5.2 conclusions
A good sales strategy is more than a sales pitch. It is chance to show why ones product or
service beats the competition. But a salesman has faced enormous obstacle in times of selling
their product. Without taking effective selling strategy the salesman would not make profit. It
is important know that to take a good decision is better than to make money. A good decision
may help to reach at the pinnacle of market position. So as a sales person everyone should be
taken the above recommendations for a successful grocery shop.
References:

9. Appendix: